From the Desk of Angel Shuford: Elevating Veterans and Empowering Communities Through Vets 2.0℠ and National Invest in Veterans Week® (NIVW)

As we move into 2025, National Invest in Veterans Week® (NIVW) and Vets 2.0℠ are leading the way in reshaping how we support our veterans, particularly those transitioning to civilian life. These initiatives are built on innovation, inclusivity, and leadership, providing a global platform for veterans to thrive. With Jeff Shuford recently retired after years of transformative leadership, and under the guidance of Kevin D. Shoun, we are charting new paths for growth and empowerment, making 2025 a milestone year.

Our vision is not just about programs; it’s about revolutionizing the way we connect with veterans, amplify their voices, and empower their futures. From pioneering FeMil℠ leadership programs to hosting global events, this is a movement that celebrates veterans as changemakers and leaders.

The Evolution of National Invest in Veterans Week®

Since its inception, NIVW has grown exponentially, expanding its reach to 62 global markets and redefining what it means to honor and invest in veterans. As we celebrate milestones, let’s explore the updates that make this year truly special.

2025 Branding and Digital Enhancements

1. Dynamic Visual Identity

   • The refreshed branding captures the energy, diversity, and resilience of the veteran community. Events like International Veterans Day (March 3) and FeMil Lead℠ Day (March 6) now feature dynamic themes that reflect their unique missions, fostering deeper global recognition and engagement.

   • The redesigned NIVW website (www.investinveteransweek.com) offers streamlined access to resources, events, and storytelling, ensuring veterans worldwide can connect seamlessly.

2. Social Media Engagement

   • From Instagram to LinkedIn, our platforms are buzzing with stories, updates, and calls to action. Campaigns like #InvestInVeterans and #VetsLead2025 are driving conversations and bringing communities together.

3. Global Event Focus

   • This year, National Invest in Veterans Week® celebrates International Veterans Day and introduces FeMil℠ and FeMil Lead℠ programs tailored for women veterans, creating spaces for recognition, empowerment, and growth.

Vets 2.0℠: Empowering the Next Generation of Veterans

Under the co-leadership of Kevin D. Shoun, a retired U.S. Army First Sergeant, and myself, Vets 2.0℠ is designed to meet the needs of younger veterans navigating the complexities of civilian life.

Core Components of Vets 2.0℠

1. Career Transition and Economic Empowerment

   • Skill Translation Workshops: Simplifying the process for veterans to translate their military expertise into civilian career opportunities.

   • Entrepreneurial Support: Programs like FeMil℠ empower veterans, particularly women, to launch and sustain successful businesses.

   • Industry Collaborations: Partnerships with global leaders in technology, renewable energy, and logistics ensure veterans have pathways to meaningful careers.

2. Mental Health and Wellness Advocacy

   • Comprehensive Support Services: Counseling, peer support groups, and wellness programs address the emotional needs of veterans.

   • Advocacy for Accessible Resources: Kevin D. Shoun’s leadership ensures mental health remains a priority across all Vets 2.0℠ initiatives.

3. Community Building and Engagement

   • Networking Events: In-person and virtual gatherings foster mentorship, collaboration, and a sense of belonging.

   • Digital Platforms: Tools like π.directory connect veterans globally, creating opportunities for knowledge-sharing and growth.

4. Leveraging Technology for Change

   • A centralized mobile app provides instant access to resources, event updates, and financial planning tools, ensuring veterans can easily navigate their transition journey.

Signature Initiatives Redefining Veteran Support

FeMil℠ and FeMil Lead℠

These initiatives represent our commitment to empowering female veterans.

• FeMil℠ focuses on entrepreneurial education and funding opportunities.

• FeMil Lead℠ develops leadership skills, equipping women to excel in business and community roles.

International Veterans Day (March 3)

This globally recognized day celebrates the contributions of veterans across nations, emphasizing unity and shared progress.

Localized and Global Platforms

Through state-specific platforms like LouisianaVeterans.com and FloridaVeterans.com, and country-specific platforms like GermanyVeterans.com and SouthKoreaVeterans.com, we’re creating localized resources while fostering global connections.

Kevin D. Shoun: A Visionary Leader

Kevin D. Shoun’s transformational leadership is at the heart of Vets 2.0℠. Drawing from his military experience and commitment to mental health advocacy, Kevin exemplifies the values of resilience, empathy, and innovation.

Kevin’s Contributions

• Mental Health Advocacy: Kevin champions accessible mental health resources, ensuring no veteran faces challenges alone.

• Grassroots Action: From local food drives to mentorship programs, Kevin connects veterans to resources that foster success.

• Leadership Development: Kevin’s focus on guiding veterans as community and industry leaders underpins the mission of Vets 2.0℠.

Discover more about Kevin D. Shoun’s work: Kevin D. Shoun and the Vision of Vets 2.0℠.

Economic and Social Impact: Why Vets 2.0℠ and NIVW Matter

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. By scaling this impact globally, NIVW and Vets 2.0℠ are driving innovation, creating jobs, and building stronger communities.

Driving Economic Growth

• Job Creation: Collaborations with industries ensure veterans have access to fulfilling careers.

• Entrepreneurial Opportunities: Tailored programs provide veterans with the tools to succeed as business leaders.

Advocating for Policy Change

NIVW actively supports initiatives like the Complete the Mission Act of 2024, which offers tax credits, streamlined contracting processes, and mental health funding for veterans.

Looking Ahead: A Vision for the Future

As we move forward, our focus remains on innovation, leadership, and community. With programs like Vets 2.0℠, FeMil℠, and International Veterans Day, we’re not just celebrating veterans—we’re investing in their future.

Get Involved

• Explore our programs and events at National Invest in Veterans Week®.

• Support mental health advocacy through Kevin D. Shoun’s initiatives.

• Advocate for systemic change by endorsing policies like the Complete the Mission Act of 2024.

Together, we can create a world where every veteran thrives as a leader, innovator, and changemaker. Let’s continue to honor their service by investing in their potential.

Angel Shuford
Vice President, National Invest in Veterans Week®