A Flashback to Statewide Efforts: Pioneering Veteran Support Through National Invest in Veterans Week®

As National Invest in Veterans Week® (NIVW) approaches, states across the nation reflect on their efforts to honor and support those who served in uniform. While the National Governors Association highlights impressive state-level initiatives, National Invest in Veterans Week® (NIVW) takes a transformative approach, creating an ecosystem of opportunity, advocacy, and innovation that amplifies state programs and fills critical gaps.

NIVW stands as a dynamic, nationwide movement that bridges local and global efforts, empowering veterans to achieve sustainable success in entrepreneurship, housing, mental health, and beyond.

Honoring Local Heroes: State Initiatives That Set the Stage

Montana’s Veteran Commendations and Invest in Veterans Week

Montana Governor Greg Gianforte demonstrated leadership in honoring veterans through commendations and a roundtable discussion during Invest in Veterans Week. These efforts focused on collaboration between state agencies, advocates, and veteran organizations to address critical challenges such as housing, healthcare, and employment.

NIVW expands on such efforts by introducing global programs that connect veterans to capital, mentorship, and international business opportunities.

Read more: Championing the Complete the Mission Act of 2024.

Economic Empowerment: Advancing State-Level and Global Support

Maryland’s Financial Assistance for Veteran-Owned Businesses

Maryland Governor Wes Moore’s $2.2 million funding initiative for small, minority, and veteran-owned businesses is a clear example of state-level economic empowerment. By providing loans, equity investments, and job creation grants, Maryland fosters local growth and community impact.

NIVW complements these efforts by scaling resources through platforms like GermanyVeterans.com and FloridaVeterans.com, ensuring global access to mentorship, funding, and entrepreneurship opportunities.

Virginia’s V3 Program

Virginia’s Values Veterans (V3) Certified Employers program celebrates businesses committed to hiring veterans and military spouses. NIVW reinforces this mission by connecting veterans with global employers through tools like π.directory, a comprehensive listing of veteran-owned and veteran-friendly businesses.

Explore more: FeMil℠ and FeMil Lead℠ Empower Female Veterans.

Housing and Community: Building Resilience Beyond State Borders

New York’s Homes for Heroes Initiative

New York’s Homes for Heroes Veterans Apartments is an outstanding example of addressing housing insecurity among veterans. This state-led initiative provides permanent, supportive housing tailored to the needs of formerly homeless veterans.

NIVW amplifies such programs through its global Veterans’ Housing Initiative, offering financing options and partnerships to scale affordable housing projects for veterans worldwide.

Missouri’s Suicide Prevention Programs

Missouri’s focus on veteran suicide prevention aligns with NIVW’s broader mission to tackle mental health challenges. Through mentorship programs like FeMil Lead℠, NIVW empowers veterans to lead in their communities, fostering resilience and a sense of belonging that directly combats isolation and mental health issues.

The Global Impact of NIVW’s Vision

While states like California and South Carolina focus on localized support, NIVW creates a framework that transcends borders. Operating in 62 global markets, NIVW’s initiatives connect veterans to opportunities that would otherwise remain inaccessible, bridging local efforts with international impact.

Key Platforms Driving Global Change:

• π.guru: A mentorship network connecting veterans with industry experts.

• π.solutions: Providing tailored strategies to overcome business challenges.

• π.digital: A hub for educational resources and business toolkits.

These innovative tools position NIVW as a catalyst for systemic change, complementing state-level efforts with a unified, global strategy.

Learn more: Driving Innovation and Empowering Veteran Entrepreneurship Across 62 Global Markets.

A Call to Action: Uniting Local and Global Efforts for Veterans

National Invest in Veterans Week® bridges the gap between state-level achievements and global opportunities, creating a comprehensive framework to support veterans at every stage of their journey. By combining localized resources with international reach, NIVW ensures no veteran is left behind.

How You Can Support the Mission:

• Advocate for legislative reforms like the Invest in Veterans Stimulus Act to expand access to funding and federal contracting.

• Explore state-specific platforms like FloridaVeterans.com to connect with tailored opportunities.

• Join the conversation and access resources at National Invest in Veterans Week®.

Together, we can honor the sacrifices of our veterans by providing them with the tools, networks, and opportunities they need to thrive. National Invest in Veterans Week® is more than a movement—it’s a promise to invest in those who’ve invested in us.

Empowering Veterans and Seniors Through National Invest in Veterans Week®: A Comprehensive Framework for Financial Freedom

Veterans and seniors face unique financial challenges when transitioning into new phases of life. The conventional advice offered through platforms like ASDV.org, which provides investing tips for service-disabled veterans and seniors, is vital. However, National Invest in Veterans Week® (NIVW) offers a transformative, structured approach to tackling these challenges by focusing on long-term empowerment, innovation, and sustainability.

This article delves into how NIVW supports veterans and seniors by bridging the gap between resources, opportunities, and financial independence, creating a legacy of lasting impact.

Investing in Yourself: The Cornerstone of Financial Success

Educational Empowerment with the GI Bill

Education is one of the most valuable investments veterans and seniors can make in themselves. Through the GI Bill, veterans have access to 36 months of full in-state tuition coverage, allowing them to pursue new careers after military service. For those who’ve already achieved educational goals, these benefits are transferrable to family members, adding further value.

Learn more about leveraging education as a tool for empowerment: National Invest in Veterans Week®.

Understanding Your State’s Financial Advantages

Veterans can capitalize on their unique legal residency benefits, which allow them to maintain a tax-friendly home state despite frequent relocations. Similarly, seniors can benefit by strategically relocating to states with no income tax or lower tax rates to maximize their savings. NIVW emphasizes financial literacy programs and mentorship to help veterans and seniors navigate these benefits effectively.

Explore state-specific opportunities through platforms like FloridaVeterans.com and TennesseeVeterans.com.

Debt Avoidance: Financial Freedom Starts with Control

Veterans often face unique financial stressors, from frequent relocations to adapting to civilian careers. Programs like the Service Member’s Civil Relief Act and the Veteran’s Administration (VA) home loan program offer critical safeguards, such as capped loan interest rates and competitive mortgage terms. NIVW provides workshops and mentorship to educate veterans and seniors on leveraging these benefits responsibly.

For further reading: Driving Innovation and Empowering Veteran Entrepreneurship.

Career Transitioning: Bridging Military and Civilian Success

Veterans often bring unmatched discipline and problem-solving skills to the workforce, making them ideal candidates for industries like healthcare, construction, and technology. NIVW enhances this potential through mentorship programs and platforms like FeMil℠, which empower female veterans with leadership training and business development tools.

Learn more about career pathways: Kevin D. Shoun’s Transformational Leadership.

Investing Wisely: Building a Financial Legacy

Start Early, Start Right

One of NIVW’s key focuses is educating veterans and seniors on the importance of early and strategic investing. By using tools like Investor.gov, participants can plan realistic financial goals and explore low-cost investment options such as Thrift Savings Plans (TSPs) and Roth IRAs.

Explore financial planning tools and resources: Championing the Complete the Mission Act of 2024.

Protecting Against Scams

Scammers often target veterans and seniors, exploiting their desire for financial security. NIVW provides resources and training to identify fraudulent schemes, ensuring participants protect their hard-earned wealth.

Active Investing: House Flipping and Real Estate

For those who prefer hands-on investments, real estate presents a lucrative option. NIVW supports veterans in navigating VA loan programs, connecting them with Military Relocation Professional (MRP) Realtors, and accessing networks like Meetup.com to foster mentorship and community in real estate investing.

Key Tips for Success:

1. Leverage VA loans for primary residences with minimal down payments.

2. Partner with experienced mentors in real estate investing.

3. Focus on properties requiring value-added renovations for maximum returns.

NIVW’s Unique Edge for Veterans and Seniors

Global Outreach

While platforms like ASDV.org offer localized advice, NIVW connects participants across 62 global markets through platforms like SingaporeVeterans.com and GermanyVeterans.com, expanding financial and entrepreneurial opportunities on an international scale.

Tailored Programs for Underserved Groups

Through initiatives like FeMil Lead℠, NIVW supports underserved demographics, including female veterans and seniors, providing tools and networks tailored to their specific needs.

NIVW: A Call to Action for Financial Empowerment

National Invest in Veterans Week® is more than a resource—it’s a movement to redefine financial success for veterans and seniors. By combining practical advice with global opportunities and cutting-edge tools, NIVW empowers individuals to build sustainable, impactful legacies.

Get Started Today:

• Explore investment tools and mentorship programs at National Invest in Veterans Week®.

• Join global platforms like EUVeterans.com to access international resources.

• Advocate for legislative reforms like the Invest in Veterans Stimulus Act to remove systemic barriers.

Together, we can ensure that veterans and seniors not only secure their financial futures but also lead with resilience, innovation, and purpose.

A Bold New Vision for Supporting Veteran Entrepreneurs: National Invest in Veterans Week® vs. NVSBW

While National Veterans Small Business Week (NVSBW) has established itself as a platform to celebrate veteran entrepreneurs, National Invest in Veterans Week® (NIVW) offers a comprehensive, year-round approach that addresses systemic barriers, drives innovation, and expands the scope of veteran entrepreneurship globally. With NVSBW’s 2024 theme, "Strengthening #VetBiz Communities," focusing on the role of veteran-owned businesses in local economies, NIVW takes this concept further by fostering a global ecosystem of veteran entrepreneurs through strategic initiatives, legislative advocacy, and cutting-edge technology.

National Invest in Veterans Week®: Redefining Veteran Advocacy

1. Moving Beyond Recognition to Transformation

While NVSBW’s primary goal is to recognize and support veteran-owned businesses for one week in November, NIVW provides continuous resources, mentorship, and advocacy for veteran entrepreneurs year-round. Held annually from March 1-7, NIVW offers initiatives like FeMil℠ and FeMil Lead℠, which specifically address the challenges faced by female veterans, providing leadership training, funding education, and business development tools.

Explore more about FeMil℠: National Invest in Veterans Week: FeMil℠ and Leadership Programs.

2. Expanding the Scope with Global Outreach

NVSBW centers its efforts on nationwide events and workshops, focusing on localized SBA initiatives such as VBOCs, SCORE mentoring, and contracting opportunities. NIVW, on the other hand, spans 62 global markets, connecting veterans to resources tailored to both local and international business landscapes through platforms like FloridaVeterans.com and GermanyVeterans.com.

Learn more about global outreach: National Invest in Veterans Week: Driving Innovation Across 62 Global Markets.

Key Differences Between NIVW and NVSBW

Aspect National Veterans Small Business Week (NVSBW) National Invest in Veterans Week® (NIVW) Duration One week in November Year-round programming, observed annually March 1-7 Global Reach U.S.-focused events 62 global markets connecting veterans locally and internationally Programs for Women General support through SBA FeMil℠ and FeMil Lead℠ targeted at female veterans Legislative Advocacy Limited to SBA-backed policies Advocates for the Invest in Veterans Stimulus Act and systemic change

Legislative Advocacy: Closing the Gap

NVSBW provides training on government contracting and programs like SDVOSB certification, which is critical for federal contracts. However, NIVW goes beyond training by advocating for systemic changes through the Invest in Veterans Stimulus Act and supporting legislation like the Complete the Mission Act of 2024. These efforts aim to address gaps in funding, simplify contracting processes, and ensure equitable access to resources.

Read more about legislative advocacy: Championing the Complete the Mission Act of 2024.

Technology-Driven Innovation: The π Domains

NIVW’s π (Pledge to Invest) = Veteran Businesses℠ domains represent a groundbreaking approach to leveraging technology for entrepreneurial success. These platforms provide:

• π.guru: Mentorship networks connecting veterans with industry leaders.

• π.directory: A global directory of veteran-owned businesses.

• π.solutions: Strategies to overcome entrepreneurial challenges.

These tools transform how veterans access resources, making NIVW an innovation leader in veteran advocacy.

Economic and Social Impact of Veteran-Owned Businesses

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. NIVW amplifies this impact by:

• Expanding access to funding and contracting opportunities globally.

• Fostering job creation through scalable veteran-led enterprises.

• Promoting innovation across industries like technology, green energy, and healthcare.

For more on NIVW’s economic contributions: Kevin D. Shoun: Transformational Leadership.

The Call for a More Comprehensive Approach

NVSBW is an important initiative for celebrating veteran entrepreneurs, but its scope is limited. National Invest in Veterans Week® fills this gap by providing sustained support, advocating for policy changes, and connecting veterans across borders to opportunities that NVSBW cannot.

Get Involved with NIVW

• Join the movement to empower veterans at National Invest in Veterans Week®.

• Advocate for systemic change by supporting the Invest in Veterans Stimulus Act.

• Explore innovative platforms like π.guru and π.directory to connect with global resources.

By supporting NIVW, we move beyond celebrating veteran entrepreneurs and begin transforming the landscape of veteran-owned businesses, ensuring they lead with resilience, innovation, and purpose.

Empowering Female Veteran Entrepreneurs: A Call to Action for Legislators

Introduction
Female veteran entrepreneurs represent an essential yet often overlooked demographic within the entrepreneurial community. These women bring discipline, leadership, and resilience honed through military service to their business ventures. Yet, they face unique systemic challenges, including barriers to capital, inadequate mentorship networks, and difficulty accessing government resources.

National Invest In Veterans Week® (NIVW), under the visionary leadership of Angel Shuford, Vice President & CFO, has been instrumental in addressing these issues. Initiatives like FeMil℠ and FeMil Lead℠ provide tailored support for female veterans at all stages of their entrepreneurial journey. Legislators now have the opportunity to build on this momentum by supporting transformative solutions, such as the proposed Invest in Veterans Stimulus Act.

The Challenge: Systemic Barriers for Female Veteran Entrepreneurs

Access to Capital

Surveys conducted during the Jacksonville Vetrepreneur Summits revealed that over 67% of veteran entrepreneurs identify a lack of funding as their primary barrier to success. Female veterans face even greater difficulties securing loans or venture capital due to biases and systemic inequities in the financial system.

Mentorship and Networking

Despite their strong leadership skills, female veterans frequently lack access to structured mentorship programs and networks of experienced entrepreneurs. The 2018 Jacksonville Summit showed that while 56% of veteran entrepreneurs attended business events, most lacked access to sustainable mentorship and collaborative networks.

Scaling and Sustainability

While female veterans are eager to start businesses—70% planned to launch ventures within two years in the 2018 survey—many face challenges scaling their operations. Without targeted resources and government support, these businesses struggle to achieve long-term sustainability.

FeMil℠ and FeMil Lead℠: A Comprehensive Solution

Angel Shuford’s initiatives, FeMil℠ and FeMil Lead℠, offer a multi-layered approach to empowering female veteran entrepreneurs:

FeMil℠: Supporting Aspiring Entrepreneurs

Focused on veterans at the beginning of their entrepreneurial journey, FeMil℠ offers:

• Networking Opportunities: Facilitating connections with peers, mentors, and industry leaders.

• Resource Access: Tailored guidance for navigating the complexities of business formation.

• Funding Education: Helping female veterans understand and secure startup capital.

FeMil Lead℠: Scaling Established Businesses

For entrepreneurs with existing businesses, FeMil Lead℠ provides:

• Advanced Training: Leadership development programs tailored for scaling enterprises.

• Strategic Growth Tools: Access to technologies and resources for business expansion.

• Mentorship Programs: Personalized support from seasoned entrepreneurs.

Both initiatives align with the mission of National Invest In Veterans Week®, observed annually from March 1–7, which celebrates the contributions of veteran-owned businesses.

Legislative Proposal: The Invest in Veterans Stimulus Act

The Invest in Veterans Stimulus Act, a policy framework inspired by NIVW’s research, is designed to address the systemic barriers faced by veteran entrepreneurs. Legislators can play a pivotal role in its implementation by supporting its transformative components:

1. Financial and Tax Incentives

• Startup Tax Credits: A one-time $15,000 tax credit for veterans launching businesses in high-growth sectors like technology, renewable energy, and logistics.

• Low-Interest Loans: An expanded Small Business Administration (SBA) program with a 2% interest rate reduction for veteran-owned businesses.

• Hiring Incentives: Employers hiring veterans receive a $6,000 tax credit per veteran employed.

2. Mentorship and Training Networks

• Veteran Entrepreneur Mentorship Network: Structured programs connecting veterans with experienced business leaders.

• Specialized Training: Expanding programs like Boots to Business with tracks in AI, cybersecurity, and green technology.

3. Networking and Infrastructure

• Veteran Business Development Centers: Hybrid hubs offering in-person workshops, grant application assistance, and business coaching.

• Virtual Resource Platforms: Centralized online tools providing mentorship access, funding databases, and collaboration spaces.

4. Public-Private Partnerships

• Innovation Grants: $300 million annually to foster collaboration between veteran-led businesses and private corporations.

• Corporate Tax Incentives: Encouraging private-sector investment in veteran-owned startups.

5. Streamlined Federal Contracting

• Simplified Processes: Leveraging AI to reduce administrative burdens and streamline applications for federal contracts.

• Priority Access: Reserving 12% of federal contracts for veteran-owned businesses in critical industries.

Research-Driven Insights: Findings From Jacksonville Summits

Key Statistics

• 2017 Survey:

  • 37% of respondents identified access to capital as their biggest challenge.

  • 67% needed increased funding support to sustain their ventures.

• 2018 Survey:

  • 47% applied for funding but faced significant obstacles.

  • 70% of participants planned to start businesses, but most lacked the tools to do so effectively.

Impact of Mentorship

• 96% of respondents in 2018 reported that mentorship and resources shared at veteran events helped accelerate their ventures.

The Economic and Social Impact

Veteran-Owned Business Growth

Veteran-led businesses already contribute over $1.2 trillion annually to the U.S. economy. By eliminating barriers, the Invest in Veterans Stimulus Act could increase veteran-owned businesses by 25%, creating 1.5 million new jobs by 2030.

Innovation in Key Sectors

Veteran entrepreneurs are driving progress in:

• Technology: From AI to cybersecurity startups.

• Healthcare: Expanding telemedicine and mental health services.

• Sustainable Energy: Developing green technologies to combat climate change.

Implementation Plan

Phase 1: Pilot Programs

• Geographic Focus: Veteran-dense states like Texas, Florida, and California.

• Sector Focus: High-growth industries including AI, renewable energy, and logistics.

• Metrics for Success: Increase in veteran-owned startups, job creation, and ROI from tax incentives.

Phase 2: Nationwide Rollout

Using insights from the pilot phase, expand programs across all 50 states, ensuring long-term sustainability.

Budget

• Total Cost: $2.8 billion over five years.

• Funding Strategy: Redirect funds from underperforming federal programs and secure corporate sponsorships through tax incentives.

Conclusion: A Path Forward

The Invest in Veterans Stimulus Act represents a comprehensive, bipartisan approach to empowering veteran entrepreneurs and driving economic growth. By removing systemic barriers, enhancing mentorship networks, and providing targeted financial resources, this legislation will enable veterans to thrive as innovators and leaders in emerging industries.

National Invest In Veterans Week® invites legislators, businesses, and community leaders to join its mission of honoring veterans’ service by equipping them with the tools to succeed in entrepreneurship. Together, we can ensure that veterans not only transition successfully to civilian life but also lead the way in shaping the future of the global economy.

Discover More About National Invest In Veterans Week®

National Invest In Veterans Week® is at the forefront of transforming opportunities for veteran entrepreneurs, driving innovation, and promoting inclusivity on a global scale. Explore the groundbreaking initiatives, inspiring stories, and legislative proposals shaping the future for veterans worldwide:

1. Global Veterans’ Voices: Inclusivity at the Heart of International Veterans Day
   Gain insights into the global movement prioritizing inclusivity and collaboration among veterans across borders. Read more: Global Veterans’ Voices

2. National Invest In Veterans Week®: Empowering 62 Markets Globally
   Learn how National Invest In Veterans Week® has expanded its reach to 62 global markets, creating unparalleled opportunities for veteran entrepreneurs. Discover the details: Empowering 62 Markets Globally

3. Comprehensive Proposal: The Invest in Veterans Stimulus Act
   Dive deep into the legislative proposal designed to break barriers and foster veteran entrepreneurship through financial incentives, mentorship programs, and innovative solutions. Read the full proposal: Invest in Veterans Stimulus Act

4. Media Center Spotlight: Proposal for The Invest in Veterans Stimulus Act
   Discover how this proposal is reshaping veteran entrepreneurship and driving equitable growth across key industries. Explore the media coverage: Media Center – Proposal for The Stimulus Act

Join the movement to honor and empower our veterans by exploring these resources and supporting veteran-led initiatives. Visit National Invest In Veterans Week® for more information.

Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week

From the Desk of Angel Shuford

As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.

This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.

Executive Summary

Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.

Key insights include:

• Spring Surge: Search activity spikes in April and June, making these critical months for engagement.

• Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.

• Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.

Search Volume Trends (2023–2024)

Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:

MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260

Cost-Per-Click (CPC) Estimates

While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:

Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28

Key Takeaways:

1. High-Cost Periods:

   • April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.

2. Cost-Efficient Windows:

   • December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.

3. Consistent Months:

   • Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.

Strategic Insights for Engagement

While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:

1. Maximize Peaks (April and June):

• Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.

• Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.

2. Steady Months (March, May, September, October):

• Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.

• Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.

3. Low-Interest Periods (December through February):

• Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.

• Launch educational initiatives or community-building activities to maintain engagement during these slower months.

The Path to Profitability

As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:

• Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.

• Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.

• Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.

Conclusion

The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.

We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.

Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.

#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW

From the Desk of Angel Shuford: Elevating Veterans and Empowering Communities Through Vets 2.0℠ and National Invest in Veterans Week® (NIVW)

As we move into 2025, National Invest in Veterans Week® (NIVW) and Vets 2.0℠ are leading the way in reshaping how we support our veterans, particularly those transitioning to civilian life. These initiatives are built on innovation, inclusivity, and leadership, providing a global platform for veterans to thrive. With Jeff Shuford recently retired after years of transformative leadership, and under the guidance of Kevin D. Shoun, we are charting new paths for growth and empowerment, making 2025 a milestone year.

Our vision is not just about programs; it’s about revolutionizing the way we connect with veterans, amplify their voices, and empower their futures. From pioneering FeMil℠ leadership programs to hosting global events, this is a movement that celebrates veterans as changemakers and leaders.

The Evolution of National Invest in Veterans Week®

Since its inception, NIVW has grown exponentially, expanding its reach to 62 global markets and redefining what it means to honor and invest in veterans. As we celebrate milestones, let’s explore the updates that make this year truly special.

2025 Branding and Digital Enhancements

1. Dynamic Visual Identity

   • The refreshed branding captures the energy, diversity, and resilience of the veteran community. Events like International Veterans Day (March 3) and FeMil Lead℠ Day (March 6) now feature dynamic themes that reflect their unique missions, fostering deeper global recognition and engagement.

   • The redesigned NIVW website (www.investinveteransweek.com) offers streamlined access to resources, events, and storytelling, ensuring veterans worldwide can connect seamlessly.

2. Social Media Engagement

   • From Instagram to LinkedIn, our platforms are buzzing with stories, updates, and calls to action. Campaigns like #InvestInVeterans and #VetsLead2025 are driving conversations and bringing communities together.

3. Global Event Focus

   • This year, National Invest in Veterans Week® celebrates International Veterans Day and introduces FeMil℠ and FeMil Lead℠ programs tailored for women veterans, creating spaces for recognition, empowerment, and growth.

Vets 2.0℠: Empowering the Next Generation of Veterans

Under the co-leadership of Kevin D. Shoun, a retired U.S. Army First Sergeant, and myself, Vets 2.0℠ is designed to meet the needs of younger veterans navigating the complexities of civilian life.

Core Components of Vets 2.0℠

1. Career Transition and Economic Empowerment

   • Skill Translation Workshops: Simplifying the process for veterans to translate their military expertise into civilian career opportunities.

   • Entrepreneurial Support: Programs like FeMil℠ empower veterans, particularly women, to launch and sustain successful businesses.

   • Industry Collaborations: Partnerships with global leaders in technology, renewable energy, and logistics ensure veterans have pathways to meaningful careers.

2. Mental Health and Wellness Advocacy

   • Comprehensive Support Services: Counseling, peer support groups, and wellness programs address the emotional needs of veterans.

   • Advocacy for Accessible Resources: Kevin D. Shoun’s leadership ensures mental health remains a priority across all Vets 2.0℠ initiatives.

3. Community Building and Engagement

   • Networking Events: In-person and virtual gatherings foster mentorship, collaboration, and a sense of belonging.

   • Digital Platforms: Tools like π.directory connect veterans globally, creating opportunities for knowledge-sharing and growth.

4. Leveraging Technology for Change

   • A centralized mobile app provides instant access to resources, event updates, and financial planning tools, ensuring veterans can easily navigate their transition journey.

Signature Initiatives Redefining Veteran Support

FeMil℠ and FeMil Lead℠

These initiatives represent our commitment to empowering female veterans.

• FeMil℠ focuses on entrepreneurial education and funding opportunities.

• FeMil Lead℠ develops leadership skills, equipping women to excel in business and community roles.

International Veterans Day (March 3)

This globally recognized day celebrates the contributions of veterans across nations, emphasizing unity and shared progress.

Localized and Global Platforms

Through state-specific platforms like LouisianaVeterans.com and FloridaVeterans.com, and country-specific platforms like GermanyVeterans.com and SouthKoreaVeterans.com, we’re creating localized resources while fostering global connections.

Kevin D. Shoun: A Visionary Leader

Kevin D. Shoun’s transformational leadership is at the heart of Vets 2.0℠. Drawing from his military experience and commitment to mental health advocacy, Kevin exemplifies the values of resilience, empathy, and innovation.

Kevin’s Contributions

• Mental Health Advocacy: Kevin champions accessible mental health resources, ensuring no veteran faces challenges alone.

• Grassroots Action: From local food drives to mentorship programs, Kevin connects veterans to resources that foster success.

• Leadership Development: Kevin’s focus on guiding veterans as community and industry leaders underpins the mission of Vets 2.0℠.

Discover more about Kevin D. Shoun’s work: Kevin D. Shoun and the Vision of Vets 2.0℠.

Economic and Social Impact: Why Vets 2.0℠ and NIVW Matter

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. By scaling this impact globally, NIVW and Vets 2.0℠ are driving innovation, creating jobs, and building stronger communities.

Driving Economic Growth

• Job Creation: Collaborations with industries ensure veterans have access to fulfilling careers.

• Entrepreneurial Opportunities: Tailored programs provide veterans with the tools to succeed as business leaders.

Advocating for Policy Change

NIVW actively supports initiatives like the Complete the Mission Act of 2024, which offers tax credits, streamlined contracting processes, and mental health funding for veterans.

Looking Ahead: A Vision for the Future

As we move forward, our focus remains on innovation, leadership, and community. With programs like Vets 2.0℠, FeMil℠, and International Veterans Day, we’re not just celebrating veterans—we’re investing in their future.

Get Involved

• Explore our programs and events at National Invest in Veterans Week®.

• Support mental health advocacy through Kevin D. Shoun’s initiatives.

• Advocate for systemic change by endorsing policies like the Complete the Mission Act of 2024.

Together, we can create a world where every veteran thrives as a leader, innovator, and changemaker. Let’s continue to honor their service by investing in their potential.

Angel Shuford
Vice President, National Invest in Veterans Week®

Angel Shuford Appointed Vice President and CFO of National Invest In Veterans Week®

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Angel Shuford attending a prestigious evening gala, embodying grace and leadership as she represents National Invest In Veterans Week® with poise and professionalism.

Angel Shuford now stands as one of the most influential women in modern veteran entrepreneurship

“Angel’s accomplishments speak for themselves, but as her husband, I’ve had the unique privilege of witnessing her journey up close. Her rise to the rank of Sergeant in the U.S. Army, while excelling as a leader, mentor, and advocate, is nothing short of extraordinary. Although my own military career capped at Specialist, I’ve always admired Angel’s ability to push boundaries and achieve so much more than many thought possible. Her unwavering commitment to excellence, both in and out of uniform, is an inspiration—not only to me but to every veteran who strives to achieve greatness beyond their service. Angel represents the very best of what it means to serve with honor, lead with vision, and empower others to succeed.”

— Jeff Shuford, Army Veteran and proud husband of Angel Shuford, Sergeant and Vice President/CFO of National Invest In Veterans Week®

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Angel Shuford receiving recognition for her outstanding service as a U.S. Army leader, exemplifying leadership and excellence in military aviation. Her dedication continues to inspire her work with National Invest In Veterans Week®

In a moment that will undoubtedly redefine the landscape of veteran advocacy, National Invest In Veterans Week® (NIVW) proudly announces Angel Shuford as its new Vice President and Chief Financial Officer (CFO). Angel Shuford, an accomplished leader with unmatched expertise in aviation, technology, real estate, and veteran advocacy, now stands as one of the most influential Black women in veteran entrepreneurship and leadership. Her extraordinary career trajectory and visionary insights mark a transformational moment for NIVW, cementing the organization as the ultimate global platform dedicated to empowering veteran-owned businesses.

This appointment isn't just a step forward for NIVW—it’s a leap toward scaling its impact, influence, and innovation on an international level.

A Track Record of Excellence Across Industries

Angel Shuford being awarded for her dedication and exemplary service in the U.S. Army. This moment highlights her commitment to excellence, which she now brings to her leadership role with National Invest In Veterans Week®.

Angel Shuford brings an exceptional history of leadership and success across multiple high-stakes industries. She has led groundbreaking initiatives in aviation, technology, and real estate, establishing herself as a forward-thinking trailblazer. Her influence and innovative approaches have earned her recognition from global powerhouses like Google, Comcast Business, HarvardX, and the U.S. Department of Defense.

Under Angel’s leadership, National Invest In Veterans Week® is strategically positioned to expand its intellectual property assets and amplify its global presence. With a portfolio of over 40 international markets, NIVW is driving opportunities for veteran entrepreneurs on a massive scale. This includes cutting-edge domains such as FloridaVeterans.com, UnitedKingdomVeterans.com, AustraliaVeterans.com, and many more, which serve as critical digital hubs for resources, advocacy, and support. Angel’s appointment is the catalyst that will take these tools to the next level, ensuring they become the cornerstone of veteran empowerment worldwide.

Credentials That Exemplify Leadership and Expertise

Angel Shuford’s career is a showcase of certifications and achievements that highlight her unique ability to lead at the highest level. Every credential reflects her expertise, precision, and drive for innovation—qualities that will elevate NIVW to new heights:

• FAA Control Tower Operator Certification

  • Awarded by the Federal Aviation Administration, this certification demonstrates Angel’s exceptional skill in managing complex air traffic operations—proving her ability to deliver results in high-pressure environments.

• FAA Part 107 Drone Pilot License

  • With this certification, Angel revolutionized the real estate industry by integrating advanced drone technology into property marketing. Her visionary approach has driven over $6 million in combined real estate sales and listings, creating entirely new standards in the field.

• Secret Security Clearance (U.S. Department of Defense)

  • A prestigious clearance that underscores Angel’s trustworthiness, reliability, and ability to manage sensitive operations with discretion and professionalism.

• Technology Entrepreneurship: Lab to Market (HarvardX)

  • A certification from Harvard University, this program focuses on bringing innovative technologies from concept to commercialization. Angel’s participation highlights her strategic approach to innovation and business growth.

• Military Relocation Professional (MRP) Certification (National Association of REALTORS®)

  • This credential positions Angel as a trusted expert in assisting military families with seamless relocations, a vital service for veterans transitioning to new opportunities.

• Google IT Support Professional Certificate

  • Delivered by Google, this globally recognized certification showcases Angel’s adaptability and technical expertise in troubleshooting, networking, and systems management.

• Occupational Safety and Health Manager Certification (OSHA)

  • A credential that highlights Angel’s commitment to safety, compliance, and operational excellence in large-scale initiatives.

• BizTech Award Winner (Comcast Business)

  • This prestigious award celebrates Angel’s achievements as co-founder of Tech From Vets, a trailblazing organization that empowers veteran entrepreneurs with cutting-edge technology solutions.

• Project Management Principles and Practices (University of California, Irvine)

  • This program reflects Angel’s ability to manage large-scale projects with efficiency and deliver exceptional results.

Innovation in Real Estate Marketing

As the Director of Real Estate and Aerial Photography at Kellum Corporation, Angel Shuford redefined the way properties are marketed. Utilizing her FAA Drone Pilot License, she introduced state-of-the-art aerial photography techniques that brought properties to life in stunning detail. Her contributions have not only transformed real estate branding but also facilitated over $6 million in property sales and listings, particularly for military families seeking new homes.

“As someone who’s had the honor of playing in the NFL for teams like the San Diego Chargers, Jacksonville Jaguars, Buffalo Bills, Detroit Lions, and Carolina Panthers, I know what it takes to lead under pressure. Leadership is about vision, dedication, and being able to inspire others to rise to their full potential. Angel Shuford embodies all of that and more.”

— Drayton Florence, NFL Veteran and proud advocate for veterans as part of National Invest In Veterans Week®

Empowering Veteran Entrepreneurs Through Technology

Jeff and Angel Shuford receiving the prestigious BizTech Award from the Jacksonville Business Journal and Comcast Business. This honor highlights their groundbreaking efforts in innovation and their commitment to empowering veteran entrepreneurs through initiatives like Tech From Vets and National Invest In Veterans Week®.

As the co-founder of Tech From Vets, Angel has spearheaded initiatives that integrate innovative technology solutions into veteran-owned businesses. The organization’s mission to uplift veterans has been widely recognized, earning Angel the BizTech Award from Comcast Business and the Jacksonville Business Journal. Through her leadership, Tech From Vets has become a beacon of hope and resilience for veterans, equipping them with the tools they need to succeed in today’s competitive market.

Global Advocacy for Veterans

Angel Shuford’s impact at NIVW extends far beyond borders. Through strategic collaborations with prominent organizations such as Sports Illustrated, Catholic Charities of Kansas City-St. Joseph, and the U.S. Army Soldier for Life Program, she has elevated NIVW’s global reputation. These partnerships showcase her ability to connect with influential networks and align NIVW’s mission with critical opportunities.

NIVW’s intellectual property portfolio, including its registered National Invest In Veterans Week® trademark, and domains like GermanyVeterans.com and BrazilVeterans.com, serves as a testament to Angel’s strategic foresight. These digital assets, along with initiatives like the Invest In Veterans Week Podcast, are transforming NIVW into a world-class platform for veteran advocacy.

Championing Education and STEM Diversity

Angel Shuford’s contributions extend beyond her professional endeavors. She is the author of "The Manuscript," a groundbreaking resource designed to help service members transition to civilian life while maximizing their benefits. She is also a STEM Scholar, advocating for diversity and inclusion in science, technology, engineering, and mathematics fields. Her work is opening doors for underrepresented communities and ensuring veterans and their families are equipped for the future.

Inspired by Legacy and Mentorship

Angel’s leadership is deeply influenced by her connection to Jim Freeman, her husband Jeff Shuford’s grandfather and a Grammy Hall of Famer. Freeman’s legacy as a founding member of The Five Satins, famous for their timeless hit “In the Still of the Night,” serves as a guiding light for Angel’s mission. His creativity and resilience are values that Angel carries into her work with NIVW every day.

Maximizing Brand Value and Social Capital

Angel Shuford’s appointment as Vice President and CFO represents a strategic leap forward for National Invest In Veterans Week®. Her leadership amplifies the organization’s brand equity, solidifies its global influence, and strengthens its intellectual property portfolio. Partnerships with industry titans like HarvardX, Google, and Comcast Business ensure NIVW’s assets are not just valuable—they’re indispensable.

A Bold Vision for the Future

Angel Shuford is more than a leader; she’s a visionary. Her role at NIVW marks the beginning of a new era for veteran advocacy, one defined by innovation, empowerment, and global impact. Under Angel’s leadership, NIVW will continue to expand its influence, inspire change, and deliver results that honor and uplift the veteran community.

With Angel Shuford at the helm, National Invest In Veterans Week® is positioned to achieve unprecedented growth, empower more veterans than ever before, and cement its legacy as the ultimate advocate for veteran-owned businesses worldwide.

U.S. Army Experience: The Foundation of Excellence

Angel Shuford’s impressive leadership and operational expertise are deeply rooted in her distinguished service with the U.S. Army. Serving for 4 years and 9 months as part of the 1st Battalion, 11th Aviation Regiment, Angel demonstrated extraordinary skill, dedication, and a commitment to excellence that set her apart as a leader in aviation and operations.

In her role as Air Traffic Control Specialist, Angel safely managed over 170,000 air traffic movements with zero accidents, injuries, or loss of life, a track record that underscores her unwavering focus on precision and safety. Supporting the U.S. Army Aviation Center of Excellence (USAACE) flight training mission and the 110th Aviation Brigade, she contributed more than 1,000 air traffic service (ATS) hours, ensuring the success of critical military aviation operations.

As a leader, Angel excelled as the Aviation Company Noncommissioned Officer in Charge (NCOIC), where she played a vital role in training, mentoring, and maintaining operational readiness. Her commitment to mentorship was particularly evident in her work as an ATC Training Supervisor, helping four Soldiers achieve their Control Tower Operator (CTO) certification and contributing to an impressive 87% score in Quality Assurance (QA) Inspections.

Angel’s tireless dedication to excellence extended to her safety leadership. As the ATC Stagefield Safety Officer, her efforts were pivotal in earning a commendable safety rating during the Initial Command Inspection (ICI) for Fiscal Year 18 at Goldberg Stagefield, setting a high standard for Bravo Company.

These accomplishments highlight Angel’s ability to lead in high-pressure environments while maintaining exceptional standards in military aviation, safety management, training, and operations. Her time in the Army also showcased her adaptability and technical acumen, reflected in her mastery of Federal Aviation Regulations, the Digital Training Management System (DTMS), and other critical systems.

Angel’s military service is a testament to her resilience, leadership, and capability—qualities that continue to fuel her success at National Invest In Veterans Week®, where her extensive experience and dedication to excellence are helping empower veterans on a global scale.

A Career Built on Excellence and Recognition

Angel Shuford’s illustrious career is punctuated by an extraordinary array of honors and awards, showcasing her relentless commitment to excellence in both professional and academic pursuits. Her LinkedIn profile serves as a testament to her achievements, offering a glimpse into the accolades that define her legacy.

• Army Commendation Medal (ARCOM): Presented by the U.S. Army in recognition of sustained acts of heroism and meritorious service, this prestigious medal reflects Angel’s dedication to excellence in every mission she undertakes.

• Superior Academic Achievement Award: Honored by the Henry Caro Non-Commissioned Officer Academy, this award celebrates Angel’s remarkable academic and professional achievements during her military service.

• Thomas Edison State University President’s List: Angel’s commitment to academic excellence shines through with a 4.0 GPA during multiple terms, earning her a coveted spot on the President’s List in September 2020 and December 2020.

• Army Good Conduct Medal (AGCM): A symbol of honor and fidelity, this medal recognizes Angel’s exemplary service and unwavering professionalism during her time with the U.S. Army.

• SBB Research Group STEM Scholarship: Awarded for her outstanding contributions and academic excellence in the fields of Science, Technology, Engineering, and Mathematics (STEM), this scholarship highlights Angel’s passion for innovation and education.

• Five Star Certificate of Excellence: Presented by Broker★Agent Advisor, this recognition is a testament to Angel’s exceptional expertise and dedication in real estate, where she consistently delivers excellence for her clients.

• GoArmyEd "Making The Grade" Honor: Angel’s ability to balance military service and education earned her this award for maintaining an impressive 3.75 GPA while serving full-time as an Air Traffic Controller.

• Susan O. Friedman Endowed Scholarship: As a recipient of this distinguished scholarship, Angel has demonstrated both academic excellence and leadership in the Applied Science and Technology program.

• Military Scholarship (Thomas Edison State University): Recognizing Angel’s service and sacrifice, this scholarship underscores her commitment to education as a U.S. Army veteran.

• Army Achievement Medal: Awarded for her exceptional performance and dedication during her military career, further highlighting her ability to lead and excel.

• BizTech Award Winner (Comcast Business): Celebrated for her groundbreaking work as co-founder of Tech From Vets, this award exemplifies Angel’s innovation and commitment to empowering veteran entrepreneurs.

• Top Sales Award "Rookie of the Year": Angel’s remarkable success as a REALTOR® with Kellum Corporation—closing over $1 million in sales and $2 million in listings during her first year—is a shining example of her entrepreneurial spirit.

• Distinguished Scholar Award (Honorable Mention): Recognized by the Maryland Higher Education Commission, Angel’s academic achievements extend back to her high school years, where she also earned distinctions such as Co-Salutatorian, National Honor Society, and the Outstanding Academic Excellence Award.

From earning military commendations to excelling academically, Angel Shuford’s impressive honors solidify her status as a trailblazer in every field she touches. These accolades highlight the qualities that make her an invaluable leader at National Invest In Veterans Week®, where she continues to inspire and empower veterans across the globe.

Discover more about Angel Shuford’s remarkable journey by visiting her LinkedIn profile: Angel Shuford on LinkedIn

Extensive Aviation Expertise Backed by Advanced Training

Angel Shuford’s exceptional aviation credentials are fortified by a series of advanced courses and certifications that reflect her deep commitment to operational excellence and safety. Through specialized training programs, Angel has developed the expertise necessary to navigate the complexities of modern aviation while maintaining the highest standards of performance.

Her coursework includes:

• AFS-850 National FAASTeam - Airman Certification Standards (ACS): A comprehensive program focused on airman certification and operational standards to ensure safety and proficiency.

• ALC-449 - Aeronautical Proficiency Training, LLC - Cloudy Skies, Clear Judgement: Training designed to improve decision-making in challenging aviation conditions.

• ALC-566 - NAFI PDP: Marketing for the Professional CFI: A targeted course for Certified Flight Instructors on effective marketing strategies in the aviation industry.

• ALC-468 - Aircraft Owners and Pilots Association: Weather Wise - VFR into IMC Course: Essential training for understanding weather dynamics and avoiding inadvertent flight into instrument meteorological conditions.

• ALC-295 - Embry-Riddle Aeronautical University: NEXRAD: A specialized program on radar technology and its application in modern aviation.

• ALC-434 - FAA Safety Team: Aviation Weather Data - A Targeted Approach: Focused training on leveraging aviation weather data for improved safety and decision-making.

• ALC-322 - FAA Safety Team: Fatigue Countermeasure Training: Advanced training on mitigating fatigue to enhance pilot performance and safety.

• ALC-174 - FAA Safety Team: Helicopter General and Flight Aerodynamics: An in-depth course covering the principles of helicopter aerodynamics.

• ALC-104 - FAA Safety Team: Helicopter Weight & Balance, Performance: A focused program on helicopter-specific weight, balance, and performance parameters.

• ALC-103 - FAA Safety Team: Top 10 Causes of General Aviation Accidents: A course addressing common safety challenges in aviation to reduce risks.

These certifications are not only a testament to Angel’s expertise but also highlight her relentless pursuit of knowledge to support the missions of the U.S. Army and beyond. Each course further strengthens her ability to lead, train, and inspire within the aviation industry, making her a vital asset to National Invest In Veterans Week®.

“When I think about National Invest In Veterans Week®, I don’t just see an organization—I see a movement. I see an opportunity to honor the sacrifices veterans have made and to empower them to thrive in every aspect of life, especially as entrepreneurs and leaders. My mission is simple: ensure every veteran knows their worth and has access to the resources, networks, and tools they need to succeed.

As someone who’s served as a Sergeant in the U.S. Army, managing operations, mentoring others, and driving results in high-stakes environments, I know firsthand the discipline and determination veterans bring to the table. My journey—whether earning my FAA certifications, helping military families navigate real estate, or co-founding Tech From Vets—has taught me that veterans don’t just adapt; we excel. And at NIVW, we’re here to make sure the world sees that.

This isn’t just about one week a year; it’s about building a legacy of support and opportunity for those who’ve served. We’re creating platforms like FloridaVeterans.com, UnitedKingdomVeterans.com, and many more to extend our reach globally. We’re securing partnerships with leaders like Google, Comcast Business, and HarvardX to elevate our mission and expand our impact.

Veterans have the skills, the drive, and the resilience to build successful businesses and transform their communities. My role at National Invest In Veterans Week® is to make sure they have every opportunity to do just that. This is about more than advocacy—it’s about creating a world where veteran-owned businesses thrive and inspire others to do the same.”

— Angel Shuford, Vice President and CFO, National Invest In Veterans Week®

Learn More About Angel and Jeff Shuford's Impact

Angel Shuford’s dedication to empowering veterans and creating lasting change has earned her and her husband, Jeff Shuford, widespread recognition for their efforts. Recently, the pair was honored with the Global Humanitarian Innovation and Legacy Award, celebrating their unwavering commitment to service, leadership, and advocacy.

Read the full story on the Kellum Corporation Blog: The Global Humanitarian Innovation and Legacy Award Honoring Jeff and Angel Shuford

This award is just one example of how Angel and Jeff are leaving a lasting legacy through their work with National Invest In Veterans Week®, Tech From Vets, and beyond. Don’t miss this inspiring look at their incredible journey to making a difference worldwide.

Jeff Shuford’s Retirement: Honoring a Legacy of Service and Advocacy

After years of groundbreaking leadership, unwavering dedication to veterans, and impactful innovations, Jeff Shuford has officially announced his retirement, marking the end of an illustrious chapter in his life. Known as the co-founder of National Invest In Veterans Week® (NIVW), Shuford has decided to step back entirely from public events and active engagements, committing instead to a quieter and well-earned retirement. His plans involve embracing simplicity and doing absolutely nothing—no speaking tours, no appearances, and no commitments. It’s a deliberate and mindful decision to embrace personal peace after years of selfless service.

A Trailblazer in Veteran Advocacy

Jeff Shuford’s journey is one defined by a deep sense of purpose and a mission to empower veterans. His leadership was instrumental in the creation and success of National Invest In Veterans Week®, an initiative that champions the voices of veterans and amplifies the contributions of veteran-owned businesses. Under his guidance, NIVW grew into an internationally recognized movement, celebrated in 19 U.S. markets and across 21 international communities, earning a place in the Congressional Record.

This monumental success was driven by Shuford’s strategic foresight, his ability to connect with people, and his unrelenting drive to create a better future for veterans. He tackled challenges ranging from veteran mental health issues to fostering economic opportunities for those transitioning to civilian life. His leadership not only inspired change but also created pathways for thousands of veterans to thrive.

A Quiet Transition

In December 2024, Shuford surprised many by announcing his decision to step down from all formal roles for NIVW. This decision was made not out of necessity, but as a personal choice to prioritize simplicity and mindfulness. For Shuford, retirement does not mean stepping into a different phase of public life—it means truly stepping away.

While his wife, Angel Shuford, and trusted colleague, LTC Rickey L. Pope, now lead NIVW into the future, Shuford has chosen to retreat from public engagements entirely. This break from the limelight reflects his philosophy that even leaders deserve the chance to rest, recharge, and redefine their lives on their terms.

Reflections on a Storied Legacy

Shuford’s career accomplishments are nothing short of extraordinary. During his time with NIVW, he:

• Secured Congressional Recognition: National Invest In Veterans Week® became a nationally celebrated initiative, entered into the Congressional Record as a testament to its impact.

• Expanded Internationally: The movement spread across 40 global markets, including the United Kingdom, South Korea, and Germany, fostering a worldwide network of veteran advocates.

• Promoted Mental Health Awareness: Through programs like the Vets 22 app, Shuford made veteran mental health and suicide prevention central to his mission, saving countless lives.

• Empowered Veteran-Owned Businesses: NIVW provided tools, resources, and visibility for veterans to succeed in entrepreneurship, strengthening local economies and creating new opportunities.

Beyond his organizational achievements, Shuford exemplified integrity and selflessness. He famously declined a salary from NIVW, underscoring his belief that the initiative was about advocacy, not profit. His ethos—“This is a movement, not a business”—has become a rallying cry for all who continue his work.

Family Roots and Inspiration

Shuford’s commitment to excellence and service is deeply rooted in his family history. His grandfather, Jim Freeman, was a founding member of the legendary doo-wop group The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s artistic legacy of breaking boundaries and inspiring others left an indelible mark on Shuford, shaping his vision and values.

This sense of legacy guided Shuford throughout his career, as he strove to leave behind a movement that would stand the test of time—just as his grandfather’s music continues to inspire generations.

The Decision to Do Nothing

Perhaps the most surprising aspect of Shuford’s retirement is his decision to fully embrace rest. Unlike many leaders who remain active in advisory roles or embark on post-retirement speaking engagements, Shuford is intentionally stepping away from it all.

In his own words:

“I’ve spent years fighting for causes, creating movements, and driving change. Now, I want to experience the quiet moments—to enjoy the life I’ve worked so hard to build and just be present. It’s time to rest, reflect, and simply live.”

Shuford’s choice is a powerful reminder that stepping back is not a loss but a gift—an acknowledgment that life’s greatest rewards often come in stillness.

A Legacy That Endures

While Shuford may no longer be actively involved in NIVW, his legacy remains firmly embedded in the organization’s DNA. Under the capable leadership of Angel Shuford and LTC Rickey L. Pope, the initiative is set to continue its work, expanding into new markets and finding innovative ways to support veterans.

Even as Shuford retires to a life of quiet simplicity, the impact of his work will continue to ripple across generations. His legacy is one of resilience, innovation, and an unyielding commitment to service—a legacy that will inspire all who follow in his footsteps.

Conclusion

Jeff Shuford’s retirement is a celebration of a remarkable career and a life well-lived. His decision to step away entirely, to embrace a life of stillness and reflection, is as bold and inspiring as his career itself.

As Shuford moves into this new chapter, he leaves behind a legacy of empowerment, advocacy, and integrity. For those who have had the privilege of witnessing his work, his story serves as a powerful testament to the enduring impact of service, leadership, and the quiet strength of knowing when to let go.

South Carolina Passes Resolution To Commemorate National Invest In Veterans Week

Our staff at National Invest In Veterans Week would like to formally thank the South Carolina Senate and the South Carolina Senate Family and Veterans Services Committee for passing H 3825 commemorating National Invest In Veterans Week.

Whereas, the Lexington Chamber and Visitors Center encourages businesses and community members of the Midlands and beyond to observe this week by promoting, partnering with, and buying from veteran-owned businesses and mentoring veteran entrepreneurs. Now, therefore,

Be it resolved by the Senate, the House of Representatives concurring:

That the members of the South Carolina General Assembly, by this resolution, commemorate the national Invest In Veterans Week on March 1-7 in support of veteran-owned businesses.

Be it further resolved that a copy of this resolution be presented to the Lexington Chamber and Visitors Center.

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https://www.scstatehouse.gov/sess124_2021-2022/prever/521_20210203.htm