Jeff Shuford National Invest In Veterans Week Staff Jeff Shuford National Invest In Veterans Week Staff

Update: Jim Freeman and Jeff Shuford Make History with Five Congressional Record Entries

Jim Freeman and Jeff Shuford Make History with 5 Congressional Record Entries, 5 Proclamations, and a Landmark Court Case

For the first time in U.S. history, a single family has secured five Congressional Record entries and five state proclamations, recognizing their lasting impact on music, business, and veteran advocacy. Jim Freeman, a doo-wop pioneer with The Five Satins, was honored for his role in shaping American music, while Jeff Shuford was recognized for his leadership in veteran entrepreneurship through National Invest In Veterans Week®.

Additionally, Iowa House Resolution 36 formally acknowledged Jim Freeman’s contributions to rock and roll, and a U.S. Court of Appeals citation recognized the cultural and legal significance of In the Still of the Nite, reinforcing the family's deep influence across industries.

📖 Read more about their historic achievements:
🔗 Invest In Veterans Magazine
🔗 Learn More: www.InvestInVeteransWeek.com

A Family Legacy in Music, Business, and Veteran Advocacy

For the first time in U.S. history, a single family has secured five Congressional Record entries, honoring their lasting contributions to music, business, and veteran advocacy. The Freeman-Shuford family has left an undeniable mark on American culture, receiving Congressional honors, state proclamations, and even a federal court citation, proving their multi-generational influence across industries.

From Jim Freeman’s legendary role in doo-wop to Jeff Shuford’s leadership in veteran entrepreneurship, their impact has spanned decades, shaping both cultural and economic landscapes.

📖 Read more about their historic journey:
🔗 Invest In Veterans Magazine
🔗 Kellum Corporation Blog
🔗 Courtyards at San Jose News

Breaking Down the Five Congressional Record Entries

🎵 Jim Freeman & The Five Satins (1994) – Doo-Wop Pioneers Recognized

On August 19, 1994, Senator Joe Lieberman honored Jim Freeman and The Five Satins in the Congressional Record, recognizing their then Singer frontman Bill Baker and the Satins role in shaping American music history with their timeless hit, In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.

🎶 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute

On April 23, 2015, Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.

🎤 Jim Freeman (2015) – Individual Recognition

Later that same year, Jim Freeman was honored separately for his personal contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.

🇺🇸 Jeff Shuford (2024) – Championing Veteran Entrepreneurship

On March 8, 2024, Rep. Matt Rosendale entered National Invest In Veterans Week® into the Congressional Record, spotlighting its impact on veteran-owned businesses. As co-founder, Jeff Shuford was recognized for his leadership in advocating for veteran entrepreneurs and shaping policy discussions on their behalf.

📀 Jim Freeman & The Five Satins (2004) – Lost in the Fifties Tonight

On July 8, 2004, the Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.

Iowa House Resolution 36: Honoring Jim Freeman’s Musical Legacy

Alongside Congressional recognition, Jim Freeman was honored at the state level with Iowa House Resolution 36, celebrating his contributions to music and entrepreneurship.

Key Highlights of House Resolution 36:

  • Introduced by Representatives Richardson & Smith

  • Recognized Jim Freeman as a pioneer of American rock and roll

  • Acknowledged his role in recording In the Still of the Nite with The Five Satins

  • Highlighted his songwriting for classics like To the Aisle and Wonderful Girl

  • Celebrated his induction into the United in Group Harmony Association Hall of Fame (1995) and the American Rhythm and Blues Hall of Fame (1998)

  • Honored his contributions as a business owner in Iowa since 1970

📜 Read House Resolution 36

State Proclamations Celebrating the Freeman-Shuford Legacy

Beyond national recognition, the Freeman-Shuford family has been honored at the state level for their contributions to music, business, and veteran advocacy:

  • South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.

  • Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.

  • Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.

These official proclamations further solidify the family’s lasting influence on American culture and economic progress.

Jim Freeman’s RIAA-Certified Legacy

Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant. In the Still of the Nite has appeared on multiple gold, platinum, multi-platinum, and diamond-certified albums, proving its enduring appeal.

RIAA-Certified Sales Featuring In the Still of the Nite

  • {DIAMOND®} Dirty Dancing soundtrack

  • {9X MULTI-PLATINUM®} Boyz II Men Cooleyhighharmony

  • {PLATINUM®} Rock & Roll Era, 1956

  • {PLATINUM®} Boyz II Men’s tribute version

  • {GOLD®} The Beach Boys 15 Big Ones

RIAA-Certified Sales Featuring Lost in the Fifties Tonight

Since Lost in the Fifties Tonight incorporates In the Still of the Nite, it also earned major RIAA certifications:

  • {PLATINUM®} Ronnie Milsap Greatest Hits Volume 2

  • {GOLD®} Ronnie Milsap Lost in the Fifties

  • {GOLD®} Ronnie Milsap 40 #1 Hits

This commercial success reinforces Jim Freeman’s lasting legacy in American music.

A U.S. Court of Appeals Citation Recognizes The Five Satins

In an unexpected legal acknowledgment, the U.S. Court of Appeals for the Seventh Circuit cited The Five Satins in a landmark case about music ownership and influence. The court referenced In the Still of the Nite as a prime example of a song that has stood the test of time.

🔗 Read the Court Ruling

This legal mention further cements The Five Satins’ impact beyond the music industry, proving their work’s significance in historical and legal contexts.

A Legacy That Spans Generations

With five Congressional Record entries, state proclamations, and legal recognitions, the Freeman-Shuford family has built a lasting legacy in:

🎵 American music history through Jim Freeman
🏛 Veteran entrepreneurship through Jeff Shuford
📜 Legislation, business, and cultural influence across generations

🔗 Learn More & Join the Movement:
🌎 www.InvestInVeteransWeek.com

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Angel Shuford Angel Shuford

Angel Shuford Announces Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur in America

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

FOR IMMEDIATE RELEASE

National Invest In Veterans Week® Recognizes Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur—A Trailblazer in Intellectual Property and Brand Innovation

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.

This achievement cements his position as the foremost veteran business leader in the beverage industry, demonstrating unmatched expertise in securing, protecting, and scaling intellectual property assets.

Sherman Williams: The Most Trademarked Veteran Beverage Entrepreneur in America

With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

The Largest Veteran-Owned Beverage Trademark Portfolio Ever Assembled

Williams’ trademark portfolio is uniquely diversified, covering health-focused hydration, pet wellness, and skincare-infused beverages.

Sherman Williams’ 10 Federal Beverage Trademarks:

Body Aqua® (Registered 2020) – The flagship hydration brand, pioneering diabetic-friendly, collagen-producing functional beverages.

Woof Water® (Registered 2023) – A premium hydration formula for dogs, designed for optimal pet health and hydration.

Meow Water® (Registered 2023) – A specialized hydration formula for cats, ensuring feline wellness and hydration balance.

Well Water 7.5 pH® (Registered 2020) – A pH-balanced alkaline water brand, formulated to enhance hydration and support cellular health.

Cosmetic Beverage® (Registered 2019) – A first-of-its-kind fusion of hydration and skincare, introducing an entirely new industry category.

Kids Aqua® (Registered 2019) – A nutrient-enriched hydration brand for children, promoting healthy hydration habits from an early age.

Body Aqua Nutrient Fortified Beverage® (Registered 2015) – A high-performance hydration solution, tailored for athletes, military personnel, and health-conscious consumers.

"Be Only Daring to Yourself" Body Aqua® (Registered 2013) – A legacy brand trademark, reinforcing the motivational philosophy behind the Body Aqua movement.

Body Water® (Registered 2012) – A functional water brand dedicated to enhancing hydration for high-performance lifestyles.

Body Aqua® (Legacy Filing, 2012) – A reinforcement of Body Aqua’s ownership in the market, securing brand exclusivity across multiple product lines.

Revolutionizing Veteran-Owned Branding and IP Strategy

Williams is not only a dominant force in the veteran beverage industry, but he has also become a trailblazer in intellectual property and trademark strategy. His ability to successfully secure, protect, and commercialize trademarks places him at the forefront of veteran-led brand innovation.

His expansion into pet hydration, wellness beverages, and skin-nourishing drinks demonstrates market foresight and category diversification, making him a key figure in shaping the future of functional beverages.

Sherman Williams' Role in Expanding NIVW’s Intellectual Property Reach

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is also leading the charge in expanding the organization’s intellectual property holdings. Under his leadership, NIVW has strengthened its brand influence, securing:

National Invest In Veterans Week® (Trademarked 2019) – The only congressionally honored veteran business observance, recognized in 19 U.S. markets and 21 international markets.

Over 40 veteran-focused domains, ensuring global brand visibility and veteran business advocacy.

Invest In Veterans Week Magazine, syndicated across multiple markets, further amplifying veteran business success stories.

A veteran business podcast and media network, creating high-value branding opportunities for veteran entrepreneurs.

A Legacy of Veteran Business Empowerment

Reflecting on this milestone, Sherman Williams stated:

"Veterans deserve more than just a seat at the table—we deserve to own the table. By securing our brands, trademarks, and intellectual property, we ensure that veteran entrepreneurs have control over their business future. My goal is to help veterans build and protect their brands, just as I have done with mine."

With Sherman Williams’ record-breaking IP portfolio, NIVW is now positioned as the most trademarked veteran business ecosystem in America. This partnership is transformational, setting a new precedent for veteran entrepreneurship, brand ownership, and long-term economic growth.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

For more on Body Aqua®, visit DrinkBodyAqua.com.

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Angel Shuford Angel Shuford

HarvardX Strong: Leading National Invest In Veterans Week® into a New Era

Excerpt: Harvard Leadership and the Future of Veteran Entrepreneurship

As President & CFO of National Invest In Veterans Week® (NIVW), I have the privilege of leading one of the most impactful veteran entrepreneurship initiatives in the world. My experience at HarvardX’s "Technology Entrepreneurship: Lab to Market" has provided me with a structured framework to scale innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan emphasized that entrepreneurship isn’t just about ideas—it’s about execution, market fit, and sustainable growth. Their insights have directly influenced how I approach building a scalable, financially strong, and globally recognized NIVW.

With a multi-generational vision, I am ensuring that NIVW’s leadership, economic strategy, and national influence continue to expand. By applying HarvardX methodologies and leveraging institutional partnerships—such as our work with Live Oak Bank, New York Life Investments, and Congressional leaders—NIVW is evolving into a sustainable force for veteran business success.

Further Reading & Resources:

Introduction: Harvard Excellence and Veteran Entrepreneurship

As President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), I lead one of the most influential veteran entrepreneurship initiatives in the world. My background in military aviation, real estate, and technology has shaped my approach to leadership, but my experience studying at HarvardX’s "Technology Entrepreneurship: Lab to Market" provided the framework for scaling innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan taught me that entrepreneurship is not just about ideas—it’s about execution, market fit, and sustainable growth. Their insights into technology commercialization, funding strategy, and leadership systems have directly influenced my strategic vision for NIVW’s future.

NIVW is not just an organization—it is a multi-generational movement that has evolved to meet the needs of veteran entrepreneurs. As its new leader, my mission is to expand its reach, increase its financial sustainability, and solidify its legacy for generations to come.

Lesson 1: A Multi-Generational Legacy Must Be Built on Systems, Not Just People

HarvardX taught me that lasting organizations thrive on systems, not individual leaders. Many companies fail because their success relies too much on one person's vision rather than scalable, replicable models.

As President, my role is to ensure NIVW is bigger than any one leader. My leadership will be defined by building systems and structures that make NIVW financially strong, operationally efficient, and globally recognized.

How I’m Implementing This at NIVW:

  • Institutionalizing NIVW’s Leadership Structure – To ensure continuity, I have appointed an elite leadership team that will drive NIVW’s mission forward:

    • Dr. Richard S. Freeman – Legal Advisor, veteran entrepreneurship policy expert.

    • Jim Freeman (The Five Satins) – Cultural Ambassador, connecting music, business, and veteran advocacy.

    • Kevin D. Shoun – Director of Strategic Development, expanding financial and business partnerships.

    • Cpt. Sherman Williams Jr. – Military Affairs Liaison, advocating for service-disabled veteran-owned businesses.

  • Financial Growth Initiatives – I am leading NIVW toward profitability and long-term sustainability through corporate sponsorships, investment opportunities, and government-backed programs.

  • Scalability Models – Inspired by Harvard’s commercialization frameworks, NIVW is adopting a repeatable, scalable strategy for veteran business support.

The success of NIVW is no longer dependent on a single leader—it is an ecosystem of experts, systems, and financial resources that will outlast any one presidency.

Lesson 2: Market Fit Determines Success More Than Innovation

One of the most valuable insights from HarvardX’s commercialization course is that innovation alone doesn’t guarantee success. A product, service, or business must be positioned correctly within the market to gain traction.

At NIVW, I’ve applied this market-first approach to ensure veteran entrepreneurs are not just launching businesses, but scaling them successfully.

How This Translates to NIVW:

  • The Pledge to Invest in Veteran Businesses – A corporate-backed initiative ensuring veteran entrepreneurs receive funding and contracts from major companies.

  • International Expansion – NIVW now has global domains and partnerships to help veteran businesses access international markets.

  • Strategic Branding & Endorsements – We’ve secured endorsements from Congress, Fortune 500 companies, and investment leaders, ensuring that veteran businesses remain a national economic priority.

By aligning veteran entrepreneurs with the right markets, the right funding, and the right positioning, we are building a sustainable future for veteran-owned businesses.

Lesson 3: Storytelling Drives Influence and Funding

HarvardX emphasized that strong businesses tell compelling stories. Investors, customers, and policymakers don’t just respond to products—they respond to narratives that inspire action.

At NIVW, we have successfully leveraged storytelling to secure funding, media attention, and government support.

Key Branding & Endorsement Successes:

  • Congressional Record Recognition – NIVW is officially recognized in the U.S. Congressional Record, proving its national significance.

  • New York Life Investments Feature – NIVW was selected for New York Life’s "2025 Client Outreach Opportunities", a major endorsement from the financial industry.

  • Live Oak Bank Partnership – Live Oak Bank spotlights NIVW’s research on veteran entrepreneurship, amplifying its reach and credibility.

  • Corporate & Government PartnershipsFox Business, Live Oak Bank, and other major institutions now actively promote veteran entrepreneurship using NIVW’s research.

By positioning NIVW as a movement rather than just an organization, we have increased investment, engagement, and national recognition.

Lesson 4: Aligning Business Models with Economic Growth

HarvardX emphasized that businesses fail when their operating models don’t align with their mission. This lesson has been crucial in my strategy to restructure NIVW for long-term financial stability.

Key Financial Growth Strategies for NIVW:

  • Veteran Business Growth Fund – We are building an investment pipeline for veteran-owned businesses to receive capital at key growth stages.

  • Corporate Revenue Streams – We are expanding sponsorships, government partnerships, and financial programs to ensure NIVW can operate independently.

  • Data-Driven Decision Making – Using Harvard’s market research frameworks, we now make evidence-based business decisions to guide veteran entrepreneurship initiatives.

By treating NIVW as a sustainable business rather than just an advocacy group, we ensure it remains financially viable and impactful for future generations.

Lesson 5: Preserving Academic and Intellectual Influence in Veteran Advocacy

Another aspect of HarvardX’s impact on my leadership is the importance of intellectual credibility in business and policy advocacy. Academic research plays a critical role in establishing legitimacy, securing funding, and influencing policy decisions.

My husband, Jeff Shuford, has contributed to this intellectual foundation, with his academic citations in AI ethics, technology commercialization, and economic globalization shaping how NIVW presents its policy and business recommendations.

Jeff Shuford’s Most Notable Academic Citations:

  1. "Deep Reinforcement Learning and Its Industrial Use Cases: AI for Real-World Applications" – Wiley Online Library.

  2. "A Multifaceted Vision of the Human-AI Collaboration: A Comprehensive Review" – IEEE Access.

  3. "Quantum Computing and Artificial Intelligence: Synergies" – Compliance Cosmos.

  4. "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models" – National Institutes of Health (NIH).

  5. "The Mechanisms of AI Hype and Its Planetary and Social Costs" – Leverhulme Centre for the Future of Intelligence, University of Cambridge.

NIVW benefits from this scholarly credibility, reinforcing our role as a thought leader in veteran entrepreneurship and policy development.

Conclusion: Harvard Knowledge Driving a Multi-Generational Legacy

HarvardX’s Technology Entrepreneurship: Lab to Market has given me a world-class framework for leadership, innovation, and economic empowerment. As President of NIVW, my role is to ensure it remains a multi-generational institution that continues growing beyond any one leader.

This is only the beginning. With Harvard knowledge, structured innovation, and a commitment to veteran entrepreneurship, we will continue building a lasting legacy—one that will empower veteran businesses for generations to come.


Further Reading & Resources

For more insights into National Invest In Veterans Week® (NIVW), its multi-generational impact, and the ongoing work supporting veteran entrepreneurship, explore the following resources:

For additional updates and research on veteran entrepreneurship and economic policy, visit:
National Invest In Veterans Week Media Center

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

National Invest in Veterans Week Featured in ARSA’s Prestigious Aviation Life Calendar

National Invest in Veterans Week (March 1–7) continues to earn its place as a cornerstone event in recognizing and empowering veteran entrepreneurs, as highlighted in the Aeronautical Repair Station Association’s (ARSA) 2024 Aviation Life Calendar.

Read the full ARSA newsletter here.

National Invest in Veterans Week (March 1–7) continues to earn its place as a cornerstone event in recognizing and empowering veteran entrepreneurs, as highlighted in the Aeronautical Repair Station Association’s (ARSA) 2024 Aviation Life Calendar. This inclusion places the week alongside other impactful observances like Women of Aviation Worldwide Week, reflecting its importance within the aviation and broader business communities.

Angel Shuford, President and Chief Financial Officer of National Invest in Veterans Week, heralded the recognition as a step forward in amplifying the voices of veteran entrepreneurs. "To see National Invest in Veterans Week included among such key events speaks volumes about the growing acknowledgment of veterans’ contributions to industries like aviation," Shuford stated. "This week is about more than just celebration—it’s about creating opportunities and investing in the futures of those who have served."

Kevin D. Shoun, who served as Angel Shuford’s First Sergeant during her Army aviation career and now supports the initiative as a Senior Advisor, underscored the collaborative spirit behind the week’s mission. "National Invest in Veterans Week is not just a tribute to veterans—it’s a call to action for industries to engage with and support the incredible talent and resilience veterans bring to the table," Shoun remarked. "This recognition by ARSA helps bridge the gap between veteran-led businesses and industries like aviation that thrive on innovation and determination."

The Growing Legacy of National Invest in Veterans Week

Since its inception, National Invest in Veterans Week has expanded its footprint, gaining traction both nationally and internationally. The inclusion in ARSA’s Aviation Life Calendar highlights the increasing intersection between veteran entrepreneurship and critical industries like aviation maintenance and repair. This synergy demonstrates how veterans' skills and leadership contribute to economic development and industry innovation.

The recognition also aligns with ARSA’s broader mission to promote diversity and excellence within the aviation community, making National Invest in Veterans Week a natural fit within its calendar of key events. The week serves as a platform for policy discussions, networking opportunities, and visibility for veteran-owned businesses, offering a vital boost to veterans transitioning from military to civilian life.

Looking Ahead

As National Invest in Veterans Week grows in prominence, its inclusion in ARSA’s calendar is a testament to the week’s mission to foster a culture of support for veteran entrepreneurship. By featuring this observance, ARSA not only acknowledges the vital contributions of veterans to industries like aviation but also reinforces the importance of partnerships in driving meaningful change.

For more details on the 2024 Aviation Life Calendar and the initiatives recognized, visit ARSA’s newsletter.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

Media Alert: The Most Trademarked Veteran Beverage Entrepreneur in America—Sherman Williams Jr. of Health2O

National Invest In Veterans Week® (NIVW) proudly announces that Sherman Williams Jr., Founder of Body Aqua (Health2O), is officially the most federally trademarked veteran beverage entrepreneur in America. With 10 federally registered trademarks, including the congressionally recognized National Invest In Veterans Week® (NIVW), Williams has revolutionized functional hydration, wellness beverages, and veteran-led business innovation.

This unprecedented intellectual property portfolio positions Body Aqua as the most trademarked veteran-owned beverage brand in the nation, setting a new benchmark for veteran entrepreneurship, brand expansion, and industry leadership.

FOR IMMEDIATE RELEASE

Sherman Williams Jr.: Redefining Veteran Entrepreneurship & Functional Hydration

St. Johns, Florida – National Invest In Veterans Week® (NIVW) proudly announces that Sherman Williams Jr., Founder of Body Aqua (Health2O), is officially the most federally trademarked veteran beverage entrepreneur in America. With 10 federally registered trademarks, including the congressionally recognized National Invest In Veterans Week® (NIVW), Williams has revolutionized functional hydration, wellness beverages, and veteran-led business innovation.

This unprecedented intellectual property portfolio positions Body Aqua as the most trademarked veteran-owned beverage brand in the nation, setting a new benchmark for veteran entrepreneurship, brand expansion, and industry leadership.

Media Opportunity: Sherman Williams is Available for Interviews!

Williams’ journey from military service to industry leadership is a compelling success story of resilience, innovation, and market disruption. His insights on functional beverage trends, veteran business empowerment, and intellectual property strategy make him a must-feature for national media, podcasts, and industry panels.

Why This Story Matters

Largest Veteran-Owned Beverage Brand by Trademarks – Williams holds 10 active federal trademarks, making him the most IP-secured veteran beverage entrepreneur in history.

Dominating the Functional Beverage Market – His pioneering hydration formulas are now sold in over 460 locations across five states, including Winn Dixie and Harveys grocery chains.

Health & Performance Innovation – Body Aqua products are diabetic-friendly, vegan-friendly, and designed for metabolism support, cognitive enhancement, and skincare benefits.

Veteran Entrepreneurial Leadership – Williams leveraged his military experience from Operation Iraqi Freedom to develop a mission-driven hydration brand, showcasing the power of veteran-led business ingenuity.

Breaking Industry Barriers – As a NaVOBA-certified Service-Disabled Veteran Business Enterprise (SDVBE), Williams is a trailblazer in veteran business ownership and corporate partnerships.

Sherman Williams' 10 Federal Trademarks: A Legacy of Business Ownership & Market Innovation

🔹 Body Aqua® – Functional hydration brand, revolutionizing the health & wellness beverage industry.
🔹 Woof Water® & Meow Water®First-of-their-kind pet hydration brands, optimizing canine and feline wellness.
🔹 Well Water 7.5 pH®Alkaline water designed to enhance cellular hydration and support immune health.
🔹 Cosmetic Beverage® – The only hydration brand infused with skincare benefits, promoting skin texture, radiance, and tone.
🔹 Kids Aqua® – Specially designed hydration solutions for children, ensuring nutrient-rich water for growing bodies.
🔹 Body Aqua Nutrient Fortified Beverage®The original formula, created to support high-performance hydration.
🔹 "Be Only Daring to Yourself" Body Aqua® – A motivational, brand-defining IP holding.
🔹 Body Water® – A legacy hydration trademark, securing Williams' ownership in the beverage space.
🔹 National Invest In Veterans Week® (Registered 2019)The only congressionally honored veteran business observance, securing Williams' influence in both business and advocacy.

Expanding Intellectual Property & Veteran Business Advocacy

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is actively leading the expansion of veteran-owned brands, corporate partnerships, and IP strategies. His expertise in securing intellectual property has positioned him as a dominant force in veteran business advocacy, functional wellness, and branding strategy.

Interview & Speaking Topics

🎙️ The Future of Functional Beverages – How Body Aqua is disrupting the industry and meeting consumer demand for health-first hydration.
🎙️ Veteran Entrepreneurs & Intellectual Property – Why IP protection is the key to brand longevity for veteran-owned businesses.
🎙️ Resilience & Leadership: From Battlefield to Boardroom – How Williams transitioned from military service to building a national brand.
🎙️ Breaking Barriers in the Beverage Industry – Overcoming funding, market entry, and distribution challenges in a corporate-dominated industry.
🎙️ Pet Hydration: The Next Billion-Dollar Market? – How Woof Water® & Meow Water® are revolutionizing the pet wellness space.

Request an Interview with Sherman Williams Jr.

Sherman Williams is available for TV, print, digital, radio, and podcast interviews, as well as panel discussions on veteran business growth, branding, and intellectual property strategy.

📩 For media inquiries, speaking engagements, or brand collaborations, contact:
📧 info@InvestInVeteransWeek.com

🔗 More Information:
🌐 DrinkBodyAqua.com
🌐 InvestInVeteransWeek.com

Sherman Williams is the voice your audience needs to hear! Secure your exclusive interview today.

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Lonnell McCall II Lonnell McCall II

A Call for National Recognition: Proclaiming National Invest In Veterans Week®

On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.

Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.

In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.

Lonnell McCall II Sr. Spokesperson

On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.

Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.

In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.

Through my role as the Lead Spokesperson for National Invest In Veterans Week®, I have witnessed firsthand the challenges veterans face in entrepreneurship and the importance of a unified effort to support them. State and local leaders, business communities, and policymakers must step forward to officially proclaim March 1st to 7th as National Invest In Veterans Week® and urge the President to do the same.

This is more than just a week—it’s a movement to ensure veteran-owned businesses thrive, their contributions are recognized, and their legacies continue to shape the future of our nation.

The Values That Drive My Mission

As the child of a military veteran, I’ve had the privilege of growing up with a deep appreciation for the core values instilled within military culture. These values—honor, discipline, loyalty, and selfless service—are not just words; they are guiding principles that have shaped my identity and outlook on life.

Being connected to such a great institution like the military, even if indirectly, has allowed me to witness the sacrifices made and the dedication required to serve something greater than oneself. These lessons have become the foundation of who I am today.

One of the most profound lessons I’ve learned is the importance of discipline. In the military, everything is structured, and there is a constant emphasis on efficiency and responsibility. Whether it’s waking up early to train, maintaining equipment, or executing a mission, discipline is at the core of success. Growing up in this environment, I’ve applied these same principles to my career, education, and community service, knowing that consistency and dedication are the keys to meaningful progress.

I have also inherited the loyalty and camaraderie that is deeply embedded in military culture. Service members rely on one another, forming unbreakable bonds built on trust and shared experiences. As a military veteran’s child, I’ve not only seen these bonds within my family but have also been embraced by a larger community that understands the sacrifices military families make. This experience has fueled my desire to contribute meaningfully to my community, both locally and internationally.

National Invest In Veterans Week®: A Global Platform for Veteran Entrepreneurs

One of the most impactful ways I have been able to serve this community is through National Invest In Veterans Week® (NIVW), where I am privileged to serve as the Lead Spokesperson. NIVW is not just a weeklong observance—it is a national and global platform that amplifies the voices of veterans, syndicates their stories, and advocates for their success in entrepreneurship.

Through NIVW, my words, and the words of veteran entrepreneurs, don’t stay confined to local communities—they reach national and international audiences. The power of syndication through NIVW allows veteran advocacy to spread across multiple U.S. states and 29 international markets, ensuring that veteran-owned businesses receive visibility, recognition, and the resources they need to thrive.

As Lead Spokesperson, I have had the privilege of:
Advocating for policies that support veteran-owned businesses at the local, state, and federal levels.
Collaborating with leaders to expand financial, educational, and mentorship opportunities for veterans.
Engaging with international military communities to advocate for global support for veteran entrepreneurs.

This work is far-reaching and deeply personal. The lessons of military service—discipline, resilience, and selfless service—are the same values that drive the veteran business community. Through NIVW, these stories are not only told, but they are amplified across borders, reaching millions who share the belief that veterans deserve every opportunity to succeed.

From Personal Lessons to Global Leadership

The combination of being raised with military principles, my contributions through National Invest In Veterans Week®, and my commitment to service-driven leadership have shaped me into a strong, determined individual.

In both my professional life and community work, I bring a sense of urgency, accountability, and purpose to everything I do. I’ve learned to work relentlessly toward my goals, just as soldiers do in their missions. Whether leading from the front or working behind the scenes, I carry the spirit of service, discipline, and dedication with me.

But this mission is bigger than me.

At its core, National Invest In Veterans Week® is more than just an initiative—it is a national movement, a catalyst for change, and a platform for amplifying veteran entrepreneurs’ impact. Through this platform, I am not just speaking for myself—I am speaking for the countless veterans whose contributions to our economy and society deserve recognition and celebration.

A Call to Action: Secure Proclamations & Presidential Recognition

Now, I call on:
📢 State and local officials to issue proclamations recognizing March 1st to 7th as National Invest In Veterans Week®.
📢 Business and community leaders to amplify veteran entrepreneurs, invest in their businesses, and create pathways for their success.
📢 The President of the United States to officially proclaim National Invest In Veterans Week®, cementing this initiative in national history as a recognized celebration of veteran entrepreneurs.

This is more than an observance—it is a movement that has the power to shape the future of veteran entrepreneurship. By working together, we can ensure that those who have served our nation are given the opportunities, resources, and recognition they rightfully deserve.

Together, we can make National Invest In Veterans Week® a permanent fixture in our nation’s calendar—a week where veteran entrepreneurs receive the support, celebration, and national recognition they have earned.

The time for action is now.

#InvestInVeteransWeek #NIVW #VeteranEntrepreneurs #SupportVeteranBusinesses #ProclaimNIVW #VeteranAdvocacy


📢 This story can also be found across our nationally syndicated network at the following locations:

📌 LouisianaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 KansasVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 RhodeIslandVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewHampshireVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 DelawareVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 PennsylvaniaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 SouthCarolinaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 MississippiVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WyomingVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WestVirginiaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 TennesseeVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewJerseyVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NorthDakotaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 FloridaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📢 By syndicating this story across multiple state platforms, we ensure that veteran entrepreneurs and advocates nationwide can engage, support, and take action toward securing official recognition for National Invest In Veterans Week®. 🚀

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FeMil Lead℠ Sunsets and Merges with Vets 2.0℠: A New Era for Veteran Entrepreneurship

FeMil Lead℠ was launched as a two-month initiative aimed at supporting military spouses and transitioning service members in building and growing their businesses. During its brief but impactful run, the program provided valuable guidance in areas such as digital business strategy, entrepreneurship, and networking. By equipping participants with essential tools and knowledge, FeMil Lead℠ helped military-affiliated entrepreneurs establish a solid foundation for success.

One of the program’s key strengths was its ability to connect military entrepreneurs with the larger business community. Through local events near military bases, participants had opportunities to engage with potential customers, business partners, and mentors. These events helped bridge the gap between military-affiliated businesses and the broader market, fostering stronger economic engagement and business growth.

Although FeMil Lead℠ is now coming to a close, its mission is not ending. Instead, the program is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun. This merger represents an opportunity to expand the reach and impact of the work started by FeMil Lead℠, ensuring that military entrepreneurs continue to receive guidance and support as they navigate their business journeys.

Building on Success: The Evolution of FeMil Lead℠

The FeMil Lead℠ program has played a crucial role in empowering military spouses and transitioning service members by providing them with the tools and resources to launch, grow, and sustain their businesses. Through innovative data-driven strategies, global domain traffic insights, and targeted mentorship, FeMil Lead℠ successfully helped entrepreneurs establish a strong digital presence, secure military base vending contracts, and expand their reach into civilian markets.

Local community events outside Army military installations further strengthened economic engagement by connecting military-affiliated business owners with the broader consumer and business network, increasing their opportunities for growth.

Now, after a proven track record of success, FeMil Lead℠ is sunsetting—but its impact is far from over. As part of a strategic move to expand resources and drive greater impact, FeMil Lead℠ is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun.

The Power of Vets 2.0℠: Strengthening Veteran-Led Businesses

FeMil Lead℠ was launched as a two-month initiative aimed at supporting military spouses and transitioning service members in building and growing their businesses. During its brief but impactful run, the program provided valuable guidance in areas such as digital business strategy, entrepreneurship, and networking. By equipping participants with essential tools and knowledge, FeMil Lead℠ helped military-affiliated entrepreneurs establish a solid foundation for success.

One of the program’s key strengths was its ability to connect military entrepreneurs with the larger business community. Through local events near military bases, participants had opportunities to engage with potential customers, business partners, and mentors. These events helped bridge the gap between military-affiliated businesses and the broader market, fostering stronger economic engagement and business growth.

Although FeMil Lead℠ is now coming to a close, its mission is not ending. Instead, the program is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun. This merger represents an opportunity to expand the reach and impact of the work started by FeMil Lead℠, ensuring that military entrepreneurs continue to receive guidance and support as they navigate their business journeys.

Vets 2.0℠ focuses on helping veteran entrepreneurs with career transition, business development, and digital strategies. By integrating the mentorship model and community engagement efforts pioneered by FeMil Lead℠, Vets 2.0℠ will provide a more comprehensive and long-term support system for military-affiliated business owners. This transition is designed to build upon the foundation established by FeMil Lead℠ while offering an even broader range of resources and opportunities.

Military entrepreneurs who were involved with FeMil Lead℠ can expect a smooth transition into Vets 2.0℠, where they will continue to have access to mentorship, networking opportunities, and business development strategies. The data-driven digital strategies that were a core part of FeMil Lead℠ will be further refined and expanded under Vets 2.0℠, helping businesses improve their online presence and market positioning. Additionally, the emphasis on local business engagement will continue, ensuring that military-affiliated entrepreneurs remain connected to their communities and customers.

The merger of FeMil Lead℠ with Vets 2.0℠ marks the beginning of a new chapter for military entrepreneurs. While FeMil Lead℠ was a short-term initiative, its impact will continue to grow as part of a larger, long-term effort to support and strengthen veteran-led businesses. By uniting the strengths of both programs, this transition will help ensure that military-affiliated entrepreneurs have the resources, guidance, and community connections they need to build and sustain successful businesses.

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Veteran Entrepreneurs Drive Economic Resilience as Private Payrolls Rise in Uncertain Market

The January ADP National Employment Report revealed that private payrolls grew faster than expected, with 183,000 jobs added in January, surpassing the 150,000 projected by economists. However, corporations continue to tighten budgets, implement layoffs, and reduce workforce expansion.

With Angel Shuford now leading the charge, National Invest In Veterans Week® is expanding into six new markets, ensuring that more veteran-owned businesses receive capital, mentorship, and visibility in today’s economy.

February 5, 2025 – Amid Rising Job Numbers, Veteran-Owned Businesses Provide Economic Stability

As the U.S. economy continues its volatile recovery, with private payrolls growing by 183,000 jobs in January, veteran entrepreneurs are proving to be a pillar of economic resilience, innovation, and job creation. Amid concerns about inflation, labor market shifts, and geopolitical uncertainties, one sector remains steady: veteran-led businesses.

At the forefront of this movement is Angel Shuford, newly appointed President and CFO of National Invest In Veterans Week® (NIVW). Shuford, a decorated U.S. Army air traffic controller, military spouse, and strategic business leader, has taken the helm at a critical juncture, ensuring that veteran-owned businesses not only survive but thrive in an unpredictable market.

Her appointment comes at a time when the labor market faces both optimistic job growth and economic instability, with private employment rising faster than expected but concerns about the sustainability of these gains looming.

LTC Rickey L. Pope (Ret.): “Angel is the Leader Who Will Cement Veterans as Economic Powerhouses”

LTC Rickey L. Pope (Ret.), former President and Co-Founder of NIVW, emphasized that veteran entrepreneurs are the backbone of economic stability, particularly in times of uncertainty.

“We’ve seen time and again that veteran-owned businesses don’t just survive economic downturns—they redefine industries. Angel Shuford is the leader who will cement veterans as economic powerhouses. Her ability to scale businesses, secure investment opportunities, and drive long-term economic policy is exactly what this country needs at this moment.”

Pope’s endorsement of Angel Shuford is more than just a leadership transition—it is a statement about the growing influence of veteran entrepreneurs in shaping America’s financial future.

Veteran-Owned Businesses Are Hiring While Corporations Cut Costs

The January ADP National Employment Report revealed that private payrolls grew faster than expected, with 183,000 jobs added in January, surpassing the 150,000 projected by economists. However, corporations continue to tighten budgets, implement layoffs, and reduce workforce expansion.

This is where veteran entrepreneurs come in.

“Veteran-owned businesses are stepping up while corporations scale back,” said Shuford. “We’re not just building businesses—we’re building sustainable employment opportunities for other veterans, military spouses, and communities that need economic stability.”

With Angel Shuford now leading the charge, National Invest In Veterans Week® is expanding into six new markets, ensuring that more veteran-owned businesses receive capital, mentorship, and visibility in today’s economy.

Why Veteran-Owned Businesses Are More Resilient in Economic Uncertainty

The economic resilience of veteran-owned businesses is well-documented. Studies show that veteran entrepreneurs have a higher success rate in business ownership due to their:

Operational discipline gained from military service
Adaptability in crisis situations
Strong leadership and decision-making skills
Commitment to mission execution, even under financial constraints

While major corporations adjust hiring strategies, veteran-owned businesses are filling gaps in critical industries, from technology and logistics to finance and consulting.

“We need to recognize that veteran businesses are a stabilizing force in America’s economy,” said LTC Pope. “And under Angel’s leadership, that force is only getting stronger.”

Angel Shuford’s Vision for Veteran Economic Growth in 2025

Shuford’s strategy for NIVW’s next phase of expansion includes:

  1. Securing financial backing for veteran-owned businesses through strategic partnerships with investors and corporate sponsors

  2. Expanding National Invest In Veterans Week® into six new markets to increase economic impact nationwide

  3. Strengthening policy advocacy to ensure veteran entrepreneurs receive the funding, tax incentives, and federal contracts they deserve

“This is not just about honoring veterans—it’s about creating economic powerhouses,” said Shuford. “Veteran-owned businesses are the most underutilized asset in this country’s financial future. That’s what we’re changing.”

With private payrolls rising but long-term job stability uncertain, one thing remains clear: veteran entrepreneurs, under the leadership of Angel Shuford, will be the driving force of economic resilience in America.

For more information on National Invest In Veterans Week® and how to support veteran-owned businesses, visit InvestInVeteransWeek.com.

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Angel Shuford Appointed President of National Invest In Veterans Week®: A New Era of Veteran Entrepreneurship

In a historic leadership transition, Angel Shuford has been officially appointed as the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), marking a new era of expansion, economic empowerment, and legacy-building for veteran entrepreneurs.

Her appointment comes as LTC Rickey L. Pope (Ret.), the outgoing President and Co-Founder, steps down after years of distinguished leadership. Under his tenure, NIVW evolved from a grassroots initiative into a congressionally recognized movement dedicated to highlighting the impact of veteran-owned businesses.

Angel Shuford Appointed President of National Invest In Veterans Week®: A Defining Moment in Veteran Economic Empowerment

LTC Rickey L. Pope (Ret.) on Angel Shuford’s Leadership: “She Is the Architect of the Next Era”

In a groundbreaking leadership transition, Angel Shuford has officially been named the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), ushering in a new era of global expansion, financial strength, and institutional growth for veteran entrepreneurs.

Her appointment follows the tenure of LTC Rickey L. Pope (Ret.), the outgoing President and Co-Founder, who has spent years building NIVW into a congressionally recognized movement and a powerful force in veteran economic advocacy.

In his formal statement, LTC Pope framed Angel’s leadership as more than just a transition—it is a transformation.

“Angel Shuford isn’t just assuming leadership; she is architecting the next era of veteran entrepreneurship. She is redefining what economic empowerment looks like for veterans, turning symbolism into sustained financial strength. With her expertise, NIVW isn’t just growing—it is becoming an institution that will set the standard for how we invest in veteran businesses.” – LTC Rickey L. Pope (Ret.)

This endorsement from one of NIVW’s founding figures underscores Angel’s exceptional strategic vision, financial expertise, and her ability to scale veteran entrepreneurship into a movement with long-term impact.

Angel Shuford: A Legacy of Leadership in Military, Finance, and Business Strategy

With a distinguished background in military service as an Army Reserve air traffic controller, Angel has spent years honing the discipline, precision, and high-stakes decision-making skills required for national leadership.

Her rapid rise within NIVW is no accident—it is the result of a clear and effective strategic vision that has already demonstrated:
Financial Mastery: Angel has positioned NIVW for multi-year financial sustainability, ensuring that its programs and funding channels continue to grow.
Operational Scalability: Under her guidance, NIVW is expanding into six new markets, increasing its national and international reach.
Strategic Influence: She has built relationships with corporate investors, policymakers, and financial institutions, moving NIVW beyond recognition into a powerful financial advocacy platform for veteran businesses.

Her leadership will not only continue the momentum established by LTC Pope—it will amplify it into a movement with global economic influence.

LTC Pope on Angel’s Institutional Legacy: “She Is Building Something That Will Outlast Us All”

For years, NIVW has been at the forefront of veteran business advocacy, but Angel’s leadership marks the moment where it transitions from a movement to a lasting institution.

“Angel isn’t just leading an organization—she is creating a financial and policy infrastructure that will outlast us all. Her work in business, finance, and advocacy is setting the foundation for a new era of veteran economic influence. This is about more than leadership—it’s about legacy.” – LTC Rickey L. Pope (Ret.)

With this declaration, LTC Pope positions Angel as the key figure in NIVW’s transformation from an awareness-driven initiative to an economic powerhouse for veteran entrepreneurs.

The Next Era: Institutionalizing Veteran Economic Power

Under Angel Shuford’s leadership, NIVW is executing a bold new strategy that includes:
Expanding NIVW into six additional markets, increasing access to funding and business opportunities for veterans.
Strengthening partnerships with corporate entities, investors, and government agencies to create long-term financial backing for veteran-owned businesses.
Advancing veteran business advocacy on Capitol Hill, ensuring that policies, funding, and institutional support are aligned with the economic interests of veteran entrepreneurs.

With these initiatives, Angel is turning NIVW into more than a recognition event—it is becoming an economic driver for veteran-owned businesses.

“This is about legacy-building. We are ensuring that veterans aren’t just honored—they are financially empowered, invested in, and positioned as leaders in the national economy.” – Angel Shuford

Her leadership is poised to make National Invest In Veterans Week® one of the most powerful economic advocacy movements for veterans in history.

With LTC Pope’s endorsement and a visionary roadmap ahead, Angel Shuford is not just leading NIVW—she is redefining veteran entrepreneurship and solidifying its place in the global economy.

Under her leadership, NIVW is evolving into an institution that will shape the future of veteran business success for generations to come.

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Dr. Richard S. Freeman Joins National Invest In Veterans Week® as Legal Advisor, Marking a New Chapter for the Shuford-Freeman Legacy

Dr. Richard S. Freeman is not just a lawyer—he is an institution. His career, spanning over four decades, has impacted civil rights law, labor justice, international humanitarian efforts, and corporate governance. His work has shaped major industries, protected marginalized communities, and established legal precedents that continue to influence policy today. As a legal strategist, educator, and civil rights champion, Dr. Freeman has built a reputation as one of the foremost legal minds of his generation.

A Family Built on Leadership, Advocacy, and Generational Excellence

ATLANTA, GA – JACKSONVILLE, FL – NEW HAVEN, CTNational Invest In Veterans Week® (NIVW) has long been a movement driven by leadership, resilience, and unwavering advocacy for veteran entrepreneurs. Now, with the appointment of Dr. Richard S. Freeman, JD, as Legal Advisor, the organization is entering its most ambitious phase yet.

For the Shuford-Freeman family, this marks another milestone in a multigenerational legacy that has shaped music, civil rights, business, and now, veteran entrepreneurship.

The appointment comes at a pivotal time as LTC Rickey L. Pope, USA (Ret.) steps down, and Angel Shuford assumes the role of President and CFO of NIVW. In addition, Sherman Williams will take over as Director of Partnerships, and Jim Freeman—founding member of The Five Satins and Rock & Roll pioneer—will serve as Advisor for Cultural Partnerships.

Dr. Richard S. Freeman: A Legal Powerhouse Strengthening Veteran Advocacy

A Career Spanning Civil Rights, Corporate Law, and Policy Reform

Dr. Richard S. Freeman is not just a legal mind—he is a force in civil rights law, labor justice, and corporate governance. As a lead attorney at the U.S. Equal Employment Opportunity Commission (EEOC), he won some of the largest employment discrimination cases in U.S. history, including:

General Motors ($50 million consent decree)
Ford Motor Company ($25 million consent decree)
Cargill and J.P. Stevens (multi-million-dollar settlements)

Beyond the courtroom, Dr. Freeman has built institutions. As Vice President of International Affairs at Sojourner-Douglass College, he expanded educational opportunities for underrepresented communities worldwide. His work with the Joe Beasley Foundation has impacted South America, Africa, and the Caribbean.

His appointment as Legal Advisor at NIVW will focus on:

Strengthening veteran policy advocacy
Expanding legal protections for veteran entrepreneurs
Ensuring compliance and corporate partnerships that benefit veteran-owned businesses

His expertise, combined with Angel Shuford’s leadership and strategic expansion plans, positions NIVW as a globally recognized institution for veteran economic empowerment.

Jim Freeman’s Role in Cultural Partnerships: Expanding NIVW’s Media Influence

A Rock & Roll Pioneer Joins the Fight for Veteran Entrepreneurship

Jim Freeman, a founding member of The Five Satins, is not just a music icon—he is a cultural architect. With over 10 million records sold, his influence transcends generations.

His hit song, “In the Still of the Night,” recorded in 1956, remains one of the most celebrated doo-wop classics, featured in:

🎬 The Irishman (2019, Martin Scorsese)
🎥 Dirty Dancing
🎶 Covers by The Beach Boys, Debbie Gibson, and more

For his contributions to American music history, Jim Freeman was honored in the Congressional Record, making his family one of the few in history to be recognized in multiple generations.

Now, as Cultural Advisor for NIVW, he will work closely with his granddaughter, Angel Shuford, to:

Expand veteran entrepreneurship into media, entertainment, and branding
Leverage music and pop culture to amplify veteran business awareness
Create new partnerships between veterans, corporate sponsors, and the arts

Drayton Florence’s Retirement and the Future of NIVW

As Drayton Florence officially steps down due to medical circumstances, NIVW recognizes the enormous contributions he has made to veteran advocacy.

A former NFL cornerback with an 11-season career, Florence co-founded Tech From Vets and helped NIVW become a congressionally recognized movement. His impact will be felt for generations, and Sherman Williams is now set to carry forward his legacy.

Williams, a serial trademark owner, retired U.S. Army Captain and CEO of Body Aqua, will take over as Director of Partnerships, bringing expertise in:

Navigating corporate monopolies and business innovation
Creating veteran-friendly market opportunities
Expanding NIVW’s corporate reach

"Owning numerous Trademarks through the USPTO while running my business taught me, Veterans should not only be at the table—we should own the table," said Williams. "Drayton, Jeff, LTC Pope, built something incredible, and I am committed to ensuring that NIVW continues to thrive."

A Family That Redefined American Culture, Business, and Advocacy

The Shuford-Freeman family legacy is unlike any other.

🔹 Jim Freeman revolutionized American music with The Five Satins
🔹 Dr. Richard S. Freeman reshaped U.S. labor laws and corporate accountability
🔹 Jeff Shuford co-founded NIVW, bringing veteran entrepreneurship to national prominence
🔹 Angel Shuford now leads NIVW into its next era

Now, with Sherman Williams stepping into leadership and Angelina Shuford representing the next generation as Junior Spokesperson, this is a legacy that will continue for generations to come.

Final Thoughts: The Future of National Invest In Veterans Week®

With these strategic moves, NIVW is no longer just a veteran entrepreneurship initiative—it is a movement that merges business, culture, and advocacy on a global scale.

💠 Dr. Richard S. Freeman will ensure its legal and corporate foundation remains strong.
💠 Jim Freeman will elevate its cultural partnerships and branding influence.
💠 Sherman Williams will drive business partnerships and market expansion.
💠 Angel Shuford will continue leading with vision and strategy.

"Our family has always been about breaking barriers—whether in music, law, or business," said Angel Shuford. "Now, it’s about making sure veteran entrepreneurs are seen, heard, and empowered. We’re just getting started."

About National Invest In Veterans Week®

National Invest In Veterans Week® is the leading initiative dedicated to celebrating and supporting veteran entrepreneurs. Founded in 2019 by Jeff Shuford and Drayton Florence, NIVW highlights the economic impact of veteran-owned businesses while providing mentorship, resources, and visibility to veterans in business.

With operations in 62+ markets and expanding, NIVW is at the forefront of veteran economic advocacy, ensuring that those who served receive the recognition and opportunities they deserve.

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Drayton Florence Announces Retirement from National Invest In Veterans Week® and Tech From Vets; Sherman Williams to Lead, Jim Freeman to Advise Cultural Partnerships

National Invest In Veterans Week® (NIVW) and Tech From Vets announce the retirement of Drayton Florence, co-founder and Director of Partnerships, due to unforeseen medical circumstances. Florence has played a pivotal role in veteran entrepreneurship and advocacy, leaving a lasting legacy that will continue to guide both organizations for years to come.

It is with deep appreciation and gratitude that National Invest In Veterans Week® (NIVW) and Tech From Vets announce the retirement of Drayton Florence, co-founder and Director of Partnerships, due to unforeseen medical circumstances. Florence has played a pivotal role in veteran entrepreneurship and advocacy, leaving a lasting legacy that will continue to guide both organizations for years to come.

A Legacy of Service and Leadership

Drayton Florence's journey from NFL cornerback to veteran business advocate has been one defined by vision, resilience, and an unwavering commitment to those who have served. After an 11-season career in the NFL with teams including the Jacksonville Jaguars, Buffalo Bills, and Carolina Panthers, Florence pivoted to entrepreneurship and advocacy. He co-founded Tech From Vets in 2017, a veteran-owned technology company that went on to receive the 2017 BizTech Award from Comcast Business and the Jacksonville Business Journal.

Building upon that success, Florence co-founded National Invest In Veterans Week®, a congressionally recognized observance celebrated annually from March 1st to 7th, dedicated to supporting and amplifying the voices of veteran-owned businesses. His leadership and influence have been instrumental in positioning NIVW as a global movement.

Leadership Reflections on Drayton’s Impact

Drayton's retirement marks the end of an era, but his contributions will continue to shape the future of NIVW and Tech From Vets.

Angel Shuford, Vice President and CFO of National Invest In Veterans Week®, shared her appreciation:

“Drayton has been an extraordinary leader, mentor, and advocate for veteran entrepreneurship. His vision has laid the foundation for countless veteran-owned businesses to thrive. Though we will miss his leadership, his legacy will continue to inspire everything we do moving forward.”

Kevin D. Shoun, Senior Advisor for Civic Leadership and Policy Development at NIVW, also praised Florence’s contributions:

“Drayton’s work has been nothing short of transformational. He played an essential role in making NIVW what it is today—a nationally recognized and globally expanding initiative for veteran business support.”

New Leadership: A Dual Strategy to Strengthen NIVW’s IP and Market Presence

To ensure that Drayton’s legacy of leadership and innovation continues, Sherman Williams and Jim Freeman have been appointed to key advisory roles, further expanding NIVW’s intellectual property (IP) portfolio and market influence.

Sherman Williams Takes Over as Director of Partnerships

Sherman Williams, a retired U.S. Army Captain, veteran entrepreneur, and CEO of Body Water LLC, will take on the Director of Partnerships role for National Invest In Veterans Week®. Williams' deep background in business development, military leadership, and health-focused entrepreneurship will ensure that NIVW continues to expand its partnerships and impact.

Williams, a NaVOBA-certified veteran business owner, has demonstrated resilience in business innovation. He founded Body Water LLC (now known as Body Aqua) in 2015, developing a diabetic-friendly, vegan-friendly, and collagen-producing beverage aimed at improving hydration, reducing fatigue, and optimizing health. His expertise in business strategy, logistics, and navigating corporate monopolies will be crucial in guiding NIVW’s continued expansion into new industries and international markets.

His leadership in overcoming significant challenges—including the monopolization of the beverage industry—proves his ability to navigate high-level partnerships, government advocacy, and corporate negotiations. (DrinkBodyAqua.com)

Williams, reflecting on his new role, stated:

“Veterans deserve more than just a seat at the table—we deserve to build the table. National Invest In Veterans Week has already transformed the landscape for veteran entrepreneurs, and I am honored to step into this role to help scale its partnerships, influence, and economic impact for the veteran community.”

Jim Freeman to Advise Angel Shuford on Cultural Partnerships

In a groundbreaking move to expand NIVW’s cultural influence, Jim Freeman, founding member of The Five Satins and Grammy Hall of Fame inductee, will serve as Advisor to the CFO/VP for Cultural Partnerships.

Freeman, a legend in the music industry, played a key role in shaping doo-wop and R&B, with his contributions to the iconic hit “In the Still of the Night” cementing his place in music history. With a multi-generational recognition in the Congressional Record, Freeman’s expertise in cultural branding, media influence, and legacy-building will help NIVW integrate music, media, and advocacy into its long-term strategy.

Freeman’s advisory role will focus on:

  • Enhancing NIVW’s cultural and media partnerships

  • Leveraging music and entertainment to amplify veteran entrepreneurship

  • Expanding brand reach through strategic collaborations

Freeman shared his perspective on joining NIVW:

“I’ve seen firsthand the power of music and cultural influence in shaping social movements. National Invest In Veterans Week has built an extraordinary platform, and I look forward to advising Angel on how we can continue expanding its reach in entertainment, corporate partnerships, and public engagement.”

The Future of National Invest In Veterans Week® and Tech From Vets

With Sherman Williams stepping into Drayton Florence’s role and Jim Freeman providing cultural advisory leadership, NIVW is positioned for unprecedented expansion. These strategic appointments will increase NIVW’s intellectual property, corporate visibility, and influence in both business and cultural sectors.

As the organization continues to push boundaries in veteran entrepreneurship, legislative advocacy, and global market expansion, its leadership remains committed to honoring the foundation built by Drayton Florence while preparing for the next evolution of veteran economic empowerment.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

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Rep. Mike Levin: A Champion for Veterans and Community Investment

As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.

A Legacy of Advocacy for Veterans

Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life.

As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.

A Legacy of Advocacy for Veterans

Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life. These initiatives include:

  • Access to affordable housing and nutritious food.

  • Workforce training programs for good-paying jobs.

  • Support for survivors and military families.

Rep. Levin’s leadership stems from a personal connection—he represents Marine Corps Base Camp Pendleton and is the grandson of a World War II veteran. During the awards ceremony, VFW Commander-in-Chief Duane Sarmiento remarked, “Rep. Levin exemplifies the values of service and advocacy that we at the VFW strive to live every day.”

Recent Achievements: Elevating Community Investment

In addition to his work for veterans, Rep. Levin has been appointed to the powerful House Appropriations Committee, making him the sole representative from San Diego and Orange Counties on this influential body. This new role gives him a direct hand in allocating federal funding for projects that address pressing challenges like:

  • Supporting homeless veterans through affordable housing initiatives.

  • Advancing clean energy and job creation.

  • Strengthening infrastructure, including rail corridors and sand replenishment projects.

Rep. Levin’s efforts have already resulted in securing over $1 billion in federal funding for his district since 2019, including $100 million for rail corridor safety and $47 million for coastal restoration projects. His commitment to community investment and environmental sustainability underscores his vision for long-term growth.

A Leader in Data Transparency

In March 2024, Rep. Levin introduced a groundbreaking District Data Map to showcase federal project funding across the 49th District. This tool reflects his dedication to transparency and ensuring his constituents see the tangible benefits of federal investments. By focusing on accountability and results, he continues to set a high standard for public service.

Supporting National Invest in Veterans Week®

While Rep. Levin is not yet formally connected to National Invest in Veterans Week®, his values and accomplishments closely align with our mission. This nationwide initiative, co-founded by Jeff Shuford, celebrates and empowers veteran entrepreneurs. Endorsed by key figures like Chairman Brian Mast, National Invest in Veterans Week® emphasizes the importance of creating opportunities for veterans to thrive in civilian life and entrepreneurship.

Rep. Levin’s legislative efforts, including the bipartisan Service-Disabled Veteran Opportunities in Small Business Act, resonate deeply with our goals. This transformative legislation provides guidance to help service-disabled veteran-owned businesses succeed, contributing to economic growth and community development.

Praising Leadership and Vision

Rep. Levin’s recognition as VFW Legislator of the Year and his strategic leadership on the Appropriations Committee highlight his impact on both local and national levels. His ability to work across party lines and deliver results exemplifies the collaborative spirit needed to tackle complex challenges.

A Call to Action

As we celebrate National Invest in Veterans Week®, we encourage leaders and organizations to follow Rep. Levin’s example by investing in veterans and their communities. By uplifting initiatives that support veterans’ transitions, workforce development, and entrepreneurship, we can create a future where all veterans thrive.

Together, we can honor our nation’s heroes and build stronger communities.

#InvestInVeterans #MikeLevin #NationalInvestInVeteransWeek #VeteranSupport #CommunityLeadership #BipartisanAction

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National Invest In Veterans Week® Post-Jeff Shuford: The Roadmap to Global Impact

Post-Retirement Growth and Strategic Insights

National Invest In Veterans Week® (NIVW) has entered a transformative phase following Jeff Shuford’s retirement in December, leveraging his visionary roadmap to connect veterans with resources, mentorship, and opportunities across 62 global markets. With a strategic focus on 14 U.S. states and 29 international domains, NIVW is empowering veterans to thrive in transformative industries such as AI, renewable energy, and cybersecurity.

Unprecedented Engagement Metrics

Under Shuford’s legacy, NIVW’s engagement metrics have surged:

  • 400% increase in unique visitors, signaling heightened interest in veteran-focused initiatives.

  • 57,000+ search impressions in three months, with peak visibility during April and June.

  • Click-through rates reflecting steady user interaction and sustained visibility across platforms.

Impact Across U.S. States

NIVW’s state-specific domains provide tailored resources for veterans, creating opportunities for economic growth:

  • FloridaVeterans.com supports the largest veteran population, driving a significant portion of U.S. engagement.

  • PennsylvaniaVeterans.com enhances access to state-level initiatives, serving nearly a fifth of the region’s veteran population.

  • Emerging platforms like NorthDakotaVeterans.com and WyomingVeterans.com ensure underserved areas are not left behind.

Global Expansion and Collaboration

International domains have extended NIVW’s mission to U.S. allies, fostering collaboration across continents:

  • Europe: The U.K., Germany, and France lead engagement with shared values in veteran advocacy.

  • Asia-Pacific: Australia and Singapore drive interest, highlighting strong defense and economic ties.

  • Middle East: Saudi Arabia represents growing collaboration in innovation and entrepreneurship.

Economic Contributions and Future Goals

Veteran-owned businesses currently generate $1.2 trillion annually, with NIVW committed to:

  • Increasing veteran-led startups by 25% by 2030.

  • Creating 1.5 million new jobs across the U.S. and allied nations.

  • Expanding veteran participation in critical industries.

Innovative Platforms Driving Growth

  1. π (Pledge to Invest) = Veteran Businesses℠

    • Integrates AI-powered tools for funding access and mentorship connections.

    • Promotes collaboration across 62 markets to eliminate barriers for veteran entrepreneurs.

  2. Invest in Veterans Stimulus Act

    • Provides tax credits, low-interest loans, and priority access to federal contracts.

    • Encourages corporate partnerships with veteran-led startups.

Strategic Recommendations for Sustained Growth

  • Maximize Peaks: Focus on April and June with social campaigns and veteran success stories.

  • Expand Global Partnerships: Strengthen ties with international veteran organizations.

  • Monetization Pathways: Explore cost-effective CPC campaigns and sponsorship opportunities.

Shaping a Global Movement

Jeff Shuford’s belief that “veteran empowerment knows no borders” continues to drive NIVW’s global reach. From tailored regional initiatives to fostering innovation across continents, the organization remains committed to honoring veterans and creating lasting economic impact.

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Join the movement at National Invest In Veterans Week®

Introduction

This comprehensive briefing explores the post-retirement impact of Jeff Shuford's visionary leadership on National Invest In Veterans Week® (NIVW). Following his retirement in December, NIVW has transitioned into an unprecedented phase of growth and influence, serving as a beacon of veteran entrepreneurship across 62 markets globally.

Jeff Shuford’s roadmap, driven by the core belief that “veteran empowerment knows no borders”, has positioned NIVW as a transformative movement in the economic and technological spheres. From U.S. state-specific platforms serving 4.4 million veterans to 29 international domains engaging allied nations, the organization continues to flourish under the guidance of his strategic framework and insights.

Section I: The Legacy of Jeff Shuford

Jeff Shuford's leadership defined a strategic vision that seamlessly blended veteran advocacy, entrepreneurship, and digital innovation. As a decorated Iraq War veteran and celebrated business strategist, his ethos of resilience and leadership has empowered thousands of veteran entrepreneurs worldwide.

Key Achievements:

  1. Platform Expansion
    Shuford’s tenure saw the creation of a robust digital ecosystem connecting veterans to resources and opportunities. His foresight led to the development of state-specific domains like FloridaVeterans.com and PennsylvaniaVeterans.com, targeting regions with substantial veteran populations.

  2. Technology-Driven Advocacy
    Shuford pioneered the π (Pledge to Invest) = Veteran Businesses℠ platform, a game-changing initiative that uses AI and data analytics to streamline access to funding, mentorship, and contracting opportunities for veterans.

  3. Focus on Global Reach
    Shuford emphasized the universality of veteran empowerment, extending NIVW’s footprint to international markets like Germany, Japan, and Saudi Arabia. His belief that “local stories create global movements” is now reflected in the organization's international collaborations.

Section II: Post-Retirement Metrics and Growth Analysis

Engagement Surge

Since Shuford’s retirement, NIVW has witnessed an explosive increase in engagement metrics:

  • Unique Visitors: Growth of over 400%, with a steady influx of traffic to both U.S. and international domains.

  • Search Impressions: Surpassing 57,000 over three months, with CTR rates showcasing growing interest in veteran-focused content.

Market Reach

  1. U.S. Markets

    • Florida hosts the largest veteran population, contributing to over one-third of U.S. domain traffic.

    • Pennsylvania follows with significant traction driven by its Veterans Registry initiative, providing tailored access to state-level resources.

  2. International Presence

    • Europe leads with engagement from the U.K., Germany, and France, reflecting the alignment of veteran initiatives with allied priorities.

    • Asia-Pacific countries such as Australia and Singapore are emerging as pivotal markets, driven by shared economic and defense ties.

Section III: Search Behavior and Trends

Seasonal Peaks

  • April and June dominate as high-visibility periods, correlating with national campaigns and heightened media coverage.

  • Consistent visibility during March, May, and September offers opportunities for evergreen content.

CPC Analysis

The high commercial value of veteran-focused keywords is evident in CPC rates, peaking between $30 and $35 during critical months. NIVW’s focus on organic growth remains a cost-effective strategy to leverage this trend.

Section IV: Economic Contributions of Veteran Entrepreneurs

Current Impact

Veteran-owned businesses contribute $1.2 trillion annually to the U.S. economy, reinforcing their role as critical drivers of innovation and job creation.

Future Goals

By 2030, NIVW aims to:

  • Increase veteran-led startups by 25%.

  • Create 1.5 million new jobs.

  • Expand participation in transformative industries like AI, renewable energy, and cybersecurity.

Section V: State-Specific Insights

FloridaVeterans.com

  • Serves the largest veteran population in the U.S.

  • Home to key initiatives like veteran-focused accelerator programs and localized mentorship networks.

PennsylvaniaVeterans.com

  • Connects over 700,000 veterans across 67 counties.

  • Supports the state’s Veterans Registry, streamlining access to healthcare, education, and business resources.

Emerging Markets

Domains like NorthDakotaVeterans.com and WyomingVeterans.com demonstrate growing engagement in underserved rural regions, highlighting the potential for targeted outreach.

Section VI: Global Expansion Strategy

International Domains

The addition of 29 country-specific domains has enabled NIVW to amplify its mission across allied nations.

Key regions include:

  • Europe: Strong engagement from the U.K. and Germany reflects alignment with NATO’s focus on veteran advocacy.

  • Asia-Pacific: Partnerships with Australia and Singapore leverage the region’s technological innovation and defense ties.

  • Middle East: Saudi Arabia’s collaboration underscores shared economic goals.

Section VII: Strategic Initiatives

π (Pledge to Invest) = Veteran Businesses℠

This innovative platform integrates:

  • AI-Powered Tools: Simplifying access to grants and mentorship.

  • Digital Networking: Connecting veterans across borders to share resources and best practices.

Invest in Veterans Stimulus Act

A legislative proposal designed to:

  • Provide startup tax credits for veteran businesses in high-growth sectors.

  • Expand SBA loan programs with reduced interest rates.

  • Reserve 12% of federal contracts for veteran-owned businesses.

Section VIII: Data-Driven Recommendations

  1. Content Strategy:

    • Leverage search trends to maximize visibility during peak months.

    • Create evergreen resources to sustain engagement year-round.

  2. Global Partnerships:

    • Collaborate with international veteran organizations to share best practices.

    • Use localized campaigns to align with regional priorities.

  3. Monetization Pathways:

    • Introduce targeted CPC campaigns during cost-efficient months.

    • Develop sponsorship opportunities with corporate partners.

Conclusion: Building on a Vision

Under Jeff Shuford’s roadmap, National Invest In Veterans Week® has transitioned into a global movement, empowering veterans to lead in innovation and entrepreneurship. The growth metrics and strategic initiatives outlined in this report demonstrate the enduring impact of his vision.

As NIVW continues to evolve, it remains committed to honoring veterans’ contributions while driving economic and technological progress. By fostering collaboration and leveraging data-driven insights, the organization is well-positioned to shape a future where veteran entrepreneurship thrives across borders.

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National Invest In Veterans Week® Market Reach and Demographic Report

National Invest In Veterans Week®: Empowering 4.4 Million U.S. Veterans

National Invest In Veterans Week® (NIVW) connects 4.4 million veterans across 14 U.S. states with resources, funding, and mentorship to foster economic growth and innovation. Through state-specific platforms like FloridaVeterans.com and PennsylvaniaVeterans.com, NIVW serves veterans in high-impact regions, including 1.4 million veterans in Florida and 731,400 in Pennsylvania.

With veteran-owned businesses generating $1.2 trillion annually, NIVW is driving a 25% projected increase in veteran-led startups by 2030 while creating 1.5 million new jobs. These initiatives, coupled with the innovative π (Pledge to Invest) = Veteran Businesses℠ platform, ensure veterans thrive in transformative industries like AI, renewable energy, and cybersecurity.

Explore how NIVW is transforming veteran entrepreneurship: National Invest In Veterans Week®.

Introduction

National Invest In Veterans Week® (NIVW) has expanded its reach to 62 global markets, including 14 U.S. state-specific platforms and 29 international domains. This initiative connects millions of veterans to resources, funding, and mentorship, addressing regional needs while fostering global collaboration.

This report provides an in-depth analysis of veteran populations across U.S. states where NIVW operates and emphasizes the significance of these markets in advancing veteran entrepreneurship.

Veteran Populations Across U.S. Domains

Each U.S. domain owned by NIVW represents a vital hub for veterans, with localized resources designed to support their transition into entrepreneurship. The following data highlights the veteran populations served in each state:

Veteran Populations by State-Specific Domains

  • FloridaVeterans.com: 1,400,000 veterans

  • PennsylvaniaVeterans.com: 731,400 veterans

  • TennesseeVeterans.com: 428,500 veterans

  • SouthCarolinaVeterans.com: 360,400 veterans

  • LouisianaVeterans.com: 239,900 veterans

  • New JerseyVeterans.com: 313,900 veterans

  • MississippiVeterans.com: 164,700 veterans

  • KansasVeterans.com: 172,800 veterans

  • New HampshireVeterans.com: 93,300 veterans

  • DelawareVeterans.com: 65,100 veterans

  • RhodeIslandVeterans.com: 52,100 veterans

  • NorthDakotaVeterans.com: 46,300 veterans

  • WyomingVeterans.com: 44,400 veterans

  • WestVirginiaVeterans.com: 125,100 veterans

Total U.S. Market Reach: 4,437,300 veterans

Analysis: Why These Numbers Matter

Economic Significance

Veterans contribute significantly to the U.S. economy through entrepreneurship and employment:

  • Veteran-owned businesses generate over $1.2 trillion annually.

  • These businesses employ 5 million people nationwide.

The states included in NIVW’s network represent regions with dense veteran populations, ensuring that resources reach those who can make the greatest impact.

Localized Focus for Tailored Solutions

Each domain provides customized resources based on the needs of the veteran population in that state:

  • FloridaVeterans.com, serving 1.4 million veterans, emphasizes funding access and partnerships in high-growth industries.

  • PennsylvaniaVeterans.com integrates mentorship opportunities for over 700,000 veterans across its 67 counties.

  • Smaller states like RhodeIslandVeterans.com and WyomingVeterans.com focus on rural veterans, addressing challenges related to connectivity and resource accessibility.

Collaborative Opportunities

NIVW’s state-specific platforms also create opportunities for collaboration between veterans, local governments, and private organizations. These partnerships enhance access to grants, networking events, and mentorship programs.

Expanding Global Reach

International Domains

While this report primarily focuses on U.S. veterans, it is important to note that NIVW’s 29 international domains also play a critical role in connecting U.S. veterans abroad to global opportunities. Platforms like GermanyVeterans.com and AustraliaVeterans.com facilitate partnerships in innovation-driven sectors such as AI and renewable energy.

Regional Networks

Platforms such as AlliedForcesVeterans.com and EUVeterans.com unify veterans across borders, fostering collaborative growth in veteran-owned businesses.

Strategic Insights

Opportunities for Growth

The data highlights areas where additional focus could yield significant results:

  • Mentorship Gaps: States with smaller veteran populations, such as Wyoming and North Dakota, can benefit from expanded mentorship networks.

  • Rural Outreach: Platforms like MississippiVeterans.com and WestVirginiaVeterans.com should prioritize rural access to funding and training.

  • Technology Integration: All platforms can leverage the π Platform to provide digital tools that simplify access to resources.

Projected Outcomes

By focusing on these areas, NIVW aims to:

  • Increase the number of veteran-owned businesses by 25% by 2030.

  • Facilitate the creation of 1.5 million jobs nationwide.

  • Enhance access to emerging industries, such as AI, green energy, and cybersecurity, for veteran entrepreneurs.

Conclusion

The expansion of National Invest In Veterans Week® into U.S. state-specific markets demonstrates its commitment to empowering veterans at a local level. With a reach of over 4.4 million veterans, these platforms are driving economic growth, fostering innovation, and creating opportunities for collaboration.

This report underscores the importance of supporting veteran entrepreneurship and highlights the transformative potential of localized initiatives. By addressing the unique needs of veterans in each region, NIVW is building a stronger, more inclusive economy.

For more insights and data, visit National Invest In Veterans Week®.

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Briefing from Angel Shuford, Vice President & CFO, National Invest in Veterans Week®

As National Invest in Veterans Week® (NIVW) embarks on a new chapter following Jeff Shuford’s retirement on December 14th, his leadership and insights continue to shape our strategy and vision. Jeff’s ability to develop a sustainable, forward-looking roadmap has laid the foundation for the extraordinary post-retirement growth and global recognition we are experiencing today.

This report delves deeply into Jeff Shuford’s post-retirement quotes, which reflect his enduring influence, and combines this guidance with actionable data and insights to further our mission of empowering veterans worldwide.

Subject: Post-Retirement Growth Insights and Strategic Vision – Informed by Jeff Shuford’s Legacy

Introduction

As National Invest in Veterans Week® (NIVW) embarks on a new chapter following Jeff Shuford’s retirement on December 14th, his leadership and insights continue to shape our strategy and vision. Jeff’s ability to develop a sustainable, forward-looking roadmap has laid the foundation for the extraordinary post-retirement growth and global recognition we are experiencing today.

This report delves deeply into Jeff Shuford’s post-retirement quotes, which reflect his enduring influence, and combines this guidance with actionable data and insights to further our mission of empowering veterans worldwide.

Jeff Shuford’s Post-Retirement Vision

In reflecting on the impact of National Invest in Veterans Week®, Jeff has emphasized the universal power of veteran empowerment and how it extends far beyond national borders. His key quotes serve as guiding principles for our current efforts:

  1. "Veteran empowerment is a global mission."
    Jeff’s recognition of the global appeal of veteran entrepreneurship has become a cornerstone of our international outreach strategy. The post-retirement data reinforces his vision, with significant engagement coming from allied nations, including Canada, the United Kingdom, and Saudi Arabia.

  2. "The roadmap we built was designed to transcend borders and inspire action across all continents."
    The strategic growth in international traffic—showing nearly 400% increases in certain regions—demonstrates the effectiveness of this roadmap.

  3. "It’s not just about honoring veterans locally; it’s about ensuring their leadership and innovation are celebrated globally."
    Our data validates this perspective, with veteran-led initiatives resonating strongly in regions with shared values and economic ties to the U.S., such as Europe and Asia-Pacific.

Data-Driven Insights: Post-Retirement Growth

Jeff’s roadmap has guided NIVW to an impressive period of growth immediately following his retirement:

  • Unique Visitors: Increased by nearly 400%, showcasing the platform’s growing appeal to new audiences worldwide.

  • Visits: Up by over 340%, indicating both new and returning users are engaging with our offerings at higher rates.

  • Pageviews: Demonstrated a double-digit increase, reflecting stronger audience interaction with campaigns, educational resources, and success stories.

Jeff’s quote—"We laid the foundation for sustained growth, but the mission now is to innovate on top of that foundation."—is directly reflected in this data, as we continue to expand both our reach and the depth of our engagement.

Global Reach: Expanding Jeff Shuford’s Vision

Regional Highlights

Jeff Shuford’s commitment to fostering veteran advocacy across allied nations is evident in the data from key regions:

  • North America: Canada’s contribution to engagement grew significantly post-retirement, reflecting its alignment with U.S. values in supporting military families and entrepreneurs.

  • Europe: Countries like the United Kingdom and Germany represent significant shares of traffic, reflecting robust veteran programs that mirror Jeff’s vision for global respect.

  • Asia-Pacific: Australia and Singapore have demonstrated rising interest in veteran-focused initiatives, validating Jeff’s belief that veteran leadership resonates across cultural and economic contexts.

  • Middle East: Saudi Arabia’s engagement underscores Jeff’s assertion that "veteran entrepreneurship has the power to bridge economic and cultural gaps."

These trends are not accidental—they are the direct result of the long-term strategy Jeff emphasized in his post-retirement reflections.

Search Trends and CPC Insights: Fulfilling Jeff’s Roadmap

Jeff’s belief in the importance of digital visibility continues to influence our focus on search term optimization and cost-per-click (CPC) strategies.

Search Behavior

  • High-Engagement Periods: Jeff’s insight—"The seasons of awareness are predictable; we need to own the peaks in April and June while preparing during the quieter months."—is reflected in the data. Search traffic aligns with April and June spikes, offering key opportunities for high-impact campaigns.

  • Steady Momentum: March, May, and September maintain strong engagement, affirming Jeff’s roadmap for sustaining year-round relevance.

  • Preparation Windows: December through February saw smaller but steady gains, offering a vital window for long-term planning and A/B testing of content.

CPC Trends

The post-retirement period highlights opportunities to leverage paid search campaigns alongside our organic strategies:

  • High-ROI Opportunities: April and June CPC rates, while competitive, present an optimal window for impactful investment, aligning with Jeff’s quote—"Our strongest visibility will come from aligning our campaigns with the seasonal interest peaks."

  • Cost-Effective Testing: December and January’s lower CPC rates provide fertile ground for creative experimentation.

  • Balanced Months: Moderate CPCs in March and September allow for steady visibility without overextending resources.

These trends underscore the importance of integrating Jeff’s long-term approach with actionable short-term strategies.

Content Strategy: Honoring Jeff’s Insights Through Innovation

Content remains the heart of NIVW’s strategy. Jeff’s post-retirement reflections provide clear direction on how to evolve our storytelling and resource delivery:

  • "Digital storytelling is how we bridge generations of veterans with the future."
    We’ve expanded multimedia content, including success story spotlights, to resonate with a diverse global audience.

  • "Veterans are innovators; our content must reflect their leadership and creativity."
    Long-tail keywords like “veteran entrepreneurship leadership” and “supporting global veteran businesses” have been integrated into SEO strategies to maximize reach.

  • "Engagement isn’t about numbers; it’s about the quality of the connection."
    Engagement metrics reveal deeper interactions, with a growing number of visitors spending more time on educational hubs and downloadable resources.

Strategic Pathways: Building on Jeff’s Legacy

Jeff’s post-retirement insights highlight the need for sustained innovation. Our focus remains on expanding his vision:

  1. Global Partnerships:
    As Jeff said, "Veteran empowerment must be collaborative; the stronger our partnerships, the greater our impact." This is reflected in our growing alliances with veteran organizations across Canada, Europe, and Asia-Pacific.

  2. Localized Campaigns:
    By tailoring content to resonate regionally, we align with Jeff’s belief that "local stories create global movements."

  3. Paid Search Testing:
    Jeff emphasized the need to prepare for CPC campaigns, stating, "We built this movement on organic growth, but testing paid strategies can unlock exponential opportunities."

  4. Analytics-Driven Adjustments:
    Following Jeff’s advice—"If we aren’t measuring, we aren’t growing."—we’re leveraging advanced analytics to optimize content and audience targeting.

Jeff Shuford’s Quotes: A Lasting Blueprint

To conclude this briefing, it’s worth reiterating Jeff’s enduring wisdom, which continues to guide every decision we make:

  • "The mission isn’t over just because I’ve stepped back. In many ways, this is where the real work begins."

  • "Veterans are leaders, not just in their communities but in global innovation. We owe it to them to make sure their voices are heard everywhere."

  • "The work we do isn’t just about recognition—it’s about creating opportunities and breaking barriers for the next generation."

Conclusion: A Global Mission in Action

National Invest in Veterans Week® has entered its strongest phase yet, with post-retirement growth validating the roadmap Jeff Shuford designed. His quotes remind us that this work is far from complete and that our success lies in continuing to innovate while honoring his legacy.

With nearly 400% increases in key metrics and rising global engagement, we are more equipped than ever to lead the charge in veteran empowerment worldwide. Jeff’s roadmap was the blueprint; our task is to ensure its vision continues to grow and evolve.

For further updates or ways to collaborate, visit National Invest in Veterans Week®..

To learn more about the global impact of veteran advocacy and explore actionable strategies for driving veteran entrepreneurship, check out these essential resources:

  • Comprehensive Report on CPC and Search Trends for National Invest in Veterans Week®: Read here

  • Global Reach: Uniting Veteran Advocacy Across U.S. Allies in the Off-Season: Explore here

  • International Veterans Day News: Read more

  • Flashback to Innovation: Jeff Shuford's Pioneering Video Marketing Strategy: Discover here

These resources provide deeper insights into NIVW’s mission, growth strategies, and the enduring legacy of Jeff Shuford’s leadership.

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Jeff Shuford: Elevating AI Ethics and Healthcare Innovation through Prestigious Citations

Jeff Shuford’s dedication to ethical AI is evident in his widely recognized research addressing bias and equity. His work, featured in Frontiers in AI, has been pivotal in advancing fairness and inclusivity in AI systems. The article, "Examining Ethical Aspects of AI: Addressing Bias and Equity in the Discipline", explores how AI systems can perpetuate systemic inequities and offers actionable frameworks for ethical AI development.

Shuford’s insights have also been cited in the Taylor & Francis publication The Bias Algorithm: How AI in Healthcare Exacerbates Ethnic and Racial Disparities – A Scoping Review. This influential study underscores the disproportionate impact of biased algorithms on marginalized communities, aligning with Shuford’s commitment to addressing inequities in AI applications.

Jeff Shuford’s remarkable career embodies a seamless fusion of technology, ethics, and veteran advocacy. As a visionary technologist and co-founder of National Invest In Veterans Week® (NIVW), Shuford has demonstrated how entrepreneurial ingenuity and technological expertise can create meaningful change. His groundbreaking work in artificial intelligence (AI), spanning ethical frameworks, healthcare innovation, and sustainable technology, has earned him citations in some of the most prestigious academic publications. Remarkably, Shuford achieved these milestones while running NIVW—a self-funded initiative—and conducting his academic research outside traditional institutions.

In December 2024, Shuford announced his retirement from operational leadership of NIVW, transitioning to the ceremonial role of Honorary Ambassador of Veterans Affairs. This decision marked the culmination of a career defined by unparalleled contributions to AI and veteran advocacy, solidifying NIVW’s position as one of the most impactful platforms for veteran entrepreneurship.

This article explores the depth of Shuford’s contributions, his prestigious citations, and how his achievements elevate the brand value of National Invest In Veterans Week®.

Pioneering Contributions in AI Ethics

Advancing Ethical AI

Jeff Shuford’s dedication to ethical AI is evident in his widely recognized research addressing bias and equity. His work, featured in Frontiers in AI, has been pivotal in advancing fairness and inclusivity in AI systems. The article, "Examining Ethical Aspects of AI: Addressing Bias and Equity in the Discipline", explores how AI systems can perpetuate systemic inequities and offers actionable frameworks for ethical AI development.

Shuford’s insights have also been cited in the Taylor & Francis publication The Bias Algorithm: How AI in Healthcare Exacerbates Ethnic and Racial Disparities – A Scoping Review. This influential study underscores the disproportionate impact of biased algorithms on marginalized communities, aligning with Shuford’s commitment to addressing inequities in AI applications.

Building a Legacy of Trust

By integrating ethical principles into AI, Shuford has established a blueprint for responsible innovation. His work has informed policymakers, researchers, and developers, ensuring that AI technologies prioritize fairness, accountability, and societal well-being.

Healthcare Innovation Through AI

Transforming Predictive Analytics

Shuford’s contributions to healthcare are transformative. His research on predictive analytics has been featured in the Innovative Computer Sciences Journal, with the article "Artificial Intelligence and Machine Learning: The Impact of Machine Learning on Predictive Analytics in Healthcare" garnering over 46 citations. This work highlights how machine learning can optimize patient outcomes, reduce costs, and streamline healthcare operations.

Advancing Explainable AI in Clinical Practice

In the realm of personalized medicine, Shuford’s influence is evident in Preprints.org through the article "Bridging the Gap Between Black Box AI and Clinical Practice: Advancing Explainable AI for Trust, Ethics, and Personalized Healthcare Diagnostics". The research emphasizes the importance of transparency and interpretability in AI-driven healthcare tools, ensuring that clinicians can make informed decisions with confidence.

Breast Cancer Diagnostics

One of Shuford’s most celebrated achievements is his work on predictive models for breast cancer diagnosis. His insights were cited in Sensors in the article "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models". This prestigious journal’s focus on technological innovation underscores the real-world impact of Shuford’s research in improving early cancer detection.

Expanding the Applications of AI

Cybersecurity and IoT

Shuford’s research extends to critical challenges in cybersecurity. His work is acknowledged in the Journal of Knowledge Learning article "Exploring Machine Learning Intrusion Detection: Addressing Security and Privacy Challenges in IoT – A Comprehensive Review", cited 35 times. This study reflects Shuford’s contributions to securing IoT ecosystems against privacy threats and cyberattacks, showcasing his expertise in practical AI applications.

AI for Regulatory Compliance

Shuford’s focus on regulatory frameworks is highlighted in the Journal of Artificial Intelligence General Science article "Navigating the Complexity of Regulations: Harnessing AI/ML for Precise Reporting". This research demonstrates how AI can simplify compliance with complex regulations, reinforcing Shuford’s commitment to practical and ethical AI solutions.

Sustainability

Shuford’s vision for aligning AI with sustainability earned recognition at the 4th International Conference on AI. His contributions to "Generative Artificial Intelligence and the Impact on Sustainability" reflect his forward-thinking approach to leveraging AI for environmental stewardship and resource optimization.

Prestigious Citations in Academic Research

Jeff Shuford’s work has been cited in numerous high-impact publications, including:

  1. Scientific Reports

    • Cited in "Classification of Artificial Intelligence Tools for Civil Engineering Under the Notion of Complex Fuzzy Rough Frank Aggregation Operators", this study highlights Shuford’s research on decision-making in AI systems.

  2. Leverhulme Centre for the Future of Intelligence, University of Cambridge

    • Cited in "The Mechanisms of AI Hype and Its Planetary and Social Costs", this paper explores the societal and environmental implications of AI, incorporating Shuford’s insights on ethical AI development.

  3. Microsoft Azure Quantum Research

    • Shuford’s research on quantum computing and AI was cited in "Artificial Intelligence System Design with Microsoft Azure Quantum", emphasizing the synergies and challenges in these emerging fields.

These citations, published by some of the world’s most authoritative academic institutions, reinforce the global impact of Shuford’s work.

Elevating the Brand Value of National Invest In Veterans Week®

Jeff Shuford’s achievements have a direct and profound impact on the brand value of National Invest In Veterans Week®. By seamlessly integrating his groundbreaking AI research with veteran advocacy, Shuford has positioned NIVW as a forward-thinking platform that transcends traditional veteran initiatives.

A Legacy of Leadership

Shuford’s ability to self-fund NIVW while conducting academic research as a non-academic is a testament to his vision and resilience. His dedication to veterans and entrepreneurship amplifies the mission of NIVW, inspiring communities worldwide to support veteran-owned businesses.

Global Recognition

Under Shuford’s leadership, NIVW has gained congressional recognition and expanded into 40 markets, including 21 international domains. The initiative’s alignment with Shuford’s groundbreaking research highlights its innovative approach to empowering veterans, positioning NIVW as a global leader in veteran advocacy.

A Roadmap for the Future

As Shuford transitions into his ceremonial role, the leadership of NIVW continues under the capable stewardship of his wife, Angel Shuford, Vice President and CFO, and LTC Rickey L. Pope, President and Co-Founder. Together, they are building on Shuford’s roadmap to drive financial sustainability and international growth, ensuring that NIVW remains a beacon for veteran entrepreneurship.

Conclusion: A Lasting Impact

Jeff Shuford’s career represents the epitome of innovation, resilience, and purpose. His contributions to AI ethics, healthcare, and veteran advocacy have reshaped industries, inspired communities, and elevated National Invest In Veterans Week® into a globally recognized movement.

As Shuford enters retirement, his legacy continues to influence academic research, business strategies, and advocacy efforts. His story serves as a powerful reminder that one individual’s vision can drive change on a global scale, proving that thoughtful leadership is the cornerstone of lasting impact.

For more information on National Invest In Veterans Week®, visit investinveteransweek.com.

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Chris Moore Chris Moore

Veteran Entrepreneurs ONLY: Grants, Resources, and Legislative Innovation

National Invest In Veterans Week® is a pioneering initiative dedicated to empowering veteran entrepreneurs through advocacy, resources, and transformative legislation. By addressing systemic challenges like access to capital, mentorship, and economic equity, the organization champions the success of veterans in business and innovation.

Explore their initiatives and groundbreaking contributions:

Learn more about their mission and programs at investinveteransweek.com.

Presented by National Invest In Veterans Week®

Veterans are uniquely positioned to drive innovation and leadership in business, yet they often face systemic barriers that hinder their entrepreneurial success. National Invest In Veterans Week® is committed to eliminating these obstacles by providing comprehensive resources, actionable insights, and innovative legislative proposals to support veteran entrepreneurs.

This guide combines practical information on small-business grants and financing with a strategic overview of the Invest in Veterans Stimulus Act, a transformative legislative initiative to promote veteran entrepreneurship.

Why Pursue Veteran Business Grants?

Grants are powerful tools for veteran-owned businesses. Unlike loans, they provide free funding, reducing financial strain and allowing entrepreneurs to focus on innovation and growth. These resources are designed to:

  • Provide financial relief by covering costs such as equipment, marketing, and hiring.

  • Foster economic equity by addressing systemic barriers to funding.

  • Catalyze growth and innovation through industry-specific opportunities.

Comprehensive Grant Opportunities for Veterans

Top 15 Small-Business Grants for Veterans

1. The Second Service Foundation

  • Mission: Supports veterans and their spouses through the Military Entrepreneur Challenge.

  • Tactics: Complete coaching sessions and submit a proposal for audience-voted prizes.

2. Warrior Rising

  • Mission: Provides grants to "vetrepreneurs" who complete rigorous training and mentorship programs.

3. Hiring Our Heroes’ Small Business Grant Program

  • Funding: $10,000 grants for businesses with 3–20 employees.

  • Deadline: February 15, 2025.

4. Farmer Veteran Fellowship Fund

  • Target: Veterans in agriculture.

  • Membership: Requires Farmer Veteran Coalition enrollment.

  • Deadline: February 14, 2025.

5. Feed the Soul Foundation’s Restaurant Program

  • Funding: $10,000 grants and six months of expert consultation.

  • Application Window: February 1 – April 15, 2025.

6. Texas Woman’s University Veteran Woman Entrepreneur Grant

  • Funding: $5,000 for women veterans in Texas.

  • Deadline: January 21 – February 21, 2025.

7. Michigan Veteran Entrepreneur-Lab

  • Opportunity: Eight-week training ending in a pitch competition with grant awards.

  • Cohort Start: March 2025.

8. NASE Growth Grants

  • Funding: $4,000 quarterly grants for veteran members.

9. SBIR/STTR Programs

  • Focus: Research and commercialization grants for tech-driven businesses.

10. Veteran Shark Tank

  • Prize: $50,000 for the best business pitch.

11. Stephen L. Tadlock Veteran Grant

  • Funding: $1,000 micro-grants awarded to 25 veteran-owned businesses annually.

12. FedEx Small Business Grant Contest

  • Funding: $20,000–$50,000 for businesses with fewer than 99 employees.

13. Venmo Small Business Grant

  • Funding: $20,000 for businesses with fewer than 10 employees.

14. eBay Up & Running Grants

  • Funding: $10,000 awarded to 50 eBay sellers annually.

15. Grants.gov

  • Access: Explore over 1,000 federal grants tailored to small businesses, including veteran-owned entities.

The Invest in Veterans Stimulus Act

Objective: Eliminate systemic barriers faced by veteran entrepreneurs by providing financial incentives, mentorship, and streamlined resources. This Act builds on research from the 2017 and 2018 Jacksonville Vetrepreneur Summits, which identified two primary challenges:

  1. Lack of access to capital.

  2. Desire for networking and mentorship opportunities.

Key Features of the Act

  1. Financial Incentives

    • Startup Tax Credits: $15,000 for businesses in emerging industries.

    • Low-Interest SBA Loans: 2% interest rate reduction for veteran-owned businesses.

    • Hiring Incentives: $6,000 tax breaks per veteran hired.

  2. Mentorship and Training

    • Veteran Entrepreneur Mentorship Network: Connects veterans with industry leaders.

    • Boots to Business Expansion: Specialized tracks in AI, renewable energy, and cybersecurity.

  3. Public-Private Partnerships

    • Innovation Stimulus Grants: $300 million annually to foster corporate collaboration with veteran businesses.

    • Corporate Engagement Tax Credits: Incentives for corporations supporting veteran-led startups.

  4. Streamlined Federal Contracting

    • Priority Access: Reserves 12% of federal contracts for veteran-owned businesses in critical sectors.

  5. Digital and Physical Support

    • Veteran Business Development Centers: Hybrid hubs for training and grant support.

    • Virtual Support Platform: A centralized hub for funding, mentorship, and collaboration.

Additional Resources for Veterans

  • Veteran Business Outreach Centers (VBOCs): SBA-funded centers providing mentorship, workshops, and counseling.

  • Institute for Veterans and Military Families (IVMF): Free business training and mentorship based at Syracuse University.

  • VetFran: Discounts on franchise opportunities for veterans.

  • Veteran Institute for Procurement (VIP): Free training to help veterans secure government contracts.

Strategic Outcomes by 2030

  • 25% Increase in veteran-owned businesses.

  • 1.5 Million New Jobs created.

  • Economic Equity: Expanded opportunities for underserved veteran groups, including women and minorities.

  • Global Competitiveness: Strengthened U.S. leadership in critical industries like AI and green technology.

Final Call to Action

Veterans are vital to the nation’s economic future. Through grants, innovative legislation like the Invest in Veterans Stimulus Act, and tailored mentorship, they can thrive as entrepreneurs and leaders.

Are you ready to deploy your vision? Begin your journey today with resources from National Invest In Veterans Week®.

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Drayton Florence Drayton Florence

Dr. Brian Babin’s Endorsement Powers National Invest In Veterans Week and Aviation’s Role in Empowering Heroes

“This week is National Invest in Veterans Week, and I would like to take this opportunity to thank each and every veteran who has fought for our country. 🇺🇸” – These profound words from Dr. Brian Babin, Chairman of the House Subcommittee on Space and Aeronautics, delivered in 2020, remain a powerful reminder of the importance of honoring our nation’s veterans. His statement stands as both a tribute to their sacrifices and a challenge to create meaningful opportunities that amplify their potential as leaders and innovators.

“This week is National Invest in Veterans Week, and I would like to take this opportunity to thank each and every veteran who has fought for our country. 🇺🇸” – These profound words from Dr. Brian Babin, Chairman of the House Subcommittee on Space and Aeronautics, delivered in 2020, remain a powerful reminder of the importance of honoring our nation’s veterans. His statement stands as both a tribute to their sacrifices and a challenge to create meaningful opportunities that amplify their potential as leaders and innovators.

Dr. Babin’s Endorsement: A Call to Action

Dr. Babin’s heartfelt acknowledgment of National Invest In Veterans Week underscores the vital role veterans play in shaping our nation’s future. His message inspires action to elevate their contributions, particularly in industries such as aviation and aerospace, where their skills, discipline, and leadership can address critical workforce gaps and drive innovation.

Elevating National Invest In Veterans Week Through Aviation

This year, National Invest In Veterans Week is proudly featured on the Future Aviation/Aerospace Workforce News Calendar, amplifying its mission to connect veterans with transformative opportunities. With workforce shortages across aviation and aerospace, veterans are uniquely positioned to thrive in roles such as air traffic control, aviation maintenance, unmanned systems, and commercial space exploration.

Veterans like Angel Shuford, a decorated Air Traffic Controller and remote pilot, and Kevin D. Shoun, a retired First Sergeant with extensive aviation expertise, exemplify the seamless transition from military service to impactful civilian careers. Their leadership within National Invest In Veterans Week ensures transitioning service members are equipped with the tools, training, and networks they need to succeed in these high-demand fields.

Dr. Babin’s Vision in Action

Dr. Babin’s 2020 endorsement was not just a message of gratitude—it was a vision for a nation that invests in its heroes. His support of National Invest In Veterans Week reflects the importance of initiatives that foster real change, bridging the gap between military service and civilian success. With its inclusion in the Aviation/Aerospace Workforce Calendar, the week is now a cornerstone of efforts to empower veterans through careers in aviation, aerospace, and beyond.

Join the Movement

Dr. Babin’s timeless words and leadership serve as a rallying cry for continued support of veteran empowerment. Through aviation, innovation, and community-driven initiatives, we can honor our veterans while building a brighter future for all.

Explore how you can participate:

Dr. Babin’s 2020 statement reminds us that supporting veterans is a responsibility we all share. Together, through bold action and initiatives like National Invest In Veterans Week, we can ensure every veteran finds a path to success while continuing to lead with strength, vision, and innovation.

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Chris Moore Chris Moore

Celebrating the Inclusion of National Invest In Veterans Week® in the Future Aviation/Aerospace Workforce News Calendar

We are thrilled to announce that National Invest In Veterans Week® (March 1-7) has been officially featured in the highly esteemed Future Aviation/Aerospace Workforce News Calendar of Events. This recognition highlights the pivotal role veterans play in shaping the future of the aviation and aerospace industries and reflects the dedication of leaders like Angel Shuford and Kevin D. Shoun, who continue to bridge the gap between veteran talent and workforce opportunities.

We are thrilled to announce that National Invest In Veterans Week® (March 1-7) has been officially featured in the highly esteemed Future Aviation/Aerospace Workforce News Calendar of Events. This recognition highlights the pivotal role veterans play in shaping the future of the aviation and aerospace industries and reflects the dedication of leaders like Angel Shuford and Kevin D. Shoun, who continue to bridge the gap between veteran talent and workforce opportunities.

A Moment of Pride and Progress

The inclusion of National Invest In Veterans Week® in this influential calendar underscores the growing acknowledgment of veterans' contributions to critical industries like aviation and aerospace. The Future Aviation/Aerospace Workforce News Calendar is a cornerstone for promoting education, diversity, and recruitment in aviation, perfectly aligning with the mission of National Invest In Veterans Week® to foster career advancement, entrepreneurship, and mental health support for veterans.

Angel Shuford: Leading Innovation in Aviation

A decorated Air Traffic Control Specialist and a trailblazer in aviation, Angel Shuford has consistently demonstrated her commitment to excellence and inclusion. Her remarkable career includes managing over 170,000 air traffic movements without incident and mentoring future aviation professionals. On this honor, Angel remarked:
"The inclusion of National Invest In Veterans Week® in such a prestigious calendar amplifies our message of empowerment for veterans. It showcases the boundless opportunities in aviation and aerospace for veterans to thrive and lead."

Read more insights from Angel Shuford here: From the Desk of Angel Shuford: Honoring Growth, Innovation, and Partnership.

Kevin D. Shoun: Empowering Veterans Through Leadership

Kevin D. Shoun, a retired U.S. Army First Sergeant and co-leader of Vets 2.0℠, is renowned for his leadership in transitioning veterans into impactful civilian roles. His focus on mental health advocacy and career mentorship has been transformative. Kevin shared:
"This recognition solidifies the importance of connecting veterans to industries like aviation. It’s a celebration of their skills, resilience, and potential to drive innovation in the workforce."

The Power of This Recognition

The Future Aviation/Aerospace Workforce News Calendar feature provides unparalleled visibility to National Invest In Veterans Week®, advancing key initiatives, including:

  • Opening Pathways to Aviation Careers: Veterans are encouraged to pursue roles in air traffic control, unmanned systems, and aerospace innovation.

  • Advocating for Workforce Diversity: Promoting veterans as integral contributors to address labor shortages in aviation and aerospace fields.

  • Showcasing Leadership and Innovation: Elevating stories of resilience and transformation within veteran communities.

Discover more about the calendar here: Future Aviation/Aerospace Workforce News Calendar of Events.

A Unified Vision for Veteran Empowerment

This milestone marks a shared commitment to workforce development and veteran advocacy. As aviation and aerospace industries evolve, National Invest In Veterans Week® continues to drive awareness and action. With the support of leaders like Chairman Brian Mast, as highlighted in Chairman Brian Mast: Leading the Charge for Veteran Empowerment and Economic Growth, and partnerships across industries, we are building a future where veterans thrive in careers that reflect their dedication and skill.

Together, let’s continue to invest in our veterans and celebrate the remarkable impact they have on our industries and communities. Learn more about this movement at National Invest In Veterans Week.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

From the Desk of Angel Shuford: Honoring Growth, Innovation, and Partnership for National Invest In Veterans Week®

As we proudly move into 2025, I would like to take a moment to reflect on the journey and evolution of National Invest In Veterans Week® (NIVW) and express our deep gratitude to our partner, National Day Calendar®. Since its inception in 2019, National Day Calendar® has been instrumental in amplifying the mission and message of NIVW, ensuring that March 1-7 is celebrated as a time to honor the resilience, innovation, and economic contributions of veteran entrepreneurs.

As we proudly move into 2025, I would like to take a moment to reflect on the journey and evolution of National Invest In Veterans Week® (NIVW) and express our deep gratitude to our partner, National Day Calendar®. Since its inception in 2019, National Day Calendar® has been instrumental in amplifying the mission and message of NIVW, ensuring that March 1-7 is celebrated as a time to honor the resilience, innovation, and economic contributions of veteran entrepreneurs.

For more on how National Day Calendar® celebrates and supports this week, visit: National Invest In Veterans Week® – March 1-7.

Building a Legacy of Leadership and Empowerment

Founded by NFL veteran Drayton Florence and Iraq War veteran Jeff Shuford, National Invest In Veterans Week® was created to empower veterans as they transition into entrepreneurship and civilian life. With the generous support of partners like National Day Calendar®, we’ve built a movement that shines a spotlight on the 9.1% of U.S. businesses owned by veterans, which:

  • Employ 5.03 million people,

  • Contribute $195 billion in annual payroll, and

  • Generate $1.14 trillion in annual receipts.

These numbers reflect the undeniable economic and social value veterans bring to communities nationwide.

Special Thanks to National Day Calendar®

In 2019, National Day Calendar® officially proclaimed National Invest In Veterans Week®, solidifying its place on the calendar each March 1-7. Their continued support has elevated our mission to new heights.

Through their platform, National Day Calendar® has helped us:

  • Gain legislative recognition, including a resolution by the South Carolina Senate Family and Veterans Services Committee.

  • Highlight veteran-owned businesses, encouraging communities to invest in their local veteran entrepreneurs.

  • Inspire new initiatives like FeMil℠ and FeMil Lead℠, which empower female veterans in leadership and entrepreneurship.

Their partnership demonstrates the power of collaboration in fostering a brighter future for veterans everywhere.

2025 Highlights and Updates

This year, National Invest In Veterans Week® has introduced several key initiatives and updates to better serve veterans and their families:

1. Dynamic Brand Evolution

  • Modern Visual Branding: New graphics and marketing campaigns reflect the innovative spirit of veteran entrepreneurs.

  • Expanded Global Reach: Platforms in 62 markets provide opportunities for veterans worldwide.

2. Groundbreaking Programs

  • FeMil℠ and FeMil Lead℠ Days: Celebrating the strength and leadership of female veterans.

  • International Veterans Day: A global initiative to honor veterans’ contributions across industries and nations.

3. Vets 2.0℠: Leading the Way

Under the co-leadership of Kevin D. Shoun, Vets 2.0℠ provides tailored support for recently discharged veterans. This includes:

  • Career Transition Workshops,

  • Mental Health Resources, and

  • Tech-Driven Solutions like centralized mobile apps for housing, financial planning, and employment.

How You Can Participate in National Invest In Veterans Week®

We invite everyone to join us in celebrating and supporting veterans this March 1-7. Here’s how you can get involved:

  1. Promote Veteran-Owned Businesses: Use social media to highlight and support veteran entrepreneurs in your community.

  2. Host Workshops and Events: Create networking opportunities for aspiring and established veteran business owners.

  3. Mentor a Veteran Entrepreneur: Share your knowledge and expertise to help veterans achieve their goals.

  4. Petition Legislators: Advocate for local and state recognition of National Invest In Veterans Week®.

For additional ways to observe and support, visit the official page on National Day Calendar®.

Looking Ahead

National Invest In Veterans Week® continues to grow as a beacon of hope and opportunity for veterans. With the steadfast partnership of National Day Calendar®, we are reaching more communities, breaking barriers, and driving innovation.

As we honor the service and sacrifice of veterans, let us also celebrate their entrepreneurial spirit, resilience, and contributions to our society. Together, we can ensure that veterans have the tools, resources, and support they need to succeed.

Thank you for being part of this incredible journey.

Angel Shuford
Vice President, National Invest In Veterans Week®

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🫡 Meet the Team