Sara Pomposo Appointed Chief Advisor, Audience Growth & Strategic Syndication at National Invest In Veterans Week®
National Invest In Veterans Week® (NIVW) is excited to announce the appointment of Sara Pomposo as Chief Advisor, Audience Growth & Strategic Syndication. With an exceptional track record of elevating brands and fostering audience growth, Pomposo is set to lead the charge in expanding NIVW's global reach, ensuring that veteran-owned businesses continue to receive the recognition and resources they deserve on an international scale.
Unparalleled Expertise in Audience Growth and Brand Strategy
Sara Pomposo is a highly-respected business leader who has earned her reputation as a top-tier strategist in audience development, media syndication, and business leadership. Her dynamic career spans across multiple prestigious organizations, where she has proven time and again her ability to drive impactful change, scale digital ecosystems, and execute innovative brand strategies that resonate with broad audiences.
Sara's impressive career includes:
Vice President of Marketing and Brand Strategy at BHRS Companies (May 2024 – Present): In this role, Sara is responsible for the company’s market growth and brand visibility, leading initiatives that position BHRS Companies as an influential player throughout the State of Florida and the Southeastern market. Her role leverages her expertise in integrating strategic marketing with large-scale operations to build lasting consumer relationships and elevate the company's industry standing.
Market President and Publisher at Jacksonville Business Journal (2017 – April 2024): A pivotal part of Sara’s journey, she served as the first female publisher in Jacksonville, overseeing both the editorial and business operations of this key publication. During her tenure, she introduced groundbreaking strategies that increased audience engagement, expanded revenue channels, and brought the publication to new heights of influence across Florida.
Regional Audience Development Director at American City Business Journals: Sara’s career also includes significant leadership roles at American City Business Journals where she managed regional audience development efforts across 13 key markets, achieving industry-leading results in audience growth, advertising revenue, and strategic partnerships.
Community Leadership & Industry Recognition
Sara’s commitment to leadership extends beyond her professional endeavors. She is a dedicated community advocate, actively engaging in various Jacksonville-based initiatives. Her involvement includes serving on the Leadership Jacksonville New Leadership Summit, as a board member for the Jax Chamber, and as part of the Business Advisory Council at the University of North Florida.
Sara's was also deeply involved in Gator Bowl Sports, where she serves as the incoming Chairman (tenure begins in April), as Vice-Chair of Membership and Chair of Bowl’d Ladies, an initiative designed to engage professional women in the sports industry.
Award-Winning Leadership & Strategic Vision
Throughout her career, Sara has been recognized with multiple prestigious awards that highlight her leadership and impact. Among them are:
American City Eagle Award (Issued by ACBJ in 2013 and 2014): Recognizing Sara as one of the top performers in driving audience growth and business success within the Business Journal group.
President's Chamber Champion Award (Issued by the Temple Terrace Chamber of Commerce in 2012), which honors outstanding leadership and contributions to local businesses.
Her leadership has been instrumental in expanding the Jacksonville Business Journal's audience across multiple platforms, including digital, print, and email newsletters, directly impacting the publication’s revenue generation and industry standing.
Sara Pomposo: Driving the Future of Veteran Advocacy
In her new role as Chief Advisor, Audience Growth & Strategic Syndication at NIVW, Pomposo will be leveraging her deep expertise in audience expansion, media partnerships, and branding to drive global growth for veteran businesses. Her work will be instrumental in shaping the future of veteran entrepreneurship, ensuring that NIVW’s mission—to amplify the voices of veteran entrepreneurs—reaches new heights.
Pomposo will focus on media syndication, audience development, and strategic partnerships that will connect veteran entrepreneurs with critical resources, mentorship, and global visibility across 62 national and international markets. By tapping into new media channels and industry networks, she will position NIVW as a leading advocate for veteran-owned businesses worldwide.
About National Invest In Veterans Week®
Founded in 2019 by Jeff Shuford, National Invest In Veterans Week® (NIVW) is a nationwide initiative that celebrates and empowers veteran-owned businesses. Recognized in the Congressional Record, NIVW highlights the important role veterans play in the U.S. economy and aims to provide them with vital resources, connections, and advocacy. The initiative spans 62 domestic and international markets, directly benefiting thousands of veteran entrepreneurs and their businesses.
Looking Ahead: NIVW’s Growth and Global Impact
Sara Pomposo’s appointment signals a transformative moment for NIVW. Her leadership will play a central role in shaping the organization’s future, positioning it as the global leader in veteran entrepreneurship and business development. As Chief Advisor, Sara will be at the forefront of creating new opportunities, expanding the initiative’s digital presence, and building relationships with key stakeholders and organizations that share NIVW's mission.
Through Sara's guidance, National Invest In Veterans Week® is poised to expand its reach, impact, and legacy, ensuring that veteran entrepreneurs gain the resources, recognition, and success they deserve.
With Sara Pomposo's appointment, NIVW is entering an era of enhanced strategic growth, leveraging her unparalleled expertise in audience growth, brand strategy, and global syndication to ensure that veteran entrepreneurs gain the recognition and success they deserve in the business world.
Angel Shuford, President of National Invest In Veterans Week®, on Sara Pomposo’s Appointment:
"Sara Pomposo is a powerhouse in strategic audience growth and brand leadership. Her proven ability to elevate organizations and connect audiences with impactful narratives makes her the perfect leader to drive National Invest In Veterans Week® into its next chapter. With Sara’s expertise, we are not just growing our reach—we are revolutionizing how veteran entrepreneurs are recognized and supported on a global scale."
