🎯 Our Mission
🟢 Mission Active

National Invest In Veterans Week® is committed to strengthening the veteran population through business sustainment, educational development, and mental health empowerment. Our mission is to convert appreciation into participation—and participation into long-term economic impact.

🎖️ Core Purpose
We work to ensure that every veteran has a clear pathway to thrive in civilian life. By supporting veteran-owned businesses and career development, we honor service not through symbolism, but through access, opportunity, and sustained support.
📈 Economic Rationale
Investing in veterans strengthens communities and local economies. Veteran entrepreneurs create jobs, stabilize markets, and apply mission-driven leadership to the private sector—producing outsized public return.
🗓️ Annual Strategy
National Invest In Veterans Week®—observed annually from March 1–7—serves as the activation window for national awareness, legislative engagement, and coordinated public participation. The observance is officially recognized through National Day Calendar® and reinforced through partnerships with legislators and civic leaders.
🏛️ Policy-Aware Engagement
Through proclamations, public records, and legislative collaboration, the initiative elevates veteran entrepreneurs into formal civic recognition—bridging grassroots participation with institutional visibility.
⚙️ Execution Framework
We leverage campaigns, media, events, and partnerships to mobilize individuals, organizations, and institutions around veteran economic participation—during the observance and throughout the year.
📌 Mission Objectives
  • Increase visibility of veteran-owned businesses across digital and local markets
  • Encourage the public to buy from and promote veteran-owned businesses
  • Support workshops and educational opportunities for aspiring veteran entrepreneurs
  • Amplify veteran business stories through partnerships and media
  • Foster startup support via grants, services, fundraisers, and recognition programs
  • Enable veteran business networking through virtual and in-person gatherings
  • Promote mentorship between experienced leaders and veteran founders
🎯

MISSION_PROFILE // ACTIVE

STRATEGIC DIRECTIVES & EXECUTION FRAMEWORK
OPERATIONAL
DIR_01 // SUSTAINMENT 💼

Economic Fortification

Objective: Business Sustainment.
We convert appreciation into participation. Investing in veteran entrepreneurs creates jobs, stabilizes markets, and applies mission-driven leadership to the private sector.

DIR_02 // DEVELOPMENT 🎓

Intel Acquisition

Objective: Educational Development.
We execute workshops and mentorship pipelines that bridge the gap between military training and civilian market dominance.

DIR_03 // EMPOWERMENT 🧠

Human Performance

Objective: Mental Health Empowerment.
We honor service not through symbolism, but through sustained support structures that ensure every veteran has a clear pathway to thrive.

ANNUAL_STRATEGY_WINDOW MARCH 01-07

National Invest In Veterans Week® serves as the activation window for national awareness.

AWARENESS SIGNAL
LEGISLATIVE LOCK
PUBLIC ACTION

*Officially recognized by National Day Calendar®

EXECUTION_PROTOCOLS 7 ACTIVE
  • VISIBILITY: Amplify veteran business stories across digital markets.
  • DEMAND: Encourage public to buy from veteran-owned firms.
  • EDUCATION: Deploy workshops for aspiring entrepreneurs.
  • CAPITAL: Foster startup support via grants & fundraisers.
  • NETWORK: Enable networking through virtual & in-person gatherings.
  • MENTORSHIP: Connect experienced leaders with founders.
  • POLICY: Bridge grassroots participation with institutional visibility.
Barbara Weltman

Barbara Weltman @ Big Ideas for Small Business®

“From March 1-7, 2023, is a time to recognize the contributions of military veterans who go on to start businesses. It first started in 2019. According to the SBA’s Office of Advocacy, there are nearly 2 million veteran-owned businesses in the U.S. Veterans who want to start or expand a business should check out the SBA’s Office of Veterans Business Development.”

🫡 Meet the Team