National Invest In Veterans Week® is committed to strengthening the veteran population through business sustainment, educational development, and mental health empowerment. Our mission is to convert appreciation into participation—and participation into long-term economic impact.
- Increase visibility of veteran-owned businesses across digital and local markets
- Encourage the public to buy from and promote veteran-owned businesses
- Support workshops and educational opportunities for aspiring veteran entrepreneurs
- Amplify veteran business stories through partnerships and media
- Foster startup support via grants, services, fundraisers, and recognition programs
- Enable veteran business networking through virtual and in-person gatherings
- Promote mentorship between experienced leaders and veteran founders
🛰️ Our mission is continuous, collaborative, and measurable. By aligning public participation with policy awareness and economic infrastructure, National Invest In Veterans Week® ensures that veteran success is not temporary—but durable.
MISSION_PROFILE // ACTIVE
STRATEGIC DIRECTIVES & EXECUTION FRAMEWORKEconomic Fortification
Objective: Business Sustainment.
We convert appreciation into participation. Investing in veteran entrepreneurs creates jobs, stabilizes markets, and applies mission-driven leadership to the private sector.
Intel Acquisition
Objective: Educational Development.
We execute workshops and mentorship pipelines that bridge the gap between military training and civilian market dominance.
Human Performance
Objective: Mental Health Empowerment.
We honor service not through symbolism, but through sustained support structures that ensure every veteran has a clear pathway to thrive.
National Invest In Veterans Week® serves as the activation window for national awareness.
*Officially recognized by National Day Calendar®
- ✓ VISIBILITY: Amplify veteran business stories across digital markets.
- ✓ DEMAND: Encourage public to buy from veteran-owned firms.
- ✓ EDUCATION: Deploy workshops for aspiring entrepreneurs.
- ✓ CAPITAL: Foster startup support via grants & fundraisers.
- ✓ NETWORK: Enable networking through virtual & in-person gatherings.
- ✓ MENTORSHIP: Connect experienced leaders with founders.
- ✓ POLICY: Bridge grassroots participation with institutional visibility.
CONTINUOUS OPS: Our mission is collaborative and measurable. By aligning public participation with policy awareness, we ensure veteran success is not temporary—but durable.
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AllSouth Federal Credit Union
"Did you know: March 1-7 is National Invest in Veterans Week! This week honors aspiring and established veteran business owners and their contributions to the economy.”
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Armed Forces Benefit Association
“Whether celebrating the week or empowering veterans to start and grow their business enterprises, there are many ways to observe and celebrate National Invest In Veterans Week.”
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Southside Bank
“The first week of March is National Invest in #Veterans Week, designed to support the efforts of veterans building lives for themselves and their families through their work and businesses.”
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Fort Bragg Federal Credit Union
“The FHLB is offering a grant of up to $10,000 towards down-payment or closing costs on qualifying VA purchases! #InvestInVeteransWeek.”
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Ameris Bank
“Your service, sacrifice and patriotism make our nation great. Your experience has a place at Ameris Bank. #InvestInVeteransWeek”
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Origin Bank
“It's #InvestInVeteransWeek + we're proud to share we have a Hero Mortgage program for veterans + other community heroes that waives admin + processing fees on home loans. THANK YOU to those who have served!“
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Berkshire Bank
“Today marks the final day of Invest In Veterans Week, and we want to take a moment to recognize the important work being done by Purple Heart Homes. Founded in 2008, Purple Heart Homes is a non-profit organization that works to provide housing solutions to veterans and their families who are in need.”
Barbara Weltman @ Big Ideas for Small Business®
“From March 1-7, 2023, is a time to recognize the contributions of military veterans who go on to start businesses. It first started in 2019. According to the SBA’s Office of Advocacy, there are nearly 2 million veteran-owned businesses in the U.S. Veterans who want to start or expand a business should check out the SBA’s Office of Veterans Business Development.”
🫡 Meet the Team
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LTC Rickey L. Pope USA, Ret.
CO-FOUNDER | Retired Army Veteran, Retired Firefighter
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Jim Freeman of The Five Satins
GRAMMY Hall of Famer | Brand Ambassador
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Pastor Ron Henson
Social Impact Advisor | Navy Veteran
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Jeff Shuford
CO-FOUNDER | Iraq War Veteran & Military Spouse
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Drayton Florence
CO-FOUNDER | NFL Veteran & Military Brat
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Erik M. Pelton & Associates, PLLC
Trademark Attorney | Veteran IP Advocate
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Angel Shuford, REALTOR®, MRP
Chief Financial Officer (CFO) | Army Veteran
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CPT Sherman WIlliams, USA, Ret.
Advisor | Retired Army Veteran
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Brandon Sugar
Legacy UX/UI Designer | Army Veteran
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Mike Bicek
Creative Director | Army Veteran
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Private Jewel
Co-Founders Pup | Biewer Terrier
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Lonnell McCall I
Sr. Spokesperson | Retired Navy Veteran
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Celeste Everett
Legacy IT Consultant | Army Veteran
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Lonnell McCall II
Jr. Spokesperson | Military Brat
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Christopher B. Mueller
Lead Video Spokesperson | Veteran Advocate
