Technical Aspects Behind The National Invest In Veterans Week® Logo

Brandon Sugar

Synopsis

The reasoning behind the color choices for the National Invest In Veterans Week® logo is quite significant. The blue reef with a star in the middle represents strength and resilience, which are the core characteristics of our veterans. The blue color (#3c3b6e) symbolizes loyalty, trust, and wisdom, while the star also in blue (#3c3b6e) is a representation of guidance and achievement.

The shopping bag with the American flag overlay (#e8bdad) is a symbol of our nation's gratitude and support towards our veterans' businesses. The color red in the flag represents courage and sacrifice, white represents purity and innocence, and blue represents justice and perseverance.The green sun (#6fbf55) adds a touch of vibrancy and energy to the design, and it represents the growth and prosperity that veteran-owned businesses bring to our economy. Green is also a color of balance and harmony, representing the balance between our nation's support and the hard work and determination of veteran entrepreneurs.

Living the Mission

Partnering with a combat veteran like Brandon Sugar for the design of the National Invest In Veterans Week® logo is not only a symbol of our commitment to supporting veterans, but it's also a testament to the skills and talent that veterans bring to the table. Brandon's degree in graphic design from Jacksonville University and his experience as an Army combat veteran made him the perfect fit for this project.

Partnering with Army Combat Veteran Brandon Sugar, who holds a degree in Graphic Design from Jacksonville University, brought a unique perspective to the design process. Brandon's experience and understanding of the veteran community allowed us to create a logo that truly represents the mission of National Invest In Veterans Week®.

As a nationally syndicated columnist, I had the honor of overseeing the design and deployment of the National Invest In Veterans Week® logo, which was created in collaboration with Army Combat Veteran Brandon Sugar. While graphic design isn't my area of expertise, I was fortunate enough to work with a talented designer who brought our vision to life.

The process behind envisioning and creating the logo was a collaborative effort. We wanted to create a design that would evoke a sense of pride and patriotism, while also highlighting the importance of investing in our nation's veterans. We chose a blue reef with a star in the middle to symbolize the strength and resilience of our military community. The shopping bag with the American flag overlay represents the idea of investing in veteran-owned businesses and supporting our nation's economy. And of course, the green sun adds a touch of vibrancy and energy to the design.

When it came to the color scheme, we selected shades of blue, green, and white to create a cohesive and eye-catching design. The dark blue (#3c3b6e) represents stability and trust, while the light pink (#e8bdad) adds a touch of warmth and approachability. The lavender gray (#b3b1cb) adds a sense of sophistication and balance, while the bright green (#6fbf55) symbolizes growth and vitality. Finally, the white (#ffffff) provides contrast and balance to the overall design.

Overall, the National Invest in Veterans Week® logo was designed with intention and purpose. It is a reflection of our commitment to supporting and investing in our nation's veterans, and we hope that it inspires others to do the same.

Behind the color choices

To start, we carefully considered each element of the design. The blue reef with the star in the middle represented the unity and support that we wanted to promote throughout the week. We chose blue as it is a calming color that also symbolizes trust and loyalty. The star in the center represents the bright future that veterans can achieve with the right support and investment.

Next, we added the shopping bag with an American flag overlaid to emphasize the importance of buying from and supporting veteran-owned businesses. We chose the flag to represent the patriotism and dedication of the veteran community.But we didn't want the design to feel too heavy or serious, so we added a touch of vibrancy and energy with the green sun. Green is often associated with growth, renewal, and hope, all of which are important themes when it comes to investing in our veterans and their businesses.

Finally, we chose the color codes #3c3b6e, #e8bdad, #b3b1cb, #6fbf55, and #ffffff to bring the design to life. The deep blue (#3c3b6e) provided a strong foundation, the pale purple (#b3b1cb) added a touch of sophistication, and the bright green (#6fbf55) brought energy and vitality. Finally, we used white (#ffffff) to create contrast and make the design pop.

Why collaborate with a combat veteran for this branding project?

Partnering with a combat veteran like Brandon Sugar for the design of the National Invest In Veterans Week® logo is not only a symbol of our commitment to supporting veterans, but it's also a testament to the skills and talent that veterans bring to the table. Brandon's degree in graphic design from Jacksonville University and his experience as an Army combat veteran made him the perfect fit for this project.

But this partnership is about more than just creating a logo. It's about honoring and recognizing the sacrifices that veterans have made for our country and their continued contributions to our communities. By investing in veteran-owned businesses and promoting their products and services, we can help create economic opportunities and support their transition into civilian life.

The National Invest In Veterans Week® logo represents this commitment to veterans and their businesses. The blue reef and star symbolize the strength and unity of our country, while the American flag overlay on the shopping bag represents the economic benefits of investing in veteran-owned businesses. And of course, the green sun adds a touch of vibrancy and energy to the design, reminding us of the resilience and determination of our nation's veterans.

In the end, it's all about recognizing the value and potential of our veterans and supporting them in their post-military endeavors. By partnering with Brandon Sugar and Tech From Vets, we were able to create a logo that not only represents this mission but also celebrates the creativity and talent of our veterans.

Action Zone Tampa Celebrates National Invest In Veterans Week®: Honoring Veteran-Owned Businesses and Empowering Their Entrepreneurship

Small business owners are the backbone of our economy, and veteran-owned businesses are no exception. In fact, veterans are twice as likely to start a business than non-veterans. That's why Action Zone Tampa, a non-profit organization that supports veteran entrepreneurs, is hosting events throughout the week to raise awareness about the importance of investing in veteran-owned businesses.

On March 1st, Action Zone Tampa will be at the Entrepreneur Collaborative Center (ECC) for the 1 Million Cups event, where two veteran-owned businesses will present their ideas. The next day, on March 2nd, at HCC Dale Mabry's inLab, the organization will host a panel featuring different Veteran Service Organizations (VSOs) in Tampa Bay, such as Veterans Relief Fund and Tampa Bay VetNet. The panelists will discuss how their respective organizations are helping the Veteran community.

On March 3rd, at the Action Zone Tampa location in ECC, attendees can learn about suicide prevention resources from Tony Williams of Veterans Serving Veterans and Dr. Carlos Garcia of Tampa Counseling & Wellness. The panel will also discuss the resources available to help veterans start or grow their own businesses, featuring Action Zone Tampa representatives, Bunker Labs, InLab, and the ECC.

Throughout the week, Action Zone Tampa will continue to celebrate and support veteran entrepreneurs. On March 6th, they will host a Military spouse Networking event, and on March 7th, they will wrap up the week with a celebration at Lee's Grocery, featuring a no-host social event.

Investing in veteran-owned businesses is essential for a multitude of reasons. By investing in these businesses, we can help create jobs for fellow veterans and reduce veteran unemployment rates. Veteran-owned businesses also bring valuable skills to the table, such as leadership, decision-making, and problem-solving. And, as studies have shown, they are often more successful than non-veteran businesses.

In conclusion, National Invest In Veterans Week is an opportunity for us to recognize and support veteran-owned businesses. By doing so, we can create more job opportunities for veterans and contribute to a stronger economy. Join Action Zone Tampa in celebrating National Invest In Veterans Week® and supporting our veteran entrepreneurs.

Bonus Tip: How to Maximize Your Attendance at National Invest In Veterans Week® Events

Attending events during National Invest In Veterans Week® is a great way to network, learn about available resources, and connect with other veterans in the community. To make the most of your attendance, consider these tips:

1. Set goals: Before attending an event, set clear goals for what you want to achieve. This could be to meet a certain number of people, learn about a specific program or resource, or find a mentor. Having goals in mind will help you focus your time and energy.

2. Bring business cards: Make sure to bring plenty of business cards to hand out to other attendees. This is a great way to exchange contact information and stay in touch after the event.

3. Dress professionally: Even if the event is casual, it's important to make a good impression by dressing professionally. This will show that you take your business and networking seriously.

4. Follow up: After the event, make sure to follow up with any new contacts you made. This could be through email, phone, or LinkedIn. Be sure to thank them for their time and reiterate any goals or opportunities discussed.

By following these tips, you can make the most out of your attendance at National Invest In Veterans Week® events and further your personal and professional goals.

Celebrating National Invest in Veterans Week: Creative Ways Legislators and Officials Can Empower Veteran Entrepreneurs

National Invest In Veterans Week is a vital opportunity for legislators and government officials to recognize and support the invaluable contributions that veteran entrepreneurs make to the economy. One way to celebrate this week is by issuing proclamations that highlight the significance of veteran-owned businesses and encourage the community to support them.

Proclamations can be issued at the national, state, and local levels, and can generate awareness and support for veteran-owned businesses. These documents provide an official statement of support for veteran entrepreneurs and can encourage the community to patronize their businesses. Additionally, proclamations can be used to raise awareness about the challenges that veteran entrepreneurs face, including access to capital, markets, and mental health support.

Another way to celebrate National Invest In Veterans Week is by organizing networking events and mentorship programs that connect veteran entrepreneurs with experienced business leaders. These events can provide invaluable opportunities for veteran entrepreneurs to learn from successful business leaders, make important connections, and gain insights into the intricacies of running a business.

Mentorship programs can also help veteran entrepreneurs to overcome the unique challenges they face, such as access to markets and mental health support. By providing access to experienced mentors, veteran entrepreneurs can gain the skills and knowledge needed to succeed in today's competitive business environment.

Finally, another way to celebrate National Invest In Veterans Week is by partnering with mental health organizations and advocacy groups to raise awareness about the mental health challenges that many veterans face. This includes campaigns to destigmatize mental health issues and provide access to resources and support for veterans and their families.

By addressing mental health challenges, legislators and government officials can help to ensure that veteran entrepreneurs have the support they need to succeed in their entrepreneurial ventures. This support can make all the difference for veterans who are struggling to navigate the complexities of entrepreneurship and can help them to build sustainable, successful businesses that contribute to economic ecosystems and create job opportunities for fellow Americans.

In conclusion, National Invest In Veterans Week is a vital opportunity to celebrate and support the contributions that veteran entrepreneurs make to the economy. Legislators and government officials can play a crucial role in this effort by issuing proclamations, organizing networking events and mentorship programs, and partnering with mental health organizations and advocacy groups. By working together, we can ensure that veteran entrepreneurs have the support they need to succeed in their entrepreneurial ventures and contribute to economic growth and job creation.

Legislators That Support Veteran Businesses: Why Veteran-Owned Businesses Matter

When veterans return home from serving our country, they often face unique challenges that can make it difficult to transition back to civilian life. These challenges can include physical and mental health issues, limited access to education and training, and a lack of job opportunities. By starting their own businesses, veterans can gain greater control over their careers and financial futures.

At the same time, veteran-owned businesses also benefit the broader economy. According to the Small Business Administration, veteran-owned businesses employ over 5 million people and generate nearly $1 trillion in annual revenue. These businesses also tend to be more resilient during economic downturns, helping to stabilize local communities.

Despite the many benefits of veteran entrepreneurship, however, starting a business is never easy. Veterans often face unique challenges, such as limited access to startup capital and a lack of business experience. That's why it's essential for legislators to support veteran-owned businesses through policies and programs that can help overcome these obstacles.

One way to encourage veteran entrepreneurship is through government contracting programs that give preference to veteran-owned businesses. These programs can provide a significant boost to veterans starting a business by providing them with access to valuable government contracts.

Another important way to support veteran-owned businesses is through training and education programs. Many veterans have valuable skills and experiences that can translate into successful business ventures, but they may need additional training and support to get started. By providing these resources, legislators can help more veterans achieve their entrepreneurial dreams.

Legislators can also encourage entrepreneurship by promoting access to capital for veteran-owned businesses. This can include providing low-interest loans and grants, as well as tax incentives for investors who support veteran-owned startups. By making it easier for veterans to access the capital they need to start and grow their businesses, legislators can help create more jobs and economic opportunities in their communities.

In addition to these efforts, legislators can also show support for veteran-owned businesses by issuing proclamations and designating specific days or weeks to recognize their contributions. These proclamations can help raise awareness of the importance of veteran entrepreneurship and encourage more individuals and organizations to support these businesses.

Moreover, legislators can also support veteran-owned businesses by advocating for policies that help them access new markets and customers. This can include initiatives to expand export opportunities for veteran-owned businesses, as well as efforts to promote their products and services to consumers and other businesses.

Finally, it's worth noting that supporting veteran-owned businesses is not just a moral obligation, but also a smart economic decision. By helping these businesses succeed, we are creating jobs, boosting local economies, and promoting innovation and competition in a wide range of industries. And because veteran-owned businesses tend to be more resilient during economic downturns, they can play a crucial role in stabilizing communities during times of crisis.

In conclusion, there are many reasons why legislators should support veteran-owned businesses. From providing access to capital and contracting opportunities to promoting education and training programs, there are numerous ways that legislators can help veterans start and grow successful businesses. And by issuing proclamations and advocating for policies that support veteran entrepreneurship, we can ensure that our veterans receive the support and recognition they deserve for their service to our country.

VBO Exclusive: The Art of Crafting Engaging Content for Your Audience

The first step in crafting engaging content is to define your target audience. You need to know who you are writing for and what their needs, interests, and pain points are. This will help you tailor your content to meet their needs and make it more relevant to them. Once you have defined your target audience, you can start researching and brainstorming ideas for your content.

When creating content, it's essential to keep in mind the importance of storytelling. People are naturally drawn to stories, and they help us connect with our audience on an emotional level. Your content should tell a story that engages your readers and keeps them interested from start to finish. Whether you're writing a blog post, social media post, or video script, storytelling should be at the core of your content.

Another crucial element of crafting engaging content is to make it easy to read and understand. Use short sentences, simple language, and avoid technical jargon whenever possible. Your content should be easy to skim and scan, and the most critical information should be at the top. Use bullet points, headings, and subheadings to break up your content and make it more accessible to your readers.

In addition to making your content easy to read, it's also essential to make it visually appealing. Use images, infographics, and videos to break up your text and make your content more engaging. Visual content not only helps to capture your audience's attention, but it also helps to convey complex information in a more digestible format.

Lastly, don't forget about the importance of SEO in crafting engaging content. Your content should be optimized for search engines, using relevant keywords and meta descriptions. This will help your content rank higher in search engine results pages, making it easier for your audience to find.

In conclusion, crafting engaging content is a skill that requires a deep understanding of your audience, storytelling, readability, visual appeal, and SEO. By following these tips, you can create content that resonates with your readers, keeps them engaged, and boosts your website's SEO.

The Power of Networking for Veteran-Owned Businesses: Behind Every Successful Venture

Networking has always been a crucial component of building a successful business. It involves making meaningful connections and building relationships with others in your industry, including potential clients, partners, and investors. For veteran-owned businesses, networking can be especially beneficial, as it allows them to tap into a supportive community of fellow veterans and military supporters.

One example of a successful networking event is Tampa Bay VetNet. This social networking event brings together veterans, military personnel, military spouses, and supporters of the military to connect and expand their personal and professional networks. Attendees can hear firsthand transition success stories and learn about the local business community.

But networking isn't just about attending events. It's about building and nurturing relationships over time. To do this, it's important to have a clear understanding of your business goals and target audience. Once you have a solid foundation, you can start to identify key players in your industry and reach out to them to start building relationships.

Action Zone, a program designed to help veterans and military spouses succeed in building a business, is another great resource for networking. Through their workshops and coaching sessions, participants can connect with other entrepreneurs and industry experts, learn new skills, and get personalized guidance on their business ventures.

Networking can also help you stay on top of industry trends and developments. By connecting with others in your industry, you can stay up to date on the latest news and innovations. This knowledge can be invaluable in helping you position your business for success.

Attending these events is just the beginning, however. To truly make the most of networking opportunities, it's important to be strategic and intentional about building relationships. Here are some tips and strategies to help you network effectively and grow your veteran-owned business.

Know Your Goals and Objectives

Before attending a networking event, it's important to know what you hope to achieve. Are you looking to connect with other business owners in your industry? Do you want to find potential customers or partners? Are you seeking mentorship or guidance from experienced entrepreneurs? Knowing your goals and objectives will help you identify the right events to attend and make the most of your time there.

Prepare Your Elevator Pitch

When networking, it's essential to have a clear and concise elevator pitch that communicates who you are, what you do, and what sets your business apart. Your elevator pitch should be no longer than 30 seconds and should be tailored to the audience you're speaking to. Practice your pitch before attending an event so you can deliver it confidently and effectively.

Be Authentic and Engaging

While it's important to be professional and polished when networking, it's equally important to be authentic and engaging. People want to connect with genuine individuals who are passionate about their work and willing to help others. Don't be afraid to share your story and be vulnerable about your challenges and successes. Listen actively and ask questions to show your interest and engagement.

Follow Up and Follow Through

Building relationships takes time and effort, and networking events are just the first step. To make the most of your connections, be sure to follow up after the event with a personalized email or LinkedIn message. Reference something specific you discussed during the event and express your interest in continuing the conversation. Follow through on any promises or commitments you made, such as setting up a coffee meeting or introducing someone to a potential contact.

Leverage Social Media

Social media is a powerful tool for networking and can help you expand your reach and connect with others in your industry. Be sure to follow up with any new contacts on social media and engage with their content. Share relevant industry news and insights to establish yourself as a thought leader and build your online presence.

In conclusion, networking is essential for veteran-owned businesses to build relationships, find support, and grow their businesses. By attending networking events and following these tips and strategies, you can expand your personal and professional networks and take your business to the next level. Don't be afraid to reach out and connect with other like-minded individuals who share your passion and commitment to success.

Partnering with Veteran-Owned Businesses: How to Create a Successful Affiliate Marketing Program

As a supporter of veteran-owned businesses, you likely already know the importance of promoting and supporting these businesses. Veteran entrepreneurs face unique challenges and have unique perspectives that make them valuable members of our business community. One way to support veteran-owned businesses is through affiliate marketing, which can help drive traffic and sales while also building strong relationships between businesses.

To get started with an affiliate marketing program, it's important to choose the right partners. Look for businesses that align with your values and have a product or service that complements your own. It's also important to consider the size and reach of the business, as well as their target audience and marketing strategy.

Once you've chosen your partners, it's time to create a successful affiliate marketing program. This requires clear communication and a strong understanding of each other's goals and expectations. It's important to set clear guidelines for commissions, promotions, and other aspects of the program. It's also important to track results and adjust the program as needed to ensure that it's driving the desired outcomes.

One of the key benefits of affiliate marketing for veteran-owned businesses is that it allows them to tap into new audiences and markets. By partnering with businesses that have a different customer base or a different product offering, veteran-owned businesses can expand their reach and increase their sales. This can be especially valuable for businesses that are just starting out or that have a limited marketing budget.

Another benefit of affiliate marketing is that it allows businesses to build strong relationships with their partners. By working closely together to promote each other's products and services, businesses can develop a sense of trust and camaraderie that can lead to further collaboration and success.

To ensure that the affiliate marketing program is successful, supporters of veteran-owned businesses must first establish a strong relationship with the business owner. This means taking the time to understand their business, their brand, and their target audience. Once this is done, supporters can work with the business owner to create an affiliate marketing plan that aligns with their goals and objectives.

It's also essential to select the right affiliates for the program. This means choosing affiliates who have a similar target audience and can effectively promote the business's products or services. Supporters should also look for affiliates who have a proven track record of success in affiliate marketing.

To maximize the impact of the affiliate marketing program, supporters should provide their affiliates with the necessary tools and resources to promote the business effectively. This includes access to high-quality product images and descriptions, as well as promotional materials such as banners and ads.

Finally, supporters of veteran-owned businesses must continuously monitor and analyze the affiliate marketing program's performance to identify areas for improvement. This includes tracking the performance of individual affiliates, as well as the program as a whole. By doing so, supporters can make data-driven decisions that improve the program's effectiveness and ensure that it continues to drive revenue and growth for the business.

In conclusion, partnering with veteran-owned businesses through affiliate marketing programs can be an effective way to support these businesses while also driving revenue and growth. By taking the time to establish strong relationships with business owners, selecting the right affiliates, providing them with the necessary tools and resources, and monitoring performance, supporters can create successful affiliate marketing programs that benefit both the business and their own organization.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

Celebrating National Invest in Veterans Week: Empowering Veteran Entrepreneurs

One of the most frequently asked questions about National Invest In Veterans Week is what awards the organization has won. We are honored to have been recognized for our work with a 2017 BizTech Award from Comcast Business, the Best Social Impact Initiative of 2021 by The Ritz Herald, a Veterans in Business Award from The Hudson Weekly, and an Innovative Media Excellence Award from the Belmont Star. These awards inspire us to continue our work and serve veterans nationwide.

At the heart of National Invest In Veterans Week is the mission to solve a critical problem facing many veterans. As they transition from military service, veterans are often presented with opportunities to work for companies rather than start their own businesses. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, successful business owners.

National Invest In Veterans Week is observed each year from March 1st through March 7th, during which we honor aspiring and established veteran business owners and their contributions to the economy. It is essential to recognize the significant impact that veteran business owners have on economic ecosystems nationwide. Small business firms owned by veterans employ 5.03 million people, have an annual payroll of $195 billion and receipts of $1.14 trillion, representing only 9.1 percent of all U.S. businesses. However, younger veterans are owning businesses at lower rates compared to past generations, and veteran entrepreneurship is facing a generational decline.

To empower veteran business owners of all generational demographics, National Invest In Veterans Week inspires the community to support our brave heroes as they start and grow businesses. Our organization helps veteran entrepreneurs build sustainable, successful businesses, contributing to the nation's economy and creating jobs for fellow Americans.

Simply put, National Invest In Veterans Week is a social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Our mission is to empower veteran business owners to become established and successful, contributing to economic ecosystems and creating job opportunities for fellow Americans. As we celebrate National Invest In Veterans Week, let us recognize the invaluable impact that veteran entrepreneurs have on our nation's economy and support their endeavors.

A key challenge that veteran entrepreneurs face is access to markets. Many veterans are not familiar with the intricacies of marketing and sales, and may struggle to find customers for their products or services. This is particularly true in today's highly competitive business environment, where digital marketing and social media have become essential tools for reaching new audiences.

To address this challenge, National Invest In Veterans Week has launched a number of initiatives to help veteran entrepreneurs build their brands and connect with potential customers. This includes social media campaigns, networking events, and mentorship programs with experienced marketers and business leaders. By providing these resources, National Invest In Veterans Week is helping veteran entrepreneurs to build their brands and expand their reach in the marketplace.

Finally, one of the most significant challenges that veteran entrepreneurs face is the stigma surrounding mental health. Many veterans experience post-traumatic stress disorder (PTSD) and other mental health issues as a result of their service, which can make it difficult to navigate the complex world of entrepreneurship. This is compounded by the fact that many veterans are reluctant to seek help for their mental health issues, due to a variety of cultural and societal factors.

To address this challenge, National Invest In Veterans Week has partnered with mental health organizations and advocacy groups to raise awareness about the mental health challenges that veterans face. This includes campaigns to destigmatize mental health issues and provide access to resources and support for veterans and their families. By addressing this critical issue, National Invest In Veterans Week is helping to ensure that veterans have the support they need to succeed in their entrepreneurial ventures.

In conclusion, National Invest In Veterans Week is a critical initiative that is helping to support and empower veteran entrepreneurs nationwide. Through its partnerships, programs, and resources, this organization is helping to address some of the most significant challenges that veteran entrepreneurs face, including access to capital, markets, and mental health support. As we celebrate National Invest In Veterans Week, let us remember the brave men and women who have served our country, and let us continue to support them as they start and grow their businesses.

Established Veteran Business Owners: Mastering Digital Marketing Strategies in 2023

When it comes to digital marketing, there's no one-size-fits-all solution. The best approach will depend on your specific business goals and target audience. However, there are some key strategies that are likely to be effective for most veteran-owned businesses.

One essential element of any digital marketing strategy is a strong online presence. This means having a website that is optimized for search engines and user experience, as well as a social media presence that allows you to engage with customers and share valuable content.

Another important aspect of digital marketing is content creation. Whether it's blog posts, videos, or social media updates, creating valuable content is a great way to attract new customers and keep your existing ones engaged. By providing valuable insights and information, you can position your business as a thought leader in your industry and build trust with your audience.

Of course, content creation alone isn't enough. You also need to have a solid plan for promoting that content and reaching your target audience. This might involve using paid advertising, influencer marketing, or other tactics that can help you get your message in front of the right people.

One trend that is likely to continue in 2023 and beyond is the importance of mobile optimization. With more and more consumers using smartphones and tablets to browse the web, having a website and marketing strategy that is optimized for mobile devices is essential. This means ensuring that your website is easy to navigate on smaller screens and that your content is designed with mobile users in mind.

Finally, it's important to track your results and make data-driven decisions when it comes to your digital marketing strategy. This might involve using tools like Google Analytics to monitor your website traffic and user behavior, or investing in customer relationship management (CRM) software to track leads and sales.

By following these key digital marketing strategies, established veteran business owners can position themselves for success in 2023 and beyond. With the right approach, you can stand out online, reach new customers, and build a loyal following for your veteran-owned business.

Bonus Tip: Utilizing Email Marketing to Increase Customer Retention

One digital marketing strategy that can be especially effective for veteran-owned businesses is email marketing. By building an email list of past and potential customers, you can stay in touch with your audience and keep them informed about new products, services, and promotions.

But email marketing isn't just about sending out newsletters and promotional messages. To be effective, you need to focus on providing real value to your subscribers. This might mean sending out exclusive discounts or coupons, sharing helpful tips and insights, or providing behind-the-scenes glimpses of your business.

To maximize the impact of your email marketing campaigns, it's also important to segment your audience and tailor your messages to specific groups. For example, you might send different messages to new subscribers, loyal customers, or those who have abandoned their carts on your website.

National Invest In Veterans Week Wins Multiple Awards in 2021

National Invest In Veterans Week Co-founder Jeff Shuford (far-left) Hosting a Business Summit

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

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The Ritz Herald. Best Social Impact Initiative of 2021.

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The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

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Belmont Star. Innovative Media Excellence Award.

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The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

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The Hudson Weekly. Veterans in Business Award Winner.

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Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Originally Appeared Here: https://patch.com/pennsylvania/philadelphia/national-invest-veterans-week-wins-multiple-awards-2021-nodx

Press Release: National Invest In Veterans Week Wins Multiple Awards in 2021

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A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

The Ritz Herald. Best Social Impact Initiative of 2021.
The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

Belmont Star. Innovative Media Excellence Award.
The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

The Hudson Weekly. Veterans in Business Award Winner.
Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Why You Should Run Your Veteran Owned Business Like a Tech Startup

In today’s technological world, it’s apparent that Tech Startup’s are doing something right. They are getting all of the press, developing digital products that drive future innovation and their businesses are utilizing technology properly. Although we have so much innovation around us, we often find that most business owners are slow to adapt to the changing technological times.

The majority of small business owners is under impression that the word of mouth is the only use of effective marketing they need. No need to utilize social media or any digital marketing platforms to increase revenue, simply have great service and product and people will come back. This is not the case in today’s competitive marketplace. In a crowded marketplace, it’s hard for small businesses to separate themselves from the noise. A small business usually will try to rely on TV or Radio advertising and find that the return on investment is very poor. If only the business owner used social media properly they could understand that traditional marketing is almost obsolete. Not only is social media free it’s the most use technological service in the world. Facebook allows businesses to target specific demographics of people with targeted marketing and advertising. Your business page analytics allow you to track when people in your area are most online and where they live and work.TV can’t guarantee that the market you are targeting will be in front of the TV when your commercial plays. Businesses must look at alternative solutions to reach their target market. In a recent interview with the Jacksonville Business Journal, I reiterated that the goal for business owners should be to reach as many people as possible. Customers are not loyal to brands in today’s changing technological society. Online shopping has closed many big name department stores we would never have imagined would be out of business. Business owners need to understand that they can also be crippled by not having a technological advantage on their competition. My business Tech From Vets decided instead of simply selling our award-winning services we would help business owners understand the reason why technology is important and how they can keep up with the mobile landscape.

Many business owners can’t understand the importance of mobile applications and they are afraid technology draws a wedge between their business and their customers. I agree to some degree however when technology is used effectively it can bring customers closer to a business. With mobile applications, when a business has an event they can send a push notification so the customer knows immediately. Businesses can integrate their Facebook and Twitter pages into their app so their customers can stay up to date and engage with the business. The business can feature a calendar of events and specials in the app so that customers can stay informed. There are many more features a business can utilize to engage with their customers and keep them coming back.

Business owners can’t neglect the future and if they do their business will suffer. Our goal at Tech From Vets was to empower and educate business owners to make wise technological decisions to keep and reach new customers.

Become a More Impactful Veteran Business Owner by Learning Sales Acceleration Strategies

Center: Drayton Florence Co-founder of National Invest In Veterans Week

If you are a veteran small business owner needing to increase revenues for your company this year significantly, it is imperative you strategically approach growth. If you're going to accelerate your company's profits this year, integrate the following five simple steps into your sales plan-of-action.

Assess Team Strengths

The first task you must complete is to assess the individual sales strengths of your current team members. Understand which team members excel at customer interactions and which ones are superior product specialists. Develop detailed reviews of your employees to understand better your staff members' overall sales strengths (and weaknesses). Don't forget to review your management team's sales strengths as your employees likely look to management to lead by example. 

Review Performance Environment 

Once you have assessed the sales strengths of your team, review their past performance. Discover who was on your payroll during exceptionally good sales years and who were the culprits when sales declined. When you review your team's past performance, you get a clearer idea of which attributes lead your team to sales victories and which ones caused morale to decline. By assessing team strengths and reviewing past performance, you get a better overview of where your small business team currently stands in terms of its ability to increase growth rates.

Analyze Competitors

The next simple step in developing a sales acceleration strategy for your small business is to analyze your competitors. Are there local competitors nipping at your brick-and-mortar sales? Are e-commerce behemoths like Amazon, Walmart, and Alibaba annihilating your online sales? The more energy you put into learning your competitors and the tactics they are using to acquire customers, the better prepared you will be to use those same strategies to grow your small business. 

Create Buyer Personas 

Creating buyer personas is essential if you want to increase your small business' sales rate this year. You might assume you know your customers well enough that there is no need to document personas for your customers. Nothing could be further from the truth. Creating buyer personas for your small business isn't just about getting to know your customers better. Creating small business buyer personas helps you identify your ideal customers and discover opportunities to connect with potential brand loyalists for your small business. 

Review Marketing Initiatives

The final step in creating a sales acceleration strategy for your small business is to review your marketing initiatives to date. Which tactics are you using to grow your company, and which tactics have proven to offer a worthwhile return-on-investment? Combine the data you get from analyzing current and past marketing initiatives with the data you accumulate from analyzing your competitors' growth tactics. 

Keep these strategies in mind to increase the impact of your veteran owned business.

Behind the Mission: National Invest In Veterans Week

Welcome to National Invest In Veterans Week. I am sure you have numerous questions regarding the mission and vision of National Invest In Veterans Week. Below are our most commonly asked questions regarding who we are and how to get involved with National Invest In Veterans Week.

What's National Invest In Veterans Week? 

National Invest In Veterans Week is a veteran-owned, award-winning social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Established in 2017 by nationally syndicated columnist and Iraq War veteran Jeff Shuford and National Football League star Drayton Florence, National Invest In Veterans Week is hyper-focused on veteran business development nationwide.

So what awards has National Invest In Veterans Week won? 

A 2017 BizTech Award from Comcast Business, Named Best Social Impact Initiative Of 2021 by The Ritz Herald. A Veterans in Business Award from The Hudson Weekly and an Innovative Media Excellence Award from the Belmont Star. We are truly honored and dedicated to serving veterans nationwide.

What problem does National Invest In Veterans Week solve? 

For decades, veterans have embarked on the mission of launching successful businesses after serving our country. During their transitions, veterans are commonly presented with opportunities to work for companies rather than start their own. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, veteran business owners. 

When is National Invest In Veterans Week? 

National Invest In Veterans Week is observed each year from March 1st through March 7th. During the week, we honor aspiring and established veteran business owners and their contributions to the economy. Celebrate National Invest In Veterans Week by recognizing aspiring and established veteran entrepreneurs nationwide.

Why celebrate veteran business owners? 

According to the Small Business Administration, small business firms owned by veterans employed 5.03 million people, had an annual payroll of $195 billion and receipts of $1.14 trillion. Representing only 9.1 percent of all U.S. businesses, veterans have an unquestionable invaluable impact on economic ecosystems nationwide. A recent study by the SBA also noted, "For decades, military veterans have been a vital part of the nation's business sector—leveraging the valuable skills they gained during their service to start businesses across the country. However, veteran entrepreneurship is facing a generational decline, with younger veterans owning businesses at lower rates compared to past generations. Furthermore, we are now beginning to see veterans owning businesses at lower rates compared to nonveterans." National Invest In Veterans Week's mission is to empower veteran business owners of all generational demographics and to inspire the community to support our brave heroes as they start and grow businesses.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

   Read More: https://www.investinveteransweek.com/veteran-entrepreneurship-insights-opportunities