Technical Aspects Behind The National Invest In Veterans Week® Logo
Synopsis
The reasoning behind the color choices for the National Invest In Veterans Week® logo is quite significant. The blue reef with a star in the middle represents strength and resilience, which are the core characteristics of our veterans. The blue color (#3c3b6e) symbolizes loyalty, trust, and wisdom, while the star also in blue (#3c3b6e) is a representation of guidance and achievement.
The shopping bag with the American flag overlay (#e8bdad) is a symbol of our nation's gratitude and support towards our veterans' businesses. The color red in the flag represents courage and sacrifice, white represents purity and innocence, and blue represents justice and perseverance.The green sun (#6fbf55) adds a touch of vibrancy and energy to the design, and it represents the growth and prosperity that veteran-owned businesses bring to our economy. Green is also a color of balance and harmony, representing the balance between our nation's support and the hard work and determination of veteran entrepreneurs.
Partnering with Army Combat Veteran Brandon Sugar, who holds a degree in Graphic Design from Jacksonville University, brought a unique perspective to the design process. Brandon's experience and understanding of the veteran community allowed us to create a logo that truly represents the mission of National Invest In Veterans Week®.
As a nationally syndicated columnist, I had the honor of overseeing the design and deployment of the National Invest In Veterans Week® logo, which was created in collaboration with Army Combat Veteran Brandon Sugar. While graphic design isn't my area of expertise, I was fortunate enough to work with a talented designer who brought our vision to life.
The process behind envisioning and creating the logo was a collaborative effort. We wanted to create a design that would evoke a sense of pride and patriotism, while also highlighting the importance of investing in our nation's veterans. We chose a blue reef with a star in the middle to symbolize the strength and resilience of our military community. The shopping bag with the American flag overlay represents the idea of investing in veteran-owned businesses and supporting our nation's economy. And of course, the green sun adds a touch of vibrancy and energy to the design.
When it came to the color scheme, we selected shades of blue, green, and white to create a cohesive and eye-catching design. The dark blue (#3c3b6e) represents stability and trust, while the light pink (#e8bdad) adds a touch of warmth and approachability. The lavender gray (#b3b1cb) adds a sense of sophistication and balance, while the bright green (#6fbf55) symbolizes growth and vitality. Finally, the white (#ffffff) provides contrast and balance to the overall design.
Overall, the National Invest in Veterans Week® logo was designed with intention and purpose. It is a reflection of our commitment to supporting and investing in our nation's veterans, and we hope that it inspires others to do the same.
Behind the color choices
To start, we carefully considered each element of the design. The blue reef with the star in the middle represented the unity and support that we wanted to promote throughout the week. We chose blue as it is a calming color that also symbolizes trust and loyalty. The star in the center represents the bright future that veterans can achieve with the right support and investment.
Next, we added the shopping bag with an American flag overlaid to emphasize the importance of buying from and supporting veteran-owned businesses. We chose the flag to represent the patriotism and dedication of the veteran community.But we didn't want the design to feel too heavy or serious, so we added a touch of vibrancy and energy with the green sun. Green is often associated with growth, renewal, and hope, all of which are important themes when it comes to investing in our veterans and their businesses.
Finally, we chose the color codes #3c3b6e, #e8bdad, #b3b1cb, #6fbf55, and #ffffff to bring the design to life. The deep blue (#3c3b6e) provided a strong foundation, the pale purple (#b3b1cb) added a touch of sophistication, and the bright green (#6fbf55) brought energy and vitality. Finally, we used white (#ffffff) to create contrast and make the design pop.
Why collaborate with a combat veteran for this branding project?
Partnering with a combat veteran like Brandon Sugar for the design of the National Invest In Veterans Week® logo is not only a symbol of our commitment to supporting veterans, but it's also a testament to the skills and talent that veterans bring to the table. Brandon's degree in graphic design from Jacksonville University and his experience as an Army combat veteran made him the perfect fit for this project.
But this partnership is about more than just creating a logo. It's about honoring and recognizing the sacrifices that veterans have made for our country and their continued contributions to our communities. By investing in veteran-owned businesses and promoting their products and services, we can help create economic opportunities and support their transition into civilian life.
The National Invest In Veterans Week® logo represents this commitment to veterans and their businesses. The blue reef and star symbolize the strength and unity of our country, while the American flag overlay on the shopping bag represents the economic benefits of investing in veteran-owned businesses. And of course, the green sun adds a touch of vibrancy and energy to the design, reminding us of the resilience and determination of our nation's veterans.
In the end, it's all about recognizing the value and potential of our veterans and supporting them in their post-military endeavors. By partnering with Brandon Sugar and Tech From Vets, we were able to create a logo that not only represents this mission but also celebrates the creativity and talent of our veterans.