Veterans in Business: Supporting Each Other and Driving Economic Growth

One of the key ways in which veterans are supporting each other is through mentorship and networking. Organizations like the Veterans Business Network and the Veteran Mentor Network connect veteran entrepreneurs with experienced business leaders and mentors who can offer guidance, support, and advice. These networks provide a valuable source of support for veteran entrepreneurs who may face unique challenges and obstacles in starting and growing their businesses.

Another way in which veterans are supporting each other is through collaboration and partnerships. Veteran-owned businesses often have a shared experience and sense of camaraderie, which can create opportunities for collaboration and partnerships. For example, veteran-owned cybersecurity firm Gryphon Technologies has partnered with other veteran-owned businesses to provide cybersecurity services to government agencies and contractors. These partnerships not only create new business opportunities but also reinforce the bonds of trust and respect that are central to the military experience.

In addition to supporting each other, veteran entrepreneurs are driving economic growth through innovation and entrepreneurship. Many veteran-owned businesses are at the forefront of new technologies and industries, such as renewable energy, cybersecurity, and healthcare. These businesses are not only creating new jobs and economic opportunities but also contributing to the strength and competitiveness of American industry.

One example of a veteran-owned business that is driving innovation is Unmanned Systems Operations Group (USOG), a drone services company founded by a Marine Corps veteran. USOG offers a range of drone services, including aerial inspections, mapping, and surveying, and has worked with clients in industries such as construction, energy, and transportation. The company has also provided disaster response and recovery services, such as using drones to assess damage in the aftermath of Hurricane Harvey in Texas.

Another example is the story of veteran-owned business Rumi Spice, which sources and sells high-quality saffron from farmers in Afghanistan. The company was founded by three Army veterans who served in Afghanistan and saw the potential for the country's agricultural products to compete in the global market. Rumi Spice not only provides economic opportunities for Afghan farmers but also supports veterans through its partnership with the Farmer Veteran Coalition, which helps veterans transition to careers in agriculture.

In conclusion, veterans are supporting each other and driving economic growth through entrepreneurship and innovation. By leveraging their unique skills and experiences, veteran entrepreneurs are creating new opportunities for themselves and their communities, contributing to the strength and competitiveness of American industry. By supporting veteran-owned businesses and providing resources and opportunities, we can help ensure that the next generation of veteran entrepreneurs continues to thrive and drive economic growth.

From Combat to Commerce: 5 Key Lessons for Veteran Entrepreneurs

Lesson 1: Adaptability is Key

In the military, adaptability is crucial to success. In the business world, this is no different. As a veteran entrepreneur, you must be willing to adapt to changing circumstances and be flexible in your approach. This means being open to new ideas and adjusting your business strategy as needed. By staying adaptable, you can stay ahead of the competition and navigate any challenges that come your way.

Lesson 2: Leadership Skills are Valuable

Leadership is a critical skill in both the military and the business world. As a veteran entrepreneur, you have experience leading teams and making important decisions under pressure. This experience can be incredibly valuable in running a successful business. By leveraging your leadership skills, you can build a strong team and guide your business to success.

Lesson 3: Attention to Detail is Essential

Attention to detail is critical in the military, and it is just as important in the business world. Small mistakes can have significant consequences for your business, so it's essential to pay close attention to every detail. Whether it's reviewing contracts or managing finances, attention to detail can help you avoid costly mistakes and ensure your business runs smoothly.

Lesson 4: Resilience is a Must-Have Trait

In the military, resilience is essential for overcoming challenges and achieving success. This trait is equally important in the business world. As a veteran entrepreneur, you will face many obstacles and setbacks. However, by staying resilient and persistent, you can push through these challenges and achieve your goals.

Lesson 5: Networking is Key to Success

Finally, networking is critical to success in the business world. As a veteran entrepreneur, you have a unique advantage in this area. The military community is a close-knit group, and there are many resources available to veterans starting a business. By networking with other veteran entrepreneurs, you can gain valuable insights and support that can help you grow your business.

In conclusion, transitioning from military to entrepreneurship can be challenging, but it's not impossible. By applying the lessons learned in the military and leveraging your unique skills and experiences, you can achieve success as a veteran entrepreneur. Remember to stay adaptable, leverage your leadership skills, pay attention to detail, stay resilient, and network with other veteran entrepreneurs. With these key lessons in mind, you can build a thriving business and make a successful transition to civilian life.

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Bonus Tip: Seek Out Mentors and Resources

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As a veteran entrepreneur, it's essential to seek out mentors and resources that can help you navigate the world of entrepreneurship. Starting a business can be overwhelming, and having someone to turn to for guidance and support can make a significant difference.

One excellent resource for veteran entrepreneurs is the Veterans Business Outreach Center (VBOC). The VBOC provides training, counseling, and mentoring to help veterans start and grow their businesses. They can help you develop a business plan, secure financing, and navigate the complex world of entrepreneurship.

Another valuable resource is SCORE, a nonprofit organization that provides free business mentoring and education. SCORE mentors are experienced business professionals who can offer guidance on everything from marketing and sales to finances and operations.

In addition to these resources, it's also essential to seek out mentors within your industry. Look for successful entrepreneurs who have experience in your field and are willing to offer guidance and support. Networking events and industry conferences are excellent opportunities to connect with these mentors and learn from their experiences.

Finally, don't forget to lean on your military network. Many veterans have gone on to start successful businesses, and they can offer valuable insights and support as you navigate the world of entrepreneurship. Whether it's a fellow veteran entrepreneur or a military spouse who has experience running a business, these connections can be invaluable.

Unlocking Success: Veteran-Owned Business Tips for the Modern Entrepreneur

Veterans bring a unique set of skills and experience to the table when it comes to entrepreneurship. From their time in the military, veterans have developed a strong work ethic, leadership abilities, and the ability to adapt quickly to changing situations. These traits make them well-suited to the fast-paced and ever-changing world of business. However, starting and running a successful business is no easy task, even for the most experienced veterans. In this column, we'll explore some of the top tips for success as a veteran-owned business in today's economy, as shared by successful veteran entrepreneurs.

As a veteran entrepreneur, it's essential to have a clear vision for your business. Before diving in, take some time to map out your goals and objectives. This includes identifying your target market, researching your competition, and determining your unique selling proposition. Once you have a clear understanding of where you want to take your business, you can begin to develop a solid plan to get there.

One of the most important skills for any entrepreneur, veteran or not, is the ability to adapt to changing circumstances. In the military, veterans learn how to be resourceful and think on their feet in unpredictable situations. These skills translate well to the business world, where unexpected challenges are common. As a veteran entrepreneur, it's important to remain flexible and open-minded, and be willing to pivot your business strategy when necessary.

Networking is another key aspect of building a successful veteran-owned business. The military community is a tight-knit group, and there are many resources available to veterans who are starting or growing a business. Joining a veteran-focused business association or attending networking events can help you connect with other like-minded entrepreneurs, as well as potential clients and partners. Additionally, seeking out mentorship from more experienced entrepreneurs can provide valuable insights and guidance as you navigate the ups and downs of entrepreneurship.

As a veteran entrepreneur, it's important to understand the financial aspects of running a business. This includes developing a solid budget, managing cash flow, and seeking out financing options when necessary. Many veterans have access to special financing programs and grants that can help them start or grow their businesses. However, it's essential to do your research and ensure that you are taking advantage of all available resources.

Finally, never underestimate the power of hard work and perseverance. Starting and running a successful business takes time, effort, and dedication. There will be challenges and setbacks along the way, but by remaining focused on your goals and staying committed to your vision, you can overcome these obstacles and achieve success.

In conclusion, veterans have a wealth of skills and experience that make them well-suited to entrepreneurship. By following these tips and learning from the experience of successful veteran entrepreneurs, you can unlock the key to success in today's fast-paced economy. Remember to stay focused, adaptable, and committed to your vision, and you'll be well on your way to building a thriving veteran-owned business.

Taking the Leap: A Veteran's Guide to Starting a Successful Business

If you're a veteran looking to start a business, you're not alone. According to the Small Business Administration (SBA), veterans are more likely to start their own businesses than non-veterans, and veteran-owned businesses contribute over $1 trillion to the U.S. economy each year. But starting a business can be a daunting task, especially if you're not sure where to begin. Here are some key tips to help you get started:

1. Identify your niche: Before you can start a successful business, you need to identify a need in the market that you can fulfill. This means identifying a product or service that you're passionate about and that meets a need that's not currently being met. Look for gaps in the market that you can fill with your skills and experience.

2. Develop a business plan: Once you've identified your niche, it's important to develop a solid business plan. This should include details about your product or service, your target market, your competition, and your financial projections. A well-developed business plan will be essential for securing funding and getting your business off the ground.

3. Build a strong network of support: Starting a business can be a lonely endeavor, but it doesn't have to be. Building a strong network of support can help you navigate the challenges of entrepreneurship and provide valuable advice and feedback. This can include other veterans who have started their own businesses, mentors, and business associations.

4. Seek out resources for veterans: As a veteran, you have access to a wide range of resources and support programs that can help you start and grow your business. The SBA's Office of Veterans Business Development offers training, counseling, and other resources specifically for veteran entrepreneurs. There are also numerous nonprofit organizations and initiatives that provide support and resources for veteran-owned businesses.

5. Don't be afraid to take the leap: Starting a business is a big risk, but it can also be a rewarding one. Don't be afraid to take the leap and pursue your entrepreneurial dreams. With the right preparation and support, you can turn your skills and experience into a successful business venture.

In conclusion, starting a business can be a challenging but rewarding endeavor for veterans. By identifying a niche, developing a solid business plan, building a strong network of support, seeking out resources for veterans, and taking the leap, you can increase your chances of success as a veteran entrepreneur. Remember, you have the skills and experience needed to succeed – all you need is a little preparation and support to turn your dreams into reality.

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Bonus Tip: Don't Be Afraid to Seek Help

Starting a business can be a daunting task, especially for veterans who may be used to working independently. However, seeking help is not a sign of weakness. In fact, seeking advice from experts and mentors can be the key to success. Look for resources such as the Small Business Administration, SCORE, and veteran-specific organizations like the Veterans Business Outreach Center. Networking with other veteran entrepreneurs can also provide valuable support and insights. Remember, asking for help is not a sign of weakness but rather a sign of strength and determination to succeed.

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Beyond the Battlefield: How Veterans Can Turn Their Skills into a Successful Business

As a veteran, you already have a wealth of skills and experiences that can help you build a successful business. One of the most valuable skills that you bring to the table is your ability to think strategically under pressure. During your time in the military, you had to make critical decisions quickly and effectively in high-stress situations. This skill is invaluable in the business world where decision-making is often a critical component of success.

Another skill that veterans possess is strong leadership abilities. In the military, you were responsible for leading teams and making sure that everyone was working towards a common goal. This experience can translate well into the business world where leadership is critical for success.

In addition to these skills, veterans also have a strong work ethic and a sense of discipline that can help them succeed as entrepreneurs. Military training instills a sense of responsibility and accountability that can be invaluable in the business world where every decision can have significant consequences.

So how can veterans turn these skills into a successful business? The first step is to identify your strengths and interests. What are you passionate about? What skills do you possess that can be leveraged in the business world? Once you have identified your strengths, you can start exploring different business opportunities that align with your interests and skill set.

One great resource for veterans looking to start a business is the Small Business Administration (SBA). The SBA offers a range of programs and resources specifically designed to help veterans start and grow successful businesses. This includes access to funding, training and education programs, and networking opportunities.

Another valuable resource for veterans is SCORE, a non-profit organization that provides free business advice and mentoring to entrepreneurs. SCORE has a network of experienced mentors who can provide guidance and support on a range of topics, from business planning to marketing and sales.

In addition to these resources, there are also a number of organizations and programs specifically designed to help veterans transition from military service to entrepreneurship. For example, the Veterans Business Outreach Center (VBOC) provides training and counseling to help veterans start and grow businesses. The VBOC also offers access to funding and networking opportunities.

When starting a business, it’s important to have a solid business plan in place. A business plan outlines your goals and objectives, as well as the strategies and tactics you will use to achieve them. This is essential for securing funding and ensuring that your business is on the right track.

It’s also important to surround yourself with a strong team of advisors and mentors who can provide guidance and support throughout the process. This can include legal and financial advisors, as well as industry experts who can provide insights and advice on your specific business niche.

In conclusion, veterans have a unique set of skills and experiences that make them well-suited for entrepreneurship. With the right guidance and resources, veterans can turn their skills into a successful business and achieve their goals as entrepreneurs. Whether you’re just starting out or looking to grow an existing business, there are a range of programs and resources available to help you succeed.

Partnering with Veteran-Owned Businesses: How to Create a Successful Affiliate Marketing Program

As a supporter of veteran-owned businesses, you likely already know the importance of promoting and supporting these businesses. Veteran entrepreneurs face unique challenges and have unique perspectives that make them valuable members of our business community. One way to support veteran-owned businesses is through affiliate marketing, which can help drive traffic and sales while also building strong relationships between businesses.

To get started with an affiliate marketing program, it's important to choose the right partners. Look for businesses that align with your values and have a product or service that complements your own. It's also important to consider the size and reach of the business, as well as their target audience and marketing strategy.

Once you've chosen your partners, it's time to create a successful affiliate marketing program. This requires clear communication and a strong understanding of each other's goals and expectations. It's important to set clear guidelines for commissions, promotions, and other aspects of the program. It's also important to track results and adjust the program as needed to ensure that it's driving the desired outcomes.

One of the key benefits of affiliate marketing for veteran-owned businesses is that it allows them to tap into new audiences and markets. By partnering with businesses that have a different customer base or a different product offering, veteran-owned businesses can expand their reach and increase their sales. This can be especially valuable for businesses that are just starting out or that have a limited marketing budget.

Another benefit of affiliate marketing is that it allows businesses to build strong relationships with their partners. By working closely together to promote each other's products and services, businesses can develop a sense of trust and camaraderie that can lead to further collaboration and success.

To ensure that the affiliate marketing program is successful, supporters of veteran-owned businesses must first establish a strong relationship with the business owner. This means taking the time to understand their business, their brand, and their target audience. Once this is done, supporters can work with the business owner to create an affiliate marketing plan that aligns with their goals and objectives.

It's also essential to select the right affiliates for the program. This means choosing affiliates who have a similar target audience and can effectively promote the business's products or services. Supporters should also look for affiliates who have a proven track record of success in affiliate marketing.

To maximize the impact of the affiliate marketing program, supporters should provide their affiliates with the necessary tools and resources to promote the business effectively. This includes access to high-quality product images and descriptions, as well as promotional materials such as banners and ads.

Finally, supporters of veteran-owned businesses must continuously monitor and analyze the affiliate marketing program's performance to identify areas for improvement. This includes tracking the performance of individual affiliates, as well as the program as a whole. By doing so, supporters can make data-driven decisions that improve the program's effectiveness and ensure that it continues to drive revenue and growth for the business.

In conclusion, partnering with veteran-owned businesses through affiliate marketing programs can be an effective way to support these businesses while also driving revenue and growth. By taking the time to establish strong relationships with business owners, selecting the right affiliates, providing them with the necessary tools and resources, and monitoring performance, supporters can create successful affiliate marketing programs that benefit both the business and their own organization.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

Celebrating National Invest in Veterans Week: Empowering Veteran Entrepreneurs

One of the most frequently asked questions about National Invest In Veterans Week is what awards the organization has won. We are honored to have been recognized for our work with a 2017 BizTech Award from Comcast Business, the Best Social Impact Initiative of 2021 by The Ritz Herald, a Veterans in Business Award from The Hudson Weekly, and an Innovative Media Excellence Award from the Belmont Star. These awards inspire us to continue our work and serve veterans nationwide.

At the heart of National Invest In Veterans Week is the mission to solve a critical problem facing many veterans. As they transition from military service, veterans are often presented with opportunities to work for companies rather than start their own businesses. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, successful business owners.

National Invest In Veterans Week is observed each year from March 1st through March 7th, during which we honor aspiring and established veteran business owners and their contributions to the economy. It is essential to recognize the significant impact that veteran business owners have on economic ecosystems nationwide. Small business firms owned by veterans employ 5.03 million people, have an annual payroll of $195 billion and receipts of $1.14 trillion, representing only 9.1 percent of all U.S. businesses. However, younger veterans are owning businesses at lower rates compared to past generations, and veteran entrepreneurship is facing a generational decline.

To empower veteran business owners of all generational demographics, National Invest In Veterans Week inspires the community to support our brave heroes as they start and grow businesses. Our organization helps veteran entrepreneurs build sustainable, successful businesses, contributing to the nation's economy and creating jobs for fellow Americans.

Simply put, National Invest In Veterans Week is a social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Our mission is to empower veteran business owners to become established and successful, contributing to economic ecosystems and creating job opportunities for fellow Americans. As we celebrate National Invest In Veterans Week, let us recognize the invaluable impact that veteran entrepreneurs have on our nation's economy and support their endeavors.

A key challenge that veteran entrepreneurs face is access to markets. Many veterans are not familiar with the intricacies of marketing and sales, and may struggle to find customers for their products or services. This is particularly true in today's highly competitive business environment, where digital marketing and social media have become essential tools for reaching new audiences.

To address this challenge, National Invest In Veterans Week has launched a number of initiatives to help veteran entrepreneurs build their brands and connect with potential customers. This includes social media campaigns, networking events, and mentorship programs with experienced marketers and business leaders. By providing these resources, National Invest In Veterans Week is helping veteran entrepreneurs to build their brands and expand their reach in the marketplace.

Finally, one of the most significant challenges that veteran entrepreneurs face is the stigma surrounding mental health. Many veterans experience post-traumatic stress disorder (PTSD) and other mental health issues as a result of their service, which can make it difficult to navigate the complex world of entrepreneurship. This is compounded by the fact that many veterans are reluctant to seek help for their mental health issues, due to a variety of cultural and societal factors.

To address this challenge, National Invest In Veterans Week has partnered with mental health organizations and advocacy groups to raise awareness about the mental health challenges that veterans face. This includes campaigns to destigmatize mental health issues and provide access to resources and support for veterans and their families. By addressing this critical issue, National Invest In Veterans Week is helping to ensure that veterans have the support they need to succeed in their entrepreneurial ventures.

In conclusion, National Invest In Veterans Week is a critical initiative that is helping to support and empower veteran entrepreneurs nationwide. Through its partnerships, programs, and resources, this organization is helping to address some of the most significant challenges that veteran entrepreneurs face, including access to capital, markets, and mental health support. As we celebrate National Invest In Veterans Week, let us remember the brave men and women who have served our country, and let us continue to support them as they start and grow their businesses.

How to Start Your Own Veteran-Owned Business During National Invest In Veterans Week

As a veteran, starting your own business can be a rewarding and fulfilling experience. However, it can also be daunting to navigate the world of entrepreneurship. Here are some additional ideas and concepts to consider when starting your own veteran-owned business during National Invest In Veterans Week:

Identify your unique value proposition: Your business idea should not only align with your passions and interests, but also fill a gap in the market. Conducting market research can help you determine the demand for your product or service and how to differentiate yourself from competitors.

Develop a marketing plan: Once you have identified your target market and unique value proposition, you need to develop a marketing plan to reach and engage with potential customers. This can include social media advertising, email marketing, and networking at industry events.

Consider franchising: If you're not sure where to start with your business idea, consider franchising. This allows you to start a business with a proven model and support system in place. Many franchises also offer financing options and training programs specifically for veterans.

Explore government contracting opportunities: As a veteran-owned business, you may be eligible for government contracts. This can provide a stable source of income and a way to scale your business. The government offers resources to help veterans navigate the contracting process, such as the Veterans Affairs Office of Small and Disadvantaged Business Utilization.

Invest in yourself: Starting a business requires a lot of hard work, dedication, and knowledge. Consider investing in yourself through continuing education, industry certifications, and mentorship programs. These can provide valuable skills and knowledge to help you succeed as a business owner.

Overall, starting your own veteran-owned business requires careful planning, hard work, and dedication. However, with the right resources and support, it can also be a rewarding and fulfilling experience. National Invest In Veterans Week is the perfect time to explore your entrepreneurial aspirations and take the first steps towards creating your own business.

Bonus Tip 1: Build a Strong Online Presence In today's digital age, having a strong online presence is essential for any business. This includes creating a professional website, optimizing your site for search engines, and creating social media profiles. Make sure to keep your online presence up-to-date and engaging, and consider investing in online advertising to increase your reach.

Bonus Tip 1.5: Identify your unique value proposition: Your business idea should not only align with your passions and interests, but also fill a gap in the market. Conducting market research can help you determine the demand for your product or service and how to differentiate yourself from competitors.

Develop a marketing plan: Once you have identified your target market and unique value proposition, you need to develop a marketing plan to reach and engage with potential customers. This can include social media advertising, email marketing, and networking at industry events.

Bonus Tip 2: Network with Other Veteran-Owned Businesses Networking with other veteran-owned businesses can help you establish valuable connections and learn from others who have gone through the process of starting a business. Attend local events and join industry-specific groups to connect with other entrepreneurs and share insights and best practices.

Bonus Tip 3: Stay Up-to-Date on Industry Trends To stay ahead of the competition, it's important to stay up-to-date on industry trends and emerging technologies. This can include attending trade shows and conferences, reading industry publications, and keeping an eye on competitors. By staying informed, you can identify new opportunities and adapt your business strategy accordingly.

How Legislators Can Support Veterans Through Voice Search Technology and SEO

Voice search technology has rapidly become a popular way for people to search for information on the internet. With the increasing prevalence of smart speakers and virtual assistants, such as Amazon Alexa and Google Assistant, consumers are using voice search more frequently to find products and services online. By optimizing their websites for voice search, veteran-owned businesses can increase their visibility and attract more customers. Legislators can play a crucial role in supporting these businesses by promoting the use of voice search technology and helping them optimize their websites.

Search engine optimization (SEO) is another critical tool for promoting veteran-owned businesses online. By optimizing their websites for search engines, businesses can increase their visibility and attract more customers. Legislators can help veteran-owned businesses by providing resources and education on SEO best practices. This can include hosting workshops or webinars and connecting businesses with SEO experts who can help them improve their online presence.

In addition to promoting voice search and SEO, legislators can also create policies and programs that support veteran-owned businesses. This can include tax incentives or grants for businesses that hire veterans or policies that promote the use of veteran-owned businesses in government procurement. By creating a supportive environment for veteran-owned businesses, legislators can help these businesses thrive and contribute to our economy.

It's essential for legislators to recognize the value of supporting veteran-owned businesses through voice search technology and SEO. By leveraging these digital tools and creating supportive policies, we can help honor our nation's heroes and ensure that their businesses continue to grow and succeed.

Bonus Tip: Building Strong Relationships with Veteran-Owned Businesses

In addition to supporting veteran-owned businesses through voice search technology and SEO, legislators can also build strong relationships with these businesses to further promote their success. By understanding the unique challenges faced by veteran entrepreneurs, legislators can offer targeted support and advocacy. Some ways to do this include connecting veteran-owned businesses with resources and networks, promoting mentorship programs, and advocating for policies that support veteran entrepreneurship. By working closely with veteran-owned businesses, legislators can ensure that these valuable members of our community receive the support they need to thrive.

As we wrap up this column, it's clear that supporting veteran-owned businesses is not only the right thing to do but also the smart thing to do for our economy. By encouraging entrepreneurship and supporting veteran-owned businesses through voice search technology, SEO, and strong relationships, we can help these businesses thrive and create jobs and economic growth in our communities.

It's also worth noting that organizations like Action Zone and initiatives like National Invest in Veterans Week are doing important work to support veteran entrepreneurs. Through their programs and advocacy, they are helping to ensure that veterans have the resources and support they need to succeed as business owners. By partnering with organizations like these, legislators can make a real difference in the lives of veteran entrepreneurs and our economy as a whole.

So let's continue to work together to support veteran-owned businesses and honor the sacrifice and service of our veterans. By doing so, we can create a brighter future for all.

Established Veteran Business Owners: Mastering Digital Marketing Strategies in 2023

When it comes to digital marketing, there's no one-size-fits-all solution. The best approach will depend on your specific business goals and target audience. However, there are some key strategies that are likely to be effective for most veteran-owned businesses.

One essential element of any digital marketing strategy is a strong online presence. This means having a website that is optimized for search engines and user experience, as well as a social media presence that allows you to engage with customers and share valuable content.

Another important aspect of digital marketing is content creation. Whether it's blog posts, videos, or social media updates, creating valuable content is a great way to attract new customers and keep your existing ones engaged. By providing valuable insights and information, you can position your business as a thought leader in your industry and build trust with your audience.

Of course, content creation alone isn't enough. You also need to have a solid plan for promoting that content and reaching your target audience. This might involve using paid advertising, influencer marketing, or other tactics that can help you get your message in front of the right people.

One trend that is likely to continue in 2023 and beyond is the importance of mobile optimization. With more and more consumers using smartphones and tablets to browse the web, having a website and marketing strategy that is optimized for mobile devices is essential. This means ensuring that your website is easy to navigate on smaller screens and that your content is designed with mobile users in mind.

Finally, it's important to track your results and make data-driven decisions when it comes to your digital marketing strategy. This might involve using tools like Google Analytics to monitor your website traffic and user behavior, or investing in customer relationship management (CRM) software to track leads and sales.

By following these key digital marketing strategies, established veteran business owners can position themselves for success in 2023 and beyond. With the right approach, you can stand out online, reach new customers, and build a loyal following for your veteran-owned business.

Bonus Tip: Utilizing Email Marketing to Increase Customer Retention

One digital marketing strategy that can be especially effective for veteran-owned businesses is email marketing. By building an email list of past and potential customers, you can stay in touch with your audience and keep them informed about new products, services, and promotions.

But email marketing isn't just about sending out newsletters and promotional messages. To be effective, you need to focus on providing real value to your subscribers. This might mean sending out exclusive discounts or coupons, sharing helpful tips and insights, or providing behind-the-scenes glimpses of your business.

To maximize the impact of your email marketing campaigns, it's also important to segment your audience and tailor your messages to specific groups. For example, you might send different messages to new subscribers, loyal customers, or those who have abandoned their carts on your website.

National Invest In Veterans Week Wins Multiple Awards in 2021

National Invest In Veterans Week Co-founder Jeff Shuford (far-left) Hosting a Business Summit

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

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The Ritz Herald. Best Social Impact Initiative of 2021.

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The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

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Belmont Star. Innovative Media Excellence Award.

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The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

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The Hudson Weekly. Veterans in Business Award Winner.

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Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Originally Appeared Here: https://patch.com/pennsylvania/philadelphia/national-invest-veterans-week-wins-multiple-awards-2021-nodx

Press Release: National Invest In Veterans Week Wins Multiple Awards in 2021

Read the original article here

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

The Ritz Herald. Best Social Impact Initiative of 2021.
The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

Belmont Star. Innovative Media Excellence Award.
The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

The Hudson Weekly. Veterans in Business Award Winner.
Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Why You Should Run Your Veteran Owned Business Like a Tech Startup

In today’s technological world, it’s apparent that Tech Startup’s are doing something right. They are getting all of the press, developing digital products that drive future innovation and their businesses are utilizing technology properly. Although we have so much innovation around us, we often find that most business owners are slow to adapt to the changing technological times.

The majority of small business owners is under impression that the word of mouth is the only use of effective marketing they need. No need to utilize social media or any digital marketing platforms to increase revenue, simply have great service and product and people will come back. This is not the case in today’s competitive marketplace. In a crowded marketplace, it’s hard for small businesses to separate themselves from the noise. A small business usually will try to rely on TV or Radio advertising and find that the return on investment is very poor. If only the business owner used social media properly they could understand that traditional marketing is almost obsolete. Not only is social media free it’s the most use technological service in the world. Facebook allows businesses to target specific demographics of people with targeted marketing and advertising. Your business page analytics allow you to track when people in your area are most online and where they live and work.TV can’t guarantee that the market you are targeting will be in front of the TV when your commercial plays. Businesses must look at alternative solutions to reach their target market. In a recent interview with the Jacksonville Business Journal, I reiterated that the goal for business owners should be to reach as many people as possible. Customers are not loyal to brands in today’s changing technological society. Online shopping has closed many big name department stores we would never have imagined would be out of business. Business owners need to understand that they can also be crippled by not having a technological advantage on their competition. My business Tech From Vets decided instead of simply selling our award-winning services we would help business owners understand the reason why technology is important and how they can keep up with the mobile landscape.

Many business owners can’t understand the importance of mobile applications and they are afraid technology draws a wedge between their business and their customers. I agree to some degree however when technology is used effectively it can bring customers closer to a business. With mobile applications, when a business has an event they can send a push notification so the customer knows immediately. Businesses can integrate their Facebook and Twitter pages into their app so their customers can stay up to date and engage with the business. The business can feature a calendar of events and specials in the app so that customers can stay informed. There are many more features a business can utilize to engage with their customers and keep them coming back.

Business owners can’t neglect the future and if they do their business will suffer. Our goal at Tech From Vets was to empower and educate business owners to make wise technological decisions to keep and reach new customers.

Become a More Impactful Veteran Business Owner by Learning Sales Acceleration Strategies

Center: Drayton Florence Co-founder of National Invest In Veterans Week

If you are a veteran small business owner needing to increase revenues for your company this year significantly, it is imperative you strategically approach growth. If you're going to accelerate your company's profits this year, integrate the following five simple steps into your sales plan-of-action.

Assess Team Strengths

The first task you must complete is to assess the individual sales strengths of your current team members. Understand which team members excel at customer interactions and which ones are superior product specialists. Develop detailed reviews of your employees to understand better your staff members' overall sales strengths (and weaknesses). Don't forget to review your management team's sales strengths as your employees likely look to management to lead by example. 

Review Performance Environment 

Once you have assessed the sales strengths of your team, review their past performance. Discover who was on your payroll during exceptionally good sales years and who were the culprits when sales declined. When you review your team's past performance, you get a clearer idea of which attributes lead your team to sales victories and which ones caused morale to decline. By assessing team strengths and reviewing past performance, you get a better overview of where your small business team currently stands in terms of its ability to increase growth rates.

Analyze Competitors

The next simple step in developing a sales acceleration strategy for your small business is to analyze your competitors. Are there local competitors nipping at your brick-and-mortar sales? Are e-commerce behemoths like Amazon, Walmart, and Alibaba annihilating your online sales? The more energy you put into learning your competitors and the tactics they are using to acquire customers, the better prepared you will be to use those same strategies to grow your small business. 

Create Buyer Personas 

Creating buyer personas is essential if you want to increase your small business' sales rate this year. You might assume you know your customers well enough that there is no need to document personas for your customers. Nothing could be further from the truth. Creating buyer personas for your small business isn't just about getting to know your customers better. Creating small business buyer personas helps you identify your ideal customers and discover opportunities to connect with potential brand loyalists for your small business. 

Review Marketing Initiatives

The final step in creating a sales acceleration strategy for your small business is to review your marketing initiatives to date. Which tactics are you using to grow your company, and which tactics have proven to offer a worthwhile return-on-investment? Combine the data you get from analyzing current and past marketing initiatives with the data you accumulate from analyzing your competitors' growth tactics. 

Keep these strategies in mind to increase the impact of your veteran owned business.

Behind the Mission: National Invest In Veterans Week

Welcome to National Invest In Veterans Week. I am sure you have numerous questions regarding the mission and vision of National Invest In Veterans Week. Below are our most commonly asked questions regarding who we are and how to get involved with National Invest In Veterans Week.

What's National Invest In Veterans Week? 

National Invest In Veterans Week is a veteran-owned, award-winning social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Established in 2017 by nationally syndicated columnist and Iraq War veteran Jeff Shuford and National Football League star Drayton Florence, National Invest In Veterans Week is hyper-focused on veteran business development nationwide.

So what awards has National Invest In Veterans Week won? 

A 2017 BizTech Award from Comcast Business, Named Best Social Impact Initiative Of 2021 by The Ritz Herald. A Veterans in Business Award from The Hudson Weekly and an Innovative Media Excellence Award from the Belmont Star. We are truly honored and dedicated to serving veterans nationwide.

What problem does National Invest In Veterans Week solve? 

For decades, veterans have embarked on the mission of launching successful businesses after serving our country. During their transitions, veterans are commonly presented with opportunities to work for companies rather than start their own. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, veteran business owners. 

When is National Invest In Veterans Week? 

National Invest In Veterans Week is observed each year from March 1st through March 7th. During the week, we honor aspiring and established veteran business owners and their contributions to the economy. Celebrate National Invest In Veterans Week by recognizing aspiring and established veteran entrepreneurs nationwide.

Why celebrate veteran business owners? 

According to the Small Business Administration, small business firms owned by veterans employed 5.03 million people, had an annual payroll of $195 billion and receipts of $1.14 trillion. Representing only 9.1 percent of all U.S. businesses, veterans have an unquestionable invaluable impact on economic ecosystems nationwide. A recent study by the SBA also noted, "For decades, military veterans have been a vital part of the nation's business sector—leveraging the valuable skills they gained during their service to start businesses across the country. However, veteran entrepreneurship is facing a generational decline, with younger veterans owning businesses at lower rates compared to past generations. Furthermore, we are now beginning to see veterans owning businesses at lower rates compared to nonveterans." National Invest In Veterans Week's mission is to empower veteran business owners of all generational demographics and to inspire the community to support our brave heroes as they start and grow businesses.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

   Read More: https://www.investinveteransweek.com/veteran-entrepreneurship-insights-opportunities

National Invest In Veterans Week Launches The American Society of Veteran Business Owners

Earlier this year, National Invest In Veterans Week, a Tech From Vets brand, launched the American Society of Veteran Business Owners to help veteran entrepreneurs nationwide. Created to help veteran entrepreneurs build a community of like-minded warriors that served our nation with distinction, the society is aimed at connecting veterans at every stage of business development. "With so many veterans exiting the military interested in starting their businesses, the need to create an organization catered to serving their needs is an essential element to National Invest In Veterans Week," stated ASVBO co-founder Jeff Shuford. A 2018 study by the Small Business Administration (SBA) discovered numerous issues facing aspiring veteran business owners, and the American Society of Veteran Business Owners intends to highlight those issues. 

The study noted the value that veteran business owners bring to communities nationwide. "For decades, military veterans have been a vital part of the nation's business sector—leveraging the valuable skills they gained during their service to start businesses across the country. However, veteran entrepreneurship is facing a generational decline, with younger veterans owning businesses at lower rates compared to past generations. Furthermore, we are now beginning to see veterans owning businesses at lower rates compared to nonveterans," the study notes. The groundbreaking research originates from the Federal Reserve Banks' Small Business Credit Survey and detailed the struggles that veteran business owners face in the infancy of their company's development. The study states, "Of particular concern for policy makers is whether veterans have a more difficult time accessing capital than nonveteran business owners. In order to substantiate policy intervention on behalf of veteran entrepreneurs, it is necessary to size the market and understand the needs and challenges. While anecdotal evidence points to capital access challenges, systematic data collection has been limited."

Access to capital is a primary issue facing aspiring veteran business owners. In response to the study's findings, nationally syndicated columnist and co-founder of National Invest In Veterans Week Jeff Shuford highlighted the need for education regarding business capital options. "While surveying veteran entrepreneurs through private interviews and veteran business summits, the majority of veterans stated that they didn't know where to access the vital financing for their business ideas. Veterans mentioned that digital marketing was also difficult due to the nature of their particular business and the complexity of the digital marketing industry itself. Without the proper capital to hire experts with knowledge of digital marketing, veterans are left to develop inadequate strategies regarding advertising and business marketing online," stated Shuford. This is not an issue of veterans not having the skills to launch successful businesses; instead, as noted in the SBA study, veterans lack resources when launching their business concepts. "For decades, these skills manifested in strong entrepreneurial rates among veterans. A study conducted by the SBA's Office of Advocacy in 2011 found that military service is highly correlated with self-employment probability and that veterans are at least 45 percent more likely than those with no active-duty military experience to be self-employed. This economic engine for the US cannot be overstated; in 2012, there were 2.5 million veteran-owned businesses generating $1.1 trillion in sales and $195 billion in annual payroll," remarked the research study.

Put simply, regardless of the obstacles facing aspiring veteran business owners, the skills and lessons they learn from serving in our armed forces keep them focused on their mission of launching and supporting businesses in our local communities. The American Society of Veteran Business Owners' mission is to advocate for veteran entrepreneurs while connecting veterans with veteran business owners who have risen above these daunting hurdles. 

5 FORMIDABLE WAYS TO FEEL MORE EMPOWERED AS A VETERAN ENTREPRENEUR

For veteran entrepreneurs who want to enjoy long-lasting careers as business developers, believing in your abilities is crucial. You can't hope to earn the admiration and respect of others if you don't first believe in your strengths as a veteran entrepreneur. Learning how to boost your own self-respect is critical if you want to build a business that survives and thrives over the long haul. As military veterans, we are trained and empowered to command our missions and our military careers. Moreover, the same strategy can prove valuable in governing your veteran-owned enterprise. If this is the year, you go all-in on pursuing your entrepreneurial dreams. Following my five strategies, you too can feel more empowered as a veteran entrepreneur.

Understand Your Strengths and Capitalize on Them

 One of the quickest ways to feel more empowered as a veteran entrepreneur is to take stock of your strengths. Make a list of talents you have that make you an exceptional entrepreneur, and understand how you can use those abilities to build a stronger company. You can't hope to impress others with your talents if you're not first aware of them yourself. Learn the strengths you possess as a veteran entrepreneur, and then develop strategies to integrate your skills into your business development efforts. Simply put, these strengths can translate directly from your military service experience into your veteran-owned business. For instance, I like many of you earned combat badges that differentiated me from my peers during my time serving in the armed forces. Although listing my Combat Action Badge in my business branding would prove invaluable, listing that my company's mission is to ensure that we advocate for our clients regardless of the circumstances directly correlates with my combat experience. You can utilize the same strategy to help differentiate your veteran-owned business from others in a crowded marketplace.

Outwork Your Competitors via Data Analysis

 Outworking your competitors can make you feel more empowered. An incredible way to outwork those in your market sector is to analyze their behaviors and then use your newly acquired data analysis to improve your business development strategy. Pay attention to the conferences your competitors are attending, the speeches they're giving, the marketing they're doing, and how they're acquiring new customers. This is a strategy that we utilized to advance in the military. As you well know, the military uses a point system to help differentiate military service members. Military specialty badges, certifications, combat experience, and time in service help leaders decipher the soldier most eligible to promote. Furthermore, the point system shows how much a service member has invested in their careers and what service members take on extra responsibilities. When you start analyzing specific data on your competitors, you learn how to outwork them by having a deep understanding of their growth initiatives.

Goal Setting is Essential

 If you want to feel more empowered as a veteran entrepreneur, start setting attainable goals for yourself. Documenting your goals and monitoring performance to-date helps you feel like you're achieving what you set out to do. Goal setting and monitoring help you feel like you're moving your business forward while becoming a stronger veteran entrepreneur in the process. In the military, we utilize after-action reports to document the success of our mission. You can do the same when evaluating whether you are reaching your revenue and branding goals. National Invest In Veterans Week Co-founder Drayton Florence encourages veterans to set and achieve their business goals consistently. Florence stated, "I learned through my experiences in the NFL and through helping launch award-winning veteran businesses that goal setting is essential for success both on and off the field. Without a clear goal, your team will never truly understand what you are working towards and how to get there."

Analyze Your Experiences

 Another remarkable way to turbocharge your sense of empowerment is to analyze your experiences as a veteran entrepreneur. Did you recently attend a tech conference? Analyze what you learned, whom you met, and which business lessons you learned as a result of the conference. Did you go through a challenging time recently while attempting to scale your startup? Christian Brothers Automotive veteran business owner Joshua Standridge eloquently integrated his military service experiences into his branding while being interviewed for a National Invest In Veterans Week segment. Standridge stated, "I joined the military after I graduated from The Citadel. Deployed straight to Afghanistan and Iraq, and I have been currently serving in the South Carolina Army National Guard ever since, I truly just enjoy serving our country." Standridge's military experiences show that he is a veteran, his willingness to fulfill his obligations, his dedication to the mission, and his desire to keep serving the Lexington South Carolina community.

Trademark Attorney Erik Pelton highlights the value that veteran entrepreneurs bring to the business community. Pelton stated, "Through their service and sacrifice, veterans have proven that they have the leadership and drive necessary to succeed as entrepreneurs." Pelton's insight is not merely a sound bite; he draws his conclusion based upon the multiple veteran business owners that he's helped secure trademarks through his firm Erik Pelton & Associates, PLLC. Put simply, analyze your military experiences and curate a list of lessons you learned. Not only will you feel more resilient after exploring your struggles, but you'll also have the makings of a business blog post you can share to improve your company's SEO (search engine optimization).

Study the Habits of Successful Business Builders

 An excellent way to boost your sense of empowerment is to study the habits of business builders you admire. How did they grow their companies, and how do they treat others in their network? What habits do they follow, e.g., reading extensively, and what methods do they use to build their companies? A great place to start studying and learning from successful business builders is through your local Chamber of Commerce. Not only can you network with other area business people on all levels you can also attend business development events and educational sessions. Put simply, the more effort you put into analyzing the actions of those you admire, the greater your chances are of becoming a successful veteran business owner and community leader.

Integrate these tips into your business development efforts, and chances are good you'll feel more empowered as you grow your veteran-owned company. Developing a sense of empowerment can feel like empowering as a veteran entrepreneur. Once you start reveling in your sense of strength, you'll want to experience that business-building high regularly.

Originally posted for the Lexington Chamber and Visitors Center: http://www.lexingtonsc.org/chamber-news/5-formidable-ways-to-feel-more-empowered-as-a-veteran-entrepreneur

South Carolina Passes Resolution To Commemorate National Invest In Veterans Week

Our staff at National Invest In Veterans Week would like to formally thank the South Carolina Senate and the South Carolina Senate Family and Veterans Services Committee for passing H 3825 commemorating National Invest In Veterans Week.

Whereas, the Lexington Chamber and Visitors Center encourages businesses and community members of the Midlands and beyond to observe this week by promoting, partnering with, and buying from veteran-owned businesses and mentoring veteran entrepreneurs. Now, therefore,

Be it resolved by the Senate, the House of Representatives concurring:

That the members of the South Carolina General Assembly, by this resolution, commemorate the national Invest In Veterans Week on March 1-7 in support of veteran-owned businesses.

Be it further resolved that a copy of this resolution be presented to the Lexington Chamber and Visitors Center.

----XX----

https://www.scstatehouse.gov/sess124_2021-2022/prever/521_20210203.htm

NATIONAL INVEST IN VETERANS WEEK 2021

NATIONAL INVEST IN VETERANS WEEK

National Invest In Veterans Week is observed each year from March 1 through March 7. During the week, we honor aspiring and established veteran business owners and their contributions to the economy.

According to the Small Business Administration, small business firms owned by veterans employed 5.03 million people, had an annual payroll of $195 billion and receipts of $1.14 trillion. Representing only 9.1 percent of all U.S. businesses, veterans have an unquestionable invaluable impact on economic ecosystems nationwide.

HOW TO OBSERVE #NationalInvestInVeteransWeek

Celebrate the week by recognizing aspiring and established veteran entrepreneurs. Want to show your support for veteran business owners during National Invest In Veterans Week? Consider the following tips:

• Promote Veteran-Owned Businesses on Social Media.

• Buy from Veteran-Owned Businesses.

• Host a workshop for aspiring veteran entrepreneurs.

• Nurture Veteran Startups (Grants, Fundraisers, Complimentary B2B Services, Award-Ceremonies).

• Partner with a veteran-owned business.

• Host a gathering of Veteran-Owned Businesses.

• Mentor a veteran entrepreneur.

• Promote National Invest In Veterans Week via social media.

Share your favorite veteran entrepreneur or veteran business on Social Media using #NationalInvestInVeteransWeek.

HISTORY

In 2019, National Football League veteran Drayton Florence and nationally syndicated columnist and Iraq War veteran Jeff Shuford founded National Invest In Veterans Week intending to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment.

Along with the launching numerous veteran-focused innovations, the award-winning veteran-owned technology company Tech From Vets launched National Invest In Veterans Week. “National Invest In Veterans Week puts veteran business owners in the driver’s seat of their enterprises,” stated Lieutenant Colonel Rickey L. Pope, Army, USA, Retired.

Whether celebrating the week or empowering veterans to start and grow their business enterprises, there are many ways to observe and celebrate National Invest In Veterans Week.

The Registrar at National Day Calendar® proclaimed the celebration in July of 2019 to be observed March 1-7, annually.

https://nationaldaycalendar.com/national-invest-in-veterans-week-march-1-7/

Mike Bicek Named Creative Director For National Invest In Veterans Week

After successfully launching the Invest In Veterans Week National Holiday, mobile app, and progressive web application, the award-winning development company Tech From Vets set out on a mission to utilize multimedia to highlight veterans and active duty service members that are positively impacting their communities. Invest In Veterans Week (a brand of Tech From Vets) turned to Army veteran Mike Bicek to lead the creative vision and direction of the newly launched Invest In Veterans Week media division. In early July of 2019, the Registrar at the National Day Calendar proclaimed National Invest In Veterans Week to be observed March 1-7, annually. The objective of the IVW national holiday is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment.

“We are excited to have Mike take over as Creative Director of National Invest In Veterans Week,” said National Football League veteran and Director of Strategic Partnerships Drayton Florence. “Mike has worked with our Vets 22 and Tech From Vets brands in the past and has helped increase our reach nationally.” Bicek brings a wealth of experience as a celebrity photographer and brand ambassador. Having served in the United States Army with a deployment to Iraq under his belt, Bicek’s mission-focused character is a precise fit for the innovation-driven award-winning technology company.

“His experience in the field, and having his work highlighted in Black Enterprise Magazine and the National Day Calendar, among other global publications, shows Mike’s superb quality of work. We look forward to working with him to help refine the creative vision behind National Invest In Veterans Week,” stated Lieutenant Colonel Rickey L. Pope, USA, Retired, who serves as the organization’s Public Affairs Officer.

“I am truly honored and excited to have the opportunity to join the Invest In Veterans Week team as the creative director,” Bicek said. “I’m looking forward to developing new multimedia ideas for branding, advertising campaigns, and marketing messages.” With Bicek leading the creative department, the organization plans to launch a local veteran business-focused Television program and multimedia campaign. The organization recently launched its signature Invest In Veterans Week podcast to iHeart Radio and Google Podcasts among other global platforms. With the increase in veterans and active duty service members starting new businesses, Bicek and his team have many local companies eager to be highlighted throughout Northeast Florida. According to the Small Business Administration, small business firms owned by veterans employed 5.03 million people, had an annual payroll of $195 billion and receipts of $1.14 trillion. Representing only 9.1 percent of all U.S. businesses, veterans have an unquestionable invaluable impact on economic ecosystems nationwide.

Soon after Tech From Vets was founded, it was named The Best Veteran Owned Tech Startup of 2016 by The Huffington Post. Soon after, the veteran-owned technology company won a BizTech Award for their successful design, development, and deployment of their self-funded Vets 22 and Tackling Food Safety applications to the national stage. The Jacksonville Business Journal’s BizTech Award honors those contributing to a culture of technology leadership and innovation in the Northeast Florida region.