Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service

FOR IMMEDIATE RELEASE

October 3, 2024
National Invest In Veterans Week® (NIVW) proudly acknowledges and thanks Disabled American Veterans (DAV) for their steadfast commitment to promoting veteran entrepreneurship and leadership. The advocacy partnership between NIVW and DAV has been pivotal in amplifying veteran voices, creating local buzz around veteran contributions, and fostering growth opportunities for veterans transitioning into civilian life. With DAV’s advocacy and support, NIVW continues to grow its impact, especially through the March 1–7 week-long celebration focused on elevating veteran-owned businesses and leadership initiatives across the country.

Jeff Shuford, co-founder of National Invest In Veterans Week®, is a prime example of the commitment that both DAV and NIVW embody. As an Iraq War veteran, Jeff has channeled his military experience and passion for veterans into creating platforms that support and uplift those who have served. His work has garnered national recognition, including receiving the Community of Heroes Award from DAV Post 38 for his efforts in advancing digital platforms that empower veterans. Shuford’s initiative has facilitated the creation of the largest collection of veteran state domains, providing veterans with localized resources and networking opportunities to help them thrive in civilian life and business.

Honoring a Rich Family Legacy of Military Service

We also proudly recognize the Shuford-Freeman legacy, which stems from his grandfather, James “Jim” Freeman, a founding member of the iconic doo-wop group The Five Satins. In addition to his musical achievements, Jim Freeman comes from a family with a deep-rooted history of military service, a legacy he is proud to share. "Our family has a proud military legacy," Freeman says, highlighting that his family’s service spans multiple generations and conflicts:

• Uncle Buddy served in the U.S. Army during World War II, supporting efforts on the front lines of the European and Pacific campaigns.

• Clifford Freeman Sr., Jeff Shuford’s great-grandfather, served in the U.S. Army during World War I, playing a role in one of the most pivotal global conflicts of the 20th century.

• Clifford Freeman III, Jeff’s great-uncle, served in the U.S. Air Force during the Korean War, defending the country’s interests in the early Cold War era.

• Clifford Freeman Jr., Jeff’s grandfather and father of Jim Freeman, served in the U.S. Army during World War II, contributing to the defense of freedom during one of the most consequential wars in history.

On the maternal side, Jeff Shuford’s Grandmother Sheryl’s family also boasts an extensive military service record:

• Henry Fliehler, Jeff’s great-grandfather, served in the U.S. Army during World War I, contributing to the efforts to safeguard democracy during the Great War.

• Uncle Jack Fliehler served in the U.S. Air Force during World War II, offering his service during a critical period in global history.

• Almon Fliehler (Sheryl’s father) served in the U.S. Army during World War II, adding to the family’s legacy of valor and duty.

• Cousin Robert (Bob) Fliehler served in the U.S. Air Force during the Vietnam War, continuing the family’s legacy of service during a turbulent time in American history.

• Corporal Ripley Hale, Sheryl’s great-great-great-great-grandfather, fought in the Union Army during the Civil War, cementing the family’s long-standing dedication to defending the country.

Jeff Shuford himself served in Operation Iraqi Freedom 06-07, where he earned the Combat Action Badge and several other awards for his service. Adding to the family’s groundbreaking contributions, Jeff is also the first male military spouse in the family. His wife, Angel Shuford, my granddaughter, continues the family tradition of service as a Sergeant in the U.S. Army Reserves. Angel is a decorated Army air traffic controller, adding a new chapter to the family’s commitment to protecting the nation.

James “Jim” Freeman’s Cultural Contributions Honored

While much of the family’s legacy is tied to military service, James “Jim” Freeman, a founding member of the legendary doo-wop group The Five Satins, has contributed to American history through music. Freeman, along with his bandmates, became a household name in the 1950s with their timeless hit “In the Still of the Night.” Their contributions to music and culture were immortalized when Jim Freeman and The Five Satins were honored in the Congressional Record in 2015, acknowledging their lasting impact on the American music scene.

Jeff Shuford receiving the Community of Heroes Award from DAV Post 38, recognizing his contributions to veteran empowerment and entrepreneurship.

Jeff Shuford’s Congressional Recognition

Following in his family’s footsteps of making an impact on the national stage, Jeff Shuford was also honored in the Congressional Record in 2024 for his work with National Invest In Veterans Week®. His vision of empowering veterans through entrepreneurship has transformed the way veterans are supported post-service. NIVW’s impact continues to grow through initiatives like the veteran state domains, designed to provide localized support and resources for veterans nationwide.

Continuing the Legacy with DAV

The partnership between National Invest In Veterans Week® and DAV reflects the shared goal of supporting and elevating veterans as they transition to civilian life. As DAV continues to provide tools and resources for its chapters to create local buzz, NIVW serves as a platform to further these efforts. Together, DAV and NIVW ensure that veterans have access to the mentorship, resources, and opportunities they need to thrive in business and beyond.

Through the ongoing support of DAV, NIVW is proud to continue this legacy of service, ensuring that the contributions of veterans—both in uniform and beyond—are recognized and celebrated.

For more information about National Invest In Veterans Week® and our initiatives, please visit www.investinveteransweek.com.

Media Contact:
LTC. Rickey L. Pope (ret.), Chief Strategy Officer
National Invest In Veterans Week®
Info@investinveteransweek.com

Learn more about the DAV here: https://www.dav.org/learn-more/news/2024/building-local-buzz-to-boost-your-membership/

About Disabled American Veterans (DAV):
Disabled American Veterans (DAV) is a nonprofit organization that has been empowering veterans to lead high-quality lives with respect and dignity since its founding in 1920. DAV provides a lifetime of support to veterans and their families by helping them access the full range of benefits available to them, connecting veterans with meaningful employment, and fighting for the rights of injured heroes. With over 1 million members, DAV continues to be a powerful advocate for veterans and their families nationwide.

About National Invest In Veterans Week® (NIVW):
National Invest In Veterans Week® (NIVW), co-founded by Jeff Shuford, is a nationally recognized initiative dedicated to empowering veterans through entrepreneurship, leadership development, and advocacy. Officially recognized by Congress, NIVW takes place annually from March 1–7, focusing on elevating veteran-owned businesses and ensuring veterans have access to resources and opportunities to thrive in civilian life. Through a combination of digital platforms, state domains, and collaborative partnerships, NIVW amplifies veterans' voices and facilitates their success in business.

About Jim Freeman:
James “Jim” Freeman is a founding member of the iconic doo-wop group, The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s contributions to American music history were immortalized when he and his bandmates were honored in the Congressional Record in 2015. Beyond his musical achievements, Freeman hails from a family with a rich military legacy, proudly continuing the tradition of service both in uniform and through cultural influence. His legacy lives on, inspiring future generations to contribute to their communities and country.

About Jeff Shuford:
Jeff Shuford is an Iraq War veteran, entrepreneur, and co-founder of National Invest In Veterans Week®. Known for his commitment to empowering veterans, Shuford has created platforms that provide veterans with localized resources, networking opportunities, and support as they transition to civilian life. His work has garnered national recognition, including being honored in the Congressional Record in 2024. In addition to his entrepreneurial achievements, Shuford is a proud military spouse and the grandson of Jim Freeman, a founding member of The Five Satins. His initiatives continue to drive positive change for veterans across the country.

Become a More Impactful Veteran Business Owner by Learning Sales Acceleration Strategies

Center: Drayton Florence Co-founder of National Invest In Veterans Week

If you are a veteran small business owner needing to increase revenues for your company this year significantly, it is imperative you strategically approach growth. If you're going to accelerate your company's profits this year, integrate the following five simple steps into your sales plan-of-action.

Assess Team Strengths

The first task you must complete is to assess the individual sales strengths of your current team members. Understand which team members excel at customer interactions and which ones are superior product specialists. Develop detailed reviews of your employees to understand better your staff members' overall sales strengths (and weaknesses). Don't forget to review your management team's sales strengths as your employees likely look to management to lead by example. 

Review Performance Environment 

Once you have assessed the sales strengths of your team, review their past performance. Discover who was on your payroll during exceptionally good sales years and who were the culprits when sales declined. When you review your team's past performance, you get a clearer idea of which attributes lead your team to sales victories and which ones caused morale to decline. By assessing team strengths and reviewing past performance, you get a better overview of where your small business team currently stands in terms of its ability to increase growth rates.

Analyze Competitors

The next simple step in developing a sales acceleration strategy for your small business is to analyze your competitors. Are there local competitors nipping at your brick-and-mortar sales? Are e-commerce behemoths like Amazon, Walmart, and Alibaba annihilating your online sales? The more energy you put into learning your competitors and the tactics they are using to acquire customers, the better prepared you will be to use those same strategies to grow your small business. 

Create Buyer Personas 

Creating buyer personas is essential if you want to increase your small business' sales rate this year. You might assume you know your customers well enough that there is no need to document personas for your customers. Nothing could be further from the truth. Creating buyer personas for your small business isn't just about getting to know your customers better. Creating small business buyer personas helps you identify your ideal customers and discover opportunities to connect with potential brand loyalists for your small business. 

Review Marketing Initiatives

The final step in creating a sales acceleration strategy for your small business is to review your marketing initiatives to date. Which tactics are you using to grow your company, and which tactics have proven to offer a worthwhile return-on-investment? Combine the data you get from analyzing current and past marketing initiatives with the data you accumulate from analyzing your competitors' growth tactics. 

Keep these strategies in mind to increase the impact of your veteran owned business.