Briefing from Angel Shuford, Vice President & CFO, National Invest in Veterans Week®

Subject: Post-Retirement Growth Insights and Strategic Vision – Informed by Jeff Shuford’s Legacy

Introduction

As National Invest in Veterans Week® (NIVW) embarks on a new chapter following Jeff Shuford’s retirement on December 14th, his leadership and insights continue to shape our strategy and vision. Jeff’s ability to develop a sustainable, forward-looking roadmap has laid the foundation for the extraordinary post-retirement growth and global recognition we are experiencing today.

This report delves deeply into Jeff Shuford’s post-retirement quotes, which reflect his enduring influence, and combines this guidance with actionable data and insights to further our mission of empowering veterans worldwide.

Jeff Shuford’s Post-Retirement Vision

In reflecting on the impact of National Invest in Veterans Week®, Jeff has emphasized the universal power of veteran empowerment and how it extends far beyond national borders. His key quotes serve as guiding principles for our current efforts:

1. "Veteran empowerment is a global mission."
   Jeff’s recognition of the global appeal of veteran entrepreneurship has become a cornerstone of our international outreach strategy. The post-retirement data reinforces his vision, with significant engagement coming from allied nations, including Canada, the United Kingdom, and Saudi Arabia.

2. "The roadmap we built was designed to transcend borders and inspire action across all continents."
   The strategic growth in international traffic—showing nearly 400% increases in certain regions—demonstrates the effectiveness of this roadmap.

3. "It’s not just about honoring veterans locally; it’s about ensuring their leadership and innovation are celebrated globally."
   Our data validates this perspective, with veteran-led initiatives resonating strongly in regions with shared values and economic ties to the U.S., such as Europe and Asia-Pacific.

Data-Driven Insights: Post-Retirement Growth

Jeff’s roadmap has guided NIVW to an impressive period of growth immediately following his retirement:

• Unique Visitors: Increased by nearly 400%, showcasing the platform’s growing appeal to new audiences worldwide.

• Visits: Up by over 340%, indicating both new and returning users are engaging with our offerings at higher rates.

• Pageviews: Demonstrated a double-digit increase, reflecting stronger audience interaction with campaigns, educational resources, and success stories.

Jeff’s quote—"We laid the foundation for sustained growth, but the mission now is to innovate on top of that foundation."—is directly reflected in this data, as we continue to expand both our reach and the depth of our engagement.

Global Reach: Expanding Jeff Shuford’s Vision

Regional Highlights

Jeff Shuford’s commitment to fostering veteran advocacy across allied nations is evident in the data from key regions:

• North America: Canada’s contribution to engagement grew significantly post-retirement, reflecting its alignment with U.S. values in supporting military families and entrepreneurs.

• Europe: Countries like the United Kingdom and Germany represent significant shares of traffic, reflecting robust veteran programs that mirror Jeff’s vision for global respect.

• Asia-Pacific: Australia and Singapore have demonstrated rising interest in veteran-focused initiatives, validating Jeff’s belief that veteran leadership resonates across cultural and economic contexts.

• Middle East: Saudi Arabia’s engagement underscores Jeff’s assertion that "veteran entrepreneurship has the power to bridge economic and cultural gaps."

These trends are not accidental—they are the direct result of the long-term strategy Jeff emphasized in his post-retirement reflections.

Search Trends and CPC Insights: Fulfilling Jeff’s Roadmap

Jeff’s belief in the importance of digital visibility continues to influence our focus on search term optimization and cost-per-click (CPC) strategies.

Search Behavior

• High-Engagement Periods: Jeff’s insight—"The seasons of awareness are predictable; we need to own the peaks in April and June while preparing during the quieter months."—is reflected in the data. Search traffic aligns with April and June spikes, offering key opportunities for high-impact campaigns.

• Steady Momentum: March, May, and September maintain strong engagement, affirming Jeff’s roadmap for sustaining year-round relevance.

• Preparation Windows: December through February saw smaller but steady gains, offering a vital window for long-term planning and A/B testing of content.

CPC Trends

The post-retirement period highlights opportunities to leverage paid search campaigns alongside our organic strategies:

• High-ROI Opportunities: April and June CPC rates, while competitive, present an optimal window for impactful investment, aligning with Jeff’s quote—"Our strongest visibility will come from aligning our campaigns with the seasonal interest peaks."

• Cost-Effective Testing: December and January’s lower CPC rates provide fertile ground for creative experimentation.

• Balanced Months: Moderate CPCs in March and September allow for steady visibility without overextending resources.

These trends underscore the importance of integrating Jeff’s long-term approach with actionable short-term strategies.

Content Strategy: Honoring Jeff’s Insights Through Innovation

Content remains the heart of NIVW’s strategy. Jeff’s post-retirement reflections provide clear direction on how to evolve our storytelling and resource delivery:

• "Digital storytelling is how we bridge generations of veterans with the future."
  We’ve expanded multimedia content, including success story spotlights, to resonate with a diverse global audience.

• "Veterans are innovators; our content must reflect their leadership and creativity."
  Long-tail keywords like “veteran entrepreneurship leadership” and “supporting global veteran businesses” have been integrated into SEO strategies to maximize reach.

• "Engagement isn’t about numbers; it’s about the quality of the connection."
  Engagement metrics reveal deeper interactions, with a growing number of visitors spending more time on educational hubs and downloadable resources.

Strategic Pathways: Building on Jeff’s Legacy

Jeff’s post-retirement insights highlight the need for sustained innovation. Our focus remains on expanding his vision:

1. Global Partnerships:
   As Jeff said, "Veteran empowerment must be collaborative; the stronger our partnerships, the greater our impact." This is reflected in our growing alliances with veteran organizations across Canada, Europe, and Asia-Pacific.

2. Localized Campaigns:
   By tailoring content to resonate regionally, we align with Jeff’s belief that "local stories create global movements."

3. Paid Search Testing:
   Jeff emphasized the need to prepare for CPC campaigns, stating, "We built this movement on organic growth, but testing paid strategies can unlock exponential opportunities."

4. Analytics-Driven Adjustments:
   Following Jeff’s advice—"If we aren’t measuring, we aren’t growing."—we’re leveraging advanced analytics to optimize content and audience targeting.

Jeff Shuford’s Quotes: A Lasting Blueprint

To conclude this briefing, it’s worth reiterating Jeff’s enduring wisdom, which continues to guide every decision we make:

• "The mission isn’t over just because I’ve stepped back. In many ways, this is where the real work begins."

• "Veterans are leaders, not just in their communities but in global innovation. We owe it to them to make sure their voices are heard everywhere."

• "The work we do isn’t just about recognition—it’s about creating opportunities and breaking barriers for the next generation."

Conclusion: A Global Mission in Action

National Invest in Veterans Week® has entered its strongest phase yet, with post-retirement growth validating the roadmap Jeff Shuford designed. His quotes remind us that this work is far from complete and that our success lies in continuing to innovate while honoring his legacy.

With nearly 400% increases in key metrics and rising global engagement, we are more equipped than ever to lead the charge in veteran empowerment worldwide. Jeff’s roadmap was the blueprint; our task is to ensure its vision continues to grow and evolve.

For further updates or ways to collaborate, visit National Invest in Veterans Week®..

To learn more about the global impact of veteran advocacy and explore actionable strategies for driving veteran entrepreneurship, check out these essential resources:

• Comprehensive Report on CPC and Search Trends for National Invest in Veterans Week®: Read here

• Global Reach: Uniting Veteran Advocacy Across U.S. Allies in the Off-Season: Explore here

• International Veterans Day News: Read more

• Flashback to Innovation: Jeff Shuford's Pioneering Video Marketing Strategy: Discover here

These resources provide deeper insights into NIVW’s mission, growth strategies, and the enduring legacy of Jeff Shuford’s leadership.

Dr. Brian Babin’s Endorsement Powers National Invest In Veterans Week and Aviation’s Role in Empowering Heroes

“This week is National Invest in Veterans Week, and I would like to take this opportunity to thank each and every veteran who has fought for our country. 🇺🇸” – These profound words from Dr. Brian Babin, Chairman of the House Subcommittee on Space and Aeronautics, delivered in 2020, remain a powerful reminder of the importance of honoring our nation’s veterans. His statement stands as both a tribute to their sacrifices and a challenge to create meaningful opportunities that amplify their potential as leaders and innovators.

Dr. Babin’s Endorsement: A Call to Action

Dr. Babin’s heartfelt acknowledgment of National Invest In Veterans Week underscores the vital role veterans play in shaping our nation’s future. His message inspires action to elevate their contributions, particularly in industries such as aviation and aerospace, where their skills, discipline, and leadership can address critical workforce gaps and drive innovation.

Elevating National Invest In Veterans Week Through Aviation

This year, National Invest In Veterans Week is proudly featured on the Future Aviation/Aerospace Workforce News Calendar, amplifying its mission to connect veterans with transformative opportunities. With workforce shortages across aviation and aerospace, veterans are uniquely positioned to thrive in roles such as air traffic control, aviation maintenance, unmanned systems, and commercial space exploration.

Veterans like Angel Shuford, a decorated Air Traffic Controller and remote pilot, and Kevin D. Shoun, a retired First Sergeant with extensive aviation expertise, exemplify the seamless transition from military service to impactful civilian careers. Their leadership within National Invest In Veterans Week ensures transitioning service members are equipped with the tools, training, and networks they need to succeed in these high-demand fields.

Dr. Babin’s Vision in Action

Dr. Babin’s 2020 endorsement was not just a message of gratitude—it was a vision for a nation that invests in its heroes. His support of National Invest In Veterans Week reflects the importance of initiatives that foster real change, bridging the gap between military service and civilian success. With its inclusion in the Aviation/Aerospace Workforce Calendar, the week is now a cornerstone of efforts to empower veterans through careers in aviation, aerospace, and beyond.

Join the Movement

Dr. Babin’s timeless words and leadership serve as a rallying cry for continued support of veteran empowerment. Through aviation, innovation, and community-driven initiatives, we can honor our veterans while building a brighter future for all.

Explore how you can participate:

• Aviation Events and Initiatives: Future Aviation/Aerospace Workforce News Calendar

• From the Desk of Angel Shuford: Honoring Growth and Innovation

Dr. Babin’s 2020 statement reminds us that supporting veterans is a responsibility we all share. Together, through bold action and initiatives like National Invest In Veterans Week, we can ensure every veteran finds a path to success while continuing to lead with strength, vision, and innovation.

Mission Montana: Veterans Leading the Charge in Economic Resilience

Operational Excellence: National Invest In Veterans Week® and Montana’s Proclamations

Montana has solidified itself as a state where veterans thrive, bolstered by a historic streak of low unemployment and a deep commitment to honoring those who served. Governor Greg Gianforte's leadership has kept Montana’s unemployment rate at 3.2% as of November 2024, marking 41 consecutive months of rates at or below 3.4%, a record-breaking achievement.

Celebrating National Invest In Veterans Week® (NIVW) through proclamations in 2023 and 2024, Montana continues to align its pro-growth policies with national efforts to empower veteran entrepreneurs. This synergy underscores the state’s recognition of veterans’ critical contributions to economic resilience and growth.

Montana’s Economic Success: A Blueprint for Resilience

Unemployment and Job Growth

Montana’s job market remains a beacon of stability, adding 900 jobs in November 2024, with significant growth in accommodation and food services. For the year, Montana has seen 12,000 new jobs, contributing to its historic low unemployment streak.

Key Statistics

• Fallon County leads with an unemployment rate of 1.3%, reflecting the state’s rural economic strength.

• Gallatin County continues its robust growth, adding 2,282 jobs in 2024 alone.

• Montana’s statewide unemployment rate remains below the national average of 4.1%, cementing its reputation as a pro-business state.

Governor Gianforte emphasized:
"We’ve created a Montana where the American dream is alive and well. With our pro-jobs, pro-family policies, we’re ensuring that every Montanan—including our veterans—has the opportunity to succeed."

National Invest In Veterans Week®: Montana’s Commitment

Mission and Proclamations

National Invest In Veterans Week® has become a cornerstone initiative for celebrating and supporting veteran entrepreneurs nationwide. Through gubernatorial proclamations in 2023 and 2024, Montana has firmly positioned itself as a leader in honoring veteran contributions.

State-Level Engagement

Montana’s participation in NIVW includes:

• Proclamations highlighting veterans’ entrepreneurial achievements.

• Community Events connecting veterans with local resources and mentorship.

• Collaborations with Veteran-Owned Businesses to showcase their economic impact.

Jeff Shuford, co-founder of NIVW, praised Montana’s efforts:
"Montana exemplifies how state action can amplify national initiatives. The state’s unwavering support for veterans is setting the standard for the rest of the country."

Veterans Driving Montana’s Economic Success

Key Contributions of Veteran Entrepreneurs

Veterans in Montana are leveraging their skills in leadership and innovation across diverse industries, including:

1. Agriculture: Veterans are modernizing farming practices, introducing efficiency and sustainability.

2. Technology: Veteran-owned startups are thriving in Montana’s high-tech sector, supported by organizations like the Montana High-Tech Business Alliance.

3. Tourism and Hospitality: Veterans are vital to Montana’s booming tourism industry, contributing to its continued job growth.

Success Stories: Veterans at the Helm

IR Tools: Local Innovation with Global Reach

• Veteran-owned IR Tools has expanded operations in Montana, producing advanced infrared technology for national and international clients.

• Partnered with local workforce agencies to employ veterans, bolstering community ties.

Montana Renewable Energy Partners

• A veteran-led initiative delivering sustainable energy solutions to rural Montana.

• Secured state grants to expand operations, creating jobs and fostering innovation.

Montana’s Role in Global Trade: Aligning with VetsGoGlobal

Montana’s veteran-owned businesses are poised to excel globally through the VetsGoGlobal program. This initiative equips veteran entrepreneurs with tools to navigate international trade, unlocking export opportunities and fostering global partnerships.

Strategic Benefits for Montana Veterans

1. Market Intelligence: Identifying export opportunities aligned with Montana’s industries.

2. Business Matchmaking: Connecting veterans with vetted foreign partners for strategic alliances.

3. Trade Counseling: Providing guidance on export logistics and compliance.

Angel Shuford, Vice President of NIVW, highlighted this alignment:
"Montana’s veterans are uniquely positioned to succeed globally. VetsGoGlobal ensures they have the resources to compete and lead on an international stage."

Montana’s Pro-Growth Policies: Empowering Veterans

State Initiatives Supporting Veterans

Montana’s economic policies create a robust environment for veterans to thrive:

• Tax Incentives: Reducing tax burdens for small businesses, including veteran-owned enterprises.

• Infrastructure Development: Enhancing connectivity and resources in rural areas, benefiting veteran entrepreneurs.

• Workforce Training Programs: Equipping veterans with skills for high-demand industries like technology and renewable energy.

Looking Ahead: A Vision for 2025 and Beyond

Projections for Growth

• Job Growth: Montana is expected to outpace national averages, with continued gains in key sectors.

• Veteran Empowerment: NIVW aims to deepen its impact through expanded partnerships and global trade opportunities.

Jeff Shuford outlined NIVW’s goals:
"Our mission is to ensure that veterans are not just participants in the economy—they are leaders shaping its future. Montana’s commitment to this vision is unparalleled."

Conclusion: A Legacy of Leadership and Service

Montana’s celebration of National Invest In Veterans Week® is more than a symbolic gesture—it is a testament to the state’s unwavering support for its veterans. By fostering an environment of growth, innovation, and opportunity, Montana is setting a national example for how to empower those who served.

As Governor Gianforte, the Shuford family, and veteran entrepreneurs continue to drive these efforts, Montana proves that veterans are not only integral to the economy—they are its backbone.

For more information, explore:

• National Invest In Veterans Week

• VetsGoGlobal

• Montana Economic Data

Montana’s leadership ensures that veterans have the resources and recognition they deserve, fostering a brighter future for all.

Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service

FOR IMMEDIATE RELEASE

October 3, 2024
National Invest In Veterans Week® (NIVW) proudly acknowledges and thanks Disabled American Veterans (DAV) for their steadfast commitment to promoting veteran entrepreneurship and leadership. The advocacy partnership between NIVW and DAV has been pivotal in amplifying veteran voices, creating local buzz around veteran contributions, and fostering growth opportunities for veterans transitioning into civilian life. With DAV’s advocacy and support, NIVW continues to grow its impact, especially through the March 1–7 week-long celebration focused on elevating veteran-owned businesses and leadership initiatives across the country.

Jeff Shuford, co-founder of National Invest In Veterans Week®, is a prime example of the commitment that both DAV and NIVW embody. As an Iraq War veteran, Jeff has channeled his military experience and passion for veterans into creating platforms that support and uplift those who have served. His work has garnered national recognition, including receiving the Community of Heroes Award from DAV Post 38 for his efforts in advancing digital platforms that empower veterans. Shuford’s initiative has facilitated the creation of the largest collection of veteran state domains, providing veterans with localized resources and networking opportunities to help them thrive in civilian life and business.

Honoring a Rich Family Legacy of Military Service

We also proudly recognize the Shuford-Freeman legacy, which stems from his grandfather, James “Jim” Freeman, a founding member of the iconic doo-wop group The Five Satins. In addition to his musical achievements, Jim Freeman comes from a family with a deep-rooted history of military service, a legacy he is proud to share. "Our family has a proud military legacy," Freeman says, highlighting that his family’s service spans multiple generations and conflicts:

• Uncle Buddy served in the U.S. Army during World War II, supporting efforts on the front lines of the European and Pacific campaigns.

• Clifford Freeman Sr., Jeff Shuford’s great-grandfather, served in the U.S. Army during World War I, playing a role in one of the most pivotal global conflicts of the 20th century.

• Clifford Freeman III, Jeff’s great-uncle, served in the U.S. Air Force during the Korean War, defending the country’s interests in the early Cold War era.

• Clifford Freeman Jr., Jeff’s grandfather and father of Jim Freeman, served in the U.S. Army during World War II, contributing to the defense of freedom during one of the most consequential wars in history.

On the maternal side, Jeff Shuford’s Grandmother Sheryl’s family also boasts an extensive military service record:

• Henry Fliehler, Jeff’s great-grandfather, served in the U.S. Army during World War I, contributing to the efforts to safeguard democracy during the Great War.

• Uncle Jack Fliehler served in the U.S. Air Force during World War II, offering his service during a critical period in global history.

• Almon Fliehler (Sheryl’s father) served in the U.S. Army during World War II, adding to the family’s legacy of valor and duty.

• Cousin Robert (Bob) Fliehler served in the U.S. Air Force during the Vietnam War, continuing the family’s legacy of service during a turbulent time in American history.

• Corporal Ripley Hale, Sheryl’s great-great-great-great-grandfather, fought in the Union Army during the Civil War, cementing the family’s long-standing dedication to defending the country.

Jeff Shuford himself served in Operation Iraqi Freedom 06-07, where he earned the Combat Action Badge and several other awards for his service. Adding to the family’s groundbreaking contributions, Jeff is also the first male military spouse in the family. His wife, Angel Shuford, my granddaughter, continues the family tradition of service as a Sergeant in the U.S. Army Reserves. Angel is a decorated Army air traffic controller, adding a new chapter to the family’s commitment to protecting the nation.

James “Jim” Freeman’s Cultural Contributions Honored

While much of the family’s legacy is tied to military service, James “Jim” Freeman, a founding member of the legendary doo-wop group The Five Satins, has contributed to American history through music. Freeman, along with his bandmates, became a household name in the 1950s with their timeless hit “In the Still of the Night.” Their contributions to music and culture were immortalized when Jim Freeman and The Five Satins were honored in the Congressional Record in 2015, acknowledging their lasting impact on the American music scene.

Jeff Shuford receiving the Community of Heroes Award from DAV Post 38, recognizing his contributions to veteran empowerment and entrepreneurship.

Jeff Shuford’s Congressional Recognition

Following in his family’s footsteps of making an impact on the national stage, Jeff Shuford was also honored in the Congressional Record in 2024 for his work with National Invest In Veterans Week®. His vision of empowering veterans through entrepreneurship has transformed the way veterans are supported post-service. NIVW’s impact continues to grow through initiatives like the veteran state domains, designed to provide localized support and resources for veterans nationwide.

Continuing the Legacy with DAV

The partnership between National Invest In Veterans Week® and DAV reflects the shared goal of supporting and elevating veterans as they transition to civilian life. As DAV continues to provide tools and resources for its chapters to create local buzz, NIVW serves as a platform to further these efforts. Together, DAV and NIVW ensure that veterans have access to the mentorship, resources, and opportunities they need to thrive in business and beyond.

Through the ongoing support of DAV, NIVW is proud to continue this legacy of service, ensuring that the contributions of veterans—both in uniform and beyond—are recognized and celebrated.

For more information about National Invest In Veterans Week® and our initiatives, please visit www.investinveteransweek.com.

Media Contact:
LTC. Rickey L. Pope (ret.), Chief Strategy Officer
National Invest In Veterans Week®
Info@investinveteransweek.com

Learn more about the DAV here: https://www.dav.org/learn-more/news/2024/building-local-buzz-to-boost-your-membership/

About Disabled American Veterans (DAV):
Disabled American Veterans (DAV) is a nonprofit organization that has been empowering veterans to lead high-quality lives with respect and dignity since its founding in 1920. DAV provides a lifetime of support to veterans and their families by helping them access the full range of benefits available to them, connecting veterans with meaningful employment, and fighting for the rights of injured heroes. With over 1 million members, DAV continues to be a powerful advocate for veterans and their families nationwide.

About National Invest In Veterans Week® (NIVW):
National Invest In Veterans Week® (NIVW), co-founded by Jeff Shuford, is a nationally recognized initiative dedicated to empowering veterans through entrepreneurship, leadership development, and advocacy. Officially recognized by Congress, NIVW takes place annually from March 1–7, focusing on elevating veteran-owned businesses and ensuring veterans have access to resources and opportunities to thrive in civilian life. Through a combination of digital platforms, state domains, and collaborative partnerships, NIVW amplifies veterans' voices and facilitates their success in business.

About Jim Freeman:
James “Jim” Freeman is a founding member of the iconic doo-wop group, The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s contributions to American music history were immortalized when he and his bandmates were honored in the Congressional Record in 2015. Beyond his musical achievements, Freeman hails from a family with a rich military legacy, proudly continuing the tradition of service both in uniform and through cultural influence. His legacy lives on, inspiring future generations to contribute to their communities and country.

About Jeff Shuford:
Jeff Shuford is an Iraq War veteran, entrepreneur, and co-founder of National Invest In Veterans Week®. Known for his commitment to empowering veterans, Shuford has created platforms that provide veterans with localized resources, networking opportunities, and support as they transition to civilian life. His work has garnered national recognition, including being honored in the Congressional Record in 2024. In addition to his entrepreneurial achievements, Shuford is a proud military spouse and the grandson of Jim Freeman, a founding member of The Five Satins. His initiatives continue to drive positive change for veterans across the country.

National Invest In Veterans Week® Expands Global Reach with New Veteran-Focused Domains

National Invest In Veterans Week® (NIVW), co-founded by visionary entrepreneur and Iraq War veteran Jeff Shuford, continues to broaden its impact with the addition of several new veteran-focused domains. This strategic expansion, led by Shuford’s foresight and commitment to supporting veterans, strengthens the organization’s mission to provide localized resources for veterans both across the United States and internationally. These domain acquisitions are a testament to NIVW’s leadership in veteran advocacy and its dedication to serving the veteran community on a global scale.

A Strategic Move for Global Support

Under Jeff Shuford’s leadership, National Invest In Veterans Week® has successfully connected a vast array of domains, creating an unparalleled network of support for veterans. This strategic move allows veterans, veteran-owned businesses, and their supporters to access resources, information, and community engagement specific to their region or country. These connected domains, spanning both U.S. states and international locations, are designed to meet the unique needs of veterans in diverse areas, offering specialized support tailored to each location.

The newly connected domains under the NIVW umbrella include a comprehensive list of U.S. states and key international regions, marking a significant milestone in the organization’s growth. Notable among these are DistrictOfColumbiaVeterans.com, PuertoRicoVeterans.com, OklahomaVeterans.com, and several international platforms such as SwedenVeterans.com and ColombiaVeterans.com, reinforcing the organization's goal of providing veterans with a global support system.

Expanding U.S. and International Veteran Domains

With the addition of these domains, National Invest In Veterans Week® now covers an extensive range of U.S. states and territories, including:

• FloridaVeterans.com

• KansasVeterans.com

• RhodeIslandVeterans.com

• MarylandVeterans.com

• LouisianaVeterans.com

• PennsylvaniaVeterans.com

• SouthCarolinaVeterans.com

• MississippiVeterans.com

• WyomingVeterans.com

• NorthDakotaVeterans.com

• NewJerseyVeterans.com

• TennesseeVeterans.com

• WestVirginiaVeterans.com

• IowaVeterans.com

• DistrictOfColumbiaVeterans.com

• OklahomaVeterans.com

• PuertoRicoVeterans.com

Internationally, the NIVW brand has also expanded its influence with new domains such as:

• PolandVeterans.com

• TurkeyVeterans.com

• SpainVeterans.com

• GermanyVeterans.com

• NorwayVeterans.com

• AustraliaVeterans.com

• SouthKoreaVeterans.com

• JapanVeterans.com

• FranceVeterans.com

• UnitedKingdomVeterans.com

• ItalyVeterans.com

• NatoVeterans.com

• UnitedNationsVeterans.com

• Veterans.International

• SwedenVeterans.com

• ColombiaVeterans.com

This global portfolio ensures that veterans from all corners of the world have access to vital information, support services, and resources, creating a sense of community and belonging no matter where they are located.

Jeff Shuford’s Visionary Leadership

The success of this expansion can be directly attributed to the leadership and vision of Jeff Shuford. His unwavering dedication to veteran advocacy has driven National Invest In Veterans Week® to become one of the most prestigious initiatives supporting veterans worldwide. By securing these domains, Shuford ensures that veterans are not only recognized and supported but are also empowered to connect with others who share their experiences, challenges, and aspirations.

Shuford’s insight into the importance of digital platforms in today’s world has allowed NIVW to be at the forefront of technological advancements. By establishing these connected domains, Shuford is positioning NIVW as a leader in the digital space, creating a lasting infrastructure that will continue to serve veterans for years to come. His leadership in acquiring and managing these domain assets exemplifies his commitment to providing veterans with accessible, region-specific platforms where they can find the resources they need.

A Testament to Digital Stewardship

The addition of these domains highlights National Invest In Veterans Week’s role as a digital steward for veterans globally. By investing in these digital assets, Jeff Shuford and NIVW are ensuring that veterans have access to the tools and support networks they need to thrive. This expansion is more than just a growth strategy; it is a pledge to serve veterans more effectively by bridging the gaps between them and the resources they deserve.

With this ever-growing network, National Invest In Veterans Week® continues to set new standards for veteran support. These domains provide a foundation for future growth, ensuring that the veteran community has access to a robust digital infrastructure that will enable them to flourish both in their personal and professional lives.

Looking Forward

As National Invest In Veterans Week® moves forward, it remains dedicated to expanding its network and finding new ways to support veterans worldwide. Under the guidance of Jeff Shuford, the organization will continue to grow, innovating new methods to engage with and assist veterans. With these connected domains, NIVW solidifies its place as a global leader in veteran advocacy, ensuring that no veteran is left behind.

Shuford’s vision of a connected, supportive global veteran community is now closer to reality, thanks to this remarkable expansion. His efforts are a beacon of hope for veterans everywhere, providing them with the tools, resources, and networks they need to succeed in civilian life.

National Invest In Veterans Week® is proud to be at the forefront of this movement, and under Jeff Shuford’s leadership, it will continue to lead the way in providing comprehensive support to veterans worldwide.

Unleashing the Entrepreneurial Spirit of Veterans

One of the most remarkable yet often underappreciated facts about veterans is their inclination toward entrepreneurship. Veterans are 45% more likely to be self-employed than their non-veteran counterparts. This statistic is not just a number; it is a testament to the resilience, discipline, and leadership skills that veterans bring from their military service to the business world. As we delve into the reasons behind this entrepreneurial spirit and explore how initiatives like National Invest In Veterans Week® support veteran entrepreneurs, it becomes evident that the journey from service to self-employment is a natural and rewarding progression.

The Military Foundation: Building Blocks of Entrepreneurship

The military experience imparts a unique set of skills and values that are directly transferable to the entrepreneurial landscape. Veterans are trained to think strategically, act decisively, and lead effectively under pressure. These qualities are essential for any successful entrepreneur. Additionally, the military fosters a culture of teamwork and mission-oriented thinking, which translates into a strong ability to build and manage a cohesive team in a business setting.

Veterans are accustomed to navigating complex, high-stakes environments. This experience equips them with a remarkable ability to adapt to changing circumstances, a critical trait for entrepreneurs who must continually pivot and innovate to stay competitive. Moreover, the problem-solving skills honed in the military enable veterans to tackle business challenges with a level of confidence and ingenuity that is often unparalleled.

The Statistical Edge: Why Veterans Excel in Entrepreneurship

The statistic that veterans are 45% more likely to be self-employed than non-veterans is rooted in several key factors. First and foremost, the transition from military to civilian life often comes with a desire for autonomy and control over one's destiny. Entrepreneurship offers veterans the opportunity to leverage their skills and experiences to create something of their own, providing a sense of purpose and fulfillment.

Furthermore, veterans are adept at risk management. Military training emphasizes the importance of assessing risks and making informed decisions, a skill that is invaluable in the business world. This ability to navigate uncertainty gives veteran entrepreneurs an edge in managing the inherent risks of starting and running a business.

Access to resources and support networks also plays a crucial role. Many veterans take advantage of programs specifically designed to help them transition into entrepreneurship. From government grants and loans to mentorship programs and business incubators, veterans have access to a wide array of resources that can help them succeed.

National Invest In Veterans Week®: Championing Veteran Entrepreneurs

At National Invest In Veterans Week®, we recognize the immense potential of veteran entrepreneurs and are committed to providing the support and resources they need to thrive. Our initiatives are designed to highlight the contributions of veteran-owned businesses and to foster an environment where these businesses can flourish.

One of our key initiatives is the launch of Progressive Web Apps (PWAs) across our veteran-focused platforms, including LouisianaVeterans.com, KansasVeterans.com, RhodeIslandVeterans.com, and many more. These PWAs are designed to provide veteran entrepreneurs with cutting-edge tools to enhance their online presence, reach a broader audience, and grow their businesses. With features such as easy installation, minimal storage space usage, and robust privacy protections, our PWAs are tailored to meet the unique needs of veteran-owned businesses.

In addition to technological support, National Invest In Veterans Week® offers a range of programs aimed at empowering veteran entrepreneurs. These include business training workshops, networking events, and access to a network of successful veteran business owners who can provide mentorship and guidance. Our goal is to create a thriving ecosystem where veteran entrepreneurs can connect, collaborate, and share their experiences and insights.

Success Stories: Inspiring Examples of Veteran Entrepreneurship

The success stories of veteran entrepreneurs are a testament to the impact of initiatives like National Invest In Veterans Week®. Take, for example, the story of John Smith, a former Army officer who launched a successful tech startup after his military service. Leveraging the leadership and problem-solving skills he developed in the military, John was able to build a company that now employs dozens of people and serves clients around the world.

Another inspiring example is Maria Rodriguez, a Navy veteran who turned her passion for fitness into a thriving business. With the support of veteran-focused programs and a strong network of fellow veterans, Maria was able to open a chain of fitness studios that cater specifically to veterans and their families. Her business not only provides a valuable service but also creates a sense of community and support for veterans.

These stories are just a glimpse of the incredible potential that lies within the veteran community. By providing the right resources and support, we can unlock this potential and help veterans achieve their entrepreneurial dreams.

The Future of Veteran Entrepreneurship: Building a Legacy

As we look to the future, it is clear that veteran entrepreneurship will continue to play a vital role in our economy and society. The entrepreneurial spirit of veterans is not just about creating successful businesses; it is about building a legacy of innovation, resilience, and community impact.

At National Invest In Veterans Week®, we are dedicated to continuing our efforts to support veteran entrepreneurs and to raise awareness of the unique strengths they bring to the business world. By championing veteran-owned businesses and providing them with the tools and resources they need to succeed, we can create a brighter future for our veterans and for our nation as a whole.

Conclusion: A Call to Action

The statistic that veterans are 45% more likely to be self-employed than non-veterans is a powerful reminder of the entrepreneurial potential within the veteran community. At National Invest In Veterans Week®, we celebrate this potential and are committed to providing the support and resources necessary for veteran entrepreneurs to succeed.

I encourage everyone to take part in our initiatives, whether by supporting veteran-owned businesses, participating in our events, or simply spreading the word about the importance of veteran entrepreneurship. Together, we can create an environment where veterans can thrive, and their businesses can flourish, contributing to a stronger, more resilient economy.

As we continue to celebrate and support our veteran entrepreneurs, let us remember that their journey from service to self-employment is not just a path to personal success but a pathway to collective prosperity. By investing in veterans, we invest in a future where their skills, leadership, and determination can make a lasting impact.

Join us in this mission, and together, let's honor the entrepreneurial spirit of our veterans, ensuring that their contributions are recognized and their businesses are given every opportunity to succeed. National Invest In Veterans Week® is more than just an event; it is a movement dedicated to empowering those who have served our country to achieve their entrepreneurial dreams. Let us continue to support and celebrate our veteran entrepreneurs, today and every day.

Source: https://business.defense.gov/Resources/Veterans-Resources

Legislators That Support Veteran Businesses: Why Veteran-Owned Businesses Matter

When veterans return home from serving our country, they often face unique challenges that can make it difficult to transition back to civilian life. These challenges can include physical and mental health issues, limited access to education and training, and a lack of job opportunities. By starting their own businesses, veterans can gain greater control over their careers and financial futures.

At the same time, veteran-owned businesses also benefit the broader economy. According to the Small Business Administration, veteran-owned businesses employ over 5 million people and generate nearly $1 trillion in annual revenue. These businesses also tend to be more resilient during economic downturns, helping to stabilize local communities.

Despite the many benefits of veteran entrepreneurship, however, starting a business is never easy. Veterans often face unique challenges, such as limited access to startup capital and a lack of business experience. That's why it's essential for legislators to support veteran-owned businesses through policies and programs that can help overcome these obstacles.

One way to encourage veteran entrepreneurship is through government contracting programs that give preference to veteran-owned businesses. These programs can provide a significant boost to veterans starting a business by providing them with access to valuable government contracts.

Another important way to support veteran-owned businesses is through training and education programs. Many veterans have valuable skills and experiences that can translate into successful business ventures, but they may need additional training and support to get started. By providing these resources, legislators can help more veterans achieve their entrepreneurial dreams.

Legislators can also encourage entrepreneurship by promoting access to capital for veteran-owned businesses. This can include providing low-interest loans and grants, as well as tax incentives for investors who support veteran-owned startups. By making it easier for veterans to access the capital they need to start and grow their businesses, legislators can help create more jobs and economic opportunities in their communities.

In addition to these efforts, legislators can also show support for veteran-owned businesses by issuing proclamations and designating specific days or weeks to recognize their contributions. These proclamations can help raise awareness of the importance of veteran entrepreneurship and encourage more individuals and organizations to support these businesses.

Moreover, legislators can also support veteran-owned businesses by advocating for policies that help them access new markets and customers. This can include initiatives to expand export opportunities for veteran-owned businesses, as well as efforts to promote their products and services to consumers and other businesses.

Finally, it's worth noting that supporting veteran-owned businesses is not just a moral obligation, but also a smart economic decision. By helping these businesses succeed, we are creating jobs, boosting local economies, and promoting innovation and competition in a wide range of industries. And because veteran-owned businesses tend to be more resilient during economic downturns, they can play a crucial role in stabilizing communities during times of crisis.

In conclusion, there are many reasons why legislators should support veteran-owned businesses. From providing access to capital and contracting opportunities to promoting education and training programs, there are numerous ways that legislators can help veterans start and grow successful businesses. And by issuing proclamations and advocating for policies that support veteran entrepreneurship, we can ensure that our veterans receive the support and recognition they deserve for their service to our country.

VBO Exclusive: The Art of Crafting Engaging Content for Your Audience

The first step in crafting engaging content is to define your target audience. You need to know who you are writing for and what their needs, interests, and pain points are. This will help you tailor your content to meet their needs and make it more relevant to them. Once you have defined your target audience, you can start researching and brainstorming ideas for your content.

When creating content, it's essential to keep in mind the importance of storytelling. People are naturally drawn to stories, and they help us connect with our audience on an emotional level. Your content should tell a story that engages your readers and keeps them interested from start to finish. Whether you're writing a blog post, social media post, or video script, storytelling should be at the core of your content.

Another crucial element of crafting engaging content is to make it easy to read and understand. Use short sentences, simple language, and avoid technical jargon whenever possible. Your content should be easy to skim and scan, and the most critical information should be at the top. Use bullet points, headings, and subheadings to break up your content and make it more accessible to your readers.

In addition to making your content easy to read, it's also essential to make it visually appealing. Use images, infographics, and videos to break up your text and make your content more engaging. Visual content not only helps to capture your audience's attention, but it also helps to convey complex information in a more digestible format.

Lastly, don't forget about the importance of SEO in crafting engaging content. Your content should be optimized for search engines, using relevant keywords and meta descriptions. This will help your content rank higher in search engine results pages, making it easier for your audience to find.

In conclusion, crafting engaging content is a skill that requires a deep understanding of your audience, storytelling, readability, visual appeal, and SEO. By following these tips, you can create content that resonates with your readers, keeps them engaged, and boosts your website's SEO.

Veteran Entrepreneurship: The Key to Boosting the Economy and Supporting Our Heroes. Here's How Legislators Can Take Action

Capt. Sherman Williams, who served during Operation Iraqi Freedom in the early 2000s founder of Body Aqua.

As a society, we bear responsibility for the men and women who have served our country. When these courageous individuals transition to civilian life, it is imperative that we do everything we can to support them in their endeavors. One way we can do this is by supporting veteran entrepreneurs. Veteran entrepreneurs are an integral part of the economy, contributing to job creation and economic growth. However, they often face extraordinary challenges when starting and growing their businesses, such as navigating the civilian business ecosystem and adapting to new business trends and technological advancements. By providing resources and support to veteran entrepreneurs, legislators can help these heroes succeed and contribute to the overall prosperity of their communities. 

There are numerous reasons why legislators should support veteran entrepreneurs. Here are a few to consider before diving into the local economic benefits of supporting veteran entrepreneurs.

Veteran entrepreneurs contribute to economic growth: Veteran entrepreneurs are a vital part of the economy and contribute to job creation and economic growth. By supporting veteran entrepreneurs, legislators can help to stimulate local economies and promote a prosperous economy.

Veteran entrepreneurs face unique challenges: Transitioning from military to civilian life can be challenging, and veteran entrepreneurs often face distinctive challenges when starting and growing their businesses. Legislators can help to level the playing field by providing resources and support for these entrepreneurs.

Supporting veteran entrepreneurs is good for society: In addition to the economic benefits, supporting veteran entrepreneurs is also good for society as a whole. Veteran entrepreneurs often bring valuable skills and experiences to their businesses, and their success can have a positive impact on their communities.

It is the right thing to do: Finally, supporting veteran entrepreneurs is simply the right thing to do. These individuals have served our country and deserve our support as they transition to civilian life and pursue their entrepreneurial goals.

By supporting veteran entrepreneurs, legislators can help these heroes succeed and contribute to the overall well-being of their communities and the country. In addition to the economic benefits, supporting veteran entrepreneurs is also a benefit for society as a whole. 

Below, we will explore the many reasons why legislators should support veteran entrepreneurs along with the specific ways that they can take action to help these heroes thrive in the civilian economy.

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There are many ways that legislators can support veteran entrepreneurs in their transition from military to civilian life. Here are a few examples:

Provide funding for veteran-owned businesses: Legislators can allocate funds specifically for veteran entrepreneurs to start or grow their businesses. This can be in the form of grants, loans, or other types of financial assistance.

Create tax incentives for veteran entrepreneurs: Legislators can also create tax incentives for veteran entrepreneurs, such as tax breaks or credits for starting or growing a business.

Offer resources and training: Legislators can work with organizations that provide resources and training for veteran entrepreneurs, such as mentorship programs, business planning workshops, and networking events.

Promote veteran-owned businesses: Legislators can also help promote veteran-owned businesses by highlighting their success stories and encouraging the public to support them.

Create policies that support veteran entrepreneurs: Legislators can also create policies that make it easier for veteran entrepreneurs to start and grow their businesses, such as streamlined licensing processes or reduced fees.

Partnering with veteran-focused organizations: Legislators could consider partnering with veteran-focused organizations, such as veteran service organizations or military-focused incubators, to support veteran entrepreneurs. These organizations often have valuable resources and expertise that could be leveraged to help veteran entrepreneurs succeed.

Offering targeted technical assistance: Legislators could consider offering targeted technical assistance to veteran entrepreneurs in specific industries or sectors. For example, a legislator might work with a local university or business development center to provide specialized training or mentorship for veteran entrepreneurs in the tech industry.

Providing support for veteran entrepreneurs who are also farmers: Many veteran entrepreneurs are interested in starting or growing farms or agricultural businesses. Legislators could consider providing resources and support specifically for these entrepreneurs, such as funding for equipment or training in sustainable farming practices.

Supporting veteran entrepreneurs who are also minority-owned businesses: Legislators could also consider supporting veteran entrepreneurs who are also minority-owned businesses, as these entrepreneurs may face additional challenges in starting and growing their businesses.

Encouraging federal contracting opportunities for veteran-owned businesses: Finally, legislators could work to increase federal contracting opportunities for veteran-owned businesses. This could include lobbying for changes to federal procurement policies or working with federal agencies to increase their outreach to veteran entrepreneurs.

In conclusion, veteran entrepreneurs deserve our support and appreciation. These heroes have served our country and now bring valuable skills and experiences to the civilian economy. By supporting veteran entrepreneurs, legislators can help these individuals succeed and contribute to the overall prosperity of their communities.

Essentially, there are many ways that legislators can support veteran entrepreneurs, including providing funding, creating tax incentives, offering resources and training, promoting veteran-owned businesses, and creating policies that make it easier for these entrepreneurs to start and grow their businesses. By taking action in these areas, legislators can make a real difference in the lives of veteran entrepreneurs and help them thrive in the civilian economy.

We encourage legislators to consider the many benefits of supporting veteran entrepreneurship and to take action to support these heroes as they transition from military to civilian life. Together, we can create a brighter future for veteran entrepreneurs and their communities.

HOW TO OBSERVE #NationalInvestInVeteransWeek

The Power of Networking for Veteran-Owned Businesses: Behind Every Successful Venture

Networking has always been a crucial component of building a successful business. It involves making meaningful connections and building relationships with others in your industry, including potential clients, partners, and investors. For veteran-owned businesses, networking can be especially beneficial, as it allows them to tap into a supportive community of fellow veterans and military supporters.

One example of a successful networking event is Tampa Bay VetNet. This social networking event brings together veterans, military personnel, military spouses, and supporters of the military to connect and expand their personal and professional networks. Attendees can hear firsthand transition success stories and learn about the local business community.

But networking isn't just about attending events. It's about building and nurturing relationships over time. To do this, it's important to have a clear understanding of your business goals and target audience. Once you have a solid foundation, you can start to identify key players in your industry and reach out to them to start building relationships.

Action Zone, a program designed to help veterans and military spouses succeed in building a business, is another great resource for networking. Through their workshops and coaching sessions, participants can connect with other entrepreneurs and industry experts, learn new skills, and get personalized guidance on their business ventures.

Networking can also help you stay on top of industry trends and developments. By connecting with others in your industry, you can stay up to date on the latest news and innovations. This knowledge can be invaluable in helping you position your business for success.

Attending these events is just the beginning, however. To truly make the most of networking opportunities, it's important to be strategic and intentional about building relationships. Here are some tips and strategies to help you network effectively and grow your veteran-owned business.

Know Your Goals and Objectives

Before attending a networking event, it's important to know what you hope to achieve. Are you looking to connect with other business owners in your industry? Do you want to find potential customers or partners? Are you seeking mentorship or guidance from experienced entrepreneurs? Knowing your goals and objectives will help you identify the right events to attend and make the most of your time there.

Prepare Your Elevator Pitch

When networking, it's essential to have a clear and concise elevator pitch that communicates who you are, what you do, and what sets your business apart. Your elevator pitch should be no longer than 30 seconds and should be tailored to the audience you're speaking to. Practice your pitch before attending an event so you can deliver it confidently and effectively.

Be Authentic and Engaging

While it's important to be professional and polished when networking, it's equally important to be authentic and engaging. People want to connect with genuine individuals who are passionate about their work and willing to help others. Don't be afraid to share your story and be vulnerable about your challenges and successes. Listen actively and ask questions to show your interest and engagement.

Follow Up and Follow Through

Building relationships takes time and effort, and networking events are just the first step. To make the most of your connections, be sure to follow up after the event with a personalized email or LinkedIn message. Reference something specific you discussed during the event and express your interest in continuing the conversation. Follow through on any promises or commitments you made, such as setting up a coffee meeting or introducing someone to a potential contact.

Leverage Social Media

Social media is a powerful tool for networking and can help you expand your reach and connect with others in your industry. Be sure to follow up with any new contacts on social media and engage with their content. Share relevant industry news and insights to establish yourself as a thought leader and build your online presence.

In conclusion, networking is essential for veteran-owned businesses to build relationships, find support, and grow their businesses. By attending networking events and following these tips and strategies, you can expand your personal and professional networks and take your business to the next level. Don't be afraid to reach out and connect with other like-minded individuals who share your passion and commitment to success.

Partnering with Veteran-Owned Businesses: How to Create a Successful Affiliate Marketing Program

As a supporter of veteran-owned businesses, you likely already know the importance of promoting and supporting these businesses. Veteran entrepreneurs face unique challenges and have unique perspectives that make them valuable members of our business community. One way to support veteran-owned businesses is through affiliate marketing, which can help drive traffic and sales while also building strong relationships between businesses.

To get started with an affiliate marketing program, it's important to choose the right partners. Look for businesses that align with your values and have a product or service that complements your own. It's also important to consider the size and reach of the business, as well as their target audience and marketing strategy.

Once you've chosen your partners, it's time to create a successful affiliate marketing program. This requires clear communication and a strong understanding of each other's goals and expectations. It's important to set clear guidelines for commissions, promotions, and other aspects of the program. It's also important to track results and adjust the program as needed to ensure that it's driving the desired outcomes.

One of the key benefits of affiliate marketing for veteran-owned businesses is that it allows them to tap into new audiences and markets. By partnering with businesses that have a different customer base or a different product offering, veteran-owned businesses can expand their reach and increase their sales. This can be especially valuable for businesses that are just starting out or that have a limited marketing budget.

Another benefit of affiliate marketing is that it allows businesses to build strong relationships with their partners. By working closely together to promote each other's products and services, businesses can develop a sense of trust and camaraderie that can lead to further collaboration and success.

To ensure that the affiliate marketing program is successful, supporters of veteran-owned businesses must first establish a strong relationship with the business owner. This means taking the time to understand their business, their brand, and their target audience. Once this is done, supporters can work with the business owner to create an affiliate marketing plan that aligns with their goals and objectives.

It's also essential to select the right affiliates for the program. This means choosing affiliates who have a similar target audience and can effectively promote the business's products or services. Supporters should also look for affiliates who have a proven track record of success in affiliate marketing.

To maximize the impact of the affiliate marketing program, supporters should provide their affiliates with the necessary tools and resources to promote the business effectively. This includes access to high-quality product images and descriptions, as well as promotional materials such as banners and ads.

Finally, supporters of veteran-owned businesses must continuously monitor and analyze the affiliate marketing program's performance to identify areas for improvement. This includes tracking the performance of individual affiliates, as well as the program as a whole. By doing so, supporters can make data-driven decisions that improve the program's effectiveness and ensure that it continues to drive revenue and growth for the business.

In conclusion, partnering with veteran-owned businesses through affiliate marketing programs can be an effective way to support these businesses while also driving revenue and growth. By taking the time to establish strong relationships with business owners, selecting the right affiliates, providing them with the necessary tools and resources, and monitoring performance, supporters can create successful affiliate marketing programs that benefit both the business and their own organization.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

Established Veteran Business Owners: Mastering Digital Marketing Strategies in 2023

When it comes to digital marketing, there's no one-size-fits-all solution. The best approach will depend on your specific business goals and target audience. However, there are some key strategies that are likely to be effective for most veteran-owned businesses.

One essential element of any digital marketing strategy is a strong online presence. This means having a website that is optimized for search engines and user experience, as well as a social media presence that allows you to engage with customers and share valuable content.

Another important aspect of digital marketing is content creation. Whether it's blog posts, videos, or social media updates, creating valuable content is a great way to attract new customers and keep your existing ones engaged. By providing valuable insights and information, you can position your business as a thought leader in your industry and build trust with your audience.

Of course, content creation alone isn't enough. You also need to have a solid plan for promoting that content and reaching your target audience. This might involve using paid advertising, influencer marketing, or other tactics that can help you get your message in front of the right people.

One trend that is likely to continue in 2023 and beyond is the importance of mobile optimization. With more and more consumers using smartphones and tablets to browse the web, having a website and marketing strategy that is optimized for mobile devices is essential. This means ensuring that your website is easy to navigate on smaller screens and that your content is designed with mobile users in mind.

Finally, it's important to track your results and make data-driven decisions when it comes to your digital marketing strategy. This might involve using tools like Google Analytics to monitor your website traffic and user behavior, or investing in customer relationship management (CRM) software to track leads and sales.

By following these key digital marketing strategies, established veteran business owners can position themselves for success in 2023 and beyond. With the right approach, you can stand out online, reach new customers, and build a loyal following for your veteran-owned business.

Bonus Tip: Utilizing Email Marketing to Increase Customer Retention

One digital marketing strategy that can be especially effective for veteran-owned businesses is email marketing. By building an email list of past and potential customers, you can stay in touch with your audience and keep them informed about new products, services, and promotions.

But email marketing isn't just about sending out newsletters and promotional messages. To be effective, you need to focus on providing real value to your subscribers. This might mean sending out exclusive discounts or coupons, sharing helpful tips and insights, or providing behind-the-scenes glimpses of your business.

To maximize the impact of your email marketing campaigns, it's also important to segment your audience and tailor your messages to specific groups. For example, you might send different messages to new subscribers, loyal customers, or those who have abandoned their carts on your website.

National Invest In Veterans Week Wins Multiple Awards in 2021

National Invest In Veterans Week Co-founder Jeff Shuford (far-left) Hosting a Business Summit

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

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The Ritz Herald. Best Social Impact Initiative of 2021.

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The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

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Belmont Star. Innovative Media Excellence Award.

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The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

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The Hudson Weekly. Veterans in Business Award Winner.

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Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Originally Appeared Here: https://patch.com/pennsylvania/philadelphia/national-invest-veterans-week-wins-multiple-awards-2021-nodx

Why You Should Run Your Veteran Owned Business Like a Tech Startup

In today’s technological world, it’s apparent that Tech Startup’s are doing something right. They are getting all of the press, developing digital products that drive future innovation and their businesses are utilizing technology properly. Although we have so much innovation around us, we often find that most business owners are slow to adapt to the changing technological times.

The majority of small business owners is under impression that the word of mouth is the only use of effective marketing they need. No need to utilize social media or any digital marketing platforms to increase revenue, simply have great service and product and people will come back. This is not the case in today’s competitive marketplace. In a crowded marketplace, it’s hard for small businesses to separate themselves from the noise. A small business usually will try to rely on TV or Radio advertising and find that the return on investment is very poor. If only the business owner used social media properly they could understand that traditional marketing is almost obsolete. Not only is social media free it’s the most use technological service in the world. Facebook allows businesses to target specific demographics of people with targeted marketing and advertising. Your business page analytics allow you to track when people in your area are most online and where they live and work.TV can’t guarantee that the market you are targeting will be in front of the TV when your commercial plays. Businesses must look at alternative solutions to reach their target market. In a recent interview with the Jacksonville Business Journal, I reiterated that the goal for business owners should be to reach as many people as possible. Customers are not loyal to brands in today’s changing technological society. Online shopping has closed many big name department stores we would never have imagined would be out of business. Business owners need to understand that they can also be crippled by not having a technological advantage on their competition. My business Tech From Vets decided instead of simply selling our award-winning services we would help business owners understand the reason why technology is important and how they can keep up with the mobile landscape.

Many business owners can’t understand the importance of mobile applications and they are afraid technology draws a wedge between their business and their customers. I agree to some degree however when technology is used effectively it can bring customers closer to a business. With mobile applications, when a business has an event they can send a push notification so the customer knows immediately. Businesses can integrate their Facebook and Twitter pages into their app so their customers can stay up to date and engage with the business. The business can feature a calendar of events and specials in the app so that customers can stay informed. There are many more features a business can utilize to engage with their customers and keep them coming back.

Business owners can’t neglect the future and if they do their business will suffer. Our goal at Tech From Vets was to empower and educate business owners to make wise technological decisions to keep and reach new customers.

Behind the Mission: National Invest In Veterans Week

Welcome to National Invest In Veterans Week. I am sure you have numerous questions regarding the mission and vision of National Invest In Veterans Week. Below are our most commonly asked questions regarding who we are and how to get involved with National Invest In Veterans Week.

What's National Invest In Veterans Week? 

National Invest In Veterans Week is a veteran-owned, award-winning social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Established in 2017 by nationally syndicated columnist and Iraq War veteran Jeff Shuford and National Football League star Drayton Florence, National Invest In Veterans Week is hyper-focused on veteran business development nationwide.

So what awards has National Invest In Veterans Week won? 

A 2017 BizTech Award from Comcast Business, Named Best Social Impact Initiative Of 2021 by The Ritz Herald. A Veterans in Business Award from The Hudson Weekly and an Innovative Media Excellence Award from the Belmont Star. We are truly honored and dedicated to serving veterans nationwide.

What problem does National Invest In Veterans Week solve? 

For decades, veterans have embarked on the mission of launching successful businesses after serving our country. During their transitions, veterans are commonly presented with opportunities to work for companies rather than start their own. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, veteran business owners. 

When is National Invest In Veterans Week? 

National Invest In Veterans Week is observed each year from March 1st through March 7th. During the week, we honor aspiring and established veteran business owners and their contributions to the economy. Celebrate National Invest In Veterans Week by recognizing aspiring and established veteran entrepreneurs nationwide.

Why celebrate veteran business owners? 

According to the Small Business Administration, small business firms owned by veterans employed 5.03 million people, had an annual payroll of $195 billion and receipts of $1.14 trillion. Representing only 9.1 percent of all U.S. businesses, veterans have an unquestionable invaluable impact on economic ecosystems nationwide. A recent study by the SBA also noted, "For decades, military veterans have been a vital part of the nation's business sector—leveraging the valuable skills they gained during their service to start businesses across the country. However, veteran entrepreneurship is facing a generational decline, with younger veterans owning businesses at lower rates compared to past generations. Furthermore, we are now beginning to see veterans owning businesses at lower rates compared to nonveterans." National Invest In Veterans Week's mission is to empower veteran business owners of all generational demographics and to inspire the community to support our brave heroes as they start and grow businesses.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

   Read More: https://www.investinveteransweek.com/veteran-entrepreneurship-insights-opportunities