HarvardX Strong: Leading National Invest In Veterans Week® into a New Era

Introduction: Harvard Excellence and Veteran Entrepreneurship

As President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), I lead one of the most influential veteran entrepreneurship initiatives in the world. My background in military aviation, real estate, and technology has shaped my approach to leadership, but my experience studying at HarvardX’s "Technology Entrepreneurship: Lab to Market" provided the framework for scaling innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan taught me that entrepreneurship is not just about ideas—it’s about execution, market fit, and sustainable growth. Their insights into technology commercialization, funding strategy, and leadership systems have directly influenced my strategic vision for NIVW’s future.

NIVW is not just an organization—it is a multi-generational movement that has evolved to meet the needs of veteran entrepreneurs. As its new leader, my mission is to expand its reach, increase its financial sustainability, and solidify its legacy for generations to come.

Lesson 1: A Multi-Generational Legacy Must Be Built on Systems, Not Just People

HarvardX taught me that lasting organizations thrive on systems, not individual leaders. Many companies fail because their success relies too much on one person's vision rather than scalable, replicable models.

As President, my role is to ensure NIVW is bigger than any one leader. My leadership will be defined by building systems and structures that make NIVW financially strong, operationally efficient, and globally recognized.

How I’m Implementing This at NIVW:

• Institutionalizing NIVW’s Leadership Structure – To ensure continuity, I have appointed an elite leadership team that will drive NIVW’s mission forward:

  • Dr. Richard S. Freeman – Legal Advisor, veteran entrepreneurship policy expert.

  • Jim Freeman (The Five Satins) – Cultural Ambassador, connecting music, business, and veteran advocacy.

  • Kevin D. Shoun – Director of Strategic Development, expanding financial and business partnerships.

  • Cpt. Sherman Williams Jr. – Military Affairs Liaison, advocating for service-disabled veteran-owned businesses.

• Financial Growth Initiatives – I am leading NIVW toward profitability and long-term sustainability through corporate sponsorships, investment opportunities, and government-backed programs.

• Scalability Models – Inspired by Harvard’s commercialization frameworks, NIVW is adopting a repeatable, scalable strategy for veteran business support.

The success of NIVW is no longer dependent on a single leader—it is an ecosystem of experts, systems, and financial resources that will outlast any one presidency.

Lesson 2: Market Fit Determines Success More Than Innovation

One of the most valuable insights from HarvardX’s commercialization course is that innovation alone doesn’t guarantee success. A product, service, or business must be positioned correctly within the market to gain traction.

At NIVW, I’ve applied this market-first approach to ensure veteran entrepreneurs are not just launching businesses, but scaling them successfully.

How This Translates to NIVW:

• The Pledge to Invest in Veteran Businesses – A corporate-backed initiative ensuring veteran entrepreneurs receive funding and contracts from major companies.

• International Expansion – NIVW now has global domains and partnerships to help veteran businesses access international markets.

• Strategic Branding & Endorsements – We’ve secured endorsements from Congress, Fortune 500 companies, and investment leaders, ensuring that veteran businesses remain a national economic priority.

By aligning veteran entrepreneurs with the right markets, the right funding, and the right positioning, we are building a sustainable future for veteran-owned businesses.

Lesson 3: Storytelling Drives Influence and Funding

HarvardX emphasized that strong businesses tell compelling stories. Investors, customers, and policymakers don’t just respond to products—they respond to narratives that inspire action.

At NIVW, we have successfully leveraged storytelling to secure funding, media attention, and government support.

Key Branding & Endorsement Successes:

• Congressional Record Recognition – NIVW is officially recognized in the U.S. Congressional Record, proving its national significance.

• New York Life Investments Feature – NIVW was selected for New York Life’s "2025 Client Outreach Opportunities", a major endorsement from the financial industry.

• Live Oak Bank Partnership – Live Oak Bank spotlights NIVW’s research on veteran entrepreneurship, amplifying its reach and credibility.

• Corporate & Government Partnerships – Fox Business, Live Oak Bank, and other major institutions now actively promote veteran entrepreneurship using NIVW’s research.

By positioning NIVW as a movement rather than just an organization, we have increased investment, engagement, and national recognition.

Lesson 4: Aligning Business Models with Economic Growth

HarvardX emphasized that businesses fail when their operating models don’t align with their mission. This lesson has been crucial in my strategy to restructure NIVW for long-term financial stability.

Key Financial Growth Strategies for NIVW:

• Veteran Business Growth Fund – We are building an investment pipeline for veteran-owned businesses to receive capital at key growth stages.

• Corporate Revenue Streams – We are expanding sponsorships, government partnerships, and financial programs to ensure NIVW can operate independently.

• Data-Driven Decision Making – Using Harvard’s market research frameworks, we now make evidence-based business decisions to guide veteran entrepreneurship initiatives.

By treating NIVW as a sustainable business rather than just an advocacy group, we ensure it remains financially viable and impactful for future generations.

Lesson 5: Preserving Academic and Intellectual Influence in Veteran Advocacy

Another aspect of HarvardX’s impact on my leadership is the importance of intellectual credibility in business and policy advocacy. Academic research plays a critical role in establishing legitimacy, securing funding, and influencing policy decisions.

My husband, Jeff Shuford, has contributed to this intellectual foundation, with his academic citations in AI ethics, technology commercialization, and economic globalization shaping how NIVW presents its policy and business recommendations.

Jeff Shuford’s Most Notable Academic Citations:

1. "Deep Reinforcement Learning and Its Industrial Use Cases: AI for Real-World Applications" – Wiley Online Library.

2. "A Multifaceted Vision of the Human-AI Collaboration: A Comprehensive Review" – IEEE Access.

3. "Quantum Computing and Artificial Intelligence: Synergies" – Compliance Cosmos.

4. "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models" – National Institutes of Health (NIH).

5. "The Mechanisms of AI Hype and Its Planetary and Social Costs" – Leverhulme Centre for the Future of Intelligence, University of Cambridge.

NIVW benefits from this scholarly credibility, reinforcing our role as a thought leader in veteran entrepreneurship and policy development.

Conclusion: Harvard Knowledge Driving a Multi-Generational Legacy

HarvardX’s Technology Entrepreneurship: Lab to Market has given me a world-class framework for leadership, innovation, and economic empowerment. As President of NIVW, my role is to ensure it remains a multi-generational institution that continues growing beyond any one leader.

This is only the beginning. With Harvard knowledge, structured innovation, and a commitment to veteran entrepreneurship, we will continue building a lasting legacy—one that will empower veteran businesses for generations to come.

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Further Reading & Resources

For more insights into National Invest In Veterans Week® (NIVW), its multi-generational impact, and the ongoing work supporting veteran entrepreneurship, explore the following resources:

• Live Oak Bank Spotlights Veteran Entrepreneurship Using NIVW Research
  Read more

• Shuford-Freeman-Hawley Military Legacy: A Multi-Generational Chronicle of Service and Leadership
  Read more on Invest In Veterans Magazine
  Read more on Florida Veterans

• Dr. Richard S. Freeman: A Legacy of Legal Excellence and Economic Empowerment
  Read more on Hotchkiss Alumni News

For additional updates and research on veteran entrepreneurship and economic policy, visit:
National Invest In Veterans Week Media Center

National Invest In Veterans Week® Market Reach and Demographic Report

Introduction

National Invest In Veterans Week® (NIVW) has expanded its reach to 62 global markets, including 14 U.S. state-specific platforms and 29 international domains. This initiative connects millions of veterans to resources, funding, and mentorship, addressing regional needs while fostering global collaboration.

This report provides an in-depth analysis of veteran populations across U.S. states where NIVW operates and emphasizes the significance of these markets in advancing veteran entrepreneurship.

Veteran Populations Across U.S. Domains

Each U.S. domain owned by NIVW represents a vital hub for veterans, with localized resources designed to support their transition into entrepreneurship. The following data highlights the veteran populations served in each state:

Veteran Populations by State-Specific Domains

• FloridaVeterans.com: 1,400,000 veterans

• PennsylvaniaVeterans.com: 731,400 veterans

• TennesseeVeterans.com: 428,500 veterans

• SouthCarolinaVeterans.com: 360,400 veterans

• LouisianaVeterans.com: 239,900 veterans

• New JerseyVeterans.com: 313,900 veterans

• MississippiVeterans.com: 164,700 veterans

• KansasVeterans.com: 172,800 veterans

• New HampshireVeterans.com: 93,300 veterans

• DelawareVeterans.com: 65,100 veterans

• RhodeIslandVeterans.com: 52,100 veterans

• NorthDakotaVeterans.com: 46,300 veterans

• WyomingVeterans.com: 44,400 veterans

• WestVirginiaVeterans.com: 125,100 veterans

Total U.S. Market Reach: 4,437,300 veterans

Analysis: Why These Numbers Matter

Economic Significance

Veterans contribute significantly to the U.S. economy through entrepreneurship and employment:

• Veteran-owned businesses generate over $1.2 trillion annually.

• These businesses employ 5 million people nationwide.

The states included in NIVW’s network represent regions with dense veteran populations, ensuring that resources reach those who can make the greatest impact.

Localized Focus for Tailored Solutions

Each domain provides customized resources based on the needs of the veteran population in that state:

• FloridaVeterans.com, serving 1.4 million veterans, emphasizes funding access and partnerships in high-growth industries.

• PennsylvaniaVeterans.com integrates mentorship opportunities for over 700,000 veterans across its 67 counties.

• Smaller states like RhodeIslandVeterans.com and WyomingVeterans.com focus on rural veterans, addressing challenges related to connectivity and resource accessibility.

Collaborative Opportunities

NIVW’s state-specific platforms also create opportunities for collaboration between veterans, local governments, and private organizations. These partnerships enhance access to grants, networking events, and mentorship programs.

Expanding Global Reach

International Domains

While this report primarily focuses on U.S. veterans, it is important to note that NIVW’s 29 international domains also play a critical role in connecting U.S. veterans abroad to global opportunities. Platforms like GermanyVeterans.com and AustraliaVeterans.com facilitate partnerships in innovation-driven sectors such as AI and renewable energy.

Regional Networks

Platforms such as AlliedForcesVeterans.com and EUVeterans.com unify veterans across borders, fostering collaborative growth in veteran-owned businesses.

Strategic Insights

Opportunities for Growth

The data highlights areas where additional focus could yield significant results:

• Mentorship Gaps: States with smaller veteran populations, such as Wyoming and North Dakota, can benefit from expanded mentorship networks.

• Rural Outreach: Platforms like MississippiVeterans.com and WestVirginiaVeterans.com should prioritize rural access to funding and training.

• Technology Integration: All platforms can leverage the π Platform to provide digital tools that simplify access to resources.

Projected Outcomes

By focusing on these areas, NIVW aims to:

• Increase the number of veteran-owned businesses by 25% by 2030.

• Facilitate the creation of 1.5 million jobs nationwide.

• Enhance access to emerging industries, such as AI, green energy, and cybersecurity, for veteran entrepreneurs.

Conclusion

The expansion of National Invest In Veterans Week® into U.S. state-specific markets demonstrates its commitment to empowering veterans at a local level. With a reach of over 4.4 million veterans, these platforms are driving economic growth, fostering innovation, and creating opportunities for collaboration.

This report underscores the importance of supporting veteran entrepreneurship and highlights the transformative potential of localized initiatives. By addressing the unique needs of veterans in each region, NIVW is building a stronger, more inclusive economy.

For more insights and data, visit National Invest In Veterans Week®.

National Invest In Veterans Week® Historic International Domains Global Reach & Expansion

FOR IMMEDIATE RELEASE

April 22, 2024 – Washington D.C. – To commemorate the 7 year anniversary of their award-winning Vets 22 brand, in a landmark initiative, National Invest In Veterans Week® proudly announces a historic expansion of its digital footprint through the acquisition of new international and state-specific domain names. Under the continued direction of Jeff Shuford’s Tech From Vets, this monumental enhancement of our digital resources is designed to dramatically broaden the reach and impact of our services for active-duty service members and veterans both globally and across the United States, further cementing our role as a pivotal hub for the congressionally recognized Invest In Veterans Week brand.

This year marks a significant milestone with the introduction of a series of international domain names, including SouthKoreaVeterans.com, GermanyVeterans.com, AustraliaVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, and Veterans.International. These new platforms will serve as vital access points for our international veteran communities, offering localized content and resources tailored specifically to meet the needs and address the unique challenges faced by veterans in these regions.

In addition to these international gateways, we are reaffirming our commitment to U.S. veterans with an expanded portfolio of state-specific sites including LouisianaVeterans.com, KansasVeterans.com, RhodeIslandVeterans.com, NewHampshireVeterans.com, DelawareVeterans.com, PennsylvaniaVeterans.com, SouthCarolinaVeterans.com, MississippiVeterans.com, WyomingVeterans.com, WestVirginiaVeterans.com, TennesseeVeterans.com, NewJerseyVeterans.com, NorthDakotaVeterans.com, Veterans.International, FloridaVeterans.com, AustraliaVeterans.com, SouthKoreaVeterans.com, GermanyVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, NatoVeterans.com, UnitedNationsVeterans.com, Veterans.International, ItalyVeterans.com, TurkeyVeterans.com, FranceVeterans.com, NorwayVeterans.com, SpainVeterans.com, InvestInVeteransWeek.com, PolandVeterans.com, BrazilVeterans.com, Netherlandsveterans.com, BelgiumVeterans.com, PortugalVeterans.com, and IcelandVeterans.com, among others. These sites have become crucial in delivering customized support and fostering deep connections with local veteran communities across the nation.

"The addition of these new domains represents not just a strategic enhancement but a historic enlargement of National Invest In Veterans Week's mission to honor, support, and empower veterans wherever they may be," said Lonnell McCall II, the organization's newest Spokesperson. "By expanding our digital reach, we are not only able to provide more comprehensive resources but also create a stronger, more connected community of veterans worldwide."

This strategic expansion is part of a broader visionary effort to ensure that every veteran, regardless of their location, has access to support, advice, and opportunities that can aid in their transition to civilian life and enhance their post-service well-being. These dedicated platforms are set to facilitate improved communication, share valuable resources, and promote events that are specifically geared towards the veteran community, marking a significant epoch in the advocacy and support for our veterans.

About National Invest In Veterans Week®

National Invest In Veterans Week® is an annual event dedicated to the appreciation and empowerment of military veterans. By providing resources, support, and advocacy, the initiative highlights the critical role veterans play in our communities and the economy, and it is recognized by Congress for its substantial efforts in these endeavors. This initiative stands as a beacon of gratitude and support, reflecting our nation's high regard and commitment to those who have served.

National Invest In Veterans Week® Expands Global Reach with New International Domains

FOR IMMEDIATE RELEASE

April 22, 2024 – Washington D.C. – To commemorate the 7 year anniversary of their award-winning Vets 22 brand, in a landmark initiative, National Invest In Veterans Week® proudly announces a historic expansion of its digital footprint through the acquisition of new international and state-specific domain names. Under the continued direction of Jeff Shuford’s Tech From Vets, this monumental enhancement of our digital resources is designed to dramatically broaden the reach and impact of our services for active-duty service members and veterans both globally and across the United States, further cementing our role as a pivotal hub for the congressionally recognized Invest In Veterans Week brand.

This year marks a significant milestone with the introduction of a series of international domain names, including SouthKoreaVeterans.com, GermanyVeterans.com, AustraliaVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, and Veterans.International. These new platforms will serve as vital access points for our international veteran communities, offering localized content and resources tailored specifically to meet the needs and address the unique challenges faced by veterans in these regions.

In addition to these international gateways, we are reaffirming our commitment to U.S. veterans with an expanded portfolio of state-specific sites including FloridaVeterans.com, LouisianaVeterans.com, KansasVeterans.com, RhodeIslandVeterans.com, DelawareVeterans.com, NewJerseyVeterans.com, NorthDakotaVeterans.com, WestVirginiaVeterans.com, TennesseeVeterans.com, PennsylvaniaVeterans.com, SouthCarolinaVeterans.com, MississippiVeterans.com, and WyomingVeterans.com. These sites have become crucial in delivering customized support and fostering deep connections with local veteran communities across the nation.

"The addition of these new domains represents not just a strategic enhancement but a historic enlargement of National Invest In Veterans Week's mission to honor, support, and empower veterans wherever they may be," said Lonnell McCall II, the organization's newest Spokesperson. "By expanding our digital reach, we are not only able to provide more comprehensive resources but also create a stronger, more connected community of veterans worldwide."

This strategic expansion is part of a broader visionary effort to ensure that every veteran, regardless of their location, has access to support, advice, and opportunities that can aid in their transition to civilian life and enhance their post-service well-being. These dedicated platforms are set to facilitate improved communication, share valuable resources, and promote events that are specifically geared towards the veteran community, marking a significant epoch in the advocacy and support for our veterans.

About National Invest In Veterans Week®

National Invest In Veterans Week® is an annual event dedicated to the appreciation and empowerment of military veterans. By providing resources, support, and advocacy, the initiative highlights the critical role veterans play in our communities and the economy, and it is recognized by Congress for its substantial efforts in these endeavors. This initiative stands as a beacon of gratitude and support, reflecting our nation's high regard and commitment to those who have served.

5/10/2024 Update: In a monumental development, Jeff Shuford, a leading figure in the National Invest In Veterans Week® movement, has expanded his reach into the digital domain. He now oversees the management of the largest collection of veteran state domains globally, a strategic move aimed at enhancing the accessibility of services tailored to meet the unique needs of veterans. This initiative not only serves as a tribute to veterans' service but also marks a significant advancement in redefining how veterans transition into entrepreneurial roles.

These domains, which currently redirect to the Invest In Veterans Week® site, play a pivotal role in deploying assets during both National Invest In Veterans Week® and International Veterans Day celebrations. Among the domains are platforms such as LouisianaVeterans.com, KansasVeterans.com, RhodeIslandVeterans.com, NewHampshireVeterans.com, DelawareVeterans.com, PennsylvaniaVeterans.com, SouthCarolinaVeterans.com, MississippiVeterans.com, WyomingVeterans.com, WestVirginiaVeterans.com, TennesseeVeterans.com, NewJerseyVeterans.com, NorthDakotaVeterans.com, Veterans.International, FloridaVeterans.com, AustraliaVeterans.com, SouthKoreaVeterans.com, GermanyVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, NatoVeterans.com, UnitedNationsVeterans.com, Veterans.International, ItalyVeterans.com, TurkeyVeterans.com, FranceVeterans.com, NorwayVeterans.com, SpainVeterans.com, InvestInVeteransWeek.com, PolandVeterans.com, BrazilVeterans.com, Netherlandsveterans.com, BelgiumVeterans.com, PortugalVeterans.com, and IcelandVeterans.com, among others. Each of these platforms is meticulously designed to address the specific needs of veterans within their respective states.

Launching the First Ever International Veterans Day - A Global Salute to Service

Press Release

For Immediate Release

Announcing the Inaugural International Veterans Day - March 3

April 12, 2024

United in Valor: Celebrating the First International Veterans Day

On March 3rd, the world will come together for the first time to celebrate International Veterans Day, an annual initiative proudly launched under the congressionally honored National Invest In Veterans Week®. This significant new global observance was established to honor both past and present veterans who have served across borders, recognizing their vast contributions to global peace and security.

Empowering Global Recognition

Founded by nationally syndicated business and technology columnist and Iraq War veteran, Jeff Shuford, International Veterans Day transcends national boundaries to celebrate the valor of veterans worldwide. The day serves as a tribute to the nearly 2.5 million post-9/11 military veterans, with a special focus on those who have represented less than 1% of the population yet have significantly shaped international military engagements.

Historical Significance and Symbolism of March 3rd

The selection of March 3rd as International Veterans Day is deeply symbolic, coinciding with historic events such as the formal adoption of "The Star-Spangled Banner" as the U.S. national anthem in 1931, reflecting the resilience and unity of forces in international conflicts. This date also marks the establishment of the Federal Naval Reserve in 1915 and commemorates the first amphibious landing operation by American forces in 1776 during the Battle of Nassau.

How to Observe International Veterans Day

• Promote and Engage: Share the stories of internationally serving veterans on social media platforms and through media channels using the hashtags #InternationalVeteransDay and #InvestInVeteransWeek.

• Support and Connect: Engage with and support veteran-owned businesses and organizations globally. Attend or organize community gatherings and international workshops to provide accessible resources and benefits to veterans.

• Recognize and Honor: Arrange special events such as award ceremonies, and extend discounts and complimentary services to veterans worldwide.

Visionary Leadership and Future Endeavors

Under the strategic guidance of veterans like LTC Rickey L. Pope, USA (Ret.), and with the support of figures such as NFL legend Drayton Florence, International Veterans Day not only celebrates veterans but also focuses on their ongoing educational development and mental health empowerment. This initiative is part of a broader commitment encapsulated in National Invest In Veterans Week®, which fosters a week-long observance dedicated to veteran advocacy and support.

Digital Expansion and Accessibility

2024 also marks a pivotal expansion of digital resources through the introduction of international domain names such as SouthKoreaVeterans.com, GermanyVeterans.com, AustraliaVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, and Veterans.International. These platforms aim to offer localized support and address the unique challenges faced by international veteran communities.

Join Us in Making History

As we approach this historic observance, we invite organizations, communities, and individuals worldwide to join in honoring the brave men and women who have served and continue to serve on an international scale. For more information and to learn how you can get involved, please visit our website at Invest in Veterans Week.

Contact Information:

Media Relations
National Invest In Veterans Week®
Email: info@investinveteransweek.com

The Registrar at National Invest In Veterans Week® proclaimed the celebration in April of 2024 to be observed March 3rd, annually.

#InternationalVeteransDay #March3rd #InvestInVeteransWeek

Read the story: https://losangelers.com/article/international-veterans-day-announcement-march-3rd/

Championing Veteran Entrepreneurs: From Military Service to Business Success

My dedication to empowering veterans as they transition from military to civilian life, especially within the entrepreneurial ecosystem, has been a deeply personal and professional mission.

My collaboration with Drayton Florence has been foundational in launching initiatives like National Invest In Veterans Week and the Vets 22 app—endeavors that stem from a profound understanding of the multifaceted challenges veterans face and a firm belief in their invaluable contributions to society, particularly in the realm of entrepreneurship.

The entrepreneurial spirit is deeply embedded in the fabric of America, and it resonates strongly with those who have served in the military. This spirit, nurtured through the discipline, resilience, and teamwork inherent in military service, positions veterans uniquely for success in the business world. Recognizing this, the development of the Vets 22 app aimed to offer not just resources but also a community for veterans, addressing their immediate needs while fostering a supportive environment.

Highlighting the significance of veteran entrepreneurs has been a crucial aspect of my advocacy. Despite their undeniable potential and unique skill set, veterans often encounter barriers that hinder their full participation in the entrepreneurial landscape. Initiatives like National Invest In Veterans Week have been instrumental in breaking down these barriers, rallying support from government, businesses, and the public to create a more welcoming ecosystem for veteran-owned businesses.

Securing official recognition for this week marked a significant milestone in our journey to elevate the profile of veteran entrepreneurs nationally.Our efforts have gained visibility and momentum through features on platforms like the NFL Network and participation in high-profile events such as SXSW. These platforms have not only expanded our reach but have also underscored the critical nature of our mission to a broader audience, highlighting the entrepreneurial prowess and the unique challenges faced by veterans.

In 2017, my contributions were recognized with a prestigious high-tech award, affirming the impact of leveraging technology to support veterans. This acknowledgment served as a milestone, reflecting our commitment to innovative solutions that facilitate the successful reintegration and entrepreneurial endeavors of veterans.Reflecting on our journey since then, the strides we have made are a testament to the power of collaboration, innovation, and unwavering commitment to our nation's heroes. The challenges remain significant, but the opportunities to make a meaningful difference in the lives of veterans are boundless.

Looking forward, I am energized by the prospect of building on our achievements. The path ahead will undoubtedly present new challenges, but with continued collaboration and a steadfast commitment to innovation, we can create a brighter future for all veterans. Supporting their transition and fostering their entrepreneurial success is not just a duty but an honor, one that I embrace wholeheartedly.

National Invest In Veterans Week® is an annual holiday dedicated to supporting and honoring veterans by creating a hub for connection, collaboration, and community. The week is observed each year from March 1 through March 7. The congressionally honored mission of this week is to bring together individuals, organizations, and businesses to foster a stronger sense of community and to better serve our veterans. It encourages more people to patronize established and upcoming businesses set up by veterans.