Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week

From the Desk of Angel Shuford

As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.

This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.

Executive Summary

Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.

Key insights include:

• Spring Surge: Search activity spikes in April and June, making these critical months for engagement.

• Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.

• Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.

Search Volume Trends (2023–2024)

Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:

MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260

Cost-Per-Click (CPC) Estimates

While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:

Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28

Key Takeaways:

1. High-Cost Periods:

   • April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.

2. Cost-Efficient Windows:

   • December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.

3. Consistent Months:

   • Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.

Strategic Insights for Engagement

While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:

1. Maximize Peaks (April and June):

• Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.

• Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.

2. Steady Months (March, May, September, October):

• Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.

• Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.

3. Low-Interest Periods (December through February):

• Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.

• Launch educational initiatives or community-building activities to maintain engagement during these slower months.

The Path to Profitability

As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:

• Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.

• Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.

• Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.

Conclusion

The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.

We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.

Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.

#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW

Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service

FOR IMMEDIATE RELEASE

October 3, 2024
National Invest In Veterans Week® (NIVW) proudly acknowledges and thanks Disabled American Veterans (DAV) for their steadfast commitment to promoting veteran entrepreneurship and leadership. The advocacy partnership between NIVW and DAV has been pivotal in amplifying veteran voices, creating local buzz around veteran contributions, and fostering growth opportunities for veterans transitioning into civilian life. With DAV’s advocacy and support, NIVW continues to grow its impact, especially through the March 1–7 week-long celebration focused on elevating veteran-owned businesses and leadership initiatives across the country.

Jeff Shuford, co-founder of National Invest In Veterans Week®, is a prime example of the commitment that both DAV and NIVW embody. As an Iraq War veteran, Jeff has channeled his military experience and passion for veterans into creating platforms that support and uplift those who have served. His work has garnered national recognition, including receiving the Community of Heroes Award from DAV Post 38 for his efforts in advancing digital platforms that empower veterans. Shuford’s initiative has facilitated the creation of the largest collection of veteran state domains, providing veterans with localized resources and networking opportunities to help them thrive in civilian life and business.

Honoring a Rich Family Legacy of Military Service

We also proudly recognize the Shuford-Freeman legacy, which stems from his grandfather, James “Jim” Freeman, a founding member of the iconic doo-wop group The Five Satins. In addition to his musical achievements, Jim Freeman comes from a family with a deep-rooted history of military service, a legacy he is proud to share. "Our family has a proud military legacy," Freeman says, highlighting that his family’s service spans multiple generations and conflicts:

• Uncle Buddy served in the U.S. Army during World War II, supporting efforts on the front lines of the European and Pacific campaigns.

• Clifford Freeman Sr., Jeff Shuford’s great-grandfather, served in the U.S. Army during World War I, playing a role in one of the most pivotal global conflicts of the 20th century.

• Clifford Freeman III, Jeff’s great-uncle, served in the U.S. Air Force during the Korean War, defending the country’s interests in the early Cold War era.

• Clifford Freeman Jr., Jeff’s grandfather and father of Jim Freeman, served in the U.S. Army during World War II, contributing to the defense of freedom during one of the most consequential wars in history.

On the maternal side, Jeff Shuford’s Grandmother Sheryl’s family also boasts an extensive military service record:

• Henry Fliehler, Jeff’s great-grandfather, served in the U.S. Army during World War I, contributing to the efforts to safeguard democracy during the Great War.

• Uncle Jack Fliehler served in the U.S. Air Force during World War II, offering his service during a critical period in global history.

• Almon Fliehler (Sheryl’s father) served in the U.S. Army during World War II, adding to the family’s legacy of valor and duty.

• Cousin Robert (Bob) Fliehler served in the U.S. Air Force during the Vietnam War, continuing the family’s legacy of service during a turbulent time in American history.

• Corporal Ripley Hale, Sheryl’s great-great-great-great-grandfather, fought in the Union Army during the Civil War, cementing the family’s long-standing dedication to defending the country.

Jeff Shuford himself served in Operation Iraqi Freedom 06-07, where he earned the Combat Action Badge and several other awards for his service. Adding to the family’s groundbreaking contributions, Jeff is also the first male military spouse in the family. His wife, Angel Shuford, my granddaughter, continues the family tradition of service as a Sergeant in the U.S. Army Reserves. Angel is a decorated Army air traffic controller, adding a new chapter to the family’s commitment to protecting the nation.

James “Jim” Freeman’s Cultural Contributions Honored

While much of the family’s legacy is tied to military service, James “Jim” Freeman, a founding member of the legendary doo-wop group The Five Satins, has contributed to American history through music. Freeman, along with his bandmates, became a household name in the 1950s with their timeless hit “In the Still of the Night.” Their contributions to music and culture were immortalized when Jim Freeman and The Five Satins were honored in the Congressional Record in 2015, acknowledging their lasting impact on the American music scene.

Jeff Shuford receiving the Community of Heroes Award from DAV Post 38, recognizing his contributions to veteran empowerment and entrepreneurship.

Jeff Shuford’s Congressional Recognition

Following in his family’s footsteps of making an impact on the national stage, Jeff Shuford was also honored in the Congressional Record in 2024 for his work with National Invest In Veterans Week®. His vision of empowering veterans through entrepreneurship has transformed the way veterans are supported post-service. NIVW’s impact continues to grow through initiatives like the veteran state domains, designed to provide localized support and resources for veterans nationwide.

Continuing the Legacy with DAV

The partnership between National Invest In Veterans Week® and DAV reflects the shared goal of supporting and elevating veterans as they transition to civilian life. As DAV continues to provide tools and resources for its chapters to create local buzz, NIVW serves as a platform to further these efforts. Together, DAV and NIVW ensure that veterans have access to the mentorship, resources, and opportunities they need to thrive in business and beyond.

Through the ongoing support of DAV, NIVW is proud to continue this legacy of service, ensuring that the contributions of veterans—both in uniform and beyond—are recognized and celebrated.

For more information about National Invest In Veterans Week® and our initiatives, please visit www.investinveteransweek.com.

Media Contact:
LTC. Rickey L. Pope (ret.), Chief Strategy Officer
National Invest In Veterans Week®
Info@investinveteransweek.com

Learn more about the DAV here: https://www.dav.org/learn-more/news/2024/building-local-buzz-to-boost-your-membership/

About Disabled American Veterans (DAV):
Disabled American Veterans (DAV) is a nonprofit organization that has been empowering veterans to lead high-quality lives with respect and dignity since its founding in 1920. DAV provides a lifetime of support to veterans and their families by helping them access the full range of benefits available to them, connecting veterans with meaningful employment, and fighting for the rights of injured heroes. With over 1 million members, DAV continues to be a powerful advocate for veterans and their families nationwide.

About National Invest In Veterans Week® (NIVW):
National Invest In Veterans Week® (NIVW), co-founded by Jeff Shuford, is a nationally recognized initiative dedicated to empowering veterans through entrepreneurship, leadership development, and advocacy. Officially recognized by Congress, NIVW takes place annually from March 1–7, focusing on elevating veteran-owned businesses and ensuring veterans have access to resources and opportunities to thrive in civilian life. Through a combination of digital platforms, state domains, and collaborative partnerships, NIVW amplifies veterans' voices and facilitates their success in business.

About Jim Freeman:
James “Jim” Freeman is a founding member of the iconic doo-wop group, The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s contributions to American music history were immortalized when he and his bandmates were honored in the Congressional Record in 2015. Beyond his musical achievements, Freeman hails from a family with a rich military legacy, proudly continuing the tradition of service both in uniform and through cultural influence. His legacy lives on, inspiring future generations to contribute to their communities and country.

About Jeff Shuford:
Jeff Shuford is an Iraq War veteran, entrepreneur, and co-founder of National Invest In Veterans Week®. Known for his commitment to empowering veterans, Shuford has created platforms that provide veterans with localized resources, networking opportunities, and support as they transition to civilian life. His work has garnered national recognition, including being honored in the Congressional Record in 2024. In addition to his entrepreneurial achievements, Shuford is a proud military spouse and the grandson of Jim Freeman, a founding member of The Five Satins. His initiatives continue to drive positive change for veterans across the country.