Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week

From the Desk of Angel Shuford

As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.

This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.

Executive Summary

Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.

Key insights include:

• Spring Surge: Search activity spikes in April and June, making these critical months for engagement.

• Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.

• Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.

Search Volume Trends (2023–2024)

Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:

MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260

Cost-Per-Click (CPC) Estimates

While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:

Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28

Key Takeaways:

1. High-Cost Periods:

   • April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.

2. Cost-Efficient Windows:

   • December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.

3. Consistent Months:

   • Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.

Strategic Insights for Engagement

While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:

1. Maximize Peaks (April and June):

• Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.

• Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.

2. Steady Months (March, May, September, October):

• Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.

• Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.

3. Low-Interest Periods (December through February):

• Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.

• Launch educational initiatives or community-building activities to maintain engagement during these slower months.

The Path to Profitability

As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:

• Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.

• Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.

• Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.

Conclusion

The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.

We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.

Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.

#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW

National Invest In Veterans Week® Breaks New Ground with First International Syndication of Veteran Contributors

For Immediate Release
September 28, 2024 | Contact: Chynelle Washington

Jacksonville, FL — National Invest In Veterans Week® (NIVW), co-founded by visionary entrepreneur and Iraq War veteran Jeff Shuford, is making a historic move by securing the largest collection of veteran-focused domains outside of the U.S. Department of Veterans Affairs. This unprecedented expansion underscores NIVW’s commitment to creating localized platforms for veterans across the U.S. and around the globe, ensuring that they have access to tailored resources, opportunities, and community support.

"This initiative represents more than just domain ownership; it's about empowering veterans and building a global network of support," said Jeff Shuford, co-founder of National Invest In Veterans Week®. "Every domain we’ve secured is a testament to our mission of ensuring that veterans, no matter where they live, have a digital space where they can find the resources they need to succeed."

Unmatched Digital Infrastructure for Veterans
NIVW has expanded its domain portfolio significantly, offering a digital platform for nearly every state, key territories, and numerous international regions. These platforms provide veterans with region-specific services and resources, ensuring that each community’s unique needs are addressed. From career assistance to health resources and business support, veterans will now be able to access information tailored to their geographical location.

LTC (Ret.) Pope, a senior advisor at NIVW, reflected on the expansion: "The digital age requires that we meet veterans where they are. These domains will provide a wealth of localized knowledge that will enhance the veteran experience and ensure that no one falls through the cracks."

A Comprehensive List of Veteran Domains
National Invest In Veterans Week® now holds domains across the United States, including 19 states, several territories, and 21 international regions (40 regions total). Below is the full list of new domains published under the NIVW brand:

United States Veterans Domains:

• FloridaVeterans.com

• KansasVeterans.com

• NewHampshireVeterans.com

• RhodeIslandVeterans.com

• MarylandVeterans.com

• LouisianaVeterans.com

• PennsylvaniaVeterans.com

• SouthCarolinaVeterans.com

• MississippiVeterans.com

• WyomingVeterans.com

• NorthDakotaVeterans.com

• NewJerseyVeterans.com

• TennesseeVeterans.com

• WestVirginiaVeterans.com

• IowaVeterans.com

• DistrictOfColumbiaVeterans.com

• OklahomaVeterans.com

• DelawareVeterans.com

• PuertoRicoVeterans.com

International Domains

• PolandVeterans.com

• TurkeyVeterans.com

• SpainVeterans.com

• GermanyVeterans.com

• NorwayVeterans.com

• AustraliaVeterans.com

• SouthKoreaVeterans.com

• JapanVeterans.com

• FranceVeterans.com

• UnitedKingdomVeterans.com

• ItalyVeterans.com

• NatoVeterans.com

• UnitedNationsVeterans.com

• Veterans.International

• SwedenVeterans.com

• ColombiaVeterans.com

• NetherlandsVeterans.com

• PortugalVeterans.com

• BrazilVeterans.com

• IcelandVeterans.com

• BelgiumVeterans.com

With these domains, NIVW has created a digital framework that ensures veterans, no matter their location, can find support. This expansion also enables veterans to connect with others who share their experiences and challenges in transitioning from military to civilian life.

"Veterans need localized resources, but they also need to feel part of a larger, supportive network," said Angel Shuford, a U.S. Army Air Traffic Control Specialist and chief brand ambassador of NIVW. "By creating these domains, we’re giving them both—localized help and a global community of fellow veterans."

Global Syndication of NIVW Magazine
In a groundbreaking move, National Invest In Veterans Week® has become the first brand to create a network of nationally and internationally syndicated veteran contributors. Led by Jeff Shuford, a nationally syndicated columnist with extensive reach across major U.S. media outlets, the NIVW Magazine now extends its influence to 39 international markets. This syndication represents an unprecedented achievement for the veteran community, offering global exposure to veteran voices, businesses, and success stories. "We’ve built a platform where veterans can contribute on both a national and international scale, elevating their stories to a worldwide audience," Shuford remarked. "It’s about creating opportunities and amplifying the impact of the veteran community."

Pioneering the First International Veteran-Focused Progressive Web App
In addition to the expansion of its veteran contributor network, National Invest In Veterans Week® has launched the first international Progressive Web App (PWA) designed specifically for veterans. Available across global platforms, this PWA empowers users to access NIVW’s resources seamlessly from any device, with minimal storage requirements and strong privacy protections. "The creation of this app is another step in ensuring that veterans have access to vital resources, no matter where they are in the world," noted Lonnell McCall, a key spokesperson at NIVW. "By combining our nationally and internationally syndicated content with cutting-edge technology, we’re creating a truly global support network for veterans."

Revolutionizing Veteran Support with Technology
The acquisition of these domains reflects NIVW’s forward-thinking approach to veteran advocacy. By investing in these digital assets, the organization is establishing itself as a leader in the digital space, ensuring that veterans can easily access the resources they need.

Lonnell McCall highlighted the importance of this initiative: "Technology is at the heart of modern support systems, and we are ensuring veterans are not left behind. With these platforms, we’re offering them a lifeline—direct, region-specific assistance that makes a tangible difference in their lives."

Drayton Florence, NFL veteran and co-founder of the veteran focused cause, also praised the initiative: "I’ve seen firsthand how much veterans need that extra push when they transition to civilian life. These platforms will be an invaluable resource, giving them the guidance, support, and tools they need to thrive."

A Bold Future for Veteran Advocacy
Looking ahead, National Invest In Veterans Week® plans to continue expanding its digital infrastructure, ensuring that veterans everywhere have access to the services and support they deserve. Jeff Shuford’s visionary leadership has positioned the organization at the forefront of digital stewardship for veterans, and this latest expansion is just the beginning.

"We’re building something that will last for generations," said Shuford. "This is about ensuring that every veteran—no matter where they are—has a place to turn to for support, guidance, and a sense of belonging."

About National Invest In Veterans Week®
National Invest In Veterans Week® was co-founded by Jeff Shuford and is one of the most prestigious initiatives dedicated to supporting veterans. Recognized by Congress, NIVW’s mission is to amplify the voices of veterans, promote veteran-owned businesses, and advocate for policies that facilitate a smooth transition from military to civilian life. Through its innovative digital platforms, NIVW continues to be a leader in providing veterans with the resources they need to thrive.

For more information, visit [NIVW website].

Media Contact:
Chynelle Washington
Press Office
Email: info@investinveteransweek.com
Phone: (301) 453-2801