Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service
National Invest In Veterans Week Staff National Invest In Veterans Week Staff

Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service

National Invest In Veterans Week® (NIVW) honors Disabled American Veterans (DAV) for their continued support in promoting veteran entrepreneurship and celebrates the distinguished legacy of military service within co-founder Jeff Shuford’s family. Spanning multiple generations, the Shuford-Freeman family has been recognized for both military service and cultural contributions. Jeff’s grandfather, Jim Freeman, a founding member of the iconic group The Five Satins, was honored in the Congressional Record for his cultural impact, while Jeff himself received the same distinction in 2024 for his work with NIVW. Together, NIVW and DAV champion veterans, ensuring their legacies of service and honor are recognized and celebrated.

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The Legacy of Leadership: Jeff Shuford and His Grandfather Jim Freeman
National Invest In Veterans Week Staff National Invest In Veterans Week Staff

The Legacy of Leadership: Jeff Shuford and His Grandfather Jim Freeman

In the dynamic interplay of innovation, technology, and veteran advocacy, Jeff Shuford emerges as a leading figure whose work is grounded in a profound legacy of leadership passed down from his grandfather, Jim Freeman. Known for co-founding National Invest In Veterans Week®, Shuford champions the cause of veteran-owned businesses, empowering them to thrive in today’s digital economy.

Freeman, a founding member of the legendary doo-wop group The Five Satins, achieved recognition for his contributions to American music, including the timeless classic “In the Still of the Night.” Both men have been honored in the U.S. Congressional Record, a rare acknowledgment that underscores their significant cultural impact.

As Shuford forges ahead, drawing inspiration from Freeman’s enduring values of perseverance and creativity, he reflects, “My grandfather showed me the importance of staying committed to your vision.” This sentiment resonates through Shuford's initiatives, where he utilizes technology to advocate for veterans and uplift underserved communities.

The parallels between Shuford's journey and Freeman's legacy highlight a family commitment to leadership, innovation, and service. Their story serves as a powerful reminder of how music and advocacy can unite generations, fostering connections that inspire change and impact lives.

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