Jeff Shuford’s Retirement: Honoring a Legacy of Service and Advocacy

After years of groundbreaking leadership, unwavering dedication to veterans, and impactful innovations, Jeff Shuford has officially announced his retirement, marking the end of an illustrious chapter in his life. Known as the co-founder of National Invest In Veterans Week® (NIVW), Shuford has decided to step back entirely from public events and active engagements, committing instead to a quieter and well-earned retirement. His plans involve embracing simplicity and doing absolutely nothing—no speaking tours, no appearances, and no commitments. It’s a deliberate and mindful decision to embrace personal peace after years of selfless service.

A Trailblazer in Veteran Advocacy

Jeff Shuford’s journey is one defined by a deep sense of purpose and a mission to empower veterans. His leadership was instrumental in the creation and success of National Invest In Veterans Week®, an initiative that champions the voices of veterans and amplifies the contributions of veteran-owned businesses. Under his guidance, NIVW grew into an internationally recognized movement, celebrated in 19 U.S. markets and across 21 international communities, earning a place in the Congressional Record.

This monumental success was driven by Shuford’s strategic foresight, his ability to connect with people, and his unrelenting drive to create a better future for veterans. He tackled challenges ranging from veteran mental health issues to fostering economic opportunities for those transitioning to civilian life. His leadership not only inspired change but also created pathways for thousands of veterans to thrive.

A Quiet Transition

In December 2024, Shuford surprised many by announcing his decision to step down from all formal roles for NIVW. This decision was made not out of necessity, but as a personal choice to prioritize simplicity and mindfulness. For Shuford, retirement does not mean stepping into a different phase of public life—it means truly stepping away.

While his wife, Angel Shuford, and trusted colleague, LTC Rickey L. Pope, now lead NIVW into the future, Shuford has chosen to retreat from public engagements entirely. This break from the limelight reflects his philosophy that even leaders deserve the chance to rest, recharge, and redefine their lives on their terms.

Reflections on a Storied Legacy

Shuford’s career accomplishments are nothing short of extraordinary. During his time with NIVW, he:

• Secured Congressional Recognition: National Invest In Veterans Week® became a nationally celebrated initiative, entered into the Congressional Record as a testament to its impact.

• Expanded Internationally: The movement spread across 40 global markets, including the United Kingdom, South Korea, and Germany, fostering a worldwide network of veteran advocates.

• Promoted Mental Health Awareness: Through programs like the Vets 22 app, Shuford made veteran mental health and suicide prevention central to his mission, saving countless lives.

• Empowered Veteran-Owned Businesses: NIVW provided tools, resources, and visibility for veterans to succeed in entrepreneurship, strengthening local economies and creating new opportunities.

Beyond his organizational achievements, Shuford exemplified integrity and selflessness. He famously declined a salary from NIVW, underscoring his belief that the initiative was about advocacy, not profit. His ethos—“This is a movement, not a business”—has become a rallying cry for all who continue his work.

Family Roots and Inspiration

Shuford’s commitment to excellence and service is deeply rooted in his family history. His grandfather, Jim Freeman, was a founding member of the legendary doo-wop group The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s artistic legacy of breaking boundaries and inspiring others left an indelible mark on Shuford, shaping his vision and values.

This sense of legacy guided Shuford throughout his career, as he strove to leave behind a movement that would stand the test of time—just as his grandfather’s music continues to inspire generations.

The Decision to Do Nothing

Perhaps the most surprising aspect of Shuford’s retirement is his decision to fully embrace rest. Unlike many leaders who remain active in advisory roles or embark on post-retirement speaking engagements, Shuford is intentionally stepping away from it all.

In his own words:

“I’ve spent years fighting for causes, creating movements, and driving change. Now, I want to experience the quiet moments—to enjoy the life I’ve worked so hard to build and just be present. It’s time to rest, reflect, and simply live.”

Shuford’s choice is a powerful reminder that stepping back is not a loss but a gift—an acknowledgment that life’s greatest rewards often come in stillness.

A Legacy That Endures

While Shuford may no longer be actively involved in NIVW, his legacy remains firmly embedded in the organization’s DNA. Under the capable leadership of Angel Shuford and LTC Rickey L. Pope, the initiative is set to continue its work, expanding into new markets and finding innovative ways to support veterans.

Even as Shuford retires to a life of quiet simplicity, the impact of his work will continue to ripple across generations. His legacy is one of resilience, innovation, and an unyielding commitment to service—a legacy that will inspire all who follow in his footsteps.

Conclusion

Jeff Shuford’s retirement is a celebration of a remarkable career and a life well-lived. His decision to step away entirely, to embrace a life of stillness and reflection, is as bold and inspiring as his career itself.

As Shuford moves into this new chapter, he leaves behind a legacy of empowerment, advocacy, and integrity. For those who have had the privilege of witnessing his work, his story serves as a powerful testament to the enduring impact of service, leadership, and the quiet strength of knowing when to let go.

Press Release: National Invest In Veterans Week Bestows Honorary Title on Jeff Shuford

December 14, 2024 – Celebrating Vision and Impact

National Invest In Veterans Week® (NIVW), the nationwide initiative co-founded by Jeff Shuford, has announced the bestowal of an honorary title on Shuford in recognition of his groundbreaking contributions to veteran advocacy and entrepreneurship. This honorary designation cements his legacy as a visionary leader whose work continues to empower veterans and inspire future generations.

A Legacy of Service
Jeff Shuford’s journey began with his distinguished military service during Operation Iraqi Freedom 06-07, earning accolades such as the Combat Action Badge. Transitioning to civilian life, Shuford channeled his experiences into founding initiatives like Tech From Vets and NIVW, which have become cornerstones in supporting veteran-owned businesses and addressing critical issues such as mental health and economic empowerment.

Symbolic Leadership
The honorary title recognizes Shuford not just as a founder but as a symbolic leader embodying the resilience, innovation, and determination of the veteran community. As the first Black individual to successfully trademark a national observance, Shuford has broken barriers while spotlighting the pivotal role veterans play in driving the economy.

Jeff Shuford Impact Day℠: A Tribute to Visionary Leadership
The announcement coincides with the celebration of Jeff Shuford Impact Day℠, observed annually on March 7th. This special day honors Shuford's birthday and his unmatched contributions to veteran advocacy and entrepreneurship. From fostering partnerships to developing platforms that amplify veterans’ voices, Shuford’s work exemplifies the theme of service and transformation.

Expanding a Global Mission
Under Shuford’s leadership, NIVW has grown into an internationally recognized initiative, syndicated across 19 U.S. markets and 21 international markets. This expansion highlights Shuford’s ability to bridge cultural and economic divides, uniting communities under a shared mission to honor veterans' sacrifices and contributions.

Recognition and Honors
Shuford’s accolades include a Congressional Record entry for NIVW, citations in renowned publications like Nature.com and NIH, and awards such as the BizTech Award from Comcast Business. His multigenerational legacy, intertwined with his grandfather Jim Freeman’s musical achievements, adds a unique cultural dimension to his advocacy work.

Looking Ahead
As National Invest In Veterans Week® continues to evolve, the honorary title bestowed upon Jeff Shuford serves as a reminder of the enduring impact of one individual’s vision. Shuford’s ability to innovate, advocate, and inspire makes him a beacon of hope and progress for veterans worldwide.

This honor underscores the transformative power of leadership rooted in service, symbolizing the ongoing journey toward a brighter, more inclusive future for the veteran community.

National Invest In Veterans Week® Historic International Domains Global Reach & Expansion

FOR IMMEDIATE RELEASE

April 22, 2024 – Washington D.C. – To commemorate the 7 year anniversary of their award-winning Vets 22 brand, in a landmark initiative, National Invest In Veterans Week® proudly announces a historic expansion of its digital footprint through the acquisition of new international and state-specific domain names. Under the continued direction of Jeff Shuford’s Tech From Vets, this monumental enhancement of our digital resources is designed to dramatically broaden the reach and impact of our services for active-duty service members and veterans both globally and across the United States, further cementing our role as a pivotal hub for the congressionally recognized Invest In Veterans Week brand.

This year marks a significant milestone with the introduction of a series of international domain names, including SouthKoreaVeterans.com, GermanyVeterans.com, AustraliaVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, and Veterans.International. These new platforms will serve as vital access points for our international veteran communities, offering localized content and resources tailored specifically to meet the needs and address the unique challenges faced by veterans in these regions.

In addition to these international gateways, we are reaffirming our commitment to U.S. veterans with an expanded portfolio of state-specific sites including LouisianaVeterans.com, KansasVeterans.com, RhodeIslandVeterans.com, NewHampshireVeterans.com, DelawareVeterans.com, PennsylvaniaVeterans.com, SouthCarolinaVeterans.com, MississippiVeterans.com, WyomingVeterans.com, WestVirginiaVeterans.com, TennesseeVeterans.com, NewJerseyVeterans.com, NorthDakotaVeterans.com, Veterans.International, FloridaVeterans.com, AustraliaVeterans.com, SouthKoreaVeterans.com, GermanyVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, NatoVeterans.com, UnitedNationsVeterans.com, Veterans.International, ItalyVeterans.com, TurkeyVeterans.com, FranceVeterans.com, NorwayVeterans.com, SpainVeterans.com, InvestInVeteransWeek.com, PolandVeterans.com, BrazilVeterans.com, Netherlandsveterans.com, BelgiumVeterans.com, PortugalVeterans.com, and IcelandVeterans.com, among others. These sites have become crucial in delivering customized support and fostering deep connections with local veteran communities across the nation.

"The addition of these new domains represents not just a strategic enhancement but a historic enlargement of National Invest In Veterans Week's mission to honor, support, and empower veterans wherever they may be," said Lonnell McCall II, the organization's newest Spokesperson. "By expanding our digital reach, we are not only able to provide more comprehensive resources but also create a stronger, more connected community of veterans worldwide."

This strategic expansion is part of a broader visionary effort to ensure that every veteran, regardless of their location, has access to support, advice, and opportunities that can aid in their transition to civilian life and enhance their post-service well-being. These dedicated platforms are set to facilitate improved communication, share valuable resources, and promote events that are specifically geared towards the veteran community, marking a significant epoch in the advocacy and support for our veterans.

About National Invest In Veterans Week®

National Invest In Veterans Week® is an annual event dedicated to the appreciation and empowerment of military veterans. By providing resources, support, and advocacy, the initiative highlights the critical role veterans play in our communities and the economy, and it is recognized by Congress for its substantial efforts in these endeavors. This initiative stands as a beacon of gratitude and support, reflecting our nation's high regard and commitment to those who have served.

National Invest In Veterans Week Wins Multiple Awards in 2021

National Invest In Veterans Week Co-founder Jeff Shuford (far-left) Hosting a Business Summit

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

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The Ritz Herald. Best Social Impact Initiative of 2021.

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The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

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Belmont Star. Innovative Media Excellence Award.

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The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

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The Hudson Weekly. Veterans in Business Award Winner.

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Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Originally Appeared Here: https://patch.com/pennsylvania/philadelphia/national-invest-veterans-week-wins-multiple-awards-2021-nodx

Why You Should Run Your Veteran Owned Business Like a Tech Startup

In today’s technological world, it’s apparent that Tech Startup’s are doing something right. They are getting all of the press, developing digital products that drive future innovation and their businesses are utilizing technology properly. Although we have so much innovation around us, we often find that most business owners are slow to adapt to the changing technological times.

The majority of small business owners is under impression that the word of mouth is the only use of effective marketing they need. No need to utilize social media or any digital marketing platforms to increase revenue, simply have great service and product and people will come back. This is not the case in today’s competitive marketplace. In a crowded marketplace, it’s hard for small businesses to separate themselves from the noise. A small business usually will try to rely on TV or Radio advertising and find that the return on investment is very poor. If only the business owner used social media properly they could understand that traditional marketing is almost obsolete. Not only is social media free it’s the most use technological service in the world. Facebook allows businesses to target specific demographics of people with targeted marketing and advertising. Your business page analytics allow you to track when people in your area are most online and where they live and work.TV can’t guarantee that the market you are targeting will be in front of the TV when your commercial plays. Businesses must look at alternative solutions to reach their target market. In a recent interview with the Jacksonville Business Journal, I reiterated that the goal for business owners should be to reach as many people as possible. Customers are not loyal to brands in today’s changing technological society. Online shopping has closed many big name department stores we would never have imagined would be out of business. Business owners need to understand that they can also be crippled by not having a technological advantage on their competition. My business Tech From Vets decided instead of simply selling our award-winning services we would help business owners understand the reason why technology is important and how they can keep up with the mobile landscape.

Many business owners can’t understand the importance of mobile applications and they are afraid technology draws a wedge between their business and their customers. I agree to some degree however when technology is used effectively it can bring customers closer to a business. With mobile applications, when a business has an event they can send a push notification so the customer knows immediately. Businesses can integrate their Facebook and Twitter pages into their app so their customers can stay up to date and engage with the business. The business can feature a calendar of events and specials in the app so that customers can stay informed. There are many more features a business can utilize to engage with their customers and keep them coming back.

Business owners can’t neglect the future and if they do their business will suffer. Our goal at Tech From Vets was to empower and educate business owners to make wise technological decisions to keep and reach new customers.

National Invest In Veterans Week Launches The American Society of Veteran Business Owners

Earlier this year, National Invest In Veterans Week, a Tech From Vets brand, launched the American Society of Veteran Business Owners to help veteran entrepreneurs nationwide. Created to help veteran entrepreneurs build a community of like-minded warriors that served our nation with distinction, the society is aimed at connecting veterans at every stage of business development. "With so many veterans exiting the military interested in starting their businesses, the need to create an organization catered to serving their needs is an essential element to National Invest In Veterans Week," stated ASVBO co-founder Jeff Shuford. A 2018 study by the Small Business Administration (SBA) discovered numerous issues facing aspiring veteran business owners, and the American Society of Veteran Business Owners intends to highlight those issues. 

The study noted the value that veteran business owners bring to communities nationwide. "For decades, military veterans have been a vital part of the nation's business sector—leveraging the valuable skills they gained during their service to start businesses across the country. However, veteran entrepreneurship is facing a generational decline, with younger veterans owning businesses at lower rates compared to past generations. Furthermore, we are now beginning to see veterans owning businesses at lower rates compared to nonveterans," the study notes. The groundbreaking research originates from the Federal Reserve Banks' Small Business Credit Survey and detailed the struggles that veteran business owners face in the infancy of their company's development. The study states, "Of particular concern for policy makers is whether veterans have a more difficult time accessing capital than nonveteran business owners. In order to substantiate policy intervention on behalf of veteran entrepreneurs, it is necessary to size the market and understand the needs and challenges. While anecdotal evidence points to capital access challenges, systematic data collection has been limited."

Access to capital is a primary issue facing aspiring veteran business owners. In response to the study's findings, nationally syndicated columnist and co-founder of National Invest In Veterans Week Jeff Shuford highlighted the need for education regarding business capital options. "While surveying veteran entrepreneurs through private interviews and veteran business summits, the majority of veterans stated that they didn't know where to access the vital financing for their business ideas. Veterans mentioned that digital marketing was also difficult due to the nature of their particular business and the complexity of the digital marketing industry itself. Without the proper capital to hire experts with knowledge of digital marketing, veterans are left to develop inadequate strategies regarding advertising and business marketing online," stated Shuford. This is not an issue of veterans not having the skills to launch successful businesses; instead, as noted in the SBA study, veterans lack resources when launching their business concepts. "For decades, these skills manifested in strong entrepreneurial rates among veterans. A study conducted by the SBA's Office of Advocacy in 2011 found that military service is highly correlated with self-employment probability and that veterans are at least 45 percent more likely than those with no active-duty military experience to be self-employed. This economic engine for the US cannot be overstated; in 2012, there were 2.5 million veteran-owned businesses generating $1.1 trillion in sales and $195 billion in annual payroll," remarked the research study.

Put simply, regardless of the obstacles facing aspiring veteran business owners, the skills and lessons they learn from serving in our armed forces keep them focused on their mission of launching and supporting businesses in our local communities. The American Society of Veteran Business Owners' mission is to advocate for veteran entrepreneurs while connecting veterans with veteran business owners who have risen above these daunting hurdles.