Angel Shuford Announces Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur in America

Feb 10

FOR IMMEDIATE RELEASE

National Invest In Veterans Week® Recognizes Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur—A Trailblazer in Intellectual Property and Brand Innovation

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.

This achievement cements his position as the foremost veteran business leader in the beverage industry, demonstrating unmatched expertise in securing, protecting, and scaling intellectual property assets.

Sherman Williams: The Most Trademarked Veteran Beverage Entrepreneur in America

With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

The Largest Veteran-Owned Beverage Trademark Portfolio Ever Assembled

Williams’ trademark portfolio is uniquely diversified, covering health-focused hydration, pet wellness, and skincare-infused beverages.

Sherman Williams’ 10 Federal Beverage Trademarks:

✅ Body Aqua® (Registered 2020) – The flagship hydration brand, pioneering diabetic-friendly, collagen-producing functional beverages.

✅ Woof Water® (Registered 2023) – A premium hydration formula for dogs, designed for optimal pet health and hydration.

✅ Meow Water® (Registered 2023) – A specialized hydration formula for cats, ensuring feline wellness and hydration balance.

✅ Well Water 7.5 pH® (Registered 2020) – A pH-balanced alkaline water brand, formulated to enhance hydration and support cellular health.

✅ Cosmetic Beverage® (Registered 2019) – A first-of-its-kind fusion of hydration and skincare, introducing an entirely new industry category.

✅ Kids Aqua® (Registered 2019) – A nutrient-enriched hydration brand for children, promoting healthy hydration habits from an early age.

✅ Body Aqua Nutrient Fortified Beverage® (Registered 2015) – A high-performance hydration solution, tailored for athletes, military personnel, and health-conscious consumers.

✅ "Be Only Daring to Yourself" Body Aqua® (Registered 2013) – A legacy brand trademark, reinforcing the motivational philosophy behind the Body Aqua movement.

✅ Body Water® (Registered 2012) – A functional water brand dedicated to enhancing hydration for high-performance lifestyles.

✅ Body Aqua® (Legacy Filing, 2012) – A reinforcement of Body Aqua’s ownership in the market, securing brand exclusivity across multiple product lines.

Revolutionizing Veteran-Owned Branding and IP Strategy

Williams is not only a dominant force in the veteran beverage industry, but he has also become a trailblazer in intellectual property and trademark strategy. His ability to successfully secure, protect, and commercialize trademarks places him at the forefront of veteran-led brand innovation.

His expansion into pet hydration, wellness beverages, and skin-nourishing drinks demonstrates market foresight and category diversification, making him a key figure in shaping the future of functional beverages.

Sherman Williams' Role in Expanding NIVW’s Intellectual Property Reach

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is also leading the charge in expanding the organization’s intellectual property holdings. Under his leadership, NIVW has strengthened its brand influence, securing:

✅ National Invest In Veterans Week® (Trademarked 2019) – The only congressionally honored veteran business observance, recognized in 19 U.S. markets and 21 international markets.

✅ Over 40 veteran-focused domains, ensuring global brand visibility and veteran business advocacy.

✅ Invest In Veterans Week Magazine, syndicated across multiple markets, further amplifying veteran business success stories.

✅ A veteran business podcast and media network, creating high-value branding opportunities for veteran entrepreneurs.

A Legacy of Veteran Business Empowerment

Reflecting on this milestone, Sherman Williams stated:

"Veterans deserve more than just a seat at the table—we deserve to own the table. By securing our brands, trademarks, and intellectual property, we ensure that veteran entrepreneurs have control over their business future. My goal is to help veterans build and protect their brands, just as I have done with mine."

With Sherman Williams’ record-breaking IP portfolio, NIVW is now positioned as the most trademarked veteran business ecosystem in America. This partnership is transformational, setting a new precedent for veteran entrepreneurship, brand ownership, and long-term economic growth.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

For more on Body Aqua®, visit DrinkBodyAqua.com.

Angel Shuford

Angel Shuford is a decorated U.S. Army Sergeant and a prominent advocate for veteran entrepreneurship. She currently serves as the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), where she plays a pivotal role in driving the strategic vision and financial management of the initiative.