National Invest In Veterans Week®: Honoring Service, Empowering Entrepreneurship, and Building a Stronger Economy

March 1st through March 7th marks National Invest In Veterans Week® (NIVW), a powerful movement dedicated to celebrating the contributions of veteran-owned businesses, amplifying their voices, and fostering economic opportunities for veterans nationwide. This annual event is a clarion call for legislators, community leaders, corporations, and citizens to recognize the vital role veterans play in the economic and social fabric of America.

Veterans have served this country with honor and dedication. As they transition from military life, many become entrepreneurs, creating businesses that employ fellow veterans, support their communities, and drive innovation. NIVW is the ultimate platform to ensure their efforts are celebrated, supported, and sustained.

Why National Invest In Veterans Week® Matters

Veterans are twice as likely to start businesses as non-veterans, bringing with them unparalleled skills in leadership, discipline, and decision-making. These qualities, honed in the military, form the backbone of successful ventures. However, veteran entrepreneurs face unique challenges, including limited access to resources, funding, and networking opportunities. National Invest In Veterans Week® addresses these barriers while celebrating veteran-owned businesses' vital contributions.

The Numbers Speak Volumes

• Veteran-owned businesses generate over $1.2 trillion annually and employ millions across the U.S.

• According to the U.S. Census Bureau, there are over 2.5 million veteran-owned businesses, with the potential for even more growth through targeted support.

This week is not just about recognition—it's about action. Legislators and leaders must seize this opportunity to empower veteran entrepreneurs and ensure they have the tools they need to thrive.

Proclamations That Honor Veterans Locally and Nationally

Douglas County, Oregon: A Model for Community Recognition

In 2021, Douglas County, Oregon, Commissioners Tim Freeman, Chris Boice, and Tom Kress issued a proclamation during their weekly business meeting to honor National Invest In Veterans Week®. This act of recognition highlighted the county’s commitment to its veterans and set an example for communities nationwide.

The proclamation celebrated:

• 17 veteran-owned businesses and 5 Douglas County citizens for their outstanding service and contributions.

• Three categories of honorees:

  1. Veterans Who Invest in Veterans: Individuals who mentor and uplift other veterans.

  2. Businesses That Hire Veterans: Employers who prioritize veteran hires, ensuring meaningful employment for transitioning service members.

  3. Veteran-Owned Businesses: Entrepreneurs who create jobs and drive local economic growth.

Notable Honorees

Veterans Who Invest in Veterans:

• Jim Little, Chief Warrant Officer, U.S. Navy, Retired.

• Mary Newman-Keyes, Douglas County Veterans Service Officer.

• Mel Cheney, U.S. Army Veteran, recognized for his work at the Community Cancer Center.

Businesses That Hire Veterans:

• Andy Owens, CEO of A&M Transport, and Joe Moody, U.S. Marine Corps Veteran and Safety Director.

• Steve and Kelly Burton, Owners of Roseburg Grocery Outlet.

• Toby Luther, CEO of Lone Rock Timber and Abby’s Pizza, alongside veteran employees Chris Allmendinger and Allen Seamans.

Veteran-Owned Businesses:

• Rusty and Elena Lininger, U.S. Army Veterans, owners of Source One Serenity.

• Josh Murphy and Chris Lamont, U.S. Marine Corps Veterans, founders of Umpqua Survival, Invictus Technical Solutions, and Triptych Construction.

• Sam Gross, U.S. Army Veteran, owner of Logger’s Pizza.

Douglas County’s proclamation set a precedent for how local governments can honor and invest in their veterans.

Read more here.

Dynamic Events That Inspire and Empower

National Invest In Veterans Week® is built on a foundation of impactful events that bring together veterans, businesses, and communities. These past events are tailored to meet the diverse needs of veterans, from transitioning service members to established entrepreneurs.

Workshops, Panels, and Networking Opportunities

Tampa’s Action Zone Events

• March 1st: Million Cups Presentations at the Entrepreneur Collaborative Center, featuring two veteran-owned businesses.
  Details here.

• March 3rd: Suicide Prevention Resources Panel, with speakers Tony Williams and Dr. Carlos Garcia, addressing mental health challenges faced by veterans.
  More details.

• March 6th: Military Spouse Networking, providing vital connections for military families transitioning to civilian life.

Defense Week: A Premier National Event

Defense Week aimed to collaborate with NIVW to launch a hybrid conference featuring renowned speakers, workshops, and panels.
Notable Sessions Include:

• "How I Made My First Million in Government Contracting" with Jayton Harps and Francis Rowe.

• Cybersecurity Workshops led by Len Noe, Technical Evangelist at CyberArk, offering veterans pathways into high-demand fields.

• Keynotes by Elite Leaders:

  • Chef Geoff Cole, CEO of Admirals Experience, inspiring veterans to pursue culinary entrepreneurship.

  • Jenn Donahue, President of JL Donahue Engineering, empowering women veterans to overcome imposter syndrome.

  • Valerie Ellis, CEO of Luminary Global, sharing strategies for business growth.

Explore the past planned full Defense Week schedule here.

Prestigious Speakers and Industry Leaders

National Invest In Veterans Week® attracts a lineup of influential speakers who share their expertise and inspire action:

• Elizabeth Cotton, Executive Director of Black Tech Link, championing diversity and inclusion in technology.

• Chef Geoff Cole, a trailblazing veteran-entrepreneur in the hospitality industry.

• Jenn Donahue, a leader in engineering and an advocate for veteran empowerment.

• Jayton Harps, CEO of Zero to Necessary LLC, simplifying cybersecurity certifications for veterans.

• Francis Rowe, founder of Rowe Solutions, helping veterans secure government contracts.

These leaders exemplify the success and resilience of veterans transitioning to civilian careers and entrepreneurship.

Discover more speakers here.

The Economic Power of Veteran-Owned Businesses

Why Invest in Veterans?

Veteran-owned businesses are not just enterprises—they are engines of economic growth, community development, and innovation.

1. Job Creation: Veteran-owned businesses are a major source of employment for fellow veterans, reducing unemployment rates in the veteran community.

2. Community Impact: These businesses often prioritize giving back, supporting local charities, and mentoring other veterans.

3. Economic Growth: With higher customer satisfaction rates and innovative approaches, veteran-owned businesses contribute significantly to the national GDP.

Call to Action for Legislators and Leaders

As National Invest In Veterans Week® continues to grow, it serves as a rallying cry for policymakers, organizations, and individuals to take tangible steps in supporting veteran entrepreneurs. Here’s how legislators can make an impact:

• Expand Federal Programs: Increase funding for programs like the HUBZone and Service-Disabled Veteran-Owned Small Business certifications.

• Streamline Contracting Processes: Simplify access to government contracts for veteran-owned businesses.

• Provide Tax Incentives: Offer tax breaks to businesses that hire veterans or are veteran-owned.

• Promote Awareness: Encourage local governments to issue proclamations recognizing veteran contributions.

Looking Ahead: A Legacy of Empowerment

National Invest In Veterans Week® is more than a celebration—it is a movement to create a legacy of empowerment for those who have served this nation. With each passing year, the week grows in scope, impact, and importance, ensuring that veterans receive the recognition, resources, and respect they deserve.

Join the Movement:

• Explore Events

• Support Veteran-Owned Businesses

• Learn About Action Zone Programs

Together, we can honor the service of our veterans and invest in their future as entrepreneurs, leaders, and innovators.

From the Desk of Angel Shuford: The Legacy and Future of Vetrepreneurship

In the heart of Jacksonville, where military heritage meets entrepreneurial ambition, the Jacksonville Vetrepreneur Summit has become a transformative event for veterans transitioning into business ownership. Now entering its ninth year, this annual gathering embodies the resilience, determination, and innovation that veterans bring to the business world.

The Jacksonville Vetrepreneur Summit is more than just a conference; it is a movement designed to empower veterans to become successful entrepreneurs. Founded in collaboration with the City of Jacksonville and guided by the early leadership of Jeff Shuford, the summit has grown into a cornerstone event for veteran advocacy.

As Vice President and CFO of National Invest In Veterans Week® (NIVW), I am honored to reflect on the summit’s impact and share our vision for the future of vetrepreneurship. This year’s summit is a testament to the ongoing evolution of veteran entrepreneurship, where the lessons of the past fuel the ambitions of tomorrow.

The Origins of the Jacksonville Vetrepreneur Summit

The idea for the Jacksonville Vetrepreneur Summit was born out of a deep understanding of the challenges veterans face when transitioning to civilian life. Jeff Shuford, a decorated Iraq War veteran and founder of Tech From Vets, was among the first to recognize the need for a platform that could bridge the gap between military service and business ownership.

“Translating military skills to the civilian marketplace is incredibly difficult,” Jeff remarked during the inaugural summit in 2017. “Planning, networking, and understanding resources are the keys to success in business, just as they are in the military.”

Jeff’s vision for the summit was clear: to create a space where veterans could connect with mentors, access funding opportunities, and gain the knowledge needed to succeed as entrepreneurs.

During its first two years, the summit gathered critical data that revealed the pressing needs of veteran entrepreneurs:

• 81% of attendees expressed the need for more comprehensive support.

• 67% identified funding as their primary challenge.

• 37% highlighted limited access to capital as a significant barrier.

These insights shaped not only the future of the summit but also the broader mission of National Invest In Veterans Week®, launched in 2019 as a congressionally recognized initiative to support veteran entrepreneurship on a national scale.

Jeff Shuford’s Legacy: Laying the Foundation for Success

Though Jeff’s direct involvement with the summit concluded after 2018, his influence remains deeply ingrained in its DNA. His work with Tech From Vets, an award-winning technology company, demonstrated the transformative potential of veteran-led innovation.

Jeff’s achievements include:

• Developing the Vets 22 app, a groundbreaking tool that provides veterans with life-saving resources, including suicide hotlines and access to food pantries.

• Securing Congressional recognition for initiatives that support veteran entrepreneurs.

• Expanding access to veteran-focused digital platforms such as FloridaVeterans.com and Veterans.International.

“Veterans deserve a place in the technology ecosystem, and we’ve proven that their skills translate seamlessly into innovation,” Jeff once stated.

His vision for veteran entrepreneurship set the stage for the summit’s continued success, inspiring veterans to overcome obstacles and achieve their business goals.

The Growth of the Jacksonville Vetrepreneur Summit

Each year, the Jacksonville Vetrepreneur Summit builds upon its legacy, offering veterans unparalleled access to resources, mentorship, and networking opportunities. This year’s summit, hosted by the City of Jacksonville, promises to be the most impactful yet.

Highlights of the 2025 Summit

• Workshops on Business Development: Learn how to craft a business plan, secure funding, and navigate the challenges of entrepreneurship.

• Networking Opportunities: Connect with industry leaders, potential partners, and fellow veteran entrepreneurs.

• Panel Discussions: Hear from successful vetrepreneurs about their journeys and the lessons they’ve learned along the way.

For more details, visit the official Jacksonville Vetrepreneur Summit.

The Role of Vetrepreneurship in Economic Growth

Veterans contribute over $1.2 trillion annually to the U.S. economy through their businesses. Events like the Jacksonville Vetrepreneur Summit are essential in scaling this impact globally.

Success Stories from the Summit

• Veterans who attended the early summits have launched thriving businesses in industries such as logistics, technology, and manufacturing.

• Companies like Tech From Vets have landed features in major publications, demonstrating the market potential of veteran-owned businesses.

These success stories highlight the power of vetrepreneurship to drive economic growth, create jobs, and foster innovation.

National Invest In Veterans Week®: Expanding the Mission Globally

The success of the Jacksonville Vetrepreneur Summit has fueled the expansion of National Invest In Veterans Week® into 62 global markets, connecting veterans to tailored resources and international networks.

Key Initiatives Under NIVW

• FeMil℠: A program designed to empower female veterans transitioning into entrepreneurship.

• π Domains: A suite of digital platforms that provide veterans with mentorship, funding opportunities, and access to global markets.

A Call to Action

As we prepare for the 2025 Jacksonville Vetrepreneur Summit, I invite veterans, business leaders, and community members to join us in celebrating the resilience and innovation of vetrepreneurs. This year’s summit is not just an event—it’s a movement.

Let us honor the legacy of those who have paved the way, like Jeff Shuford, while continuing to build a future where every veteran has the tools to succeed. Together, we can redefine what it means to be a vetrepreneur.

Sincerely,
Angel Shuford
Vice President & CFO
National Invest In Veterans Week®

Learn More

• Explore the Jacksonville Vetrepreneur Summit.

• Discover resources for veteran entrepreneurs at Invest In Veterans Week.

• Join us in celebrating vetrepreneurship worldwide at National Invest In Veterans Week®.

The future of veteran entrepreneurship starts here.