National Invest In Veterans Week®: Honoring Service, Empowering Entrepreneurship, and Building a Stronger Economy

March 1st through March 7th marks National Invest In Veterans Week® (NIVW), a powerful movement dedicated to celebrating the contributions of veteran-owned businesses, amplifying their voices, and fostering economic opportunities for veterans nationwide. This annual event is a clarion call for legislators, community leaders, corporations, and citizens to recognize the vital role veterans play in the economic and social fabric of America.

Veterans have served this country with honor and dedication. As they transition from military life, many become entrepreneurs, creating businesses that employ fellow veterans, support their communities, and drive innovation. NIVW is the ultimate platform to ensure their efforts are celebrated, supported, and sustained.

Why National Invest In Veterans Week® Matters

Veterans are twice as likely to start businesses as non-veterans, bringing with them unparalleled skills in leadership, discipline, and decision-making. These qualities, honed in the military, form the backbone of successful ventures. However, veteran entrepreneurs face unique challenges, including limited access to resources, funding, and networking opportunities. National Invest In Veterans Week® addresses these barriers while celebrating veteran-owned businesses' vital contributions.

The Numbers Speak Volumes

• Veteran-owned businesses generate over $1.2 trillion annually and employ millions across the U.S.

• According to the U.S. Census Bureau, there are over 2.5 million veteran-owned businesses, with the potential for even more growth through targeted support.

This week is not just about recognition—it's about action. Legislators and leaders must seize this opportunity to empower veteran entrepreneurs and ensure they have the tools they need to thrive.

Proclamations That Honor Veterans Locally and Nationally

Douglas County, Oregon: A Model for Community Recognition

In 2021, Douglas County, Oregon, Commissioners Tim Freeman, Chris Boice, and Tom Kress issued a proclamation during their weekly business meeting to honor National Invest In Veterans Week®. This act of recognition highlighted the county’s commitment to its veterans and set an example for communities nationwide.

The proclamation celebrated:

• 17 veteran-owned businesses and 5 Douglas County citizens for their outstanding service and contributions.

• Three categories of honorees:

  1. Veterans Who Invest in Veterans: Individuals who mentor and uplift other veterans.

  2. Businesses That Hire Veterans: Employers who prioritize veteran hires, ensuring meaningful employment for transitioning service members.

  3. Veteran-Owned Businesses: Entrepreneurs who create jobs and drive local economic growth.

Notable Honorees

Veterans Who Invest in Veterans:

• Jim Little, Chief Warrant Officer, U.S. Navy, Retired.

• Mary Newman-Keyes, Douglas County Veterans Service Officer.

• Mel Cheney, U.S. Army Veteran, recognized for his work at the Community Cancer Center.

Businesses That Hire Veterans:

• Andy Owens, CEO of A&M Transport, and Joe Moody, U.S. Marine Corps Veteran and Safety Director.

• Steve and Kelly Burton, Owners of Roseburg Grocery Outlet.

• Toby Luther, CEO of Lone Rock Timber and Abby’s Pizza, alongside veteran employees Chris Allmendinger and Allen Seamans.

Veteran-Owned Businesses:

• Rusty and Elena Lininger, U.S. Army Veterans, owners of Source One Serenity.

• Josh Murphy and Chris Lamont, U.S. Marine Corps Veterans, founders of Umpqua Survival, Invictus Technical Solutions, and Triptych Construction.

• Sam Gross, U.S. Army Veteran, owner of Logger’s Pizza.

Douglas County’s proclamation set a precedent for how local governments can honor and invest in their veterans.

Read more here.

Dynamic Events That Inspire and Empower

National Invest In Veterans Week® is built on a foundation of impactful events that bring together veterans, businesses, and communities. These past events are tailored to meet the diverse needs of veterans, from transitioning service members to established entrepreneurs.

Workshops, Panels, and Networking Opportunities

Tampa’s Action Zone Events

• March 1st: Million Cups Presentations at the Entrepreneur Collaborative Center, featuring two veteran-owned businesses.
  Details here.

• March 3rd: Suicide Prevention Resources Panel, with speakers Tony Williams and Dr. Carlos Garcia, addressing mental health challenges faced by veterans.
  More details.

• March 6th: Military Spouse Networking, providing vital connections for military families transitioning to civilian life.

Defense Week: A Premier National Event

Defense Week aimed to collaborate with NIVW to launch a hybrid conference featuring renowned speakers, workshops, and panels.
Notable Sessions Include:

• "How I Made My First Million in Government Contracting" with Jayton Harps and Francis Rowe.

• Cybersecurity Workshops led by Len Noe, Technical Evangelist at CyberArk, offering veterans pathways into high-demand fields.

• Keynotes by Elite Leaders:

  • Chef Geoff Cole, CEO of Admirals Experience, inspiring veterans to pursue culinary entrepreneurship.

  • Jenn Donahue, President of JL Donahue Engineering, empowering women veterans to overcome imposter syndrome.

  • Valerie Ellis, CEO of Luminary Global, sharing strategies for business growth.

Explore the past planned full Defense Week schedule here.

Prestigious Speakers and Industry Leaders

National Invest In Veterans Week® attracts a lineup of influential speakers who share their expertise and inspire action:

• Elizabeth Cotton, Executive Director of Black Tech Link, championing diversity and inclusion in technology.

• Chef Geoff Cole, a trailblazing veteran-entrepreneur in the hospitality industry.

• Jenn Donahue, a leader in engineering and an advocate for veteran empowerment.

• Jayton Harps, CEO of Zero to Necessary LLC, simplifying cybersecurity certifications for veterans.

• Francis Rowe, founder of Rowe Solutions, helping veterans secure government contracts.

These leaders exemplify the success and resilience of veterans transitioning to civilian careers and entrepreneurship.

Discover more speakers here.

The Economic Power of Veteran-Owned Businesses

Why Invest in Veterans?

Veteran-owned businesses are not just enterprises—they are engines of economic growth, community development, and innovation.

1. Job Creation: Veteran-owned businesses are a major source of employment for fellow veterans, reducing unemployment rates in the veteran community.

2. Community Impact: These businesses often prioritize giving back, supporting local charities, and mentoring other veterans.

3. Economic Growth: With higher customer satisfaction rates and innovative approaches, veteran-owned businesses contribute significantly to the national GDP.

Call to Action for Legislators and Leaders

As National Invest In Veterans Week® continues to grow, it serves as a rallying cry for policymakers, organizations, and individuals to take tangible steps in supporting veteran entrepreneurs. Here’s how legislators can make an impact:

• Expand Federal Programs: Increase funding for programs like the HUBZone and Service-Disabled Veteran-Owned Small Business certifications.

• Streamline Contracting Processes: Simplify access to government contracts for veteran-owned businesses.

• Provide Tax Incentives: Offer tax breaks to businesses that hire veterans or are veteran-owned.

• Promote Awareness: Encourage local governments to issue proclamations recognizing veteran contributions.

Looking Ahead: A Legacy of Empowerment

National Invest In Veterans Week® is more than a celebration—it is a movement to create a legacy of empowerment for those who have served this nation. With each passing year, the week grows in scope, impact, and importance, ensuring that veterans receive the recognition, resources, and respect they deserve.

Join the Movement:

• Explore Events

• Support Veteran-Owned Businesses

• Learn About Action Zone Programs

Together, we can honor the service of our veterans and invest in their future as entrepreneurs, leaders, and innovators.

National Invest In Veterans Week®: Redefining Empowerment Through Unmatched Expertise

At National Invest In Veterans Week® (NIVW), our commitment to empowering veteran entrepreneurs is rooted in a legacy of innovation, collaboration, and advocacy. The breadth of expertise within our team extends beyond veteran entrepreneurship into groundbreaking contributions to technology, research, and societal advancement. Together, we are reshaping what it means to invest in veterans by leveraging our collective strengths and diverse perspectives.

A Team of Visionaries and Innovators

The NIVW team embodies excellence across a wide array of disciplines. From decorated military veterans and National Football League alumni to Grammy® Hall of Famers and accomplished researchers, our collective achievements are a testament to the power of diversity in driving change.

We are proud to share that members of our team have been cited in some of the world’s most prestigious academic publications, including Nature.com and Sensors. These recognitions highlight our commitment to innovation and our influence across global research communities. By fostering collaboration across industries and leveraging these insights, we continue to build solutions that address the evolving challenges of veteran entrepreneurs.

Empowering Through Research and Innovation

Our team’s contributions to academic research exemplify the innovative spirit of NIVW. Highlights include:

• AI and Decision-Making: Published research in Nature.com explores the use of deep reinforcement learning to enhance AI systems, offering groundbreaking insights into decision-making processes. This work has informed strategies for tackling complex challenges in healthcare, logistics, and finance.

• Ethical Applications of AI in Healthcare: Research cited in Sensors delves into using AI for breast cancer diagnosis, emphasizing the importance of ethical considerations in leveraging technology to improve patient outcomes.

• Sustainable AI Development: Recognized by the Leverhulme Centre for the Future of Intelligence at the University of Cambridge, our team’s exploration of AI ethics and sustainability underscores our dedication to responsible innovation.

These achievements not only advance global research but also directly inform the initiatives and resources we provide to veteran entrepreneurs. By integrating cutting-edge technology and ethical considerations, we create tools that empower veterans to succeed in today’s competitive markets.

Innovation Meets Advocacy

At NIVW, we know that advocacy is just as important as innovation. By engaging with policymakers, community leaders, and industry stakeholders, we amplify the voices of veteran entrepreneurs and drive systemic change.

Our initiatives include:

• Localized Resources: Through the acquisition of the largest collection of veteran-focused state and international domains, we provide tailored content and support to meet the unique needs of veterans in specific regions.

• National and International Reach: NIVW’s flagship publication, National Invest In Veterans Week® Magazine, spans 19 U.S. markets and 21 international markets, delivering impactful stories, legislative updates, and resources to veterans worldwide.

• Educational Workshops and Mentorship Programs: These programs connect veterans with industry leaders and entrepreneurs, fostering growth, collaboration, and success.

A Legacy of Leadership and Excellence

The recognition of our team’s work in academic publications is a reflection of our dedication to pushing boundaries and creating meaningful impact. But it is also a reminder of our greater mission: to empower those who have served.

Through strategic partnerships, innovative programs, and an unwavering commitment to veterans, National Invest In Veterans Week® is not just an initiative—it is a movement. By celebrating the achievements of veteran entrepreneurs and providing the tools they need to thrive, we are building a future defined by opportunity and resilience.

Join us in supporting this mission and be part of the change. Together, we can redefine leadership, innovation, and empowerment for veteran entrepreneurs everywhere.

National Invest In Veterans Week®: Where Advocacy and Innovation Converge.

Discover More

Explore the groundbreaking achievements and impactful initiatives of National Invest In Veterans Week® through the following features:

• Jeff Shuford’s AI Research: Recognition from Nature.com and Prestigious NIH Citation

• National Invest In Veterans Week®: A Legacy of Recognition Across Prestigious Platforms

Stay connected with the latest updates as we continue to redefine leadership, innovation, and empowerment for veteran entrepreneurs.

From the Desk of Angel Shuford: The Legacy and Future of Vetrepreneurship

In the heart of Jacksonville, where military heritage meets entrepreneurial ambition, the Jacksonville Vetrepreneur Summit has become a transformative event for veterans transitioning into business ownership. Now entering its ninth year, this annual gathering embodies the resilience, determination, and innovation that veterans bring to the business world.

The Jacksonville Vetrepreneur Summit is more than just a conference; it is a movement designed to empower veterans to become successful entrepreneurs. Founded in collaboration with the City of Jacksonville and guided by the early leadership of Jeff Shuford, the summit has grown into a cornerstone event for veteran advocacy.

As Vice President and CFO of National Invest In Veterans Week® (NIVW), I am honored to reflect on the summit’s impact and share our vision for the future of vetrepreneurship. This year’s summit is a testament to the ongoing evolution of veteran entrepreneurship, where the lessons of the past fuel the ambitions of tomorrow.

The Origins of the Jacksonville Vetrepreneur Summit

The idea for the Jacksonville Vetrepreneur Summit was born out of a deep understanding of the challenges veterans face when transitioning to civilian life. Jeff Shuford, a decorated Iraq War veteran and founder of Tech From Vets, was among the first to recognize the need for a platform that could bridge the gap between military service and business ownership.

“Translating military skills to the civilian marketplace is incredibly difficult,” Jeff remarked during the inaugural summit in 2017. “Planning, networking, and understanding resources are the keys to success in business, just as they are in the military.”

Jeff’s vision for the summit was clear: to create a space where veterans could connect with mentors, access funding opportunities, and gain the knowledge needed to succeed as entrepreneurs.

During its first two years, the summit gathered critical data that revealed the pressing needs of veteran entrepreneurs:

• 81% of attendees expressed the need for more comprehensive support.

• 67% identified funding as their primary challenge.

• 37% highlighted limited access to capital as a significant barrier.

These insights shaped not only the future of the summit but also the broader mission of National Invest In Veterans Week®, launched in 2019 as a congressionally recognized initiative to support veteran entrepreneurship on a national scale.

Jeff Shuford’s Legacy: Laying the Foundation for Success

Though Jeff’s direct involvement with the summit concluded after 2018, his influence remains deeply ingrained in its DNA. His work with Tech From Vets, an award-winning technology company, demonstrated the transformative potential of veteran-led innovation.

Jeff’s achievements include:

• Developing the Vets 22 app, a groundbreaking tool that provides veterans with life-saving resources, including suicide hotlines and access to food pantries.

• Securing Congressional recognition for initiatives that support veteran entrepreneurs.

• Expanding access to veteran-focused digital platforms such as FloridaVeterans.com and Veterans.International.

“Veterans deserve a place in the technology ecosystem, and we’ve proven that their skills translate seamlessly into innovation,” Jeff once stated.

His vision for veteran entrepreneurship set the stage for the summit’s continued success, inspiring veterans to overcome obstacles and achieve their business goals.

The Growth of the Jacksonville Vetrepreneur Summit

Each year, the Jacksonville Vetrepreneur Summit builds upon its legacy, offering veterans unparalleled access to resources, mentorship, and networking opportunities. This year’s summit, hosted by the City of Jacksonville, promises to be the most impactful yet.

Highlights of the 2025 Summit

• Workshops on Business Development: Learn how to craft a business plan, secure funding, and navigate the challenges of entrepreneurship.

• Networking Opportunities: Connect with industry leaders, potential partners, and fellow veteran entrepreneurs.

• Panel Discussions: Hear from successful vetrepreneurs about their journeys and the lessons they’ve learned along the way.

For more details, visit the official Jacksonville Vetrepreneur Summit.

The Role of Vetrepreneurship in Economic Growth

Veterans contribute over $1.2 trillion annually to the U.S. economy through their businesses. Events like the Jacksonville Vetrepreneur Summit are essential in scaling this impact globally.

Success Stories from the Summit

• Veterans who attended the early summits have launched thriving businesses in industries such as logistics, technology, and manufacturing.

• Companies like Tech From Vets have landed features in major publications, demonstrating the market potential of veteran-owned businesses.

These success stories highlight the power of vetrepreneurship to drive economic growth, create jobs, and foster innovation.

National Invest In Veterans Week®: Expanding the Mission Globally

The success of the Jacksonville Vetrepreneur Summit has fueled the expansion of National Invest In Veterans Week® into 62 global markets, connecting veterans to tailored resources and international networks.

Key Initiatives Under NIVW

• FeMil℠: A program designed to empower female veterans transitioning into entrepreneurship.

• π Domains: A suite of digital platforms that provide veterans with mentorship, funding opportunities, and access to global markets.

A Call to Action

As we prepare for the 2025 Jacksonville Vetrepreneur Summit, I invite veterans, business leaders, and community members to join us in celebrating the resilience and innovation of vetrepreneurs. This year’s summit is not just an event—it’s a movement.

Let us honor the legacy of those who have paved the way, like Jeff Shuford, while continuing to build a future where every veteran has the tools to succeed. Together, we can redefine what it means to be a vetrepreneur.

Sincerely,
Angel Shuford
Vice President & CFO
National Invest In Veterans Week®

Learn More

• Explore the Jacksonville Vetrepreneur Summit.

• Discover resources for veteran entrepreneurs at Invest In Veterans Week.

• Join us in celebrating vetrepreneurship worldwide at National Invest In Veterans Week®.

The future of veteran entrepreneurship starts here.

A Family Legacy of Leadership: Jeff Shuford and Jim Freeman Honored by Rolling Stone

In the intertwined worlds of music, technology, and advocacy, the Shuford-Freeman family stands as a beacon of leadership and cultural influence. From Jim Freeman, a founding member of the legendary doo-wop group The Five Satins, to Jeff Shuford, a visionary veteran entrepreneur and nationally recognized advocate, their legacy is one of innovation, perseverance, and impact. What makes their story even more extraordinary is that both Freeman and Shuford have been honored by Rolling Stone, albeit for distinct contributions to their respective fields.

Freeman's timeless hit, "In the Still of the Night," remains one of the most iconic songs of the 20th century, cementing his place in music history. Meanwhile, Shuford's thought leadership in social impact branding, featured in Rolling Stone in 2021, reflects his transformative work in veteran advocacy and entrepreneurship. Together, their stories paint a vivid portrait of a family committed to excellence and service.

Jim Freeman: The Five Satins and the Birth of an Anthem

Jim Freeman’s journey began in the vibrant music scene of the 1950s. As a founding member of The Five Satins, Freeman co-created a sound that defined a generation. The group’s 1956 hit, "In the Still of the Night," remains a cultural touchstone, its influence spanning decades and genres.

A Song That Endures

Recorded in a New Haven church basement, "In the Still of the Night" achieved unparalleled success, selling over 34 million copies and earning a spot on Rolling Stone’s list of "The 500 Greatest Songs of All Time" at #90. The song’s haunting melody and heartfelt lyrics captured the spirit of an era, making it a favorite for proms, weddings, and soundtracks. Its inclusion in films like Dirty Dancing and American Graffiti and its continued airplay on oldies stations have solidified its status as a timeless classic.

Freeman’s contributions to music were further recognized with inductions into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame, honors that celebrate the enduring impact of The Five Satins.

Congressional Recognition

In 2015, Freeman’s legacy was immortalized in the Congressional Record, a rare and prestigious honor that acknowledged his role in shaping American music. Reflecting on this milestone, Freeman remarked, "Music is more than notes and lyrics; it’s the voice of our shared experiences. It connects us across generations and reminds us that we are never alone."

Jeff Shuford: A Modern-Day Visionary

While Jim Freeman’s legacy was rooted in music, Jeff Shuford has built his own legacy at the intersection of technology, entrepreneurship, and social impact. An Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest In Veterans Week® (NIVW), Shuford’s work has empowered countless veterans and inspired communities nationwide.

A Rolling Stone Author

Shuford’s feature in Rolling Stone, titled "Tips on Developing a Dynamic Social Impact Strategy for Brand Growth," showcased his expertise in leveraging social impact to drive meaningful change. In the article, Shuford outlined strategies for integrating purpose-driven initiatives into branding, drawing from his own experiences with NIVW.

"Social impact is not just about helping people—it’s about creating systems of support that empower communities to thrive," Shuford wrote. His insights resonated with readers and solidified his status as a thought leader in the field.

The Creation of National Invest In Veterans Week®

Founded in 2017, NIVW is a congressionally recognized initiative that highlights the contributions of veteran entrepreneurs and provides them with the resources they need to succeed. Under Shuford’s leadership, NIVW has become a national movement, celebrated annually during the first week of March.

Bridging Gaps for Veterans

NIVW addresses critical challenges faced by veteran entrepreneurs, including limited access to capital, mentorship, and networking opportunities. Through events, partnerships, and promotions, the initiative fosters a supportive ecosystem that helps veterans transition their military skills into business success.

Shuford’s branding expertise has amplified NIVW’s reach, earning endorsements from state governments and bipartisan support in Congress. In 2024, NIVW was officially entered into the Congressional Record, cementing its impact on the veteran community.

"Veterans possess unmatched discipline and resilience," Shuford often says. "Our goal with NIVW is to ensure they have the tools to channel these qualities into successful businesses."

Tech From Vets: Innovation Meets Advocacy

Before founding NIVW, Shuford launched Tech From Vets, a technology firm dedicated to supporting veteran-owned businesses. By offering services like app development and AI-driven analytics, the company empowers veterans to compete in the digital economy.

The Vets 22 App

One of Tech From Vets’ most impactful projects is the Vets 22 App, designed to connect veterans with life-saving resources. The app addresses issues like PTSD and homelessness, providing a lifeline for veterans in need.

"Every day, 22 veterans lose their lives to suicide," Shuford explains. "We created Vets 22 to ensure they know they are not alone—that help is just a click away."

Shared Recognition in Rolling Stone

The Shuford-Freeman family’s dual acknowledgment in Rolling Stone is a testament to their enduring influence. For Freeman, the honor celebrates his contribution to American music; for Shuford, it highlights his transformative work in advocacy and branding.

This shared recognition reflects the family’s commitment to excellence and their ability to inspire across generations.

Awards and Honors: A Testament to Leadership

The achievements of Jeff Shuford and Jim Freeman have been recognized through numerous awards:

Jim Freeman

• Inducted into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame

• Honored in the Congressional Record (2015)

Jeff Shuford

• Featured in Rolling Stone (2021) for social impact branding

• Congressional Recognition (2024) for National Invest In Veterans Week®

• Named to Black Enterprise’s BE Modern Man List (2019)

• Recipient of the Gold Star Recognition Award and the Community of Heroes Award

A Legacy of Leadership and Impact

The bond between Jeff Shuford and Jim Freeman is more than familial—it is a shared commitment to excellence and service. Freeman’s pioneering work in music paved the way for Shuford’s groundbreaking initiatives in technology and advocacy.

Reflecting on his grandfather’s influence, Shuford often says, "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you."

Freeman’s advice to future generations, "Never let anyone tell you that your dreams are too big," resonates deeply with Shuford’s work, which empowers veterans to dream big and achieve their goals.

Looking Ahead: Continuing the Legacy

As Shuford transitions into retirement, his contributions continue to inspire. NIVW remains a vital platform for veteran advocacy, while his work with Tech From Vets has set a new standard for socially conscious entrepreneurship.

The Shuford-Freeman legacy is a testament to the power of vision, perseverance, and impact—a story that will inspire generations to come.