A Family Legacy of Leadership: Jeff Shuford and Jim Freeman Honored by Rolling Stone

In the intertwined worlds of music, technology, and advocacy, the Shuford-Freeman family stands as a beacon of leadership and cultural influence. From Jim Freeman, a founding member of the legendary doo-wop group The Five Satins, to Jeff Shuford, a visionary veteran entrepreneur and nationally recognized advocate, their legacy is one of innovation, perseverance, and impact. What makes their story even more extraordinary is that both Freeman and Shuford have been honored by Rolling Stone, albeit for distinct contributions to their respective fields.

Freeman's timeless hit, "In the Still of the Night," remains one of the most iconic songs of the 20th century, cementing his place in music history. Meanwhile, Shuford's thought leadership in social impact branding, featured in Rolling Stone in 2021, reflects his transformative work in veteran advocacy and entrepreneurship. Together, their stories paint a vivid portrait of a family committed to excellence and service.

Jim Freeman: The Five Satins and the Birth of an Anthem

Jim Freeman’s journey began in the vibrant music scene of the 1950s. As a founding member of The Five Satins, Freeman co-created a sound that defined a generation. The group’s 1956 hit, "In the Still of the Night," remains a cultural touchstone, its influence spanning decades and genres.

A Song That Endures

Recorded in a New Haven church basement, "In the Still of the Night" achieved unparalleled success, selling over 34 million copies and earning a spot on Rolling Stone’s list of "The 500 Greatest Songs of All Time" at #90. The song’s haunting melody and heartfelt lyrics captured the spirit of an era, making it a favorite for proms, weddings, and soundtracks. Its inclusion in films like Dirty Dancing and American Graffiti and its continued airplay on oldies stations have solidified its status as a timeless classic.

Freeman’s contributions to music were further recognized with inductions into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame, honors that celebrate the enduring impact of The Five Satins.

Congressional Recognition

In 2015, Freeman’s legacy was immortalized in the Congressional Record, a rare and prestigious honor that acknowledged his role in shaping American music. Reflecting on this milestone, Freeman remarked, "Music is more than notes and lyrics; it’s the voice of our shared experiences. It connects us across generations and reminds us that we are never alone."

Jeff Shuford: A Modern-Day Visionary

While Jim Freeman’s legacy was rooted in music, Jeff Shuford has built his own legacy at the intersection of technology, entrepreneurship, and social impact. An Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest In Veterans Week® (NIVW), Shuford’s work has empowered countless veterans and inspired communities nationwide.

A Rolling Stone Author

Shuford’s feature in Rolling Stone, titled "Tips on Developing a Dynamic Social Impact Strategy for Brand Growth," showcased his expertise in leveraging social impact to drive meaningful change. In the article, Shuford outlined strategies for integrating purpose-driven initiatives into branding, drawing from his own experiences with NIVW.

"Social impact is not just about helping people—it’s about creating systems of support that empower communities to thrive," Shuford wrote. His insights resonated with readers and solidified his status as a thought leader in the field.

The Creation of National Invest In Veterans Week®

Founded in 2017, NIVW is a congressionally recognized initiative that highlights the contributions of veteran entrepreneurs and provides them with the resources they need to succeed. Under Shuford’s leadership, NIVW has become a national movement, celebrated annually during the first week of March.

Bridging Gaps for Veterans

NIVW addresses critical challenges faced by veteran entrepreneurs, including limited access to capital, mentorship, and networking opportunities. Through events, partnerships, and promotions, the initiative fosters a supportive ecosystem that helps veterans transition their military skills into business success.

Shuford’s branding expertise has amplified NIVW’s reach, earning endorsements from state governments and bipartisan support in Congress. In 2024, NIVW was officially entered into the Congressional Record, cementing its impact on the veteran community.

"Veterans possess unmatched discipline and resilience," Shuford often says. "Our goal with NIVW is to ensure they have the tools to channel these qualities into successful businesses."

Tech From Vets: Innovation Meets Advocacy

Before founding NIVW, Shuford launched Tech From Vets, a technology firm dedicated to supporting veteran-owned businesses. By offering services like app development and AI-driven analytics, the company empowers veterans to compete in the digital economy.

The Vets 22 App

One of Tech From Vets’ most impactful projects is the Vets 22 App, designed to connect veterans with life-saving resources. The app addresses issues like PTSD and homelessness, providing a lifeline for veterans in need.

"Every day, 22 veterans lose their lives to suicide," Shuford explains. "We created Vets 22 to ensure they know they are not alone—that help is just a click away."

Shared Recognition in Rolling Stone

The Shuford-Freeman family’s dual acknowledgment in Rolling Stone is a testament to their enduring influence. For Freeman, the honor celebrates his contribution to American music; for Shuford, it highlights his transformative work in advocacy and branding.

This shared recognition reflects the family’s commitment to excellence and their ability to inspire across generations.

Awards and Honors: A Testament to Leadership

The achievements of Jeff Shuford and Jim Freeman have been recognized through numerous awards:

Jim Freeman

• Inducted into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame

• Honored in the Congressional Record (2015)

Jeff Shuford

• Featured in Rolling Stone (2021) for social impact branding

• Congressional Recognition (2024) for National Invest In Veterans Week®

• Named to Black Enterprise’s BE Modern Man List (2019)

• Recipient of the Gold Star Recognition Award and the Community of Heroes Award

A Legacy of Leadership and Impact

The bond between Jeff Shuford and Jim Freeman is more than familial—it is a shared commitment to excellence and service. Freeman’s pioneering work in music paved the way for Shuford’s groundbreaking initiatives in technology and advocacy.

Reflecting on his grandfather’s influence, Shuford often says, "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you."

Freeman’s advice to future generations, "Never let anyone tell you that your dreams are too big," resonates deeply with Shuford’s work, which empowers veterans to dream big and achieve their goals.

Looking Ahead: Continuing the Legacy

As Shuford transitions into retirement, his contributions continue to inspire. NIVW remains a vital platform for veteran advocacy, while his work with Tech From Vets has set a new standard for socially conscious entrepreneurship.

The Shuford-Freeman legacy is a testament to the power of vision, perseverance, and impact—a story that will inspire generations to come.