A Family Legacy of Leadership: Jeff Shuford and Jim Freeman Honored by Rolling Stone

In the intertwined worlds of music, technology, and advocacy, the Shuford-Freeman family stands as a beacon of leadership and cultural influence. From Jim Freeman, a founding member of the legendary doo-wop group The Five Satins, to Jeff Shuford, a visionary veteran entrepreneur and nationally recognized advocate, their legacy is one of innovation, perseverance, and impact. What makes their story even more extraordinary is that both Freeman and Shuford have been honored by Rolling Stone, albeit for distinct contributions to their respective fields.

Freeman's timeless hit, "In the Still of the Night," remains one of the most iconic songs of the 20th century, cementing his place in music history. Meanwhile, Shuford's thought leadership in social impact branding, featured in Rolling Stone in 2021, reflects his transformative work in veteran advocacy and entrepreneurship. Together, their stories paint a vivid portrait of a family committed to excellence and service.

Jim Freeman: The Five Satins and the Birth of an Anthem

Jim Freeman’s journey began in the vibrant music scene of the 1950s. As a founding member of The Five Satins, Freeman co-created a sound that defined a generation. The group’s 1956 hit, "In the Still of the Night," remains a cultural touchstone, its influence spanning decades and genres.

A Song That Endures

Recorded in a New Haven church basement, "In the Still of the Night" achieved unparalleled success, selling over 34 million copies and earning a spot on Rolling Stone’s list of "The 500 Greatest Songs of All Time" at #90. The song’s haunting melody and heartfelt lyrics captured the spirit of an era, making it a favorite for proms, weddings, and soundtracks. Its inclusion in films like Dirty Dancing and American Graffiti and its continued airplay on oldies stations have solidified its status as a timeless classic.

Freeman’s contributions to music were further recognized with inductions into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame, honors that celebrate the enduring impact of The Five Satins.

Congressional Recognition

In 2015, Freeman’s legacy was immortalized in the Congressional Record, a rare and prestigious honor that acknowledged his role in shaping American music. Reflecting on this milestone, Freeman remarked, "Music is more than notes and lyrics; it’s the voice of our shared experiences. It connects us across generations and reminds us that we are never alone."

Jeff Shuford: A Modern-Day Visionary

While Jim Freeman’s legacy was rooted in music, Jeff Shuford has built his own legacy at the intersection of technology, entrepreneurship, and social impact. An Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest In Veterans Week® (NIVW), Shuford’s work has empowered countless veterans and inspired communities nationwide.

A Rolling Stone Author

Shuford’s feature in Rolling Stone, titled "Tips on Developing a Dynamic Social Impact Strategy for Brand Growth," showcased his expertise in leveraging social impact to drive meaningful change. In the article, Shuford outlined strategies for integrating purpose-driven initiatives into branding, drawing from his own experiences with NIVW.

"Social impact is not just about helping people—it’s about creating systems of support that empower communities to thrive," Shuford wrote. His insights resonated with readers and solidified his status as a thought leader in the field.

The Creation of National Invest In Veterans Week®

Founded in 2017, NIVW is a congressionally recognized initiative that highlights the contributions of veteran entrepreneurs and provides them with the resources they need to succeed. Under Shuford’s leadership, NIVW has become a national movement, celebrated annually during the first week of March.

Bridging Gaps for Veterans

NIVW addresses critical challenges faced by veteran entrepreneurs, including limited access to capital, mentorship, and networking opportunities. Through events, partnerships, and promotions, the initiative fosters a supportive ecosystem that helps veterans transition their military skills into business success.

Shuford’s branding expertise has amplified NIVW’s reach, earning endorsements from state governments and bipartisan support in Congress. In 2024, NIVW was officially entered into the Congressional Record, cementing its impact on the veteran community.

"Veterans possess unmatched discipline and resilience," Shuford often says. "Our goal with NIVW is to ensure they have the tools to channel these qualities into successful businesses."

Tech From Vets: Innovation Meets Advocacy

Before founding NIVW, Shuford launched Tech From Vets, a technology firm dedicated to supporting veteran-owned businesses. By offering services like app development and AI-driven analytics, the company empowers veterans to compete in the digital economy.

The Vets 22 App

One of Tech From Vets’ most impactful projects is the Vets 22 App, designed to connect veterans with life-saving resources. The app addresses issues like PTSD and homelessness, providing a lifeline for veterans in need.

"Every day, 22 veterans lose their lives to suicide," Shuford explains. "We created Vets 22 to ensure they know they are not alone—that help is just a click away."

Shared Recognition in Rolling Stone

The Shuford-Freeman family’s dual acknowledgment in Rolling Stone is a testament to their enduring influence. For Freeman, the honor celebrates his contribution to American music; for Shuford, it highlights his transformative work in advocacy and branding.

This shared recognition reflects the family’s commitment to excellence and their ability to inspire across generations.

Awards and Honors: A Testament to Leadership

The achievements of Jeff Shuford and Jim Freeman have been recognized through numerous awards:

Jim Freeman

• Inducted into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame

• Honored in the Congressional Record (2015)

Jeff Shuford

• Featured in Rolling Stone (2021) for social impact branding

• Congressional Recognition (2024) for National Invest In Veterans Week®

• Named to Black Enterprise’s BE Modern Man List (2019)

• Recipient of the Gold Star Recognition Award and the Community of Heroes Award

A Legacy of Leadership and Impact

The bond between Jeff Shuford and Jim Freeman is more than familial—it is a shared commitment to excellence and service. Freeman’s pioneering work in music paved the way for Shuford’s groundbreaking initiatives in technology and advocacy.

Reflecting on his grandfather’s influence, Shuford often says, "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you."

Freeman’s advice to future generations, "Never let anyone tell you that your dreams are too big," resonates deeply with Shuford’s work, which empowers veterans to dream big and achieve their goals.

Looking Ahead: Continuing the Legacy

As Shuford transitions into retirement, his contributions continue to inspire. NIVW remains a vital platform for veteran advocacy, while his work with Tech From Vets has set a new standard for socially conscious entrepreneurship.

The Shuford-Freeman legacy is a testament to the power of vision, perseverance, and impact—a story that will inspire generations to come.

National Invest In Veterans Week Bestows Honorary Title on Jeff Shuford: A Legacy of Service and Symbolic Leadership

National Invest In Veterans Week® is proud to announce that Jeff Shuford has been named Honorary Ambassador of Veterans Affairs, a purely ceremonial title recognizing his remarkable contributions to veteran advocacy, entrepreneurship, and community empowerment. This symbolic role pays tribute to Jeff’s extraordinary impact while honoring his legacy as a veteran and thought leader in ways that are both meaningful and entirely respectful of his personal circumstances.

A Celebration of Leadership and Impact

Jeff Shuford has built a career that bridges innovation, advocacy, and empowerment, particularly for veterans. As a combat veteran of Operation Iraqi Freedom, he has firsthand knowledge of the challenges veterans face when transitioning to civilian life. This experience inspired him to co-found National Invest In Veterans Week®, an initiative dedicated to promoting veteran-owned businesses, highlighting their invaluable contributions to the economy, and fostering a greater understanding of veterans’ vital roles in society.

His leadership has been transformative, expanding the reach of National Invest In Veterans Week to 19 U.S. markets and 21 international markets, amplifying the voices of veteran entrepreneurs across the globe. By championing veteran-led businesses, Jeff has not only strengthened communities but also helped redefine how society views veterans—not just as those who served but as leaders, innovators, and builders of the future.

The Honorary Ambassador Title: A Role of Respect, Not Responsibility

The title of Honorary Ambassador of Veterans Affairs is a ceremonial designation that acknowledges Jeff Shuford’s enduring contributions without assigning him any active duties, responsibilities, or obligations. National Invest In Veterans Week carefully designed this honor to ensure that it reflects the spirit of recognition and respect, without imposing any expectations that could be misconstrued as formal employment, work, or volunteerism.

Jeff’s appointment is purely symbolic, crafted to honor his influence and celebrate his legacy in a way that aligns with his unique circumstances and rights. The title is not tied to any operational role or involvement in decision-making, nor does it require Jeff to perform any tasks, represent the organization in official capacities, or take part in its day-to-day activities.

This thoughtful approach ensures that the recognition is meaningful while maintaining the utmost respect for Jeff’s individual circumstances and the broader framework of veteran-related benefits and protections.

A Legacy Rooted in Service

Jeff Shuford’s life has been defined by service—both in the military and beyond. During his time in uniform, Jeff distinguished himself as a soldier in Operation Iraqi Freedom, earning a Combat Action Badge and multiple commendations for his dedication and courage. These experiences shaped his deep commitment to advocating for veterans, particularly in areas such as entrepreneurship, mental health, and community reintegration.

Following his military service, Jeff launched Tech From Vets, a veteran-led technology company that merges the expertise of military and NFL veterans to deliver cutting-edge digital solutions. One of the company’s most notable projects, the Vets 22 app, directly addresses veteran suicide by providing access to mental health resources and peer support networks. This groundbreaking work has saved lives and exemplifies Jeff’s commitment to addressing the challenges faced by veterans in innovative and impactful ways.

National Invest In Veterans Week: A Movement, Not a Job

Jeff’s role as the co-founder of National Invest In Veterans Week is another extension of his passion for supporting veterans. However, it is crucial to emphasize that National Invest In Veterans Week is not a formal organization or employer, but rather a grassroots movement that Jeff launched out of a desire to make a difference. The initiative operates as a self-funded platform designed to uplift veteran entrepreneurs and amplify their voices. Jeff’s involvement has always been as a visionary leader and advocate, not as an employee, executive, or worker.

The Honorary Ambassador title further reflects this ethos. It is a symbolic acknowledgment of Jeff’s enduring influence and leadership within the veteran community, not a job or an official position. This ensures that the honor remains entirely consistent with Jeff’s personal circumstances, respecting his rights and the protections afforded to him as a veteran.

A Role Designed for Recognition, Not Work

The honorary title given to Jeff Shuford was carefully crafted to ensure that it aligns with the principles of respect, recognition, and compliance. The term “Honorary Ambassador” was deliberately chosen to convey the ceremonial nature of the role. The title serves as a marker of Jeff’s legacy and his symbolic connection to National Invest In Veterans Week, without implying any active engagement, work-related responsibilities, or formal obligations.

Key aspects of the honorary title include:

1. No Work-Related Responsibilities: Jeff is not expected to perform any tasks, attend meetings, or engage in any operational aspects of National Invest In Veterans Week. His role is purely symbolic and celebratory.

2. No Compensation: The title is not tied to any financial remuneration or economic benefit, reinforcing its honorary nature.

3. No Decision-Making Authority: Jeff does not participate in organizational decision-making, policy formulation, or strategic planning for National Invest In Veterans Week.

4. Symbolic Leadership: The role exists solely to recognize Jeff’s contributions and to inspire others through his story and legacy.

These parameters ensure that the title remains firmly within the realm of ceremonial recognition, safeguarding Jeff’s individual rights while honoring his impact.

Why Jeff Shuford’s Recognition Matters

National Invest In Veterans Week seeks to shine a spotlight on veterans who have made significant contributions to their communities and the broader society. Jeff Shuford’s story exemplifies the resilience, innovation, and leadership that veterans bring to every aspect of life. From his work in technology and entrepreneurship to his advocacy for mental health and veteran empowerment, Jeff has consistently demonstrated a commitment to improving the lives of others.

By naming him Honorary Ambassador of Veterans Affairs, National Invest In Veterans Week ensures that his legacy is celebrated in a way that reflects the values of service, respect, and community impact. The title serves as a reminder of the profound difference one individual can make, inspiring others to follow in Jeff’s footsteps.

A Thoughtful and Transparent Honor

The decision to bestow the honorary title on Jeff Shuford was made with the utmost care and consideration. National Invest In Veterans Week is deeply committed to honoring veterans in ways that respect their unique circumstances and uphold the principles of fairness, transparency, and integrity. Jeff’s recognition as Honorary Ambassador of Veterans Affairs is a testament to this commitment.

By emphasizing the ceremonial and symbolic nature of the title, National Invest In Veterans Week ensures that the recognition remains consistent with Jeff’s personal rights and circumstances. This thoughtful approach reflects the organization’s dedication to celebrating veterans in meaningful and respectful ways.

Inspiring Future Generations

As Honorary Ambassador of Veterans Affairs, Jeff Shuford represents the best of what veterans bring to society: leadership, innovation, and a steadfast commitment to making a difference. His story is a beacon of hope and inspiration for future generations, reminding us all of the resilience and strength that define the veteran community.

Jeff’s journey demonstrates that veterans have the power to transform lives, not just through their service in uniform but also through their contributions to business, technology, and advocacy. His legacy will continue to inspire others to take action, build communities, and honor the values of service and sacrifice.

About National Invest In Veterans Week

National Invest In Veterans Week® is a nationwide initiative dedicated to celebrating and supporting veteran-owned businesses. Through symbolic recognition, advocacy, and awareness campaigns, the week highlights the invaluable contributions of veterans to the economy and society. By empowering veteran entrepreneurs and amplifying their voices, National Invest In Veterans Week fosters unity, respect, and a deeper understanding of veterans’ roles in shaping the future.

Conclusion

Jeff Shuford’s designation as Honorary Ambassador of Veterans Affairs is a symbolic and meaningful acknowledgment of his extraordinary legacy. This honorary title reflects the values of service, respect, and community impact that Jeff has exemplified throughout his life, while ensuring that the recognition aligns with his unique circumstances and rights.

National Invest In Veterans Week invites everyone to join in celebrating Jeff Shuford and the countless veterans whose stories inspire us all to build a better, stronger future.

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