Official Report: National Invest in Veterans Week® Domains and Strategic Initiatives for Veteran Empowerment

Introduction

National Invest in Veterans Week® (NIVW) is an innovative national initiative focused on advancing veteran entrepreneurship. NIVW achieves this by creating state-specific domains aligned with the unique economic and social characteristics of various regions in the U.S. These 14 domains provide veterans with tailored resources, business mentorship, funding opportunities, and pathways to industry networks. This report deep-dives into the alignment, opportunities, and challenges faced by these domains while leveraging the 2024 PenFed Top Cities for Veteran Entrepreneurs Report as a key reference.

I. Overview of National Invest in Veterans Week Domains

The 14 domains reflect a highly localized approach to fostering veteran entrepreneurship, addressing regional economic strengths, and creating opportunities. By bridging the gap between veterans and essential resources, the domains empower veteran-owned businesses to flourish in diverse ecosystems. The domains not only enhance individual success but also stimulate broader regional economic development.

II. The 14 Domains: Strategic Analysis and Regional Impacts

1. LouisianaVeterans.com

• Regions Served: New Orleans, Baton Rouge

• Key Strengths:

  • Growing renewable energy sector.

  • Low costs for startups and small businesses.

  • Strategic location for logistics and maritime industries.

• Opportunities:

  • Build collaborations with military bases and shipping industries.

  • Expand renewable energy initiatives and veteran-led sustainability projects.

  • Leverage New Orleans’ growing tourism economy for service-based businesses.

2. KansasVeterans.com

• Regions Served: Kansas City

• Key Strengths:

  • High livability and veteran-friendly policies.

  • Thriving agricultural and logistics economy.

• Opportunities:

  • Promote agritech innovation led by veterans.

  • Establish incubators to connect veteran entrepreneurs with logistics hubs.

  • Leverage the region’s central U.S. location for supply chain optimization.

3. RhodeIslandVeterans.com

• Regions Served: Providence

• Key Strengths:

  • Strong financial services sector.

  • High government contracting opportunities.

• Opportunities:

  • Develop fintech startups through partnerships with state resources.

  • Expand veteran roles in advanced manufacturing and biomedical sectors.

  • Promote government contracting initiatives tailored to veterans.

4. NewHampshireVeterans.com

• Regions Served: Manchester

• Key Strengths:

  • Low taxes and an educated workforce.

  • Proximity to Boston's economic hubs.

• Opportunities:

  • Develop startups focused on clean energy and advanced engineering.

  • Foster cross-border collaboration with Boston’s venture capital ecosystem.

  • Improve veteran access to technical training programs.

5. DelawareVeterans.com

• Regions Served: Wilmington

• Key Strengths:

  • Strategic corporate and legal hubs.

  • Strong presence of financial networks.

• Opportunities:

  • Expand into fintech and cybersecurity sectors.

  • Build stronger partnerships with corporations in Wilmington.

  • Support veteran-led innovation in banking and healthcare tech.

6. PennsylvaniaVeterans.com

• Regions Served: Philadelphia, Pittsburgh

• Key Strengths:

  • Diverse industrial and economic base.

  • Strong access to federal contracting opportunities.

• Opportunities:

  • Enhance partnerships in defense and aerospace manufacturing.

  • Leverage tech hubs in Pittsburgh for veteran-led startups.

  • Increase funding access for veterans in underserved areas.

7. SouthCarolinaVeterans.com

• Regions Served: Charleston

• Key Strengths:

  • Thriving tourism and hospitality sectors.

  • Proximity to key military installations.

• Opportunities:

  • Encourage veteran involvement in defense contracting.

  • Build tourism-focused startups tailored to Charleston's economy.

  • Strengthen small business growth through state-specific grants.

8. MississippiVeterans.com

• Regions Served: Jackson

• Key Strengths:

  • Strong manufacturing and agriculture sectors.

• Opportunities:

  • Develop innovation hubs focused on ag-tech and energy.

  • Create platforms to connect veterans with underserved rural markets.

  • Increase veteran participation in regional infrastructure development.

9. WyomingVeterans.com

• Regions Served: Cheyenne

• Key Strengths:

  • Stable economy and energy-sector innovations.

• Opportunities:

  • Promote renewable energy startups by veterans.

  • Leverage the state’s natural resources to develop rural economic hubs.

  • Encourage veteran-owned small businesses in tourism and outdoor industries.

10. WestVirginiaVeterans.com

• Regions Served: Charleston

• Key Strengths:

  • Emerging renewable energy and infrastructure development opportunities.

• Opportunities:

  • Develop entrepreneurship programs in renewables and energy transitions.

  • Strengthen regional economic development through veteran-led enterprises.

  • Build business incubators tailored for rural and semi-urban veterans.

11. TennesseeVeterans.com

• Regions Served: Nashville, Memphis

• Key Strengths:

  • Thriving healthcare and music economies.

  • Strategic logistics and transportation hubs.

• Opportunities:

  • Expand logistics startups in Memphis.

  • Promote veteran innovation in Nashville’s entertainment industries.

  • Strengthen healthcare-focused veteran entrepreneurship.

12. NewJerseyVeterans.com

• Regions Served: Newark

• Key Strengths:

  • Access to New York’s vast markets.

  • Robust logistics and tech sectors.

• Opportunities:

  • Promote veteran-owned urban logistics businesses.

  • Leverage Newark’s role as a major port city for exports.

  • Expand veteran roles in financial and legal services.

13. NorthDakotaVeterans.com

• Regions Served: Fargo

• Key Strengths:

  • Energy production and agricultural hubs.

• Opportunities:

  • Strengthen veteran-led innovation in farming technologies.

  • Promote data centers and rural tech initiatives.

  • Encourage public-private partnerships for small business incubation.

14. FloridaVeterans.com

• Regions Served: Miami, Tampa, Orlando

• Key Strengths:

  • Diverse economy with aerospace and tourism industries.

  • Veteran-friendly population.

• Opportunities:

  • Strengthen veteran involvement in defense and aerospace contracting.

  • Expand retail and service-oriented startups.

  • Leverage Florida’s tech ecosystem to grow veteran-led ventures.

III. Trends and Challenges in Veteran Entrepreneurship

Trends Identified in the 2024 PenFed Report

• Growing Metro Areas: Cities like Austin, Raleigh, and Denver lead in job growth and business start-up success.

• Emerging Small Cities: Rapid City, Sioux Falls, and Cheyenne show strong support for veterans, despite smaller populations.

• Venture Capital Expansion: Metro regions like Washington, Atlanta, and Dallas exhibit increasing VC opportunities for veteran-owned businesses.

Key Challenges:

• Housing Costs: High housing costs in major metro areas constrain entrepreneurial growth.

• Access to Capital: Small cities face limited venture capital availability compared to larger regions.

• Infrastructure Needs: Public transit and childcare support remain inadequate in emerging cities.

IV. Recommendations for Strengthening Domains

1. Increase Funding Opportunities:

   • Advocate for public-private partnerships to expand venture capital availability.

   • Enhance funding access for underserved veteran entrepreneurs.

2. Strengthen Regional Networks:

   • Create statewide business incubators and accelerators focused on veterans.

   • Promote mentorship programs with successful veteran entrepreneurs.

3. Advocate for Policy Improvements:

   • Push for tax credits for veteran-owned businesses.

   • Improve housing affordability through targeted policy interventions.

4. Expand National Awareness:

   • Develop comprehensive marketing campaigns to raise awareness of the domains.

   • Highlight successful veteran-owned businesses as role models.

Conclusion

The National Invest in Veterans Week® domains represent a transformative framework for driving veteran entrepreneurship. By addressing unique regional challenges and opportunities, NIVW is poised to create a lasting economic impact. These domains, supported by state-specific strategies, will continue to serve as a guiding light for empowering veterans and fostering a robust national ecosystem for veteran-owned businesses.

The full study results can be found here.

A Family Legacy of Leadership: Jeff Shuford and Jim Freeman Honored by Rolling Stone

In the intertwined worlds of music, technology, and advocacy, the Shuford-Freeman family stands as a beacon of leadership and cultural influence. From Jim Freeman, a founding member of the legendary doo-wop group The Five Satins, to Jeff Shuford, a visionary veteran entrepreneur and nationally recognized advocate, their legacy is one of innovation, perseverance, and impact. What makes their story even more extraordinary is that both Freeman and Shuford have been honored by Rolling Stone, albeit for distinct contributions to their respective fields.

Freeman's timeless hit, "In the Still of the Night," remains one of the most iconic songs of the 20th century, cementing his place in music history. Meanwhile, Shuford's thought leadership in social impact branding, featured in Rolling Stone in 2021, reflects his transformative work in veteran advocacy and entrepreneurship. Together, their stories paint a vivid portrait of a family committed to excellence and service.

Jim Freeman: The Five Satins and the Birth of an Anthem

Jim Freeman’s journey began in the vibrant music scene of the 1950s. As a founding member of The Five Satins, Freeman co-created a sound that defined a generation. The group’s 1956 hit, "In the Still of the Night," remains a cultural touchstone, its influence spanning decades and genres.

A Song That Endures

Recorded in a New Haven church basement, "In the Still of the Night" achieved unparalleled success, selling over 34 million copies and earning a spot on Rolling Stone’s list of "The 500 Greatest Songs of All Time" at #90. The song’s haunting melody and heartfelt lyrics captured the spirit of an era, making it a favorite for proms, weddings, and soundtracks. Its inclusion in films like Dirty Dancing and American Graffiti and its continued airplay on oldies stations have solidified its status as a timeless classic.

Freeman’s contributions to music were further recognized with inductions into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame, honors that celebrate the enduring impact of The Five Satins.

Congressional Recognition

In 2015, Freeman’s legacy was immortalized in the Congressional Record, a rare and prestigious honor that acknowledged his role in shaping American music. Reflecting on this milestone, Freeman remarked, "Music is more than notes and lyrics; it’s the voice of our shared experiences. It connects us across generations and reminds us that we are never alone."

Jeff Shuford: A Modern-Day Visionary

While Jim Freeman’s legacy was rooted in music, Jeff Shuford has built his own legacy at the intersection of technology, entrepreneurship, and social impact. An Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest In Veterans Week® (NIVW), Shuford’s work has empowered countless veterans and inspired communities nationwide.

A Rolling Stone Author

Shuford’s feature in Rolling Stone, titled "Tips on Developing a Dynamic Social Impact Strategy for Brand Growth," showcased his expertise in leveraging social impact to drive meaningful change. In the article, Shuford outlined strategies for integrating purpose-driven initiatives into branding, drawing from his own experiences with NIVW.

"Social impact is not just about helping people—it’s about creating systems of support that empower communities to thrive," Shuford wrote. His insights resonated with readers and solidified his status as a thought leader in the field.

The Creation of National Invest In Veterans Week®

Founded in 2017, NIVW is a congressionally recognized initiative that highlights the contributions of veteran entrepreneurs and provides them with the resources they need to succeed. Under Shuford’s leadership, NIVW has become a national movement, celebrated annually during the first week of March.

Bridging Gaps for Veterans

NIVW addresses critical challenges faced by veteran entrepreneurs, including limited access to capital, mentorship, and networking opportunities. Through events, partnerships, and promotions, the initiative fosters a supportive ecosystem that helps veterans transition their military skills into business success.

Shuford’s branding expertise has amplified NIVW’s reach, earning endorsements from state governments and bipartisan support in Congress. In 2024, NIVW was officially entered into the Congressional Record, cementing its impact on the veteran community.

"Veterans possess unmatched discipline and resilience," Shuford often says. "Our goal with NIVW is to ensure they have the tools to channel these qualities into successful businesses."

Tech From Vets: Innovation Meets Advocacy

Before founding NIVW, Shuford launched Tech From Vets, a technology firm dedicated to supporting veteran-owned businesses. By offering services like app development and AI-driven analytics, the company empowers veterans to compete in the digital economy.

The Vets 22 App

One of Tech From Vets’ most impactful projects is the Vets 22 App, designed to connect veterans with life-saving resources. The app addresses issues like PTSD and homelessness, providing a lifeline for veterans in need.

"Every day, 22 veterans lose their lives to suicide," Shuford explains. "We created Vets 22 to ensure they know they are not alone—that help is just a click away."

Shared Recognition in Rolling Stone

The Shuford-Freeman family’s dual acknowledgment in Rolling Stone is a testament to their enduring influence. For Freeman, the honor celebrates his contribution to American music; for Shuford, it highlights his transformative work in advocacy and branding.

This shared recognition reflects the family’s commitment to excellence and their ability to inspire across generations.

Awards and Honors: A Testament to Leadership

The achievements of Jeff Shuford and Jim Freeman have been recognized through numerous awards:

Jim Freeman

• Inducted into the Vocal Group Hall of Fame and the GRAMMY Hall of Fame

• Honored in the Congressional Record (2015)

Jeff Shuford

• Featured in Rolling Stone (2021) for social impact branding

• Congressional Recognition (2024) for National Invest In Veterans Week®

• Named to Black Enterprise’s BE Modern Man List (2019)

• Recipient of the Gold Star Recognition Award and the Community of Heroes Award

A Legacy of Leadership and Impact

The bond between Jeff Shuford and Jim Freeman is more than familial—it is a shared commitment to excellence and service. Freeman’s pioneering work in music paved the way for Shuford’s groundbreaking initiatives in technology and advocacy.

Reflecting on his grandfather’s influence, Shuford often says, "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you."

Freeman’s advice to future generations, "Never let anyone tell you that your dreams are too big," resonates deeply with Shuford’s work, which empowers veterans to dream big and achieve their goals.

Looking Ahead: Continuing the Legacy

As Shuford transitions into retirement, his contributions continue to inspire. NIVW remains a vital platform for veteran advocacy, while his work with Tech From Vets has set a new standard for socially conscious entrepreneurship.

The Shuford-Freeman legacy is a testament to the power of vision, perseverance, and impact—a story that will inspire generations to come.