National Invest In Veterans Week® Earns Major Media Features on TODAY and Steven Kia, Expands Leadership and Global Reach
National Invest In Veterans Week® (NIVW) has reached a new milestone with major media recognition from the TODAY Show and Steven Kia, further establishing its place as a premier initiative for veteran entrepreneurs. These features, combined with an expanded leadership team and a growing international footprint, highlight NIVW’s ongoing impact in empowering veterans in business.
Major Media Recognition: TODAY Show and Steven Kia Spotlight NIVW
TODAY Show Names NIVW in March Observances List
NIVW was officially included in the TODAY Show’s list of national March observances, placing it alongside well-known commemorations such as Read Across America Week and Women in Construction Week. This feature represents a significant national acknowledgment, increasing awareness of NIVW’s mission among millions of Americans.
"Seeing National Invest In Veterans Week® recognized on such a prominent platform like TODAY is a defining moment," said Angel Shuford, President and CFO of NIVW. "It validates the hard work and dedication of veteran entrepreneurs across the country."
Steven Kia Highlights NIVW’s Economic Impact on Veterans
Automotive leader Steven Kia featured NIVW in a recent article on veteran entrepreneurship, underscoring the financial and social contributions of veteran-owned businesses.
The article highlights that veteran entrepreneurs employ over 5 million people and generate $1.14 trillion in annual revenue—a testament to the leadership and resilience of veterans in business. NIVW’s inclusion further cements its role as a leading advocate for veteran entrepreneurship.
"Veterans are not just business owners; they are innovators, job creators, and community builders," said Angel Shuford. "This feature helps amplify the critical role they play in strengthening our economy."
Leadership Expansion: A New Era of Growth and Sustainability
As NIVW continues its growth, key leadership changes have been implemented to drive financial sustainability, strategic partnerships, and veteran advocacy.
Jeff Shuford Transitions to Honorary Ambassador
Jeff Shuford, co-founder of NIVW, has stepped away from active operations, assuming the honorary title of Ambassador of Veterans Affairs.
His leadership helped establish NIVW as the only congressionally recognized veteran business observance.
Angel Shuford Named President and CFO
Angel Shuford, an Army air traffic controller and financial strategist, has taken over as President and CFO of NIVW.
Her leadership focuses on expanding corporate partnerships, strengthening financial sustainability, and enhancing the organization’s digital infrastructure.
Sherman Williams Jr. Joins as Director of Partnerships
Williams, America’s most trademarked veteran beverage entrepreneur, brings his branding expertise to NIVW.
His portfolio includes Body Aqua®, Woof Water®, and Kids Aqua®, and he will be spearheading corporate sponsorships.
Jim Freeman Named Cultural Advisor
The Grammy Hall of Fame inductee and co-founder of The Five Satins will help integrate arts, music, and storytelling into NIVW’s mission.
Dr. Richard S. Freeman Joins as Legal Strategist
A distinguished legal expert, Freeman will oversee NIVW’s trademark protections and corporate legal strategies.
"This leadership team is not just about titles—it’s about real action," said Angel Shuford. "Each person plays a pivotal role in ensuring veterans have the resources, recognition, and support they deserve."
Expanding Intellectual Property and Global Reach
NIVW continues to grow its intellectual property portfolio and global digital presence, ensuring veteran entrepreneurs receive regionalized support and advocacy worldwide.
Veteran-Specific Domains: NIVW now owns over 40 veteran-focused domains, including:
U.S. Domains: FloridaVeterans.com, KansasVeterans.com, TennesseeVeterans.com
International Domains: GermanyVeterans.com, JapanVeterans.com, BrazilVeterans.com
Trademark Protection:
NIVW is strengthening its brand and intellectual property rights to ensure long-term market leadership.
"Veteran entrepreneurship is a global movement," said Angel Shuford. "By expanding our digital footprint, we are building a network that empowers veterans in every corner of the world."
The Future of National Invest In Veterans Week®
With mainstream media features, an expanded leadership team, and an aggressive international expansion strategy, NIVW is poised for its most impactful year yet.
Key 2025 Initiatives Include:
Increasing Corporate Partnerships
NIVW is working with major corporations, financial institutions, and investment groups to enhance funding, mentorship, and networking opportunities for veterans.
Expanding International Reach
NIVW is growing its presence in Asia, Europe, and South America, ensuring veterans globally have access to business resources and advocacy.
Strengthening Legislative Support
NIVW will continue lobbying for policy initiatives that provide funding and legal protections for veteran-owned businesses.
Enhancing Digital Platforms
More podcasts, video content, and educational resources will be developed to support veterans in entrepreneurship.
"We are just getting started," said Angel Shuford. "NIVW is not just a week of recognition—it’s a movement that is reshaping the future of veteran entrepreneurship."
Conclusion
With TODAY and Steven Kia recognizing its impact, a new leadership team driving expansion, and a strategic focus on intellectual property and digital growth, National Invest In Veterans Week® is now a household name in veteran entrepreneurship.
As March 1-7 approaches, NIVW is set to inspire, elevate, and empower veterans in business like never before.
National Invest In Veterans Week® Featured in Major Media!
National Invest In Veterans Week® (March 1-7) has been officially recognized by the TODAY Show in its list of national March observances! This milestone highlights NIVW’s growing impact in supporting veteran entrepreneurs. Additionally, Steven Kia has published a feature on how veterans thrive in business, emphasizing the economic contributions of veteran-owned businesses and NIVW’s crucial role in their success.
🔹 Check out the TODAY Show’s March Observances List: Read more here
🔹 Learn how veterans drive entrepreneurship at Steven Kia: Read the full article
Join us in celebrating and supporting veteran-owned businesses this March 1-7! #InvestInVeterans
