National Invest In Veterans Week®: Empowering Veteran Entrepreneurs and Redefining Leadership

In an era where innovation fuels economic growth, veterans stand out as exceptional leaders, creators, and problem-solvers. Recognizing their potential, National Invest In Veterans Week® (NIVW) has become a global movement dedicated to supporting veterans as entrepreneurs and economic leaders. Through partnerships with the International Chamber of Veteran Entrepreneurs (ICVE) and the American Society of Veteran Business Owners (ASVBO), NIVW connects veterans with the tools, resources, and networks needed to succeed locally and globally.

This feature explores the transformative impact of NIVW, its commitment to digital innovation, global expansion, and veteran success stories, while showcasing how it sets the gold standard for veteran entrepreneurship.

From Local Advocacy to Global Impact

National Invest In Veterans Week® is celebrated annually from March 1–7 to honor the contributions of veteran entrepreneurs. This congressionally recognized event also features International Veterans Day℠ on March 3, which celebrates global military values and highlights the achievements of veteran-owned businesses worldwide.

Founded by Jeff Shuford, NIVW initially focused on empowering veterans at the state level. Under Shuford’s leadership, the initiative expanded into 62 global markets, creating the world’s largest veteran entrepreneurship network. Shuford’s innovations include the π (Pledge to Invest) = Veteran Businesses℠ initiative, localized digital platforms, and groundbreaking programs like FeMil℠ and FeMil Lead℠, designed to support female veteran entrepreneurs.

Shuford’s retirement marks a new chapter for NIVW, with Angel Shuford taking the reins as Vice President and CFO. With expertise in financial strategy and community development, Angel is poised to elevate NIVW’s mission, driving innovation and expanding its reach.

A Historic Partnership: NIVW, ICVE, and ASVBO

In January 2025, NIVW announced a historic partnership with the International Chamber of Veteran Entrepreneurs (ICVE) and the American Society of Veteran Business Owners (ASVBO). This alliance unites their resources and expertise to create unmatched opportunities for veterans transitioning to entrepreneurship.

• ICVE: Advocates for veterans globally, offering access to localized resources and international collaboration through platforms like LouisianaVeterans.com, Veterans.International, and SouthKoreaVeterans.com.

• ASVBO: Founded in 2017, ASVBO builds a community where veterans can leverage their military skills to create jobs, launch businesses, and drive economic growth.

This partnership amplifies ASVBO’s impact, combining its focus on community with ICVE’s international reach. Together, they ensure that veterans are supported at every stage of their entrepreneurial journey.

Digital Transformation: The π Domains

At the core of NIVW’s success is its embrace of digital innovation. Through the π (Pledge to Invest) = Veteran Businesses℠ initiative, NIVW has created a vast collection of veteran-focused domains that provide access to resources, mentorship, and funding opportunities.

Key Platforms

• π.digital: A hub for case studies, best practices, and resources.

• π.guru: Connecting veterans with experienced mentors in various industries.

• π.solutions: Offering tailored strategies to help veterans overcome business challenges.

• π.directory: A global directory showcasing veteran-owned businesses.

These platforms make NIVW’s resources accessible worldwide, empowering veterans to succeed in competitive industries like technology, renewable energy, and healthcare.

Montana: A Model for State-Level Veteran Support

Montana exemplifies how state-level initiatives can drive veteran success. With its pro-growth policies, low unemployment, and thriving entrepreneurial ecosystem, the state provides a blueprint for other regions to follow.

Pro-Growth Policies

Montana’s strategies include:

• Tax Relief: Reducing financial barriers for veteran-owned businesses to foster growth and innovation.

• Workforce Training Programs: Preparing veterans for careers in high-demand fields such as renewable energy, agriculture, and technology.

• Rural Connectivity: Expanding broadband access to ensure rural entrepreneurs can compete in the global marketplace.

Success Stories

• IR Tools: Specializing in infrared technology, this veteran-owned business has expanded into international markets while creating jobs for local veterans.

• Montana Renewable Energy Partners: Delivering sustainable solutions to rural areas, this company has driven innovation and job creation through state grants.

VetsGoGlobal: Breaking International Barriers

NIVW’s VetsGoGlobal initiative enables veteran-owned businesses to expand into international markets. Developed in partnership with the U.S. Commercial Service, this program equips veterans with the tools and knowledge to navigate global trade.

Key Components

1. Market Intelligence: Identifying export opportunities tailored to veterans’ industries.

2. Trade Counseling: Offering guidance on compliance, logistics, and trade laws.

3. Business Matchmaking: Connecting veterans with vetted international partners for strategic collaborations.

Veterans participating in VetsGoGlobal have achieved significant success:

• Universal Spartan: Leveraged VetsGoGlobal resources to secure partnerships in Europe and Asia.

• NVTS Solutions: Expanded internationally after landing a high-profile contract with the Greek Coast Guard.

Events That Empower

NIVW hosts impactful events throughout its annual celebration, providing veterans with opportunities to network, learn, and grow.

• Jeff Shuford Impact Day℠ (March 7): Workshops and networking dedicated to celebrating veteran entrepreneurship.

• International Veterans Day℠ (March 3): Honoring military values and achievements worldwide.

• Tech Tuesday: Showcasing technology-driven solutions by veteran entrepreneurs.

• Forward March Saturday: Community-building events that foster collaboration and innovation.

Legislative Advocacy: Dismantling Barriers

NIVW goes beyond advocacy by working with lawmakers to create policies that support veteran entrepreneurship.

Invest in Veterans Stimulus Act

This proposed legislation includes:

• Startup Tax Credits: Easing financial burdens for new veteran-owned businesses.

• Streamlined Government Contracts: Simplifying processes for veteran entrepreneurs to work with federal agencies.

• Increased Training Funding: Expanding access to mentorship and business education programs.

Through these efforts, NIVW ensures that veterans can overcome systemic barriers and thrive in the competitive marketplace.

Conclusion: A Legacy of Empowerment

National Invest In Veterans Week® is more than an event—it’s a movement reshaping veteran advocacy and entrepreneurship. By combining digital innovation, global partnerships, and systemic change, NIVW ensures that veterans are equipped to lead with resilience, creativity, and purpose.

For more information, visit:

• National Invest In Veterans Week

• VetsGoGlobal

Through these initiatives, NIVW honors the service of veterans by empowering them to shape a brighter future for themselves and the world.

Empowering Veterans Globally: Aligning National Invest In Veterans Week® with VetsGoGlobal

Veterans have long demonstrated their ability to lead, innovate, and adapt. These qualities, honed through military service, make them uniquely positioned to excel in business, particularly in the global marketplace. Recognizing this potential, National Invest In Veterans Week® (NIVW) is advancing its mission by aligning its strategic efforts with the principles and resources offered by VetsGoGlobal, an initiative of the U.S. Commercial Service.

This alignment strategy focuses on creating pathways for veteran entrepreneurs to engage with international trade opportunities, expanding their reach beyond U.S. borders while building a global ecosystem of support. By leveraging VetsGoGlobal’s resources, NIVW is further empowering veterans to scale their businesses, connect with international markets, and contribute to a globalized economy.

The Vision of National Invest In Veterans Week®

Since its inception in 2017, National Invest In Veterans Week® has been a congressionally recognized initiative aimed at honoring and empowering veteran entrepreneurs. Through education, mentorship, and advocacy, NIVW addresses the unique challenges faced by veterans as they transition into business ownership.

Angel Shuford, Vice President and CFO of NIVW, explains the significance of this alignment:
"Veterans have the skills to succeed globally, but many lack the tools or networks to access international markets. By aligning with VetsGoGlobal, we’re creating a bridge that connects veteran entrepreneurs with global opportunities, ensuring they can compete and thrive on a worldwide stage."

Why Global Markets Matter for Veterans

The Power of Exporting

With over 90% of consumers residing outside the United States and 75% of global purchasing power held by foreign markets, exporting is a key avenue for business growth. Veteran-owned businesses, characterized by strategic thinking, resilience, and ethical leadership, are exceptionally well-suited for success in international trade.

The U.S. Commercial Service’s VetsGoGlobal initiative helps veteran entrepreneurs unlock these opportunities by offering resources such as:

• Market Intelligence: Insights into global trends and opportunities.

• Business Matchmaking: Connections to vetted foreign partners.

• Trade Counseling: Guidance on export regulations, logistics, and strategies.

By aligning with these resources, NIVW ensures that veterans can seamlessly integrate into the global economy, building businesses that not only succeed locally but also make an impact internationally.

Localized Platforms Supporting Global Ambitions

NIVW’s Digital Ecosystem

NIVW’s existing network of platforms, such as InvestInVeteransWeek.com, Veterans.International, and country-specific domains like AustraliaVeterans.com, provides region-specific resources tailored to the needs of veteran entrepreneurs.

By incorporating VetsGoGlobal’s export-focused tools, these platforms are evolving into comprehensive support hubs, offering:

• Export education and training.

• Access to international trade events and opportunities.

• Connections to global markets through U.S. Embassies and Consulates.

This alignment enhances NIVW’s mission, empowering veterans to explore and succeed in international trade while maintaining strong local roots.

Case Studies: Veterans in Global Trade

IR Tools: Global Impact Through Innovation

Maryland-based IR Tools specializes in infrared identification products for military and law enforcement. With support from the U.S. Commercial Service, the company expanded into over 20 countries, leveraging matchmaking resources and trade shows to build relationships with foreign partners.

Universal Spartan: Expanding Through Alignment

This service-disabled, veteran-owned small business provides tactical and medical equipment. By leveraging VetsGoGlobal’s resources, Universal Spartan has established strong partnerships with allied nations, significantly increasing exports and impact.

NVTS: First Steps to International Success

With export education and support from VetsGoGlobal, NVTS made its first international sale to the Greek Coast Guard, demonstrating how alignment with global resources can transform local businesses into international players.

Jeff Shuford’s Leadership and Legacy

As co-founder of NIVW, Jeff Shuford laid the foundation for supporting veteran entrepreneurs through mentorship, advocacy, and technology-driven solutions. His vision for NIVW was rooted in addressing the challenges veterans face in business, such as limited access to capital, mentorship, and networks.

"Veterans have the skills and discipline to excel in business," Shuford has often said. "Our job is to ensure they have the resources and support to succeed."

While Jeff’s efforts have been instrumental in establishing NIVW, Angel Shuford is now leading the charge to align its mission with international trade opportunities. This alignment with VetsGoGlobal exemplifies the Shuford family’s commitment to evolving and expanding their impact.

International Veterans Day℠: A Global Celebration

Complementing National Invest In Veterans Week, International Veterans Day℠ (celebrated annually on March 3rd) underscores the global contributions of veterans. By fostering cross-border collaboration, this initiative encourages veterans to share experiences, build international networks, and explore new markets.

Through its alignment strategy, NIVW is integrating the principles of International Veterans Day with VetsGoGlobal’s export-focused resources, creating a unified platform for veteran empowerment on a global scale.

Building a Legacy of Service and Innovation

This alignment strategy is not just about expanding resources—it’s about creating a legacy. For the Shuford family, this mission is deeply personal, rooted in a commitment to service and innovation that spans generations.

Reflecting on his grandfather, Jim Freeman of The Five Satins, Jeff Shuford often says:
"My grandfather taught me the importance of staying committed to your vision, no matter the challenges. His belief in connection and collaboration continues to inspire me."

Jim Freeman’s timeless words, “The greatest gift you can give to the next generation is your time and wisdom,” resonate in the work of both Jeff and Angel Shuford. Through initiatives like NIVW and their alignment with VetsGoGlobal, they are creating a roadmap for veterans to lead, innovate, and succeed globally.

Conclusion: A Vision for the Future

The alignment between National Invest In Veterans Week and VetsGoGlobal represents a transformative strategy for empowering veteran entrepreneurs. By combining localized support with global opportunities, NIVW is ensuring that veterans can thrive in an interconnected world.

As Angel Shuford explains:
"This alignment is about more than resources; it’s about empowering veterans to see themselves as global leaders. Through initiatives like VetsGoGlobal, we are ensuring that their service and skills continue to make an impact, not just at home, but around the world."

For more information on VetsGoGlobal, visit VetsGoGlobal. To learn more about National Invest In Veterans Week, visit National Invest In Veterans Week. Together, we can honor veterans by empowering them to shape the future of the global economy.