2024 NFL® Salute to Service Award
Aaron Jones, Sr., a celebrated NFL running back and tireless advocate for veteran entrepreneurs and military families, continues to redefine what it means to lead both on and off the field.
This year, Jones' extraordinary efforts were recognized with two major honors: the Jeff Shuford Empowerment Through Advocacy Award from National Invest In Veterans Week® and his selection as the Minnesota Vikings’ nominee for the 2024 NFL Salute to Service Award.
➢ "This National Invest in Veterans Week, we honor the brave men and women who have invested in our nation’s safety and well-being through their service in uniform. Many veterans return home with new challenges, which is why the unanimous passage of the Service-Disabled Veteran Opportunities in Small Business Act in the House of Representatives is so significant. " ━ Congressman Brian Mast
➢ "This National Invest in Veterans Week, we honor the brave men and women who have invested in our nation’s safety and well-being through their service in uniform. Many veterans return home with new challenges, which is why the unanimous passage of the Service-Disabled Veteran Opportunities in Small Business Act in the House of Representatives is so significant. " ━ Congressman Brian Mast
➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business
➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business
➢ "Share your favorite veteran entrepreneur or veteran business on Social Media using #NationalInvestInVeteransWeek" ━ Barnstable County
➢ "Share your favorite veteran entrepreneur or veteran business on Social Media using #NationalInvestInVeteransWeek" ━ Barnstable County
Your Briefing
National Invest In Veterans Week® (NIVW) empowers and honors veteran entrepreneurs, service members, National Guard, Reserve members, and their spouses. This week-long observance highlights the economic impact of veteran-owned businesses and offers tools to foster their growth and success.
Through partnerships and outreach, NIVW raises awareness about the challenges veteran entrepreneurs face and connects them with critical resources to thrive.
Discover opportunities to support veterans, explore success stories, and learn how veteran-owned businesses contribute to global innovation and community development.
Our Social Media
Engage with the NIVW community by following official account on Facebook. Use the hashtag #InvestInVeteransWeek to share your stories, connect with veteran-owned businesses, and join the conversation.
Help us celebrate and amplify the voices of veteran entrepreneurs.
Connect with the #InvestInVeteransWeek Community
Are you a veteran, service member, National Guard, Reserve component member, or military spouse? Learn how National Invest In Veterans Week® supports your entrepreneurial journey with tools, resources, and a robust network dedicated to your success.
Born Primitive® | Growing Stronger After National Invest In Veterans Week® 2023
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After being featured on Fox News during National Invest In Veterans Week 2023, Born Primitive®, a veteran-owned athleisure brand, saw remarkable growth. The company doubled its revenue, surpassing $130 million, and expanded its Virginia Beach headquarters to meet the increasing demand. Committed to hiring veterans, Born Primitive continues to create jobs and foster community, exemplifying the impact of supporting veteran entrepreneurs.
In December 2024, Born Primitive® took its dedication to veterans even further by raising the ceiling on its Veterans Day campaign, erasing $11 million in medical debt for veterans—doubling its original $5 million pledge. CEO and co-founder Bear Handlon, a former Navy SEAL, led the initiative, reinforcing Born Primitive’s unwavering commitment to those who served.
Founders:
Bear Handlon
CEO & Co-founder | Former Navy SEAL
Shannon & Joe Menges
Co-founders | Veteran Entrepreneurs
Ready to Make an Impact? Share Your Voice Today!
📣 Your Insights Matter
Join thousands of veteran entrepreneurs and supporters by completing the 2025 National Invest In Veterans Week® Impact Survey.
Amplify Your Support for Veterans
Utilize free, customizable social media templates from CivicSocial to effectively champion veteran entrepreneurs during National Invest In Veterans Week®. CivicSocial specializes in assisting public information officers and social media managers in creating high-quality, branded content for civic agencies.