As the Junior Spokesperson for National Invest In Veterans Week® (NIVW), it is my honor to reflect on the incredible legacy Jeff Shuford leaves behind as he officially and fully retires. Having had the privilege of knowing Jeff for nearly a decade, I have witnessed firsthand the remarkable impact of his leadership, dedication, and vision in creating and sustaining a movement that has touched the lives of countless veteran entrepreneurs. Jeff’s retirement marks the culmination of a transformative era for NIVW and the beginning of a new chapter that will continue to build on his legacy.

National Invest In Veterans Week® is not, and has never been, a business. It is a movement—one built on the values of empowerment, service, and community. What makes NIVW so extraordinary is its commitment to being a completely free initiative. Since its founding, no veteran, business partner, or supporter has ever been asked to pay a single penny to participate. Jeff’s mission was not about profit, but about purpose: creating a platform that uplifts and supports veteran entrepreneurs by giving them the tools, recognition, and connections they need to succeed.

Jeff’s accomplishments with NIVW are groundbreaking. One of the most notable achievements came in 2024 when NIVW was officially recognized in the Congressional Record, a historic milestone that underscored the importance of the movement and its impact on the veteran community. This recognition was a testament to Jeff’s tireless efforts to create opportunities for veterans and to elevate their contributions to our nation’s economy. His work has brought together veterans, business leaders, and communities in a shared commitment to invest in those who have served.

Through Jeff’s leadership, NIVW has expanded its reach far beyond its origins, becoming a globally recognized initiative. He built a network that connects veteran entrepreneurs with mentors, resources, and opportunities, fostering an environment where veterans can thrive as leaders and innovators. Every aspect of NIVW reflects Jeff’s belief that veterans deserve more than just gratitude—they deserve tangible support and the chance to achieve their dreams.

Jeff’s decision to retire completely from NIVW demonstrates his confidence in the future of the movement. He has always emphasized that NIVW was bigger than himself, and his departure is a testament to the strength of the foundation he built. Under the leadership of Angel Shuford, the new Vice President and CFO, NIVW is poised for an exciting new chapter. Angel’s focus on ensuring the sustainability and profitability of the movement will allow it to continue growing and reaching more veterans around the world. Her leadership will ensure that NIVW remains true to its mission while exploring new ways to expand its impact.

Jeff’s legacy is one of empowerment and transformation. He has inspired countless veterans to pursue their entrepreneurial dreams, overcome obstacles, and build successful businesses. His work has shown the power of community and the importance of creating a space where people feel valued and supported. Jeff’s influence extends far beyond the veterans he has helped—his leadership has inspired people from all walks of life to believe in themselves and strive for greatness.

On a personal level, Jeff has been a mentor and an inspiration to me for nearly a decade. His unwavering dedication to serving others has shaped how I view leadership and success. Jeff taught me that true leadership is not about personal gain, but about making a difference in the lives of others. His work with NIVW has shown me the importance of giving back and the power of a vision driven by purpose.

As we celebrate everything Jeff has accomplished, we also look forward to the future of National Invest In Veterans Week®. Under Angel’s leadership, the movement will continue to honor the values Jeff instilled while exploring new opportunities to grow and evolve. Jeff’s retirement is a bittersweet moment, but it is also a time to reflect on the extraordinary impact he has made and to celebrate the legacy he leaves behind.

Jeff, thank you for your vision, your passion, and your tireless commitment to empowering veterans. Your work with NIVW has changed countless lives and will continue to inspire others for years to come. Your legacy is a shining example of what it means to lead with purpose and to create something that will endure far beyond your time at the helm.

– Lonnell McCall Jr.

Junior Spokesperson, National Invest In Veterans Week®