National Invest In Veterans Week®: Empowering Veteran Entrepreneurs and Redefining Leadership
In an era where innovation fuels economic growth, veterans stand out as exceptional leaders, creators, and problem-solvers. Recognizing their potential, National Invest In Veterans Week® (NIVW) has become a global movement dedicated to supporting veterans as entrepreneurs and economic leaders. Through partnerships with the International Chamber of Veteran Entrepreneurs (ICVE) and the American Society of Veteran Business Owners (ASVBO), NIVW connects veterans with the tools, resources, and networks needed to succeed locally and globally.
This feature explores the transformative impact of NIVW, its commitment to digital innovation, global expansion, and veteran success stories, while showcasing how it sets the gold standard for veteran entrepreneurship.
From Local Advocacy to Global Impact
National Invest In Veterans Week® is celebrated annually from March 1–7 to honor the contributions of veteran entrepreneurs. This congressionally recognized event also features International Veterans Day℠ on March 3, which celebrates global military values and highlights the achievements of veteran-owned businesses worldwide.
Founded by Jeff Shuford, NIVW initially focused on empowering veterans at the state level. Under Shuford’s leadership, the initiative expanded into 62 global markets, creating the world’s largest veteran entrepreneurship network. Shuford’s innovations include the π (Pledge to Invest) = Veteran Businesses℠ initiative, localized digital platforms, and groundbreaking programs like FeMil℠ and FeMil Lead℠, designed to support female veteran entrepreneurs.
Shuford’s retirement marks a new chapter for NIVW, with Angel Shuford taking the reins as Vice President and CFO. With expertise in financial strategy and community development, Angel is poised to elevate NIVW’s mission, driving innovation and expanding its reach.
A Historic Partnership: NIVW, ICVE, and ASVBO
In January 2025, NIVW announced a historic partnership with the International Chamber of Veteran Entrepreneurs (ICVE) and the American Society of Veteran Business Owners (ASVBO). This alliance unites their resources and expertise to create unmatched opportunities for veterans transitioning to entrepreneurship.
ICVE: Advocates for veterans globally, offering access to localized resources and international collaboration through platforms like LouisianaVeterans.com, Veterans.International, and SouthKoreaVeterans.com.
ASVBO: Founded in 2017, ASVBO builds a community where veterans can leverage their military skills to create jobs, launch businesses, and drive economic growth.
This partnership amplifies ASVBO’s impact, combining its focus on community with ICVE’s international reach. Together, they ensure that veterans are supported at every stage of their entrepreneurial journey.
Digital Transformation: The π Domains
At the core of NIVW’s success is its embrace of digital innovation. Through the π (Pledge to Invest) = Veteran Businesses℠ initiative, NIVW has created a vast collection of veteran-focused domains that provide access to resources, mentorship, and funding opportunities.
Key Platforms
π.digital: A hub for case studies, best practices, and resources.
π.guru: Connecting veterans with experienced mentors in various industries.
π.solutions: Offering tailored strategies to help veterans overcome business challenges.
π.directory: A global directory showcasing veteran-owned businesses.
These platforms make NIVW’s resources accessible worldwide, empowering veterans to succeed in competitive industries like technology, renewable energy, and healthcare.
Montana: A Model for State-Level Veteran Support
Montana exemplifies how state-level initiatives can drive veteran success. With its pro-growth policies, low unemployment, and thriving entrepreneurial ecosystem, the state provides a blueprint for other regions to follow.
Pro-Growth Policies
Montana’s strategies include:
Tax Relief: Reducing financial barriers for veteran-owned businesses to foster growth and innovation.
Workforce Training Programs: Preparing veterans for careers in high-demand fields such as renewable energy, agriculture, and technology.
Rural Connectivity: Expanding broadband access to ensure rural entrepreneurs can compete in the global marketplace.
Success Stories
IR Tools: Specializing in infrared technology, this veteran-owned business has expanded into international markets while creating jobs for local veterans.
Montana Renewable Energy Partners: Delivering sustainable solutions to rural areas, this company has driven innovation and job creation through state grants.
VetsGoGlobal: Breaking International Barriers
NIVW’s VetsGoGlobal initiative enables veteran-owned businesses to expand into international markets. Developed in partnership with the U.S. Commercial Service, this program equips veterans with the tools and knowledge to navigate global trade.
Key Components
Market Intelligence: Identifying export opportunities tailored to veterans’ industries.
Trade Counseling: Offering guidance on compliance, logistics, and trade laws.
Business Matchmaking: Connecting veterans with vetted international partners for strategic collaborations.
Veterans participating in VetsGoGlobal have achieved significant success:
Universal Spartan: Leveraged VetsGoGlobal resources to secure partnerships in Europe and Asia.
NVTS Solutions: Expanded internationally after landing a high-profile contract with the Greek Coast Guard.
Events That Empower
NIVW hosts impactful events throughout its annual celebration, providing veterans with opportunities to network, learn, and grow.
Jeff Shuford Impact Day℠ (March 7): Workshops and networking dedicated to celebrating veteran entrepreneurship.
International Veterans Day℠ (March 3): Honoring military values and achievements worldwide.
Tech Tuesday: Showcasing technology-driven solutions by veteran entrepreneurs.
Forward March Saturday: Community-building events that foster collaboration and innovation.
Legislative Advocacy: Dismantling Barriers
NIVW goes beyond advocacy by working with lawmakers to create policies that support veteran entrepreneurship.
Invest in Veterans Stimulus Act
This proposed legislation includes:
Startup Tax Credits: Easing financial burdens for new veteran-owned businesses.
Streamlined Government Contracts: Simplifying processes for veteran entrepreneurs to work with federal agencies.
Increased Training Funding: Expanding access to mentorship and business education programs.
Through these efforts, NIVW ensures that veterans can overcome systemic barriers and thrive in the competitive marketplace.
Conclusion: A Legacy of Empowerment
National Invest In Veterans Week® is more than an event—it’s a movement reshaping veteran advocacy and entrepreneurship. By combining digital innovation, global partnerships, and systemic change, NIVW ensures that veterans are equipped to lead with resilience, creativity, and purpose.
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Through these initiatives, NIVW honors the service of veterans by empowering them to shape a brighter future for themselves and the world.